Power Formula LinkedIn Blog

Is posting and/or sharing content on LinkedIn worth the effort?

I'm frequently asked this question during my LinkedIn presentations and also when working with individuals in one-on-one LinkedIn consulting sessions.

Most questions I can answer with a confident "yes" or "no," but this one requires a "maybe" or "it depends" answer. I need to ask some follow-up questions to determine if it's worth it for someone to post and share on LinkedIn.

I define "worth it" to be likes, shares, and comments that lead to conversations with people in your LinkedIn target audience.

NOTE: My comments and strategies are specifically focused on personal sharing and posting rather than posting or sharing on company pages, but some of the strategies apply to company pages as well.

Predicting how well your posting and/or sharing will perform

If you can answer "yes" to most or all of these questions, then dedicating time to posting and sharing should result in a good return on your investment.

  • Is one of your current LinkedIn objectives to increase the number of profile views you receive?
  • Do you have a good follow-up sequence once the right people view your profile?
  • Are you connected with or being followed by a large number of people in your target audience?
  • Do you or your company have well-thought-out, targeted content that's helpful to people in your target audience?
  • Do you have adequate time to allocate to not only posting/sharing but also to follow-up with the people who engage with you?
  • Is there a group of like-minded people you can call on to proactively engage with your posted and/or shared content (to like, share or comment on your content)?

Strategies for improving the performance of your posts and shares

If you now believe that posting and sharing can help you achieve your professional goals, let's address the tactics that will get you tangible results.

These tactics come from LinkedIn's latest FREE ebook, Publisher's Pocket Guide: How to Spark Meaningful Conversations and Measure Success, as well as my conversations with fellow LinkedIn enthusiasts and research I've done. Get your copy of the ebook by clicking here.

How often should you post or share? More often is definitely better because LinkedIn has a feed algorithm, and thus not everything you post and/or share goes to everyone in your network.

What type of content should you write or share? Your content should resonate with and help your target audience and also show that you're a smart, thoughtful person who cares about them. Be sure to always add your own comments and thoughts when sharing an article so YOUR audience gets some of YOU.

In light of the current feed algorithm, what type of content performs better? Organic video is currently doing far better than all other content. Organic means that you either upload it directly on LinkedIn or use the camera on your phone or computer versus sharing a link to other web addresses like YouTube, Vimeo, or your own website. Longform articles are not performing very well lately, unlike when they first became available a few years ago, but they still display thought leadership in a big way when people visit the Activity box on your profile.

Is it better to like, comment or share when engaging with someone else's content? The latest research says that a "like" with a comment will perform better than a share, especially if that comment includes a tag of an individual (the author or someone else whose attention you'd like to grab regarding the article) or a company. Click here for an article on how tagging works.

How should you manage comments on the content you're sharing? Engaging with people who comment definitely improves the performance of your content—and research shows the sooner you engage, the better. It's also helpful if you include a tag.

To tag someone, simply type the @ sign, begin typing the person's name, and a drop-down will appear. Choose his or her name from the drop-down, and then the person will be notified and a live link to his or her LinkedIn profile will be created in your comment.

Your comment could be as simple as, "I really appreciate that you shared this with your network @wayne breitbarth" or "Thanks so much for suggesting other resources on this topic @wayne breitbarth." 

Is it good to use hashtags in my posts and comments? Yes and yes, especially if the hashtags are strategically selected. Hashtags are LinkedIn's way of filing content so that your content gets included in the list of important posts relating to that topic. LinkedIn will suggest hashtags to use, but be sure to use your own, including your industry, names of your products/services, and even your company name. Click here for details on how to use hashtags on LinkedIn.

What LinkedIn metric should you be looking at to see how your content performs? I don't trust views since it simply means someone scrolled past your article. I would track comments, likes and shares, because they are tied to a specific person. In each case you can decide if you want to engage regarding the content, but it may also be in your best interest to send a direct message or invite the person to become part of your LinkedIn network. If you really want to take the relationship to the next level, call the person on the phone or send an email. Ka-ching!

Should you re-share an article you wrote a while back? You bet! If the content is still relevant, get it out there again. Don't worry about people getting it too many times. That rarely happens, because I think the algorithm picks up on that. And if enough time has passed and they're like me, they probably won't remember reading it or applying the wisdom you shared back then.

Now you can probably understand why there's no simple answer when people ask if posting and sharing on LinkedIn is worth it. But if you consistently put the tips I've shared into practice, you should see some real results from the time you invest.

