|Week after week I share with you tips to improve your productivity on LinkedIn, but lots of people I meet say they can’t keep up. Some people tell me they’re saving the emails for their next vacation, and then they’re going to sit down and work through them all.
You don’t know how that bums me out. They’re going to blow their next vacation on the beach, in the mountains, or sitting on their dock up north reading my LinkedIn emails?
To save you some time on your next vacation, I hope you can find a few minutes this week to consider my #1 LinkedIn tip for improving your findability when people are looking for your products and services.
Here are five easy steps to SEO (search engine optimize) your LinkedIn profile.
1. Think of the best word or words that describe you or your business. For me it would be LinkedIn trainer.
2. Go to Advanced Search (1)
and put that word or words in the Keywords box (2). Then regionalize the search (if applicable) for your territory or where you normally do business (3).
3. See where you show up in the search results. Write down the position (e.g., second page, third slot, etc.).
4. Go to your profile and add that word or words a few more times throughout your profile.
Now, I am not asking you to make your profile unreadable, but think about putting it in your Headline, Summary, Position Title (job titles), Skills, Recommendations, and in the detailed description of your current or past jobs, if applicable.
Based on research I’ve done and information I’ve read from some of the smartest folks who help people with LinkedIn, adding those words to your Headline and Position Titles will help you make the largest move up in the search rankings and help you tell your story more completely.
5. Repeat step #3 and see if you’ve moved up. If you’re not high enough on the search, repeat step 4.
You have just performed SEO for your LinkedIn profile for those specific words. You may want to consider doing this for other important keywords as well. I’m sure that any upward movement you’ve made in the search rankings will cause you to be reached out to more often in the future.
If you’re having trouble understanding what your keywords are and where they go on your profile, be sure to download my worksheet Keywords: The Key to Being Found On LinkedIn, which is part of my LinkedIn Essentials Toolkit. Click here to download your free copy.