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A new year sometimes means new habits. Loads of well-meaning experts are giving you advice about what new habits you should establish for 2018 in order to get better results.

So I've decided to add my two cents about your LinkedIn activities/habits, and it's simple—always look at a person's LinkedIn profile before you have a meeting or phone call.

(Note: You may not be able to do some of these steps on the LinkedIn mobile app.)
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10 tips for reviewing a person's LinkedIn profile prior to a meeting or phone call

In just a few short minutes, you'll be able to get a pretty good idea of just who this person is and what's important to him/her.

1.  Summary. After reading this, you may know precisely what other profile sections you will want to concentrate on.

2.  Articles & Activities. Whatever they are writing about (Articles) or sharing (Activities) has to be important to them or they wouldn't have made the effort to write and/or share.

3.  Media items. Watching a video they're in, reading a document they wrote, viewing a slideshow they prepared, etc. can really give you insights into who they are and what's important to them.

4.  Recommendations. Read a few they've received and also some they wrote for others. This is priceless information. You'll gain great insights into what they think is important and what others think about them.

5.  Education. If you find a fellow alumnus here, it's usually a home run.

6.  Mutual connections. These are the friends you have in common. You may even want to get ahold of one or two of them to get the scoop on this person.

7.  Accomplishments. This is a section where people can display what they have accomplished, so it only makes sense that they not only hope you look at the details but that you mention it in your upcoming meeting.

8.  Interests. In this section the person lays out on a golden platter what he/she is most passionate about. These are perfect conversation starters. Be sure to click See all near the bottom of this section to view who they are following (influencers, companies and schools) and the LinkedIn groups they are a member of.

9.  Volunteer Experience. This may give you even more insight into where someone's heart is. Don't be afraid to mention this in your discussion with the person. People usually love to talk about the organizations they support.

10.  Experience. Look for companies, careers, etc. that you have in common and thus can leverage when starting a new relationship. You may also find significant volunteer experiences listed here that are great conversation starters. Be sure to click See more positions at the bottom of this section to view older experience entries.

Keep this list handy and use it as a checklist for all of your upcoming meetings. Trust me—not only will the meetings be more productive, but they'll also be more fun.

When is it Time to Drop Someone From Your LinkedIn Network?

Posted on December 3, 2017
Wayne Breitbarth

Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network.
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Why should you drop someone from your network?

This list is certainly not exhaustive, but here are a few situations that might prompt you to take action:

  • Someone is filling your Inbox with spam on a consistent basis
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  • Without your permission, somebody is dropping your name in voicemails all over town in an effort to get the appointments he's been trying to land for years with your friends
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  • One of your connections has become a direct competitor
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  • You can't keep up with the inordinate amount of LinkedIn introductions someone is asking you to make
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  • The day after you connect with someone, she sends you a lengthy canned solicitation message that has no relevance to you and your business

I'm sure you get the picture. But don't lose sight of the fact that each and every first-level connection is actually helping you in the search ranking algorithm on LinkedIn. So think twice before you disconnect. For instance, the fact that you've never met a particular person in your network may not be reason enough to disconnect.
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How to drop someone from your network

There are several ways to disconnect with someone on LinkedIn, but one is preferable because the person won't be able to see that you looked at his/her profile before disconnecting. And don't worry—people do not receive a note from LinkedIn saying you dropped them.

1.  Click the My Network tab on the top toolbar and then click See all in the box on the left-hand column under the number of your connections.

2.  Then type the person's name in the Search box.

3.  Once the person's name shows up, click the three dots to the right of his/her name and select Remove connection.

After you disconnect, any recommendations or endorsements between you and that person will be eliminated. The person will not be able to reinvite you, but if you have the person's email address, you can reinvite him/her anytime in the future.

And don't feel guilty if you choose to disconnect. It's your professional network, and you should be comfortable with who's in that network.

How to Use Your LinkedIn Account to Help Your Favorite Nonprofit

Posted on November 18, 2017
Wayne Breitbarth

It's that time of year here in the U.S. when many of us give thanks for the important people in our lives. For me, it's also a good time to reflect on how I can continue to help my favorite nonprofit organizations.

I have taught LinkedIn seminars that are specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences. But I also use my personal LinkedIn account throughout the year to bring attention to specific nonprofits and promote the great work they're doing.
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8 Strategies to Help Your Favorite Nonprofit

Here are eight strategies you, too, can use to help the organizations you care about.

