Best Ways to Use Video to Increase LinkedIn Effectiveness

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Everyone loves video. Most of my LOL (laugh out loud, for those of us Baby Boomers) moments these days come from watching videos on the Internet. If you haven’t seen the video trailer for my book, check it out. It’s sure to give you a chuckle.

Since video is so hot these days, let me share with you the many ways to use it on LinkedIn to display your expertise and enhance your branding message.

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• An introduction video featuring you
• A video resume
• On-the-job video of you, your staff or crew
• Video of a customer “gobbing” about your staff and the results of your work
• Product demonstration video
• Facility or factory tour video
• A video of your presentation at a conference or trade show   

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• A welcome video from the president on the overview page
• A “how to use” product video
• A video comparing your product to your competitors’ products
• A video demonstrating the different ways to contact your company

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Individual and Company Status Updates

When you include a link in your status updates, your comments, thoughts, and ideas become much more eye catching, and it increases the probability of people reading, clicking, and viewing.  

Check out my individual LinkedIn profile for examples of how I used video in SlideShare and Box.net files applications. Take a look at the Products & Services and company status updates on my company page to see more ways you can effectively use video.