Power Formula LinkedIn Blog

Is Your LinkedIn Network Made Up of the Right People?

Posted on July 30, 2017
Wayne Breitbarth

What percentage of your LinkedIn connections are in your target audience?

That's a question I've been asking the people who have taken advantage of my special $175, one-hour, one-on-one consultation in the last few months (see below for details). Here are the answers I get from the majority of the people:
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  • I don't know
  • Never thought about that
  • Maybe 10 to 15 percent

That tells me most people aren't being very strategic in adding connections to their LinkedIn network and maybe need a little tuneup on how to strategically grow their network.
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Who should be in your network?

Let's start with this idea. Connections are the gas in your LinkedIn tank, and every time you connect with someone on LinkedIn, it affects the quality of your network—just like the quality of the gas you purchase affects how your car runs. In other words, not all connections are created equal.Gas Prices

Most people add connections haphazardly, but to be highly successful on LinkedIn it's important to develop a strategy for growing a dynamic network that will help you reach your most ambitious goals.

Everyone's situation is unique, but here are some general suggestions that will help you understand what types of people you should connect with to strengthen your network and help you enhance your brand, find a job, assist your favorite nonprofit, or grow your business.
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Who can help you enhance your personal brand?
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  • People who have had similar career paths to yours
  • Leaders in your industry associations
  • Individuals who have large networks (LinkedIn or otherwise) concentrated in your region or industry
  • People who work for some of the well-respected companies in your region and industry
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Who can help you find a new job or advance your career?
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  • People who work in your industry and region
  • People who work for companies you are interested in
  • Recruiters who specialize in your industry
  • Consultants and experts in your industry
  • Human resources professionals who work at your target companies
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Who can help your favorite nonprofit thrive?
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  • People who volunteer for or sit on boards of similar nonprofits
  • Individuals who work at large corporations, foundations, etc. and tend to support nonprofits like yours
  • People who are involved in groups that have large volunteer pools (e.g., religious organizations, schools, clubs, etc.)
  • People who work for media outlets
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Who can help you generate sales leads, market your company's products and services, and grow your business?
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  • Individuals who are the direct decision-makers for the purchase of your products and services
  • People who are indirectly involved in the decision to purchase your products and services (strategic influencers or people from the company who weigh in on the decision)
  • High-ranking officers at the companies that purchase your products and services, even if they're not the direct decision-makers
  • Individuals who hang around with the people listed in the first two bullets (probably deliver similar services to the same purchasers)
  • People who are recognized industry experts
  • Leaders of your industry associations and/or people who manage industry events
  • Individuals who are well networked in your region or industry
  • Experts who provide educational content for the industry

If you strategically improve the quality of your LinkedIn network by connecting with the above-referenced people, you'll be better positioned to enhance your brand, find a job, assist your favorite nonprofit, or grow your business.

If you'd like to get my expert advice on your personal connection strategy and answers to your LinkedIn questions plus an in-depth critique of your LinkedIn profile, sign up for a one-hour one-on-one consultation with me for the significantly reduced rate of $175.

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

LinkedIn Helps You Celebrate Your Big Day

Posted on July 23, 2017
Wayne Breitbarth

LinkedIn loves to help you celebrate your birthday, work anniversary or job change—but what does this LinkedIn love look like?

Group of friends having fun with sparklers

By a high priority notification, LinkedIn drives many of your connections to your LinkedIn profile. And because profile views, especially from the right folks, often lead to good things, this is an awesome gift from LinkedIn.

Of course, now you're wondering, what can I do to take advantage of the upcoming celebration?
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Before the celebration

Get your profile ready for visitors. Be sure your Headline, Summary (especially the first 200 characters), your Current Job Experience entry, your Education entries, and your Accomplishments sections are up to date and document the following:
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  • Promotions and additional responsibilities
  • Specific job-related results and projects
  • Specific industry courses, certifications and degrees
  • Honors and awards
  • Leadership positions in industry-related organizations

Consider writing a long-form post on LinkedIn to share your latest thoughts on current events at your company and/or in your industry.

