Latest LinkedIn Blog Posts

This Proven LinkedIn Step-by-Step Process Leads to Results

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Are you one of the many people I hear from each week who are still waiting for something to “happen” on LinkedIn? Lots of people spend lots of time on LinkedIn, but not everyone is getting results. Well, that’s because there can be no ROI if you don’t know how to use it! Also, because LinkedIn is not very intuitive, many users haven’t even found the features that will produce the most dramatic results. Therefore,…Continue Reading »

Eight Reasons Why Your Status Updates Are Not Getting Results

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This week I got three separate emails from my readers with basically the same question. Ironically, that same question also came up twice this week when I was presenting seminars. That made it easy for me to pick the topic for this week’s LinkedIn tip. Here’s the essence of each inquiry: Wayne, I’ve heard you say that you feel the #1 marketing feature on LinkedIn is individual status updates, but I tried posting one this…Continue Reading »

How to Find and Get the Most Out of LinkedIn Groups

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As I mentioned the past few weeks, I have compiled a list titled The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota. This week I’ll address another one of the reasons you might be failing to achieve your goals on LinkedIn — and this applies to everyone, whether you’re in sales or not. If you’re not selling a product or service, you’re selling yourself or your company/organization. Reminder: If you haven’t checked out…Continue Reading »

The Secret to Getting People to Engage With You On LinkedIn

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As I mentioned last week, I have compiled a list titled The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota. This week I’ll address another one of the reasons you might be falling short of your expectations on LinkedIn — and this applies to everyone, whether you’re in sales or not. If you’re not selling a product or service, you’re selling yourself or your company/organization. You can download the complete 15 Reasons list…Continue Reading »

Are You Missing the Mark on LinkedIn?

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I have compiled a list titled “The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota.” This week I’ll address one of the biggest reasons why you might be falling short of your expectations — and this applies to everyone, whether you’re in sales or not. Not Enough of the “Right” Connections You need to have a specific strategy to proactively connect with the “right” people. This means going beyond: People who invite you…Continue Reading »

LinkedIn is Throwing a Party Just for You and Inviting People You Probably Want to Meet

Business group having a party

When I begin a LinkedIn consulting engagement, the first thing I typically ask is “Who do you want to meet?” After all, LinkedIn at its core is the largest database of business professionals ever assembled, and finding the right folks for you to meet, no matter the purpose, is one of its strong suits. I recently discovered a new, more effective way to find more of the right people on LinkedIn. The Advanced People Search and…Continue Reading »

Which of These LinkedIn Changes Did You Miss in the First Half of 2014?

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Because it’s halftime 2014 and the past six months have included lots of changes on LinkedIn, I’ve put together a summary of the significant changes. I’ve categorized them and ordered them from “best” to “bummer” based on my opinion of the significance of each change. And I’ve also shared with you my two cents about each LinkedIn feature that’s been added, deleted or changed. If you’re interested in a deeper dive into any of the changes, just…Continue Reading »

Who Better to Give You LinkedIn Tips Than LinkedIn CEO, Jeff Weiner?

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I love getting insights from the person at the top of an organization, don’t you? And who better to share with you how you should be using LinkedIn than “The Man” himself, LinkedIn CEO, Jeff Weiner. So take three minutes to view this portion of an interview with him. It goes from 5:35 to 8:37, and it should be queued up at 5:35. Excerpts of the Weiner interview Below I’ve included portions of Jeff’s responses…Continue Reading »

What’s the Buzz? Your Network’s Recent LinkedIn Activity Feed

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Yesssssss.   LinkedIn brought back a feature that I’ve really been missing, but they haven’t made it easy to find it this time around. The feature is the activity feed, which you can look through when you’re viewing someone’s profile. So, what is it, how do you find it, why was I missing it, and how can it help you? . What is a person’s recent activity feed? This is a chronological display of some…Continue Reading »

Is Your LinkedIn Profile Going the Wrong Direction?

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Does your LinkedIn profile feel more like a resume (backward focused) or a business plan (forward focused)? If you answered “resume,” consider this question: If you had only a few minutes with a person with whom you may want to build a future business relationship, would you spend more time on your past or where you are trying to go?  And this applies to job seekers as well. With these thoughts in mind, I want…Continue Reading »