Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to "follow" your company.

Note: I will be covering these strategies and so many more at my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on October 4. Check out the details and register here.

Here are the best ways to get more company page followers.

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to "follow" your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you're going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profile, and it will then click through to your company page.

4.  Allow employees who may have a large number of individuals in your company's target audience to invite people to follow your company page using the new Invite Connections feature. More details on this very helpful feature here.

5.  Show your employees how to include a link to your company page in their email signature.

6.  Discuss with all employees the importance of liking, sharing, and/or commenting on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

You can use the new employee notification feature. This is one of the best new features LinkedIn has come up with for improving the effectiveness of your company page posts.

7.  Mention and link your company page on your other social media platforms.

8.  Refer to your company page when interacting with people in your LinkedIn industry groups.

9.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

10. Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers for my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

If you want more solid LinkedIn corporate marketing strategies like these, be sure to sign up for my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on October 4. Check out the details and register here.