If you'd like to have an individualized LinkedIn strategy session with me to discuss your posting and/or sharing activities, along with loads of advice for amping up your LinkedIn ROI, sign up for a one-on-one session with me by clicking here.

This consultation includes a full profile critique and takes place via phone and screen sharing. I typically have time for only four to six of these $197 sessions each week, and there are some weeknight and Saturday time slots. So check out the details and book your session here.


Have You Missed This Super Helpful FREE LinkedIn Feature?

Posted on June 2, 2019
Wayne Breitbarth

LinkedIn has many great features that are very hard to find, and one of the joys of my job is showing my clients how to not only find them but also how to use these features in a strategic and purposeful way.

One feature that really amazes most folks is LinkedIn's Alumni feature that allows you to search for others who have walked the same hallowed halls as you did. You won’t believe the incredible things you can now do with this feature.

There are two ways to access this feature. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile. Once you're on the university's page, click the Alumni tab. This will take you to that school's Alumni page.

Ca$h in on this powerful tool

Every school’s Alumni page includes an awesome filtering system that helps you find the perfect fellow alums to reach out to.

The filters include:

  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they are skilled at
  • How are you connected

Once you have selected your filters on the Alumni page by clicking the bar above your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria. Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network. Pretty cool, don’t you think? I am amazed that this is still free.

Some of the searching capabilities have always been available through Advanced People Searching, but it is much easier to do it here.

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the dates Stary year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

Use the Search alumni by title, keyword or company box to really zero in on the right alums to reach out to.

I think after you test drive the Alumni feature, it will become one of your favorites. And I love success stories. Let me know how reconnecting with fellow alums helps you and your business.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/


Are You Confused by What it Takes to Have LinkedIn Success?

Posted on May 19, 2019
Wayne Breitbarth

Would you like a to-do list or work plan to help you organize your weekly LinkedIn activities so you have the best chance for success?

Well, some of my one-on-one LinkedIn consulting clients have been asking for one, and if you'd like one too, well, it's your lucky day.

I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It's received rave reviews from my recent audiences, and I know you're going to love it, too.

Make these steps part of your weekly routine, and it's sure to have an impact on your results for the remainder of 2019.

2019 LinkedIn Game Plan for Success

You can download the full worksheet below, but here's a quick summary of the weekly process that's sure to kick-start your business and career.

Page number references in the worksheet refer to the fourth edition of my book The Power Formula for LinkedIn Success. Pick up a copy at your nearby book store or Amazon.com to learn more simple ways to acquire lucrative new customers, land a great new job, and, of course, substantially boost your income.

1. Start by checking out profiles of people you're considering connecting with, taking specific note of the things they're posting and sharing.
 Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates. Then be sure to keep an eye on your "Who's Viewed Your Profile" section to see if they check you out. That would be a good sign.

2. Use a custom invitation and invite ten people in your target audience to join your network. This will take about 15 minutes per week, but strengthening your network is bound to result in more future business.

3. Send a follow-up thank-you note to ten people who have agreed to join your network. This should only take about ten minutes, and it gives you an opportunity to request a meeting or phone call that could lead to new business or lucrative referrals. You can also add value to the relationship by sharing a piece of interesting or helpful content.

4. Engage with your audience. Like, share or comment on status updates, published posts or company page updates made by ten of your most important connections. This, too, should only take about ten minutes, and it's a great way to stay on the radar of your target audience.

5. Post ten helpful status updates each week. This might take you 20 minutes per week, but it will go a long way toward establishing yourself as a rockstar in your field—and it also gives you an opportunity to promote your products and services.

Follow these and the other steps in my LinkedIn Game Plan for Success, and you'll be on your way to having your best year ever.


Download (PDF, 10.52MB)

All You Need to Know About the New LinkedIn Profile Changes

Posted on May 11, 2019
Wayne Breitbarth

NEWS FLASH—LinkedIn has messed with your profile (or will soon). Yes, that's three times in three years. And although they may look minor, the changes should encourage you to revisit some of your current strategies for the affected areas.

In summary, all the changes have taken place above the fold (or very close to the fold), which is good news and bad news. The good news is that not much profile real estate has been affected, but the bad news is that it's the part people see when they first land on your profile and begin scrolling through it, and thus it's extremely important.

So, let me address the changes and what actions you should take so your new profile is in prime condition for viewing by your target audience.

Be sure your Headline gives the reader a snapshot of who you are and what you do. 

