When was the last time you updated your LinkedIn company page? One, two, five, ten years? When was the last time you checked to see what some of your most influential outward facing employees said about your company on their LinkedIn profiles? A long time ago, never? The answers to these questions may just lead you to the fact that you have been a bit delinquent in not making sure you put your best foot…Continue Reading »
A few years back, my mom said, “I thought I taught you that bragging is not nice! I looked at your LinkedIn thing, and you’re tooting your horn all over the place.” (Yes, that is a picture of my mom and my sister and me!) Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why…Continue Reading »
It’s always a good idea to check out the interviewer’s profile before your interview, but don’t stop there. Take full advantage of LinkedIn’s newest feature, Interview Prep—and you don’t even need a premium LinkedIn account to take advantage of the most important aspects of this feature. For each of the 26 most commonly asked job interview questions (e.g., Tell me about yourself, What is your greatest strength/weakness, Why should we hire you, etc.), LinkedIn provides the following…Continue Reading »
Are you starting to put your game plan together for 2024? Is LinkedIn part of that plan? If not, it’s probably because you don’t know exactly what to do each week to get results. Well, it’s your lucky day. I created a LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It’s received rave reviews from my audiences, and I know you’re going to love it, too. Start following these steps now, and…Continue Reading »
LinkedIn’s Skills profile section has been rather confusing from its inception, but they’ve been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career. Because LinkedIn has made over a dozen revisions to the Skills section over the eleven years of its existence, we can assume this section is fairly important in the overall scheme of…Continue Reading »
Whether it’s a referral to an exciting new customer with big potential, a new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective, but it can be fun meeting your friends’ friends. However, it’s not easy to ask the open-ended question, “Who in your network could help me find a job, customer, etc.?” So, rather than putting all the pressure on your connection…Continue Reading »
LinkedIn is loaded with features that will improve your chances of accomplishing your business and career goals, and frequently I’m asked which ones are the very best for all LinkedIn users. So, as we embark on a new year, it’s the perfect time to share my very best LinkedIn strategies that can help you make 2024 your best year ever. Note: Everything I’m sharing can be done with a free LinkedIn account.. . Leverage the relationships…Continue Reading »
Most people will agree that LinkedIn has established itself as one of the best marketing tools on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience. One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it’s like they walked into your store, ready to do…Continue Reading »
“I attended a LinkedIn workshop by Wayne, updated my LinkedIn profile using all his awesome tips and got 4 interviews with top Fortune 500 companies 5 days later.” – Sandra Palacios-Serrato So, what specific tip did I share with Sandra to get these game-changing results? Well, it’s hard to know exactly because I shared so many actionable LinkedIn tips and strategies at that event, but I’m pretty sure the three tips outlined below just might be the…Continue Reading »
How long has it been since you reviewed your LinkedIn profile and updated it for the recent changes? Probably too long. If this sounds like you, let me share with you some of the most important LinkedIn profile strategies I have been sharing with my clients during their one-on-one LinkedIn consultations with me. You can consider this your very own 2023 LinkedIn Profile Optimization Checklist. 1. Headline, Profile Photo and Background Photo. More people will…Continue Reading »