1.  As a board member/volunteer, be sure to include information about the organization in your individual profile in order to help promote involvement, recruit volunteers/donors, explain the mission of the organization, or to facilitate any other public relations or communication effort. The following are ways you can accomplish this:
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  • Add the special profile section Volunteer Experience, and include not only the detail about your group but promote the general cause as well.
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  • In the Experience section of your profile, list as a current job your title and/or involvement along with the name of the organization. You then have 2,000 characters to explain the organization’s mission, accomplishments, and needs.
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  • Use one of the three websites in the Contact Info section of your profile for a hyperlink directly to the organization’s website.
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  • In your Summary section, consider having a special section to describe why this organization is important to you.
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  • Use the Add Media feature to show a PowerPoint or video about the organization.
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  • Use the Add Media feature to connect your organization’s blog or other web pages to your profile.
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  • List the name of the organization in the Organizations subsection of the Accomplishments section.

2.  Use the Advanced People Search function to find out who in your network knows people at the significant foundations and companies in your marketplace that could make contributions or encourage additional volunteers.

3.  Use the Share an Update feature on your homepage or Conversations in groups you are in to:
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  • Publicize an event
  • Recruit volunteers
  • Share results and accomplishments
  • Ask a question of the group or your network that will help you solve a problem
  • Look for employees, suppliers, and/or vendors
  • Share articles and websites

4.  Search for and join groups that are in and out of your regional market that appear to be in the same space or have a similar mission as your organization. Remember–you can belong to 100 groups on LinkedIn, and this is a great way to keep track of what others are doing, saying, going to, and sharing in your space.

5.  Consider starting a LinkedIn group for the organization’s supporters, donors, and/or volunteers. You may also wish to start a group for an event you are going to have in order to share information leading up to the event and wrap-up information after the event.

6.  Consider starting a LinkedIn group that focuses on the general mission and/or purpose of your organization. In addition to my starting a group for SecureFutures, which helps educate high school students about financial literacy, I could have a more general group which is centered around improving financial literacy for youth. This group could have a national or international audience. This will establish you as the clearinghouse for information relating to this topic.

7.  Consider using the Follow company function in the Companies section of LinkedIn for those similar or related organizations that have a company page.

8.  Add a longform published post on your profile to promote an upcoming event, campaign, appeal, or to educate your audience about the nonprofit’s mission or focus.

You're now equipped to help your favorite nonprofit organization in a new way, and I'm sure they'll be grateful for your assistance.

Happy Thanksgiving!

Is LinkedIn Sales Navigator Worth the Money?

Posted on October 28, 2017
Wayne Breitbarth

Because LinkedIn is putting more limits on the better features of their free accounts, business professionals who use those features to grow their network and get results are asking me, Is LinkedIn Sales Navigator really worth the $79.99/month?

I've been using Sales Navigator for about three years, and it is a fairly expensive upgrade. Therefore, I've put together some facts, figures, and personal thoughts to help you figure out if it's right for you.

Note: These comments do not address all of the Sales Navigator features but merely the ones I feel might justify the significant monthly investment.
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What is Sales Navigator?

It is LinkedIn's stand-alone business development platform that works in conjunction with your regular LinkedIn account. LinkedIn says that Sales Navigator will help you "target the right buyers, understand key insights, and engage with personalized outreach."

Users don't have a separate profile or separate login. You access Sales Navigator by simply clicking the Sales Nav icon, which will appear at the far right of your top toolbar after you upgrade your account.

There are three levels of Sales Navigator, with increased features and capabilities, beginning at $79.99/month. A free, 30-day trial is typically available. Click here to check out the differences among the three options.  I pay $79.99 per month, and my comments here relate to that version.
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You should consider upgrading to LinkedIn Sales Navigator if:

You're tired of LinkedIn limiting your people searches each month. If you're taking advantage of LinkedIn's wonderful database and doing lots of searches, you've probably reached the commercial use limit. No one outside of LinkedIn seems to know how many searches you can do before reaching the monthly limit, but it sure seems to have been reduced since the Microsoft acquisition.

