One of the best LinkedIn features often overlooked for business development purposes is the People Also Viewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it's probably people who have similar characteristics to you.
Now, LinkedIn doesn't share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile. However, below I'll show you how you can take it off your profile if you don't want it there.
If you look at a client's or prospective client's profile and scroll down to People Also Viewed, the list could be a target list of people very similar to the person whose profile you are viewing.
I suggest you check this list out often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you are not connected with using a customized invitation to connect.
Now, it's great to look at who's viewing other people's profiles, but you should decide whether you want People Also Viewed to show up on your profile. The default setting will put the list on your profile.
Personally, since I was tired of my competitors showing up on my profile, I unchecked the box. I feel pretty good about my decision because it doesn't stop me from seeing the People Also Viewed list on other people's profiles (unless they've also unchecked the box). And if my competitors haven't unchecked the box, I can still show up in the People Also Viewed list on their profiles.
It seems like a no-brainer to me. If you'd like to remove the People Also Viewed list from your profile, click here to learn how to change your setting.
Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.
If you want to learn more simple ways to find new customers and grow your bottom line, sign up to attend one of my LinkedIn Extravaganza training workshops that are open to the public.
To get more details and check out the locations and dates, click here: http://www.powerformula.net/linkedin-training-seminars/