What used to be your Summary section has been renamed the About section, and it's now below the fold. Therefore, the only real content readers get before scrolling is your Headline. If they don't see what they're looking for or aren't impressed by what they see, they may move on to someone else's profile and never see the impressive details in your About section.

Action step: If your Headline doesn't clearly convey who you are and how you can help people, it's time to make some changes. There are lots of differing opinions on how this should be formatted, but there is complete agreement that the current search ranking algorithm gives priority to the keywords in this section.

For help with your Headline, download my free, three-page worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline. Please note that I haven't had time to revise the graphics in this worksheet to reflect LinkedIn's new look, but the strategies are spot on.

Be sure your Contact info section has your best and most current information.

Because LinkedIn has moved this section to the left side of your top box, where other important information is displayed, more people will be inclined to open it and check out what's in there.

Many times the information in this section (websites, email address, phone number, etc.) entices viewers to take action and visit your website or give you a call.

Action step: Review all the information in this section to make sure it is current. Take advantage of all three website entries. Be sure you've customized your Linkedin URL. I cover this information in great detail in my recently updated book The Power Formula for LinkedIn Success.

Make sure your profile and background photos are sending the right marketing message.

First impressions are extremely important, and some of the first things viewers see are your profile photo and background photo (if you have one). Thus, it's important to be sure these images are helping you rather than hurting you. These images have taken on even greater importance now that the About section is below the fold.

Action step: Make sure your profile photo is current and reflects how you look when you're in your professional space. Don't miss the opportunity to build a background graphic that's more than just a big photo. Treat it like an informational billboard that lets your target audience understand how you can help them. Personally, I've even chosen to include my contact information so people can quickly and easily reach out to me. Many people use a simple tool called Canva to build a productive background photo.

Update the content in your About section so your viewers easily get what they need.

Even though the About section is now typically below the fold, it's still the first large section of detailed information about you that viewers will see. Originally viewers could see your complete Summary section without having to click See more. Now only the first 200-300 characters are visible until you click See more. So it's important to use those characters to entice viewers to open the rest of this section and/or scroll down to look at the other sections of your profile.

You can also choose to add media to this section, and visitors don't have to click See more to see the media. Way too many people fail to take advantage of this opportunity. Don't be one of them!

Action step: It's called the "About" section, so include great information about yourself. Put your best stuff in the first 200-300 characters, but take full advantage of the 2,000 characters LinkedIn allows.

Test a few different options, because I've found that the character limit seems to be inconsistent, and sentence breaks and spacing can have a big impact on how it shows up.

If you're hoping to use LinkedIn as a gateway to your website or to encourage people to call or email you, you may want to place that contact info near the beginning of this section.

And here's one more reason to put your best stuff at the beginning: On the mobile app, only about 140 characters of your About section are initially visible.

Add your two best pieces of media to this section. These can either be files (white papers, customer testimonials, etc.) or links to web pages. For more details on this strategy, check out my article Here's How to Give Your LinkedIn Profile that WOW Factor.

If you have educational chops, make sure you're showing it.

The name of your university or school can display in your top box just below your current job entry. However, during this changeover the entry has been dropped on many people's profiles. If you think the school you attended adds to your credibility on LinkedIn, make sure it shows up in your top box.

Action step: In the edit section of your top box, check the box titled Show education in my intro.

Also, make sure your most impressive educational institution shows up first, because that's the one that's displayed in your top box. You can rearrange your educational entries by holding and dragging the Rearrange icon on the entry you want to move.

There you have it—the complete roadmap to getting your 2019 LinkedIn profile ready for viewers who may just turn into your next client, employer, referral source, or best friend.

If you would like personal help with your profile and overall LinkedIn strategy, check out my one-on-one LinkedIn consultation service, which includes a one-hour virtual consultation and a complete profile critique for just $197. Click here to get the details and book your session.


Are These LinkedIn Mistakes Hurting Your Company?

Posted on May 5, 2019
Wayne Breitbarth

One plus one equals two, right?

Well, not in the LinkedIn world. For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives.

It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together.

To help business leaders corral this potential value, I have written an eBook titled "10 LinkedIn Mistakes Companies Make and How to Fix Them Before They Damage Your Company's Reputation."

In the eBook I address common mistakes, provide solutions, and give 3D Ebook 2nd Ed Cover-01tips for using LinkedIn to grow revenues, find new employees and suppliers, and maintain a consistent brand in the ever-changing online world.

How many of these mistakes are you and your company making?