This is the number one complaint I get from people who are hanging onto the free account but should probably consider upgrading to Sales Navigator. You can avoid the commercial use limit by upgrading to Premium Business ($47.99/mo) or Executive ($74.99/mo), but I'm not convinced these upgrades are valuable enough to justify the investment. You cannot avoid the commercial use limit by upgrading to Premium Career. (Note these prices are discounted for a prepayment of 12 months.)

You want more helpful filters when searching for people. As part of Sales Navigator's Lead Builder function, there are currently 27 very specific filters available—and they're adding new ones all the time. This is one of the main reasons you might want to upgrade.

In my opinion, the best filters to help you find just the right people are: Company headcount, Postal code, Years in current position, Years at current company, Posted content keywords, Changed jobs in last 90 days, Posted content in last 30 days.

Searching for people with the free account, where you need to use Boolean search rules, can be quite challenging, but it's very easy with Sales Navigator.

You'd like to save more than three people searches. Once you've done a good job of figuring out the right filters for a people search, it's usually helpful to save those search criteria for future searches. With Sales Navigator, I can save 15 searches, and LinkedIn notifies me daily, weekly or monthly when new people meet my preselected search criteria.

This is, hands down, one of the most useful Sales Navigator features. It's like having a virtual assistant who's looking for the right people for you 24/7.

You want to send messages (InMails) to people who aren't first-degree connections. Sometimes you just don't want to connect with someone in order to send him/her a message. A Sales Navigator subscription includes an allotment of InMails. I get 15 InMails per month, and they carry forward if I don't use them all before month end.

You'd like to track people (leads) or companies (accounts) without them being connected to you. On your Sales Navigator home page, there is a feed that looks similar to the feed on your regular LinkedIn account but with one big exception—the only information in that feed relates to people (leads) or companies (accounts) you've highlighted. In other words, there's no advertising and a lot fewer posts that really don't interest you because you handpicked the people or companies that shared, and you get everything they share because there's no feed algorithm where LinkedIn decides what you want to see.

This is great because you can monitor an individual or company's activity without their prior consent—in other words, they don't have to agree to connect with you.

So, as you can see, the answer to the question of whether Sales Navigator is worth the $79.99 or more per month is yes, no or maybe. For me, it's definitely worth it, because I do a lot of searches for prospecting purposes.

If you'd like a personal tour and evaluation of Sales Navigator, sign up here for one of my specially priced $175 one-on-one, one-hour LinkedIn consultations (50% off my usual fee).

I will share my computer screen with you during the call and send you a marked up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

This LinkedIn Routine Will Get You Results

Posted on October 21, 2017
Wayne Breitbarth

"What are the most important steps for me to take on LinkedIn if I have just 15 minutes?"

This question, or something very similar to it, comes up quite often in my one-on-one LinkedIn consultations. Let's face it—we're all very busy, and we want to spend our time on the things that will get us the best results.

Also, I've learned that some people are logging into LinkedIn almost daily, and most others are visiting the site at least weekly. Yes, I recognize that these people are probably moderate to heavy LinkedIn users because they booked a personal consultation with me, but the 15-minute plan I'm going to share will apply to daily users as well as people who may only log in a few times each month.
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4 simple tasks that lead to results

These tasks are quick, easy, and sure to help you grow an impressive network that will lead to business and career success.

1.  Review Who's Viewed Your Profile, and reach out to the people you should be connecting with or meeting [4 minutes].

When someone takes a look at your profile, it's like walking into your store; so be sure to reach out and ask the person how you might be able to help him/her. Just click Who's viewed your profile from your home page to access your list.

Read "Why is it Important to Know Who's Viewing Your LinkedIn Profile?" for more information about how to maximize the Who's Viewed Your Profile feature.

2.  Send customized invitations to join your LinkedIn network to people you met (in person or on the phone) since your last LinkedIn session [5 minutes].

Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you've already met are spot on. In addition to improving your search ranking, once they accept your connection request, you can then send them a direct message on LinkedIn, and they'll begin seeing some of the information you post or publish.

You have 300 characters to customize your invitation; so thank them for the call, the meeting, or for spending time with you at a recent networking event.

To include a personal note with your invitation to connect, you'll need to follow one of these two sequences:

From your desktop, search for the person's profile. When viewing his/her profile, click the blue Connect button and select Add a note.

On your mobile app, search for the person's profile. When viewing his/her profile, click the three dots to the right of the person's photo, and then select the Personalize invite option.