Like, share or comment on important updates from influential people or industry associations.
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During the celebration

When people take the time to congratulate you, be sure to not only say "thanks" but also assess whether setting up a phone call, meeting, or sending an email or LinkedIn message could lead to a mutually beneficial relationship in the future.
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After the celebration

For a week or so after the event, review your "Who's Viewed Your Profile" listing and message feed often, and send a note to anyone who has congratulated you and might be able to help you accomplish your goals in the future.
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There you have it—easy ways to turn your big day (birthday, job anniversary or job change) into a positive networking event.

If you'd like to learn about other simple LinkedIn strategies to advance your business or career and receive an in-depth critique of your LinkedIn profile, sign up for a one-hour one-on-one consultation with me for only $175. Book your personal session at
https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

What is the Real Opportunity for Companies on LinkedIn?

Posted on July 16, 2017
Wayne Breitbarth

LinkedIn has tremendous value for individual people to improve their brand and increase the size and quality of their network. But from Japanese Cat Islanda company's viewpoint, the value proposition is sometimes not quite as obvious, because LinkedIn was designed as an individual-centric platform.

However, as a business leader, imagine what benefits your company could derive from the site if you could, as they say, "herd the cats" and get your employees' profiles consistent and accurate as they relate to your company.

To help business leaders corral this potential value, I have written an eBook titled "10 LinkedIn Mistakes Companies Make and How to Fix Them Before They Damage Your Company's Reputation."

In the eBook I address common mistakes, provide solutions, and give 3D Ebook 2nd Ed Cover-01tips for using LinkedIn to grow revenues, find new employees and suppliers, and maintain a consistent brand in the ever-changing online world.
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How many of these mistakes are you and your company making?

1.  Unprofessional or poor quality employee profile photos—or, worse yet, no photo at all

2.  Sharing incorrect or inconsistent information about the company

3.  Poor participation—all company employees are not on LinkedIn

4.  Failing to keyword optimize employee profiles and company page

5.  Sharing poor status updates—or failing to use this powerful tool

6.  Not using LinkedIn to search for customers, employees, suppliers, strategic partners, etc.

7.  Failing to monitor employees' profiles and activity as well as what's being said about the company through LinkedIn

8.  Not joining or participating in LinkedIn groups—particularly significant industry groups and customers' industry groups

9.  Underutilizing the features and tools available on the company page—or not even having a company page

10. Having a woefully inadequate corporate social media policy—or none at all

To learn how to address the mistakes you're making, download your FREE copy of the eBook by clicking here.

For additional LinkedIn B2B company strategies, check out this article from Greg Mischio, my friend and principal at Winbound , The Ideal LinkedIn Strategy for a Small Marketing Department. 

Is it Time to Dust Off Your LinkedIn Connections?

Posted on July 8, 2017
Wayne Breitbarth

Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there, like that box filled with baseball cards that's gathering dust in the closet?Old Baseball Cards

Well, it's time to take action and use LinkedIn to maximize those relationships. Follow these six simple steps to create a win-win situation for you and your network.
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Step 1:  Define with whom you want to go deeper

Your LinkedIn network is made up of many types of people, and they've become part of your network for differing reasons. Start by choosing the people with whom you'd most like to meet or have a conversation.

For help with this, check out my worksheet Finding Your LinkedIn Target Audience (see below).

 


Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my July special offer: A one-hour, one-on-one consultation for just $175 (50% off my regular fee).

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.


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Step 2:  Make a list of typical keywords they would have on their profile

What combination of keywords could you use to filter your entire network down to the perfect list? These would be words your target audience might include on their profile, like:
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  • Titles
  • Company name
  • Location
  • Schools attended
  • Industry
  • Certifications
  • Educational majors
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Step 3:  Perform a "connection only" LinkedIn advanced people search

Screen Shot 2017-07-03 at 2.31.52 PMPut your cursor into the Search box in the top toolbar. Then choose the last entry in the drop-down list, Search for people with filters. Next, check "1st" under Filter people by Connections.

