As you sure know by now, the right keywords in your profile are the main determinant as to whether you will win the “being found” part of the LinkedIn game. I thought I would review some of the categories of keywords that you may want to consider including in your profile in the form of a worksheet. You may want to print this and fill in the blanks and then see if your profile includes these words. If they are your main words (for me, these main words are “office furniture” and “LinkedIn trainer”), they should be included multiple times. As a reminder, the places you can include them are:
• Headline (Extra points from LinkedIn search rankings)
• Summary
• Specialties
• Experience: Job titles (Extra points from LinkedIn search rankings)
• Experience: Description of jobs
• Recommendations
Be sure to think of different words that people may use to describe the same thing, like attorney & lawyer, legal & law, editor & proofreader, teacher & instructor. You get the idea.
LinkedIn Profile Keyword Worksheet
o Titles you hold or have held
__________________/__________________/__________________/_______________
o Types of products or services you sell
__________________/__________________/__________________/_______________
o Brand names of the products you sell
__________________/__________________/__________________/_______________
o Brand names of the services you sell
__________________/__________________/__________________/_______________
o Job responsibilities you have had
__________________/__________________/__________________/_______________
o Specialty certifications or degrees you have received
__________________/__________________/__________________/_______________
o Names of software you know how to use
__________________/__________________/__________________/_______________
o Regions of the world you specialize in serving
__________________/__________________/__________________/_______________
o Titles of books, articles or other things you have written
__________________/__________________/__________________/_______________
o Your present and past employers (including any corporate name changes)
__________________/__________________/__________________/_______________
o Clubs, associations and groups that you have belonged to
__________________/__________________/__________________/_______________
o Hobbies/activities that you want your business connections to know about
__________________/__________________/__________________/_______________
Preorder my book "The Power Formula for LinkedIn Success: Kick-start your Business, Brand and Job Search" from Greenleaf Book Group at Amazon.com.
Download a free chapter at: http://budurl.com/m4bm.
Some of the other resources I provide are:
• Customized corporate training classes
• Keynote and workshop presentations for conventions and association meetings
• Corporate social media strategy consulting
• For Sale: LinkedIn training DVDs for beginners and intermediate users
• For daily tips, follow me on Twitter at: http://twitter.com/WayneBreitbarth
Here is my upcoming schedule for teaching/speaking so you can share with friends, relatives and business associates. Follow link or paste into your browser for additional details and registration information.
Wednesday February 23, 2011 Wayne's LinkedIn Power Formula Training for Beginners
M&M Office Interiors; 5:00 PM - 7:30 PM
http://budurl.com/akc2
I hope to see you at an event sometime soon.
Wayne
Wayne C. Breitbarth
President
M&M Office Interiors, Inc.
W233 N2833 Roundy Circle West Suite 100
Pewaukee, WI 53072
office 262-781-2600
cell 414-313-7785
http://www.mmoffice.com
http://www.Linkedin.com/in/waynebreitbarth
http://twitter.com/WayneBreitbarth