3.  Review and respond to your pending inbound invitations to connect on LinkedIn [3 minutes].

Because of changes to the messaging system that took place last fall, you may be missing important information from someone if you don't purposefully and methodically review the invitations that are coming into your account.

To review your pending inbound invitations, click My Network in the top toolbar, and the three most recent inbound invitations will be displayed on the top of the page. If you click Manage all, you'll be taken to your full list. If you want to message the person before accepting the invitation, perhaps inquire about the person's intent for connecting with you, you can do that from this page.

People consistently ask me where they can find a list of all the invitations they've sent. When you are in the Manage all section, you'll find the list under the Sent tab.

4.  Review important information in your Notifications tab [3 minutes].

This is one of the best new features on LinkedIn. Basically, it's your own custom newsfeed and includes information about the people in your network and the interactions people are having with any of the information you're sharing. You can find the Notifications tab in your top toolbar.

For a full discussion of this feature, check out "You Better Not Miss This Killer Feature on the New LinkedIn."

Make sure you find 15 minutes in your day to accomplish these four tasks, because it will undoubtedly lead to new and deeper relationships with people who can significantly impact your professional career.

SPECIAL OFFER

For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, be sure to take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $175 (50% off my regular fee). 

I will share my computer screen with you during the call and send you a marked up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

How to Easily Download Your LinkedIn Connections for FREE

Posted on October 14, 2017
Wayne Breitbarth

Have you downloaded a list of your LinkedIn connections lately? Did you even know it's possible to download it?

This extremely useful function has been available for quite some time, but most people have not taken advantage of it.

But the good news is LinkedIn has expanded this feature, and now—in addition to a list of your connections—you can download lots of other valuable data from your LinkedIn account.

Now, if you're saying to yourself, It's probably hard to figure out how to do it—and even tougher to know how to capitalize on the information—I've got good news for you: It's very easy to do.

Just follow these three simple steps:
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  1. Click Me in the top toolbar from your LinkedIn homepage.
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  2. Choose Settings & Privacy from the drop-down menu, which takes you to the Account section of this page.
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  3. Scroll down and click Getting an archive of your data, and choose either fast file only or fast file plus other data.
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That's it. Within an hour you'll get the fast file, and you'll receive the rest of the data within a day. It will be sent to the primary email listed in your LinkedIn account.
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Here's what you'll get

You will obviously find some of this information to be more useful than others, but I can assure you there are some real gems in here. Here is a partial list of what you'll receive. (Click here to see the full list)
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Account information:
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  • Registration information
  • Login history, including IP records
  • Email address history and status
  • Account history, including account closures and reopens


Other information:
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  • Name information, including the current name on your account and any previous name changes
  • A list of your first-degree connections
  • Photos that have been uploaded to your account
  • Endorsements you've received
  • List of skills on your profile
  • Recommendations given and received
  • Connection invitations sent and received
  • Inbox communications
  • Group contributions
  • Your search history
  • Content you've posted, shared, liked, or commented on
  • Mobile apps you've installed
  • Ads you've clicked on
  • The targeting criteria LinkedIn uses to show you ads

In my opinion, the most useful information is the list of your first-degree connections. In that spreadsheet you'll find first name, last name, current job title, current company, connection date andpotentially the most lucrative informationemail address. I'm sure you'll find numerous uses for all of this material, but knowing you can have all these email addresses in one handy dandy spot is probably the best news you've gotten lately.

Don't delaygo get your data now. And why not do yourself a favor and make a note to follow this procedure at least quarterly. You never know when you'll need this goldmine of information.

Why Is it Important to Know Who’s Viewing Your LinkedIn Profile?

Posted on October 6, 2017
Wayne Breitbarth

If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you'd say, How can I help you? and engage in a conversation because the person may be interested in what you have to sell.

LinkedIn has something similar to your very own retail store—your profile. People are viewing your profile (stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.

LinkedIn's Who's Viewed Your Profile feature can help you with this. However, in spite of this feature's tremendous potential, it's a bit confusing to navigate, so most users fail to capitalize on it.
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How to access Who's Viewed Your Profile and how it works

To access this feature, click the words Who's viewed your profile on the left side of your home page.