Now that you have a listing of your complete first-level network, additional filters are available in the right-hand column to narrow that list.

You'll find the Keyword filter to be quite valuable, but you'll need to click the down arrow to uncover all the available keyword options.

Be sure to take advantage of the other filters, too, including locations, current and past companies, industries, etc.Screen Shot 2017-07-03 at 2.35.44 PM
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Step 4:  Set a search alert

Once you have completed a search that gives you a really good list of the right people, Screen Shot 2017-07-03 at 2.37.39 PMclick the Create search alert box. LinkedIn will then email you weekly with any additional people who meet your defined search criteria.
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Step 5:  Send a message offering your help

After you review the full profile of someone on this list that you're interested in chatting with, send a direct LinkedIn message and thank the person for being part of your network. If the person is merely a casual acquaintance, remind him/her how you came to know each other. Then mention ways you might be able to collaborate or help each other. You may even want to include a time that you're available for a meeting or phone call.

The easiest way to send a direct message is to click the Message button on their profile. You can also include attachments and links in this message to give your connection additional information.
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Step 6:  Set the appropriate follow-up

Your connection may not be ready to meet or chat right now, but that doesn't mean he or she won't be interested in having a discussion with you in the future. Consider setting up some type of follow-up reminder for yourself in whatever system you use.

Your LinkedIn network should be one of your most treasured business assets, not simply a "dusty" digital collection of random people. Once you follow the six simple steps outlined above, you'll realize just how valuable your network can be for accomplishing your most ambitious business goals.

Finding Your LinkedIn Target Audience Worksheet

Download (PDF, 130KB)

You’ve Gotta Download These 2 FREE LinkedIn Tools!

Posted on June 17, 2017
Wayne Breitbarth

If you use Google Chrome as your preferred browser to access LinkedIn, here are two FREE add-ons (Google calls these extensions) that I know you're going to love. If you don't use Chrome, you may want to switch so you can have access to these two very helpful tools.
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Dux-Soup Extension

Once you download Dux-Soup to your computer, you'll be able toScreen Shot 2017-06-14 at 6.10.54 PM keep confidential notes about the person whose profile you're viewing, and the person doesn't even have to be connected to you.

You can also assign one or more custom tags to the person and then sort your connections by that tag. Of course, as with most free apps, there's an upgraded version you pay a monthly fee for, but I don't think you'll need to upgrade.

To get more details about Dux-Soup, click here.

To download Dux-Soup to your computer, click here.
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Hunter

The second one is called Hunter. This one is really simple. After you download it on your Screen Shot 2017-06-14 at 6.13.38 PMcomputer, a big, red Hunter button shows up on profiles you're viewing. After you click the button, Hunter will try to find the person's email address and then tell you how confident it is that the address is correct.

To get more details on Hunter, click here.

To download Hunter to your computer, click here.

I use these two tools all the time and find them to be extremely valuable. However, as with most free apps and add-ons, they can disappear at any time. So download them today and cash in on these amazing—and free—tools.

It’s Easy for You to Get More LinkedIn Profile Views

Posted on June 10, 2017
Wayne Breitbarth

Most people will agree that LinkedIn is the best marketing tool on the planet for Madridbusiness professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience.

One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it's like they walked into your store, ready to do some shopping.

So, how do you attract more shoppers to your store?
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Long-term strategy

Of course, almost everyone who checks out your profile could be a potential client/customer or at least know someone who might be interested in you and what you have to offer. However, ultimately you're looking for views from people who quite likely can help you achieve your business goals.

