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You’ve Gotta Download These 2 FREE LinkedIn Tools!

Posted on June 17, 2017
Wayne Breitbarth

If you use Google Chrome as your preferred browser to access LinkedIn, here are two FREE add-ons (Google calls these extensions) that I know you're going to love. If you don't use Chrome, you may want to switch so you can have access to these two very helpful tools.
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Dux-Soup Extension

Once you download Dux-Soup to your computer, you'll be able toScreen Shot 2017-06-14 at 6.10.54 PM keep confidential notes about the person whose profile you're viewing, and the person doesn't even have to be connected to you.

You can also assign one or more custom tags to the person and then sort your connections by that tag. Of course, as with most free apps, there's an upgraded version you pay a monthly fee for, but I don't think you'll need to upgrade.

To get more details about Dux-Soup, click here.

To download Dux-Soup to your computer, click here.
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Hunter

The second one is called Hunter. This one is really simple. After you download it on your Screen Shot 2017-06-14 at 6.13.38 PMcomputer, a big, red Hunter button shows up on profiles you're viewing. After you click the button, Hunter will try to find the person's email address and then tell you how confident it is that the address is correct.

To get more details on Hunter, click here.

To download Hunter to your computer, click here.

I use these two tools all the time and find them to be extremely valuable. However, as with most free apps and add-ons, they can disappear at any time. So download them today and cash in on these amazing—and free—tools.

It’s Easy for You to Get More LinkedIn Profile Views

Posted on June 10, 2017
Wayne Breitbarth

Most people will agree that LinkedIn is the best marketing tool on the planet for Madridbusiness professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience.

One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it's like they walked into your store, ready to do some shopping.

So, how do you attract more shoppers to your store?
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Long-term strategy

Of course, almost everyone who checks out your profile could be a potential client/customer or at least know someone who might be interested in you and what you have to offer. However, ultimately you're looking for views from people who quite likely can help you achieve your business goals.

To get on the path to long-term success, it's important to connect with your target audience and share great information, thereby nurturing the relationship and increasing your thought leadership status. Then, when they are ready to engage someone who has your expertise, you have earned your way onto their list—and hopefully, it’s a very short list!
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Short-term strategy

In the short term, here are eight simple ways to get more of the right people viewing your profile.

1.  Optimize your LinkedIn profile headline. A headline is meant to grab the reader and encourage him/her to read more. If you need help with this, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline on the free resources page of my website.

2.  Look at other people’s profiles. When people see you’ve looked at their profile, it’s quite likely they’ll take a look at yours if your headline suggests you might be an interesting person to meet.

Be sure your Profile viewing options setting is on the recommended setting of full disclosure. Then they'll see your full name and headline versus something like Insurance agent at Northwestern Mutual.

3.  Post your own status updates daily. This doesn’t take as much time as you think if you simply use the Share button on an interesting article you’ve read. Add a personal comment about the article, and you’ll get even more action from your network.

4.  Share, “like” or comment on other people’s status updates or published posts. This isn’t quite as powerful as posting your own status update, but the time commitment is a lot less. It only takes a second to click “like,” and it’s an easy way to stay top of mind with your network.

Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates.

5.  Put more of your most important keywords in your profile—and put them in the right spots. For help with this, download my worksheet Keywords: The Key to Being Found on LinkedIn on the free resources page of my website.

6.  Endorse people. Not everyone is a fan of this feature, but it does spark lots of engagement—which usually results in more profile views.

7.  Include your LinkedIn URL in your email signature and on your business cards, resume, and other social sites. If you make it easy for people to find your profile, they’re more likely to take a peek at it.

8. Start writing long-form articles using the LinkedIn publishing feature. Admittedly, this will take some work, and many of us shy away from writing, but over time this will get you more profile views. Also, one of the best ways to establish your thought leadership is to share your thoughts by writing.
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Take action

So, which of these steps are you going to take to increase your LinkedIn profile views? And keep in mind that if you get more profile views, you'll then get more traditional interactions (phone calls, emails, meetings, etc.). Of course, this will result in improved ROI for your time spent on LinkedIn.

For more simple strategies to improve your LinkedIn ROI along with a detailed critique of your profile, be sure to take advantage of my June/July special offer: A one-hour, one-on-one consultation for just $175 (50% off my regular fee).

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

How Many of These LinkedIn Secrets Have You Discovered?

Posted on June 3, 2017
Wayne Breitbarth

Now that the new LinkedIn changes have been rolled out to everyone, let's take a look at Office rumorsthe very best and oftentimes hard-to-find features on the brand new Microsoft LinkedIn site.

