Are Your LinkedIn Products & Services Shelves Stocked?

Whether you’re a business the size of Hewlett Packard, a nonprofit organization like Make A Difference-Wisconsin (I serve on their board), a sole proprietorship or small business like mine (Power Formula LLC), you should take advantage of the opportunity to display your wares.

• Include a link to your website or another purchasing site. Consider setting up a trackable custom URL for this link using bitly.com, tinyurl.com, etc.

• Include a YouTube video link (think customer testimonial or product demo).

• Consider an entry for nonconventional products and services, like signing up for your email list, receiving a white paper, or asking for a quote.

• Make it a priority to get lots of recommendations.  HP has one product with over 1,000 recommendations. I would call that a whole lot of social proof.

•  Include multiple calls to action on each product or services page.

•  Include your most important keywords when describing the products and services. 

•  Spend some time checking out your competitors’ pages to see what you may have missed.

• Consider a special promotional price or feature. This helps you track what is working.

• Include a picture and video for each item.

• Include every individual product and service you offer. Put them in categories so you have no more than 20 entries. HP has 19.

• Create brand confusion by having too many people with different styles providing the content for your company page.

• Allow your credibility to be tarnished by failing to check for grammar and spelling errors.