1.  Unprofessional or poor quality employee profile photos—or, worse yet, no photo at all

2.  Sharing incorrect or inconsistent information about the company

3.  Poor participation—all company employees are not on LinkedIn

4.  Failing to keyword optimize employee profiles and company page

5.  Sharing poor status updates—or failing to use this powerful tool

6.  Not using LinkedIn to search for customers, employees, suppliers, strategic partners, etc.

7.  Failing to monitor employees' profiles and activity as well as what's being said about the company through LinkedIn

8.  Not joining or participating in LinkedIn groups—particularly significant industry groups and customers' industry groups

9.  Underutilizing the features and tools available on the company page—or not even having a company page

10. Having a woefully inadequate corporate social media policy—or none at all

To learn how to address the mistakes you're making, download your FREE copy of the eBook by clicking here.


Here are Simple Steps to Get the RIGHT LinkedIn Profile Views

Posted on April 27, 2019
Wayne Breitbarth

During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get the right people to look at their profile.

First, it's important to identify what the right people would look like—in other words, determine who you actually want to meet.

If you're just not sure who the right people are, check out my article Is Your LinkedIn Network Made Up of the Right People?

Simple steps to get more profile views by the "right" people

Sometimes people just need a little nudge—if you look at me, I'll look at you. So begin by using any of the LinkedIn people searching tools to search for the right people. The two I think shine above the rest are Advanced People Search and University Pages/Alumni.

Begin your search by entering the keywords you think the right people would include in their profile. Then browse through the profiles shown in the search results. When you see someone who looks interesting, click on the person's name to view their profile. That simple step alone may encourage some of these people to look at your profile.

Once on the profile, there are a number of steps you can take. Some of these steps may not feel right to you at this point, but, trust me, they all increase the chances that this person will look at your profile.

Review the person's Articles & Activity by clicking either See all articles or See all activity. "Like," share or comment on any of the articles or updates you think people in your network would find helpful.

When sharing or commenting on someone's article or activity, consider using the @mention feature by typing "@" followed by the person's name. When the person's name shows up in the drop-down choices, click that entry.

This triggers LinkedIn to send a notification to that person, telling them that they were mentioned in your update or share. The notification goes to the person's email Inbox in addition to their LinkedIn Notifications tab.

If you are personally aware of the person's skills, you may want to endorse them for one or more of their skills.

Send the person a customized invitation to connect. If your request to connect is accepted, follow up with a thank-you note, opening the door to a possible next step (meeting, phone call, etc.)

If the person doesn't connect with you right away, check your Who's Viewed Your Profile listing periodically to see if they view your profile sometime down the road. If you see that they've taken a look at your profile, consider reaching out to them with a new LinkedIn connection request, phone call, email, etc.

If you routinely take these steps, your profile will consistently be viewed by the right people—and more profile views by the right people will generate more traditional interactions (phone calls, emails, meetings, etc.) with the right people. Of course, this will result in improved ROI for your time spent on LinkedIn.


For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, be sure to take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.


Linkedin Job Search Secrets You Need To Know

Posted on March 31, 2019
Wayne Breitbarth

What are the best LinkedIn strategies to find a great job, whether you're openly looking for a job or flying under the radar so your boss doesn't find out?

I addressed this question when I wrote the 19th chapter of the soon-to-be-released 4th edition of my best-selling book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. This new version includes updated screenshots, revised content, and a brand new chapter about LinkedIn mobile. Preorder your copy now, and it will be delivered by April 2, 2019.

Here are a few excerpts from Chapter 19—the very best LinkedIn features and strategies you need to use when searching for a new job.

The Jobs section of LinkedIn has a separate group of settings. Go through these in detail as soon as you decide to look for a new position. These settings are critical because HR professionals and recruiters who use LinkedIn’s recruiting platforms frequently search for candidates based on these user settings.

To access these settings, go to the Jobs tab on your top toolbar and choose Career interests. Go through all the settings very thoroughly, especially the top one, Let recruiters know you’re open. This setting is obviously important to you if you’re openly and actively looking for a new job. However, if you’re currently employed but looking for a new job and don’t want your employer to know about your job search, you’ll need to carefully decide if you’re willing to take the risk and choose the “Yes” setting here.

LinkedIn asserts that they take steps to preclude your employer from seeing that you’re open to new opportunities, but they don’t guarantee complete privacy. But no matter what choice you make, you should assume that company personnel will probably notice changes you make to your profile, new connections you’re adding to your network, and other activity that might suggest you’re looking for a new position.