To get on the path to long-term success, it's important to connect with your target audience and share great information, thereby nurturing the relationship and increasing your thought leadership status. Then, when they are ready to engage someone who has your expertise, you have earned your way onto their list—and hopefully, it’s a very short list!
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Short-term strategy

In the short term, here are eight simple ways to get more of the right people viewing your profile.

1.  Optimize your LinkedIn profile headline. A headline is meant to grab the reader and encourage him/her to read more. If you need help with this, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline on the free resources page of my website.

2.  Look at other people’s profiles. When people see you’ve looked at their profile, it’s quite likely they’ll take a look at yours if your headline suggests you might be an interesting person to meet.

Be sure your Profile viewing options setting is on the recommended setting of full disclosure. Then they'll see your full name and headline versus something like Insurance agent at Northwestern Mutual.

3.  Post your own status updates daily. This doesn’t take as much time as you think if you simply use the Share button on an interesting article you’ve read. Add a personal comment about the article, and you’ll get even more action from your network.

4.  Share, “like” or comment on other people’s status updates or published posts. This isn’t quite as powerful as posting your own status update, but the time commitment is a lot less. It only takes a second to click “like,” and it’s an easy way to stay top of mind with your network.

Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates.

5.  Put more of your most important keywords in your profile—and put them in the right spots. For help with this, download my worksheet Keywords: The Key to Being Found on LinkedIn on the free resources page of my website.

6.  Endorse people. Not everyone is a fan of this feature, but it does spark lots of engagement—which usually results in more profile views.

7.  Include your LinkedIn URL in your email signature and on your business cards, resume, and other social sites. If you make it easy for people to find your profile, they’re more likely to take a peek at it.

8. Start writing long-form articles using the LinkedIn publishing feature. Admittedly, this will take some work, and many of us shy away from writing, but over time this will get you more profile views. Also, one of the best ways to establish your thought leadership is to share your thoughts by writing.
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Take action

So, which of these steps are you going to take to increase your LinkedIn profile views? And keep in mind that if you get more profile views, you'll then get more traditional interactions (phone calls, emails, meetings, etc.). Of course, this will result in improved ROI for your time spent on LinkedIn.

For more simple strategies to improve your LinkedIn ROI along with a detailed critique of your profile, be sure to take advantage of my June/July special offer: A one-hour, one-on-one consultation for just $175 (50% off my regular fee).

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

How Many of These LinkedIn Secrets Have You Discovered?

Posted on June 3, 2017
Wayne Breitbarth

Now that the new LinkedIn changes have been rolled out to everyone, let's take a look at Office rumorsthe very best and oftentimes hard-to-find features on the brand new Microsoft LinkedIn site.

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6 best-kept LinkedIn secrets

Some of these features may be hard to find, but I promise that you'll have improved success on LinkedIn if you take advantage of these hidden gems.

1.  15 free direct messages per month to fellow group members. There used to be no limit on direct messages within groups, and now you're limited to 15, but it's still a significant value (15 InMails typically cost $150). Therefore, use your 15 freebies before you use any InMails that may be part of an upgraded account. When you find a fellow group member whom you'd like to message, simply click Message.

2.  Expand your reach by creating three free search alerts. If you like the results of an advanced people search, be sure to scroll all the way down in the right-hand column and click Create search alert, and then LinkedIn will keep looking for new people who meet your search criteria.

3.  Download your connections. Did you know you can get a detailed list of your 1st level connections? You can, and it's free and simple to do.

On your top toolbar, click Me>Settings & Privacy>Account>Getting an archive of your data.

You'll then receive much of your LinkedIn data in a zip file, including a spreadsheet with first name, last name, current title, current company, and each connection's primary LinkedIn email address.

4.  Review your organic LinkedIn home page feed. You can review the status Screen Shot 2017-06-03 at 11.42.03 AMupdates from your network in the exact order they're shared rather than in the order the LinkedIn algorithm shows them if you simply change the Sort by option (top right of your home page feed) to Recent rather than Top. If you choose Recent, you'll receive all the updates of everyone in your network. If you choose Top, you'll only receive the updates LinkedIn chooses to show you.

