I do many LinkedIn profile critiques each week for my clients, and they really look forward to receiving my overall grade along with the specific areas I feel they can improve.
I also tell them how they can get a grade directly from LinkedIn. This grading system, the LinkedIn Social Selling Index (SSI), was previously only available to LinkedIn's largest corporate users, but now all LinkedIn users can access their SSI. In addition to your profile, it takes into account the activities you engage in each time you log into LinkedIn.
Don't be turned off by the word "selling" just because you're not a salesperson. Let's face it—everyone is selling something. If you're not selling products or services, you're selling yourself or your organization every day. And with the rise of social media, this has never been more true.
Get your score by simply clicking the white Get Your Score free button on this page: http://bit.ly/LISSIndex
What's your score?
Yes, 100 is a perfect score, and I doubt anyone has achieved that score other than maybe Reid Hoffman (founder of LinkedIn) or Jeff Weiner (current CEO of LinkedIn). But be sure to look past just the raw score and see how you rank in your industry and your network, both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful for you personally.
What is SSI and why should you care?
LinkedIn came up with SSI to score sales professionals and their company teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They're hoping companies will upgrade all their salespeople to Sales Navigator.
However, now all users can learn and improve by tracking their Social Selling Index (SSI), and it's easy to set goals after you receive your score from LinkedIn.
LinkedIn surveyed over 5,000 sales professionals, and they've shared the following fairly significant results that demonstrate the importance of becoming an SSI leader:
- SSI leaders create 45% more opportunities per quarter than SSI laggards
- SSI leaders are 51% more likely to hit quota than SSI laggards
- 78% of social sellers outsell peers who don't use social media
How does LinkedIn determine your SSI score?
1. Establish your professional brand. Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.
2. Find the right people. Identify better prospects in less time using efficient search and research tools.
3. Engage with insights. Discover and share conversation-worthy updates to create and grow relationships.
4. Build relationships. Strengthen your network by connecting and establishing trust with decision makers.
You can view LinkedIn's SlideShare presentations with additional insights on how to improve your score in these four areas. I would highly recommend you take the time to click through these presentations, especially the ones related to the areas where your SSI results indicate you have the most work to do.
I am in total agreement with LinkedIn that these are the four critical elements for getting results from all your social media channels—and not just for selling purposes but also for growing your brand, improving your business and personal marketing, and finding your next great job.
I think we should give LinkedIn a big "high five" for providing this free tool, and so if I were you I would get started right away benchmarking your score.
If you'd like to discuss how I can help you and your organization get your SSI numbers up and improve your LinkedIn results, drop me an email at firstname.lastname@example.org. I'd love to help you work toward a perfect score—and make more money, too.