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6 best-kept LinkedIn secrets

Some of these features may be hard to find, but I promise that you'll have improved success on LinkedIn if you take advantage of these hidden gems.

1.  15 free direct messages per month to fellow group members. There used to be no limit on direct messages within groups, and now you're limited to 15, but it's still a significant value (15 InMails typically cost $150). Therefore, use your 15 freebies before you use any InMails that may be part of an upgraded account. When you find a fellow group member whom you'd like to message, simply click Message.

2.  Expand your reach by creating three free search alerts. If you like the results of an advanced people search, be sure to scroll all the way down in the right-hand column and click Create search alert, and then LinkedIn will keep looking for new people who meet your search criteria.

3.  Download your connections. Did you know you can get a detailed list of your 1st level connections? You can, and it's free and simple to do.

On your top toolbar, click Me>Settings & Privacy>Account>Getting an archive of your data.

You'll then receive much of your LinkedIn data in a zip file, including a spreadsheet with first name, last name, current title, current company, and each connection's primary LinkedIn email address.

4.  Review your organic LinkedIn home page feed. You can review the status Screen Shot 2017-06-03 at 11.42.03 AMupdates from your network in the exact order they're shared rather than in the order the LinkedIn algorithm shows them if you simply change the Sort by option (top right of your home page feed) to Recent rather than Top. If you choose Recent, you'll receive all the updates of everyone in your network. If you choose Top, you'll only receive the updates LinkedIn chooses to show you.

5.  Find fellow alumni on your university's alumni page. On the top toolbar, put the name of your school in the search box, choose your school's company page entry from the drop-down list, and then click See Alumni. You'll then see a listing of all alumni who are LinkedIn members, and you can filter that list by city, keywords, years attended, and much more.

6.  Take control of the Skills section of your profile. Your Skills section and the endorsements you receive for those skills have increased importance now that LinkedIn features your top three skills. But you can now add, delete and rearrange your skills. Check out my article on the ins and outs of this feature here.

There you have it—six terrific LinkedIn features that should improve the results you're getting on LinkedIn. Good luck using them!

Should You Have Two LinkedIn Profiles if You Have Two Jobs?

Posted on May 27, 2017
Wayne Breitbarth

Businessman rocking out with guitarNearly every week someone asks me, "I currently have two jobs" [sometimes related, sometimes unrelated]. "Should I have two LinkedIn profiles?" 

The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles.

But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple job scenarios and show you how you can get the results you desire and avoid confusing people who view your profile.
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Scenario 1: Career-related full-time job and part-time job unrelated to your career—and probably never will be related to your career

As long as you're confident that the part-time job will not be part of your future employment or career, I'd recommend you leave it off altogether.

One exception to this is hobbies that may provide a bit of income and that people in your network might find interesting—like playing guitar in a classic rock band that does weddings and parties or a side gig as a photographer or artist if your work could be displayed in homes or businesses. In these cases, I would include a current job entry. Place it second on your profile, and share information that may help you get gigs for or sales to your connections or their friends and acquaintances.

You might also find it advantageous to add a short paragraph at the bottom of your Summary to tell people about your part-time job or hobby.
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Scenario 2: Career-related full-time job and part-time job related to your current career or a potential future career

Keeping your current full-time employer in mind and any possible repercussions, I would include an additional current experience entry for your part-time job. Place it in the second position on your profile, and mention in the description that this job is part time. Then explain in your Summary which job is full time and which is part time—clearly emphasizing that your full-time job is your passion.
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Scenario 3: Non career-related full-time job and career-related part-time job or side business 

Include two current experience entries, the first being your career-related part-time job or side business and the second being your non career-related full-time job. Make sure the first entry is loaded with your most important keywords relating to this job or side business. Share loads of details about your responsibilities, accomplishments, and whether you are open to being contacted about full-time employment in this field.

Your headline should revolve around this part-time career-related position or side business. Use your Summary to bring clarity to your current situation as well as where you want to end up—in all cases being sensitive to your current employer if you don't want to lose your job.
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Scenario 4: Full-time job seeker or student and part-time job unrelated to your career or any potential career

Include a placeholder current experience entry that says you're a student or job seeker, and spell out the kind of job you're looking for and what skills and experiences you can bring to your future employer. State when you're available for hire. In addition to including keywords in the description of your experience, put them in your headline and title.