If you're on the free account (like 79% of the users I've surveyed), you'll see some of the details on the last five people ("stalkers") who looked at your profile. Premium members see the same amount of details but have access to a list of all their stalkers for the last 90 days. The details you see for each stalker are based on a setting chosen by the stalker and not by you. Thus, even with a paid account, you'll see no more than the person has chosen to reveal to you.
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How to adjust your settings when you're viewing people's profiles

Go to your Settings & Privacy page by clicking the down arrow under your photo on the top toolbar and selecting Privacy & Settings>Privacy>Profile viewing options from the drop-down menu. There are three options to choose from.
Screen Shot 2016-06-15 at 7.41.59 AM

Personally, I want my name and headline to show up in every possible place. Hey, it's free advertising. But you may have a different strategy.

If you choose full disclosure but want to be anonymous for a short time while you stalk, say, a competitor, change your setting to Anonymous LinkedIn Member while you gather your competitive intelligence. But don't forget to change it back when you're done, because on the free account LinkedIn penalizes you for choosing anonymous. While in anonymous mode, you cannot see who looked at your profile. They also remove the five people who looked at your profile immediately prior to your choice to remain anonymous. So you'll want to check out the list before changing your setting.
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Why should you care who's looking at your profile?

People typically don't look at LinkedIn profiles to pass the time when they're bored. Trust me—if someone is on your list, one of two things has probably happened:

1.  Someone has referred you. In other words, someone you know has passed along your name and maybe some information about you with a statement like, "Check out Wayne Breitbarth's profile; this guy really knows his LinkedIn stuff."

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2.  You stood out in a LinkedIn search, a discussion, a comment you posted, or LinkedIn selected you to be listed in one of these features—People Similar To, People Also Viewed or People You May Know—and the person was interested in seeing more, so (s)he clicked through to your profile.

But no matter how the person found your profile, it's a good thing they're there!
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What should you do with this list of stalkers?

There's nothing you can do if they've chosen to be totally anonymous or mostly anonymous. If any of the others look interesting to you, click through and review their profile to see if there's any reason to message them (if they're already a first-degree connection) or connect with them. They obviously have an interest in you, so you should probably contact them if they look interesting to you.

Remember, with a free account, you only see the last five people who've viewed your profile. So check your list frequently. You wouldn't want to miss someone who's dying to be your next customer or future employer.
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Final thoughts

The more time I spend using this feature and discussing it with LinkedIn power users, the more I understand why Who's Viewed Your Profile is the top-ranked feature on LinkedIn.

And the more popular this feature becomes, the more important it is that you have a great profile, don't you think?

For help with sprucing up your profile and formulating your personal LinkedIn strategy, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today by clicking here: https://calendly.com/waynebreitbarth/special1on1linkedinconsult

Here's what one client said about his session:

"Wayne provided excellent advice and recommendations during our recent LinkedIn consulting session. He is an expert in this area and was able to provide insights into my profile that will help me advance my brand and positioning. Wayne is an excellent listener and took a great deal of time during our session to understand my background, experience, and interests. I strongly recommend his services."

10 Simple LinkedIn Steps to Guarantee an Event Sellout

Posted on October 1, 2017
Wayne Breitbarth

You work hard to plan events for your company, industry association or favorite nonprofit organization, but filling the seats—for a live or virtual event—can be challenging.

Here are ten simple ways to use LinkedIn to get the job done:

1.  Send an individual status update.
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  • Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.
  • Make a video featuring the event's speakers
  • Use the @mention feature to tag each speaker or presenter in the update.

2.  Send a company status update.
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  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Encourage others in the company to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.

3.  Target specific first-level connections with a direct message.
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  • Share details about the event by attaching a document or a link to a web page.
  • Customize the message to each individual to increase relevancy to that person.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.
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  • Share your information in the Conversation section in the form of a question.
  • Include a link to the event registration page.

5.   Upload a PDF or include a link to the event details or registration form by adding media, either in your Summary or the Job Experience entry that correlates with the event.
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  • A good description will entice the reader to click and open.

6.  Use the Add Media function to upload a PowerPoint presentation or video with event details. You can do this as part of your Summary, Job Experience or Education entries.
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  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

7.  Include the details of the event in your Summary section.
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  • To increase visibility, move the event details to the top of your Summary section in the days immediately preceding the event.
  • You can include the URL of the registration website, but you cannot hyperlink it.

8.  For a period of time leading up to the event, include an event teaser in your Headline.
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  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich Headline right after the event.

