Engaging: very attractive or pleasing in a way that holds your attention (Merriam Webster Dictionary)

Friends giving a laptop gift to a surprised girlIs your LinkedIn profile very attractive and pleasing (to your target audience) in a way that holds your (target audience's) attention?

To answer that question, you first need to clearly define your LinkedIn target audience. My free resource below, Finding Your Target Audience, will help you determine exactly who you want to reach.

How to make your profile more engaging

After you've identified your target audience, follow these three simple steps to spruce up your LinkedIn profile. Include the information your target audience is interested in seeing, and soon you'll have your target audience knocking at your door.

screen-shot-2016-09-28-at-8-59-05-amAdd media. By simply clicking the Add Media icon, you can upload documents or add links to website pages. Media can be added to your Summary, Job Experience and Educational Experience entries on your profile. You'll not only greatly improve the look of your profile, but people will be able to watch, download or read your most helpful content right from your LinkedIn profile.

screen-shot-2016-09-28-at-9-06-46-amRearrange profile sections. People view your profile from top to bottom, so be sure your best information is near the top to encourage viewers to keep reading.

By clicking the up-down arrow icon on any profile section or individual job entry, you can lay your profile out in just the right order that will hold your target audience's attention for a much longer time.

screen-shot-2016-09-28-at-9-03-13-amOptimize your profile headline. The headline of any article is written so that it grabs the attention of the intended audience and encourages that audience to read the full article. Does your LinkedIn profile headline grab the attention of your intended audience or does it simply state your current title and employer?

I think your headline is the most important 120 characters on your entire profile. For quick ways to optimize your headline, check out my worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline under the Free Resources tab on my website.

Once you've followed these steps and created an engaging profile, your target audience will be excited to engage with you--which should lead to new relationships and business growth.

For help with defining your target audience, check out the attached Finding Your LinkedIn Target Audience worksheet.

Download (PDF, 130KB)