It's up to you whether you list the part-time job or not. Stating that you're gainfully employed will be looked upon favorably by some employers. If you can show how the skills you're developing at the part-time job can be helpful in the job you're seeking, that's obviously a good thing. Just be clear that this is a part-time job you're doing while you seek full-time employment.
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Scenario 5: Full-time job seeker or student and part-time job related to your career or a potential future career

As spelled out in Scenario 4, include a placeholder current experience entry that includes the kind of job you're seeking, when you're available, etc., and include pertinent keywords as mentioned above. Be sure to include a statement about the part-time nature of this job and your desire to find full-time employment in this field.

When you embark upon changing your LinkedIn profile for any of the above reasons, be clear, truthful, and mindful of your career goals—and LinkedIn will help you get where you want to go.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my May special offer: A one-hour, one-on-one consultation for just $175 (50% off my regular fee).

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

Is it Crazy or Crafty to Connect with Competitors on LinkedIn?

Posted on May 20, 2017
Wayne Breitbarth

I'm frequently asked Should I connect on LinkedIn with competitors? My senior manager is Giving a lot of workquick answer is Are you nuts? Why would you want to hand over your database of prospects and customers to a competitor?

However, because not all relationships are simple and one-dimensional (competitor or not a competitor), here are some factors to consider when deciding whether to connect with a "competitor."
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  • Is the identity of your customers already public knowledge? If it's public knowledge, then connecting with competitors is not as big of deal.
  • Do you hide your list of connections from your network? If you do, then they can't see who you're connected to anyway, so there's less risk.
  • Do you think you're better at LinkedIn than your competitors? If so, then maybe you're going to gain more from having the ability to look through their connections than they will gain from looking at your connections.
  • Are you connected to only people you trust or is your network more open? If you choose to connect with people who are not your trusted friends, those people could potentially allow your competitor to come over to their office and scroll through your list of connections. This is certainly unlikely, but it is possible.

Also, keep in mind that relationships change over time. If a trusted coworker who's in your network goes to work for a competitor and becomes your number one nemesis, then you may want to consider disconnecting from that person.

As you can see, there's no simple answer to the question of whether you should connect with competitors. But after you consider the points mentioned above, you can make the decision with your eyes wide open.

Are You Still Confused by LinkedIn Skills and Endorsements?

Posted on May 14, 2017
Wayne Breitbarth

Happy 5th birthday, LinkedIn Skills!

Birthday cakeYes, it has been five years since LinkedIn Skills appeared on your profile and probably caused a bit of confusion for you. Then a few years later the confusion ramped up when endorsements started showing up alongside your skills. And because LinkedIn started asking its members to endorse their connections, people began endorsing others for everything and anything—even skills we never added to our profile.

And just when most of us started to understand and take control of this profile section, LinkedIn gave us a five-year "birthday present" as part of the new desktop layout—an updated profile section titled Featured Skills & Endorsements and what they call "skill endorsements." And I thought birthday parties were supposed to be fun!
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How to optimize your Featured Skills & Endorsements profile section

Let's raise the fun factor just a bit with these nine facts and tips to maximize your use of this new profile section.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive Screen Shot 2017-05-10 at 2.31.40 PMa pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Featured Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Featured Skills & Endorsements section of your profile, and then you can:
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  • Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then give you suggestions based on the words you put in the box. If those suggestions are part of your skill set, be sure to add them to your list of skills.
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  • Screen Shot 2017-05-10 at 2.33.26 PMDelete a skill. Click the pencil icon in the top right corner. Then click the "X" to the left of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.
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  • Reorder your skills so your most important ones are near the top. These are your best keywords, and they'll improve your search ranking. Put them in the order you prefer, from most important to least important, by clicking the pencil icon and then holding down and dragging the four-line icon to the right of the skill you want to reorder.
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    Then your connections will be encouraged to tick off endorsements for the skills you think are important, and within a short period of time they'll be the most endorsed skills on your profile. This will help you get closer to the top of a search for those critical skills.
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    The reordering process is especially important now because only the first three skills (LinkedIn refers to them as "featured") and the related endorsements show up until the reader clicks View XX more.
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  • Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click Adjust endorsement settings on the bottom of the page to revise your settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top line revenue. They are making a lot of money on their Recruiting Solutions, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. Because your skills that receive the most endorsements will be at the top of the list—and most people will probably only look at the first few skills—you want them to be your most important skills. If you list extraneous skills, you may get a lot of endorsements for them, and then no one will even notice your most important skills that are now further down on the list.

7.  You might get someone's attention if you endorse him/her. Your face and name will appear on the person's profile, and LinkedIn also sends the person a message saying you just endorsed him/her.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you may be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members.

If you'd like more information about this topic, check out LinkedIn's complete discussion in the LinkedIn Help Center by clicking here.

