Almost everything on LinkedIn starts with your profile. An impressive profile is likely to spark engagement with you, but a lackluster profile may cause viewers to head straight to your competitor's profile. Therefore, it's important to build out a comprehensive and visually appealing profile. iStock_000047549932_Small

A few weeks ago I shared with you simple ways to tune up the five most important sections of your profile--photo, headline, summary, current job titles, and job experiences). If you missed those free tips, check them out here.

Today I'd like to share with you a free chapter from the 3rd edition of my bestselling book The Power Formula for LinkedIn Success, which just hit the bookstore shelves this month. This chapter includes an in-depth look at some often overlooked but game-changing profile sections and tools that can set you apart from your competition and help you grow your revenue.

LinkedIn capabilities you don't want to miss

Here is a quick overview of Chapter 9 of my book. View or download the full chapter below.

Professional Portfolio: Adding eye-catching media to your summary, current or past job experiences, and any of your educational entries is quite simple. And if your media is helpful to your viewers, they'll be more likely to contact you and potentially do business with you.

Skills & Endorsements: This is your chance to include up to fifty of your most important keywords, thereby showing readers exactly who you are and what you do. Also, including these keywords will cause you to appear higher in the LinkedIn search rankings when people are searching for someone like you.

Volunteer Experience & Causes: People love to do business with people who are helping the world they live in, and this special section enables you to highlight your efforts to make a difference--and it gives your favorite nonprofit a boost too.

Advice for Contacting: If you add this section to your profile, it will be easy for people to contact you, even if they're not connected to you on LinkedIn. This is especially important if your job includes any type of business development.

Reordering your profile sections: Because most readers will spend only a few moments perusing your profile, you may find it advantageous to rearrange your profile sections in order to emphasize your most important information.

Calls to action: You don't want people to just look at your profile--you want them to do something! Encourage them to act by including at least one call to action. You might invite them to download an informational document, watch a video, go to your website, or request a quote.

For a more in-depth look at the profile sections and strategies discussed above, download your FREE copy of Chapter 9 of my book.


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