5.  Find fellow alumni on your university's alumni page. On the top toolbar, put the name of your school in the search box, choose your school's company page entry from the drop-down list, and then click See Alumni. You'll then see a listing of all alumni who are LinkedIn members, and you can filter that list by city, keywords, years attended, and much more.

6.  Take control of the Skills section of your profile. Your Skills section and the endorsements you receive for those skills have increased importance now that LinkedIn features your top three skills. But you can now add, delete and rearrange your skills. Check out my article on the ins and outs of this feature here.

There you have it—six terrific LinkedIn features that should improve the results you're getting on LinkedIn. Good luck using them!

Should You Have Two LinkedIn Profiles if You Have Two Jobs?

Posted on May 27, 2017
Wayne Breitbarth

Businessman rocking out with guitarNearly every week someone asks me, "I currently have two jobs" [sometimes related, sometimes unrelated]. "Should I have two LinkedIn profiles?" 

The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles.

But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple job scenarios and show you how you can get the results you desire and avoid confusing people who view your profile.
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Scenario 1: Career-related full-time job and part-time job unrelated to your career—and probably never will be related to your career

As long as you're confident that the part-time job will not be part of your future employment or career, I'd recommend you leave it off altogether.

One exception to this is hobbies that may provide a bit of income and that people in your network might find interesting—like playing guitar in a classic rock band that does weddings and parties or a side gig as a photographer or artist if your work could be displayed in homes or businesses. In these cases, I would include a current job entry. Place it second on your profile, and share information that may help you get gigs for or sales to your connections or their friends and acquaintances.

You might also find it advantageous to add a short paragraph at the bottom of your Summary to tell people about your part-time job or hobby.
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Scenario 2: Career-related full-time job and part-time job related to your current career or a potential future career

Keeping your current full-time employer in mind and any possible repercussions, I would include an additional current experience entry for your part-time job. Place it in the second position on your profile, and mention in the description that this job is part time. Then explain in your Summary which job is full time and which is part time—clearly emphasizing that your full-time job is your passion.
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Scenario 3: Non career-related full-time job and career-related part-time job or side business 

Include two current experience entries, the first being your career-related part-time job or side business and the second being your non career-related full-time job. Make sure the first entry is loaded with your most important keywords relating to this job or side business. Share loads of details about your responsibilities, accomplishments, and whether you are open to being contacted about full-time employment in this field.

Your headline should revolve around this part-time career-related position or side business. Use your Summary to bring clarity to your current situation as well as where you want to end up—in all cases being sensitive to your current employer if you don't want to lose your job.
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Scenario 4: Full-time job seeker or student and part-time job unrelated to your career or any potential career

Include a placeholder current experience entry that says you're a student or job seeker, and spell out the kind of job you're looking for and what skills and experiences you can bring to your future employer. State when you're available for hire. In addition to including keywords in the description of your experience, put them in your headline and title.

It's up to you whether you list the part-time job or not. Stating that you're gainfully employed will be looked upon favorably by some employers. If you can show how the skills you're developing at the part-time job can be helpful in the job you're seeking, that's obviously a good thing. Just be clear that this is a part-time job you're doing while you seek full-time employment.
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Scenario 5: Full-time job seeker or student and part-time job related to your career or a potential future career

As spelled out in Scenario 4, include a placeholder current experience entry that includes the kind of job you're seeking, when you're available, etc., and include pertinent keywords as mentioned above. Be sure to include a statement about the part-time nature of this job and your desire to find full-time employment in this field.

When you embark upon changing your LinkedIn profile for any of the above reasons, be clear, truthful, and mindful of your career goals—and LinkedIn will help you get where you want to go.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my May special offer: A one-hour, one-on-one consultation for just $175 (50% off my regular fee).

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

Is it Crazy or Crafty to Connect with Competitors on LinkedIn?