Be sure your headline includes a combination of job titles you’d like to have and your most important skills. A good example for a project management executive might be:  VP | Sr. Director | PMO | Quality | Lean | Project Management | Continuous Improvement | CI | Six Sigma

Add media to your profile, such as your resume, your portfolio, and articles you have written. Consider including a slide show that outlines your career. You may also want to post a video resume on YouTube and put it in your portfolio or link to it through the Websites section of your profile. Video resumes are a very effective tool, and making one is quite simple with the help of your smartphone. A video resume shows your personality, your story, your passion, and the fact that you are technologically savvy.

To search for jobs that are posted directly on LinkedIn, click the Jobs tab on the top toolbar and type a job title and location in the search boxes. This will take you to a list of jobs, where you can further refine your search by clicking All filters. You can save ten job search alerts.

After you have applied for a job in whatever way the application requires (mail, fax, online, etc.), use Advanced People Search to see if you can locate somebody in your network at the first, second, or third level who works for the company or, better yet, is involved in the Human Resources Department or the department you’ve applied to. Contacting this person may enable you to get your resume to the top of the stack. By effectively leveraging your network, you can greatly increase your chances of getting that job. Remember, your network would love to help you.

LinkedIn only displays your two most recent recommendations on your profile. If you have other impressive recommendations, extract dynamic quotes from them and put them in your job experience entries to highlight your skills and boost your credibility.

If you need more help with your LinkedIn job search strategy, register to attend my webinar Developing an Effective LinkedIn Game Plan for Your Job Search on April 8, 2019, from 7:00-8:30 pm CT.  You can also purchase the recording of this webinar after the live event.

I will be sharing my very best LinkedIn strategies for jobs seekers and demonstrating them live right on the LinkedIn site.

To make this event affordable for everyone who is in job-seeking mode, it is priced at only $30.

Get more details and register here: http://bit.ly/2JKDFqh


6 Amazing but Hard-to-Find Free LinkedIn Features

Posted on March 24, 2019
Wayne Breitbarth

Most LinkedIn users (79% according to my latest LinkedIn user survey) are not paying anything to use the site. That's why most of what I teach in my book, public workshops, corporate training sessions, and personal consultations focuses on becoming a skillful user of the free account.

Here are six simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent.

1.  Create Search Alerts for Advanced People Searches. This is like having a 24/7 virtual assistant who's always looking for the right people. Once you've completed an Advanced People Search that gives you a list of just the right folks, click the words Create search alert (top right corner).

Then each week LinkedIn will automatically show you new people who meet your defined search criteria. This is absolutely priceless.

2.  Find fellow alumni. It's hard to explain the warm, fuzzy feelings fellow alumni have for each other, but LinkedIn makes it very easy to find and contact your fellow alumni—and many times they'll be quite willing to do business with you.

Type the name of the school you attended in the top search box. Then choose your school when it appears in the drop-down menu. Next, select Alumni. Choose your filter columns or keywords, and LinkedIn magically shows you just the right fellow alums—smiling faces and all. Ka-ching! Learn more about the Alumni feature here.

3.  Add media to your profile. To create a compelling profile, you need to strategically tell your professional story. A simple way to enhance your written story is to add links to important websites and upload media or other files.

Click the Media button to add your best stuff to your Summary, Experience, and Education entries. Viewers will then be able to watch, download, and read your most important work samples, company information, personal testimonials and recommendations, and so much more. Learn more about adding media here.

4.  Download your connections database. Who wouldn't want a spreadsheet of their first-level connections' first and last names, current companies and titles, and the dates you connected with them?

Simply select Me on your top toolbar, and then choose Settings & Privacy. Next, scroll down in the Privacy section, select Download your data, and then check the Connections box. Then click the blue Request archive button. You will then have to enter your password. Within minutes, LinkedIn will send you a file with that information in a helpful spreadsheet.

5.  Send messages to fellow group members. Unless you have a premium account, you cannot send a direct message to people who are outside your first-level network without incurring an InMail fee—with one exception. Each month LinkedIn gives you 15 free direct messages you can send to people who have agreed to accept messages from fellow group members. InMails typically cost $10 each, so this is a $150 gift from LinkedIn.

You can join a group just long enough to send someone a free InMail. From the specific LinkedIn group page, click See all in the top right corner. Then enter the person's name in the Search members box. Next, select the Message button to the right of the person's name.

