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Since its release a couple years ago, I've been singing the praises of the Notifications tab on your LinkedIn account, but I'm sorry to say I'm finding that lots of people still aren't checking their notifications regularly.
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Great information in the Notifications tab

So, why is this section such a goldmine of information and what should you do when you find gold in your Notifications tab?

Start by simply clicking the Notifications tab on your top toolbar, and LinkedIn will give you not only critical information about your connections, but it will give you a heads up about who is acting on your LinkedIn activities.

These are the types of notifications you get:
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  • Who's viewed your profile
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  • Likes and comments on network updates about you
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  • Any engagement with your shares, posts, and re-shares, including the ones you've been mentioned in
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  • Activity on any content that you've interacted with in your LinkedIn groups
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  • Views of your profile and endorsements from your connections
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  • Updates on your network, such as articles they published, if they are mentioned in the news, job changes, birthdays, and work anniversaries
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  • Any new followers
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  • Saved job search alerts

You can customize your Notifications tab so that it only displays the types of notifications you feel are useful to you. Click here to get the details on how to control what shows up in your Notifications tab. To help you stay current, Linkedin even highlights any notifications you have not reviewed with a light blue background.
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What to do with the Notifications tab information

LinkedIn gives you suggested next steps you can take based on the type of notification, like "Say congrats," "Say happy birthday," "Say thanks," etc. However, if you think interacting with the person could lead to an opportunity for you, then write a personal message, send an email, or make a phone call to him/her.

Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that's a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.

Most people initially joined LinkedIn to keep track of what's going on with people in their network, and the Notifications tab makes it easy to accomplish that.

So, I strongly encourage you to budget some time daily (about five minutes) to stay on top of this important, time-sensitive information, and take your relationships to the next level by interacting with and reaching out to important people in your network.
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Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.