Posted on May 20, 2017
Wayne Breitbarth

I'm frequently asked Should I connect on LinkedIn with competitors? My senior manager is Giving a lot of workquick answer is Are you nuts? Why would you want to hand over your database of prospects and customers to a competitor?

However, because not all relationships are simple and one-dimensional (competitor or not a competitor), here are some factors to consider when deciding whether to connect with a "competitor."
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  • Is the identity of your customers already public knowledge? If it's public knowledge, then connecting with competitors is not as big of deal.
  • Do you hide your list of connections from your network? If you do, then they can't see who you're connected to anyway, so there's less risk.
  • Do you think you're better at LinkedIn than your competitors? If so, then maybe you're going to gain more from having the ability to look through their connections than they will gain from looking at your connections.
  • Are you connected to only people you trust or is your network more open? If you choose to connect with people who are not your trusted friends, those people could potentially allow your competitor to come over to their office and scroll through your list of connections. This is certainly unlikely, but it is possible.

Also, keep in mind that relationships change over time. If a trusted coworker who's in your network goes to work for a competitor and becomes your number one nemesis, then you may want to consider disconnecting from that person.

As you can see, there's no simple answer to the question of whether you should connect with competitors. But after you consider the points mentioned above, you can make the decision with your eyes wide open.

Are You Still Confused by LinkedIn Skills and Endorsements?

Posted on May 14, 2017
Wayne Breitbarth

Happy 5th birthday, LinkedIn Skills!

Birthday cakeYes, it has been five years since LinkedIn Skills appeared on your profile and probably caused a bit of confusion for you. Then a few years later the confusion ramped up when endorsements started showing up alongside your skills. And because LinkedIn started asking its members to endorse their connections, people began endorsing others for everything and anything—even skills we never added to our profile.

And just when most of us started to understand and take control of this profile section, LinkedIn gave us a five-year "birthday present" as part of the new desktop layout—an updated profile section titled Featured Skills & Endorsements and what they call "skill endorsements." And I thought birthday parties were supposed to be fun!
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How to optimize your Featured Skills & Endorsements profile section

Let's raise the fun factor just a bit with these nine facts and tips to maximize your use of this new profile section.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive Screen Shot 2017-05-10 at 2.31.40 PMa pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Featured Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Featured Skills & Endorsements section of your profile, and then you can:
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  • Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then give you suggestions based on the words you put in the box. If those suggestions are part of your skill set, be sure to add them to your list of skills.
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  • Screen Shot 2017-05-10 at 2.33.26 PMDelete a skill. Click the pencil icon in the top right corner. Then click the "X" to the left of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.
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  • Reorder your skills so your most important ones are near the top. These are your best keywords, and they'll improve your search ranking. Put them in the order you prefer, from most important to least important, by clicking the pencil icon and then holding down and dragging the four-line icon to the right of the skill you want to reorder.
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    Then your connections will be encouraged to tick off endorsements for the skills you think are important, and within a short period of time they'll be the most endorsed skills on your profile. This will help you get closer to the top of a search for those critical skills.
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    The reordering process is especially important now because only the first three skills (LinkedIn refers to them as "featured") and the related endorsements show up until the reader clicks View XX more.
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  • Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click Adjust endorsement settings on the bottom of the page to revise your settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top line revenue. They are making a lot of money on their Recruiting Solutions, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. Because your skills that receive the most endorsements will be at the top of the list—and most people will probably only look at the first few skills—you want them to be your most important skills. If you list extraneous skills, you may get a lot of endorsements for them, and then no one will even notice your most important skills that are now further down on the list.

7.  You might get someone's attention if you endorse him/her. Your face and name will appear on the person's profile, and LinkedIn also sends the person a message saying you just endorsed him/her.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you may be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members.

If you'd like more information about this topic, check out LinkedIn's complete discussion in the LinkedIn Help Center by clicking here.