I do an annual LinkedIn User Survey, and Groups is always one of the participants’ favorite features. Why? Because you can be exposed to and interact with a targeted audience even though you may not be officially connected to them.
There are almost 1.6 million groups to choose from, and you can join up to fifty of them. Of course, the smartest folks on LinkedIn take advantage of all fifty and wish they could be in 500. But whether you decide to join five or fifty, how do you know which ones are right for you?
Well, you want to be where the action is! It’s kind of like hanging out at the corner tavern or neighborhood meeting spot. You go there to catch up on what’s going on, help others, and find out who can help you. That’s what some of the groups (especially industry groups) are like on LinkedIn.
Follow these steps, and you’ll find your industry’s most important hangout spots:
I hope this tip helps you figure out just where you should be hanging out.
For more advice on joining groups, go to the Free Resources section of my website and check out LinkedIn Groups-Ca$h in On This Powerful Tool.