"We need to shed a few social pounds and stop trying to add more social media networks to our repertoire.  Instead, let's get better where we already exist.  Social media isn't about how many places you can be.  It's about being amazing where you are."


I have been saying this for years, but I put it this way:


"If you don't have a strategy and purpose for being on LinkedIn, shut your account down. Save the time and the hassle." 


Here are a few questions to ask yourself to perform a little gut check on whether LinkedIn is the place for you to be or should you shed a few social pounds.

  • Have you begun a new relationship with someone using LinkedIn that has led to good things?
  • Do you look forward to jumping on the site?
  • Have you updated your profile in the past year or so?
  • Do you speak fondly of your LinkedIn experience when others ask you?
  • Do you look forward to others talking about all the good things they're getting from their experience on LinkedIn?
  • Have others in your company or industry been sharing success stories about how they are using LinkedIn?
  • Have you logged onto your LinkedIn account in the last week?
  • Does your profile clearly state your business purpose for being on LinkedIn?
  • Have you initiated an invitation for someone to join your network recently?


If you found yourself answering "No" to most of these questions, maybe it's time to reevaluate your reasons for being on LinkedIn and either become "amazing" or consider getting off.


Believe me, I am the last person who wants you to exit out the LinkedIn door. If everyone did this, who would read my email each Sunday afternoon?


But time is precious, and I think you might be able to find another more enjoyable and productive way to market, brand, communicate, network, and research to be more effective in business.


If you are ready for a fresh start to become "amazing" with a strategy and purpose, pick up a copy of the new edition of my book or attend one of my upcoming training classes (see class schedule below).