Most people will agree that LinkedIn has established itself as one of the best marketing tools on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience. One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it’s like they walked into your store, ready to do…Continue Reading »
“I attended a LinkedIn workshop by Wayne, updated my LinkedIn profile using all his awesome tips and got 4 interviews with top Fortune 500 companies 5 days later.” – Sandra Palacios-Serrato So, what specific tip did I share with Sandra to get these game-changing results? Well, it’s hard to know exactly because I shared so many actionable LinkedIn tips and strategies at that event, but I’m pretty sure the three tips outlined below just might be the…Continue Reading »
How long has it been since you reviewed your LinkedIn profile and updated it for the recent changes? Probably too long. If this sounds like you, let me share with you some of the most important LinkedIn profile strategies I have been sharing with my clients during their one-on-one LinkedIn consultations with me. You can consider this your very own 2023 LinkedIn Profile Optimization Checklist. 1. Headline, Profile Photo and Background Photo. More people will…Continue Reading »
During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get the right people to look at their profile. First, it’s important to identify what the right people would look like—in other words, determine who you actually want to meet. If you’re just not sure who the right people are, check out my article Is Your LinkedIn Network Serving Your Purposes? Note: I will…Continue Reading »
One of the best LinkedIn features often overlooked for business development purposes is the People Also Viewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it’s probably people who have similar characteristics to you. Now, LinkedIn doesn’t share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile….Continue Reading »
Have you ever wondered how LinkedIn determines the order of search results? All LinkedIn will tell us is their algorithm is based on relevancy to the searcher—but if you read their explanation of relevancy to the searcher, you’ll probably come away more confused than ever! The bottom line is this is their secret sauce, and they’re not about to share all the ingredients with their users. However, because I spend 40+ hours each week helping…Continue Reading »
Ever wonder if you are doing the right things on LinkedIn in order to get the most out of the site? Well, LinkedIn has an awesome FREE grading system called the LinkedIn Social Selling Index (SSI). However, most people have not taken advantage of it. And don’t be turned off by the word “selling” just because you’re not a salesperson. Let’s face it—we’re all selling something. If you’re not selling products or services, you’re selling…Continue Reading »
After someone looks at your LinkedIn profile, you’d probably like them to call you, email you, or send you a LinkedIn connection request, right? But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email? This is where calls to action (CTAs) come in. What…Continue Reading »
When you answer the door or the phone and aren’t sure what the person wants, you undoubtedly say, “How can I help you?” But why aren’t you asking the same question when strangers ask you to join their LinkedIn networks? Perhaps it’s because you aren’t really sure how to pose the question on LinkedIn or don’t understand the benefit of asking how you can help. Now, of course, some of the strangers are spammers or just want to…Continue Reading »
LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your “page”). And more good news—they don’t require any kind of premium account or paid advertising. If you’re not the person responsible for your company’s LinkedIn page, be sure to share this article with that person—he or she will thank you later. Note: I will be covering…Continue Reading »