9.  Publish an article about your event.
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  • The article will be displayed very prominently on your profile until you publish another article.
  • Share the article once a week leading up to the event date.
  • Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.

10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.
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  • Reference the website link in your Summary section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

Follow these easy steps, and your event might just be a sellout.

How to Get the Right People to Look at Your LinkedIn Profile

Posted on September 24, 2017
Wayne Breitbarth

During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get the right people to look at their profile. 

First, it's important to identify what the "right" people would look like—in other words, determine who you actually want to meet.

If you're just not sure who the "right" people are, check out my article Is Your LinkedIn Network Made Up of the Right People?
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Simple steps to get more profile views by the "right" people

Sometimes people just need a little nudge—if you look at me, I'll look at you. So begin by using any of the LinkedIn people searching tools to search for the right people. The two I think shine above the rest are Advanced People Searching and University Pages/Alumni.

Begin your search by entering the keywords you think the "right" people would include in their profile. Then browse through the profiles shown in the search results. When you see someone who looks interesting, click on the person's name to view their profile. That simple step alone may encourage some of these people to look at your profile.

Once on the profile, there are a number of steps you can take. Some of these steps may not feel right to you at this point, but, trust me, they all increase the chances that this person will look at your profile.

Review the person's Articles & Activity by clicking either See more articles or See all activity. "Like," share or comment on any of the articles or updates you think people in your network would find helpful.

When sharing or commenting on someone's article or activity, consider using the @mention feature by typing "@" followed by the person's name. For example, if I'm commenting on Ryan Bilello's post, I'd type something like Great video @ryanbilello. When Ryan's name shows up in the drop-down choices, I'd click that entry.

This triggers LinkedIn to send a notification to Ryan, telling him that he was mentioned in my update or share. The notification goes to the person's email Inbox in addition to their LinkedIn Notifications tab.

If you are personally aware of the person's skills, you may want to endorse them for one or more of their skills.

Send the person a customized invitation to connect. If your request to connect is accepted, follow up with a thank-you note, opening the door to a possible next step (meeting, phone call, etc.)

If the person doesn't connect with you right away, check your Who's Viewed Your Profile listing periodically to see if they view your profile sometime down the road. If you see that they've taken a look at your profile, consider reaching out to them with a new LinkedIn connection request, phone call, email, etc.

If you routinely take these steps, your profile will consistently be viewed by the right people. And more profile views by the right people will generate more traditional interactions (phone calls, emails, meetings, etc.) with the right people. Of course, this will result in improved ROI for your time spent on LinkedIn.

SPECIAL OFFER

For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, be sure to take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $175 (50% off my regular fee). 

I will share my computer screen with you during the call and send you a marked up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

Is Your LinkedIn Profile Helping Your Competitors?

Posted on September 16, 2017
Wayne Breitbarth

One of the highlights of my work week is helping people improve their LinkedIn profile and formulate a strategy for engaging in the kind of LinkedIn activities that will produce real results (see Screen Shot 2017-09-13 at 9.59.28 AMspecial offer below to book a phone consultation with me).

More often than not, one of the LinkedIn features we talk about (and it applies to both profile optimization and activity strategy) is the People Also Viewed profile section.

This optional section (that's right, it's optional) shows up in the right-hand column of your profile and tells you who else people are looking at in addition to you.

Now, LinkedIn doesn't share exactly how the list is generated (other than this interview from a few years ago with a LinkedIn data guy), and you have no control over who appears on your profile. The default setting will put the list on your profile, but you can take it off your profile if you prefer.
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How to take advantage of People Also Viewed

If someone is interested in you and looks at your profile (e.g., prospective client, employee, donor, etc.), it's likely they'll scroll over to People Also Viewed, where they'll probably see a target list of people who are very much like you.

Personally, I got tired of my competitors showing up on my profile, so I decided to adjust the People Also Viewed setting to remove the list from my profile. I feel pretty good about my decision because I can still see the People Also Viewed list on other people's profiles (unless they've also changed from the default setting). And if my competitors haven't changed their setting from the default, I can still show up in the People Also Viewed list on their profile.

It seems like a no-brainer to me. Click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

Another way to take advantage of the People Also Viewed feature is to check the list often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you're not connected with—and be sure to use a customized invitation in which you tell them what's in it for them if they accept your invitation.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.