How to Discover if You’re Really a LinkedIn All-Star

Posted on May 6, 2017
Wayne Breitbarth

A pin being used to pop a green balloonCongratulations! You're an All-Star.

If you received this message from LinkedIn, well, I hate to burst your balloon, but an All-Star profile rating has very little to do with how successful you'll be on LinkedIn. And because of the significant profile changes that are part of the new desktop redesign, you need to rethink many of the profile strategies that have worked in the past.
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Be sure to check out my special, limited time offer below for 50% off a one-hour LinkedIn consultation that includes an in-depth profile critique.
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In my opinion, to have a truly exceptional LinkedIn profile that will help you accomplish your most ambitious business goals, you need to embrace these two important strategies:
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  • Capitalize on the LinkedIn search algorithm in order to come up higher in the search results
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  • Provide a very clear description of what you do, who you help, and why you are better than your competition

Each and every entry you make on your profile should be made with those two strategies in mind.


Simple ways to create an extraordinary LinkedIn profile

When I work with my individual and corporate clients to create LinkedIn profiles that get results, I focus on the following features and techniques:

Keywords. Include your most important keywords throughout your profile but especially in these three sections: Headline, Job Experience Titles, and Skills. This will significantly improve your placement in search results.

Headline. Make sure your Headline grabs your reader's attention and encourages him/her to read more.

First Job Experience entry. With the new profile layout, your first Current Job Experience entry is completely visible and doesn't require the reader to click See Description to view the details. This is your opportunity to make sure the reader gets a full picture of what you and your company do, the types of clients or customers you serve, and what makes you better than your competitors. Only the job title and company name are visible for all other Job Experience entries.

There are 2,000 available characters for each Job Experience entry, and you can also add media. So don't hesitate to "show and tell" the world why you're the best at what you do.

Other Job Experience entries. With the new profile layout, all the details of your other Job Experience entries are hidden, requiring the reader to click See Description to view any of the details you've outlined. Therefore, I highly recommend that you expand your Job Title entries. Screen Shot 2017-04-27 at 8.13.40 AMThere is a 100-character limit, but that's ample space to give the reader a preview of what specific things you did in each job.

As an added bonus, any words you add to your Job Experience titles seem to have increased weighting in the search algorithm, thereby helping you move up on the list while improving the clarity of your story.

Recommendations. Two recommendations are given a very prominent position on your new profile, so work hard on getting a couple that really highlight your strengths and differentiate you from your competitors.

Remember—this is the only part of your profile that other people contribute, and readers will appreciate hearing about you and the great work you do from the perspective of others.

Screen Shot 2017-03-23 at 4.07.18 PMAccomplishments. This one is simple—if you don't have anything listed in your Accomplishments sections, it looks like you didn't accomplish anything.

Subsections of the Accomplishments section include Honors and Awards, Test Scores, Publications, Projects, Certifications, Organizations, Languages, Courses, and Patents. Include any appropriate subsections and provide details that will inform readers of your unique and important accomplishments.

Contact Info. Add business-related contact information if you feel it's important for Screen Shot 2017-04-27 at 8.18.12 AMreaders to get ahold of you without sending you a LinkedIn connection request. I recommend you include contact information in the beginning of your Summary and in your current Job Experience entry.

Once you complete these specific steps, I'm confident you'll stand out from the other players on the field, and you may just earn a spot on the real all-star team—the team that gets all the new business, secures the perfect jobs, and has the most effective relationships. Good luck!

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my May special offer: A one-hour, one-on-one consultation for just $175 (50% off my regular fee).

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

Do you know that in five minutes the new LinkedIn can help you fill a virtual room with stopwatch time iconyour perfect prospects and then add new prospects each week?

And once you find them, their LinkedIn profiles will help you figure out the best way to meet them.

To quickly get your highly targeted prospect list, just follow these simple steps.

Let's say you want to find the current managers of purchasing, procurement, etc. at three of the largest manufacturers in Milwaukee: Generac, Rockwell Automation, and SC Screen Shot 2017-04-19 at 1.53.50 PMJohnson.

1.  Enter manager + (purchasing OR procurement OR "supply chain" OR buyer) in the Search box on the left side of your top toolbar. Then click the magnifying glass next to the Search box.

2.  When the results are returned, click People from the choices on the line just below the top toolbar.Screen Shot 2017-04-19 at 1.52.32 PM

3.  In the right-hand filter column, click the +Add icon in the Locations- section and type Milwaukee. Then choose Greater Milwaukee.

