Latest LinkedIn Blog Posts

What is the Real Opportunity for Companies on LinkedIn?

Japanese Cat Island

LinkedIn has tremendous value for individual people to improve their brand and increase the size and quality of their network. But from a company’s viewpoint, the value proposition is sometimes not quite as obvious, because LinkedIn was designed as an individual-centric platform. However, as a business leader, imagine what benefits your company could derive from the site if you could, as they say, “herd the cats” and get your employees’ profiles consistent and accurate as they relate…Continue Reading »

Is it Time to Dust Off Your LinkedIn Connections?

Old Baseball Cards

Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there, like that box filled with baseball cards that’s gathering dust in the closet? Well, it’s time to take action and use LinkedIn to maximize those relationships. Follow these six simple steps to create a win-win situation for you and your network. . Step 1:  Define with whom you want to go deeper Your LinkedIn network is made…Continue Reading »

You’ve Gotta Download These 2 FREE LinkedIn Tools!

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If you use Google Chrome as your preferred browser to access LinkedIn, here are two FREE add-ons (Google calls these extensions) that I know you’re going to love. If you don’t use Chrome, you may want to switch so you can have access to these two very helpful tools. . Dux-Soup Extension Once you download Dux-Soup to your computer, you’ll be able to keep confidential notes about the person whose profile you’re viewing, and the person doesn’t…Continue Reading »

It’s Easy for You to Get More LinkedIn Profile Views


Most people will agree that LinkedIn is the best marketing tool on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience. One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it’s like they walked into your store, ready to do some shopping. So, how do…Continue Reading »

How Many of These LinkedIn Secrets Have You Discovered?

Office rumors

Now that the new LinkedIn changes have been rolled out to everyone, let’s take a look at the very best and oftentimes hard-to-find features on the brand new Microsoft LinkedIn site. . 6 best-kept LinkedIn secrets Some of these features may be hard to find, but I promise that you’ll have improved success on LinkedIn if you take advantage of these hidden gems. 1.  15 free direct messages per month to fellow group members. There used…Continue Reading »

Should You Have Two LinkedIn Profiles if You Have Two Jobs?

Businessman rocking out with guitar

Nearly every week someone asks me, “I currently have two jobs” [sometimes related, sometimes unrelated]. “Should I have two LinkedIn profiles?”  The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles. But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple job scenarios and show you how you can get the…Continue Reading »

Is it Crazy or Crafty to Connect with Competitors on LinkedIn?

senior manager is Giving a lot of work

I’m frequently asked Should I connect on LinkedIn with competitors? My quick answer is Are you nuts? Why would you want to hand over your database of prospects and customers to a competitor? However, because not all relationships are simple and one-dimensional (competitor or not a competitor), here are some factors to consider when deciding whether to connect with a “competitor.” . Is the identity of your customers already public knowledge? If it’s public knowledge, then connecting with competitors is not…Continue Reading »

Are You Still Confused by LinkedIn Skills and Endorsements?

Birthday cake

Happy 5th birthday, LinkedIn Skills! Yes, it has been five years since LinkedIn Skills appeared on your profile and probably caused a bit of confusion for you. Then a few years later the confusion ramped up when endorsements started showing up alongside your skills. And because LinkedIn started asking its members to endorse their connections, people began endorsing others for everything and anything—even skills we never added to our profile. And just when most of us…Continue Reading »

How to Discover if You’re Really a LinkedIn All-Star

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Congratulations! You’re an All-Star. If you received this message from LinkedIn, well, I hate to burst your balloon, but an All-Star profile rating has very little to do with how successful you’ll be on LinkedIn. And because of the significant profile changes that are part of the new desktop redesign, you need to rethink many of the profile strategies that have worked in the past. . Be sure to check out my special, limited time offer…Continue Reading »

Create a Targeted Prospect List on the New LinkedIn in 5 Minutes or Less

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Do you know that in five minutes the new LinkedIn can help you fill a virtual room with your perfect prospects and then add new prospects each week? And once you find them, their LinkedIn profiles will help you figure out the best way to meet them. To quickly get your highly targeted prospect list, just follow these simple steps. Let’s say you want to find the current managers of purchasing, procurement, etc. at three of…Continue Reading »