If you want to gather business intelligence, there's no better place than LinkedIn. Before I begin working with a company to grow their sales using LinkedIn, I head straight to their LinkedIn company page to begin gathering information. I can tell pretty quickly if they have some level of LinkedIn savvy or not.

What would I find if I visited your company page?

Are you portraying a positive corporate image? Will I immediately understand what products and services you provide? Will I think you're pretty sophisticated LinkedIn users?

Let's take a look together and see what you've got going on.


1.  Where's your logo?

If you don't display your corporate logo, you're missing out on lots of exposure.

All of your employees can display the company logo on their individual profiles--but only if the logo is on the company page.

Screen Shot 2014-09-12 at 6.07.35 AM

If you have a logo on your company page, when someone scrolls over the logo or your company name, the company summary box will pop up. But if you don't have a logo there, you'll miss a branding opportunity and a chance to pick up company followers.

2.  Don't you have any keywords?

LinkedIn is a search engine. Like all search engines, if you don't have enough of the right keywords in the right spots, you won't be on the search results list. Be sure to put your best keywords in the following spots: Company Name, Company Description, and Specialties.

3.  Isn't there anything new and exciting going on at your company?

People will assume nothing is happening at your company if you're not posting consistent status updates. People are following your company page for a reason, and I'm pretty sure it's because they look forward to hearing the latest and greatest info about your company.

4.  You don't want to take advantage of a FREE online billboard?

LinkedIn gives you an opportunity to put a very prominent, interesting, eye-catching banner right near the top of your company page, and it's free! But if you'd rather pay for a billboard along the highway, that's fine.

5.  Don't you think I'm interested in the history of your company?

Your company history is an important part of your story, and I'd be interested in at least a short overview of your company. A list of your products and services (these are probably some of your most important keywords) and a few reasons why I should buy from you instead of your competitors would be nice, too.

Use your 1,500 characters to share what your customers or Screen Shot 2014-09-12 at 6.10.31 AMfuture employees are most interested in. Be sure to include a specific call to action.

6.  Your competitors have specialties. Don't you have any?

There are just 13 slots in this section. Be sure to use them all to list your most important products and services. These are great keywords, and this will help people find your company.

7.  Don't you know mobile is all the rage these days?

Most people are unaware of this. Only the first 169 characters in your company description show up on the LinkedIn mobile app Screen Shot 2014-09-12 at 6.18.53 AMuntil a visitor clicks See more. Be sure to put your best stuff first so they don't have to click to see more if they're in a hurry.

8.  Do you think followers are only for the big companies?

No matter the size of your company, you should be sharing status updates with your followers. These can include marketing messages, job openings, and other interesting information. People who choose to follow you are anxious to hear from you! Consistently work on growing your list of followers. This is sure to produce results.

To learn about more opportunities your company may be missing, download my free ebook 10 LinkedIn Mistakes Companies Make.