4.  Next, in the right-hand filter column, click +Add in the Current Companies section. Then type Generac and choose the Generac company entry that you're interested in. Repeat for Rockwell and SC Johnson.

You'll then see a list of your perfect prospects at those three companies on your screen. And if you click Create Screen Shot 2017-04-19 at 1.53.05 PMsearch alert near the bottom of the right filter column, you'll get a weekly email from LinkedIn with any new prospects at those three companies.

For the people on this list, you can:
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  • Check out their full profiles and see who in your network can introduce you to them.
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  • Look for conversation starters; e.g., similar interests, previous employers, schools attended, LinkedIn groups, community service involvement, etc.
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  • Send a direct LinkedIn message if you and your prospect are both members of the same LinkedIn group. If you have no similar groups, consider joining one of your prospect's groups so you can send a free direct message.
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  • Send a customized LinkedIn connection invitation that includes information about how you might be able to help them.

No more cold calling and saying, May I speak with the purchasing manager, please. At a minimum, you'll have the name of your prospect. But if you use your LinkedIn resources well, you'll have a wealth of information about your prospect and perhaps even a personal introduction.

How to Use LinkedIn to Find Great Employees

Posted on April 1, 2017
Wayne Breitbarth

LinkedIn's database includes almost half a billion professionals, and companies are beginning to capitalize on this massive database to find great employees. However, LinkedIn is not very user-friendly when using it for this purpose.

Shopping woman shockedLinkedIn's simple solution is to purchase their Recruiter product—but Recruiter licenses come at an annual cost of $6,000 to $8,000 per user.

Well, as a past CFO myself, I never really thought much of one-size-fits-all solutions, especially when they come with a hefty price tag.

So, as your trusted LinkedIn advisor, I have some simple ideas to help you use LinkedIn to recruit great employees for your company. And my solutions have the perfect price tag—FREE!

First, sign up to attend my upcoming webinar Attracting a Large Pool of Applicants Using LinkedIn and Successfully Choosing the Right One with my friend and co-host Alec Broadfoot, CEO of VisionSpark, an executive search firm that specializes in helping companies hire top performers who have the right culture fit.

The webinar is on Thursday, April 13 from 1:00-2:00pm CT, but be sure to register even if you can't attend live, because there will be a link so you can watch at a later time. Seating is limited, so grab your seat now at http://bit.ly/WayneAlecWeb

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Nine Ways to Use LinkedIn to Find Your Next Great Employee

To get started right away, download the handout (below) I use with my consulting clients, Nine Ways to Use LinkedIn to Find Your Next Great Employee. It includes specific strategies and simple steps for finding great hires using these LinkedIn features:
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  • Individual home page sharing
  • Company Page posts
  • Company followers
  • Jobs discussions
  • Advanced People Search
  • Search Alerts
  • University Page
  • Published posts
  • Job Board

I hope to see you on April 13th, but in the meantime—happy hunting!

 

Download (PDF, 161KB)

How to Capitalize on LinkedIn’s New Accomplishments Section

Posted on March 25, 2017
Wayne Breitbarth

sports awardsYour LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message.

To help you do that LinkedIn has a new major profile section called Accomplishments. There are also several optional subsections, but I've noticed that most people don't know they exist—probably because LinkedIn didn't make it easy and/or intuitive to find them.

You can add them by clicking the down arrow to the right of Add new profile section, which appears in the blue box on the top right of your profile page. Then Screen Shot 2017-03-23 at 4.07.18 PMclick the down arrow to the right of the word Accomplishments.

With the new LinkedIn desktop interface, the additional profile subsections you can add are:
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  • Publications
  • Certifications
  • Courses
  • Projects
  • Honors & Awards
  • Patents
  • Test Scores
  • Languages
  • Organizations

Most of these are self-explanatory, and I suggest adding the ones that are applicable in your situation. If you speak multiple languages or hold a patent, let the world know about it. Don't underestimate how certifications can differentiate you from other candidates when someone is checking you out and deciding who to hire or contract with.

Keep in mind the overall goal of your profile is simply to encourage a person to take the next step and contact you—preferably before contacting other potential candidates.Screen Shot 2017-03-23 at 4.06.11 PM

Some of these sections were obviously designed with students in mind, such as Courses and Test Scores. This is an easy way for students to tout their academic work—and hopefully it leads to a great job opportunity.

Another reason for including this information on your profile is that all of these special subsections are summarized in the new and highly visible Accomplishments section.

It's all about differentiating yourself and increasing your credibility. Stand out from the crowd by adding these special sections and telling the world about your unique background or circumstances.