6.  Search your connections' connections. This is an easy way to look for potential customers, employers, etc. whom your connection can introduce you to. This is like having each of your connection's Rolodex on your computer, phone or tablet, which you can easily filter and search through.

To perform this search, put your cursor in the big, white search box in the top toolbar, and select Search for People from the drop-down menu.

Then select All Filters in the white toolbar that appears. Next, go to the Connections of box and type in your connection’s name. Choose his or her name when it appears in the drop-down menu, and then click the blue Apply button.

Now use any of the other filters to narrow the search to people at the right company, location, school attended, title, etc.

There you have it—six features that would certainly be worth paying for, but they're totally free. Thank you, LinkedIn!


10 Quick Ways to Spring Clean Your LinkedIn Profile

Posted on March 17, 2019
Wayne Breitbarth

Spring is always a great time to take a fresh look at your professional image, and your LinkedIn profile is the perfect place to start.

Here are ten easy ways to brush off the cobwebs and whip your LinkedIn profile into shape this spring.

1. Headline, Profile Photo and Background Photo. More people will see your headline, profile photo, and background photo than any other part of your profile. Make a good first impression by including a creative, keyword-filled headline, professional quality headshot, and a background that positively represents your personal brand.

2. Summary. Use the Summary section to sell yourself. Think of it as your cover letter or elevator speech. With the current profile format, the first 300 characters of your Summary are going to be read often; so spruce it up and make it shine.

3. Experience and Education. Don't skimp here. Provide details of each job you've held (you have up to 2,000 characters available per job or education entry), and include your formal education as well as industry-specific courses, workshops, or seminars you've attended.

4. Keywords. You'll be more likely to come up in searches if you include the keywords people typically use when trying to find someone like you. Put them in your Headline, Job Experience Titles, and the Skills & Endorsements section to receive the most benefit, but avoid "stuffing" your profile with keywords or your credibility may be compromised.

5. Add Media. Not only will adding media help your profile be more visually interesting, but it's a great way to get people to visit your website, check out some of your best work examples, and get copies of important documents, like your resume, your customer testimonials, etc. You can add media to the Summary, Job Experience, and Education entries of your profile.

6. Recommendations. Get at least two current, impactful recommendations. Your two most recent recommendations are nicely displayed. Note, however, that you cannot reorder them. The rest of your recommendations get buried in the Show more drawer; so consider grabbing the best quotes from your recommendations and placing them in the job entry that they are tied to.

7. Licenses and Certifications. These used to be subsections of the Accomplishments section, but they're now stand-alone sections, and they're higher in the profile layout. These designations you've earned could be the difference when a customer or employer is comparing you to your competitors. LinkedIn users may also include them in their search criteria when they're looking for just the right professional.

8. Accomplishments. Don't be afraid to toot your own horn. Use all of the subsections in the Accomplishments section to set yourself apart from your competitors. Subsections currently include Publications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations.

9. Volunteer Experience. Everyone loves to work with people who genuinely care about others. Let the world know what organizations you support—and it will be great publicity for your favorite charitable group, too.

10. Calls to Action. You don't want people to just look at your profile—you want them to do something. Invite readers to watch a video, go to your website, or request a quote. It's easy to include calls to action in your Summary section, but you can creatively include them in other sections as well.

Clean up your LinkedIn profile this spring, and get ready to watch your business bloom.


If you'd like me to help you spring clean your profile, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.


It’s Easy to Recruit for FREE on LinkedIn

Posted on March 10, 2019
Wayne Breitbarth

LinkedIn's massive database of over 600 million people probably includes many, if not all, of the hard to find, specially qualified and trained people your organization is looking for.

I feel very confident in that statement, and I demonstrate each and every week when I consult with business professionals around the world.

To help you find and reach out to your next great employee, I've put together the following list of tips.

If you're in job-seeking mode, this list will be extremely valuable for you, too, because it will help you understand how companies are looking for you and what steps you can take to increase your chances of being found on LinkedIn.

Eight Ways to Use LinkedIn to Find Your Next Great Employee

Please note that all of the techniques outlined here can be accomplished with a free LinkedIn account.

1. Personal Status Update. Use a status update to ask your network if they know of anyone who is qualified for the position you are attempting to fill. After all, this is your network, and the people in your network know you well and understand the nature of your company. If someone in your network is aware of a prospective candidate, he/she should be able to quickly introduce you to the candidate.

This is the easiest and most efficient way to find your next hire. That being said, I would not post this question in your Share a post box every day, but try to limit this question to a couple times per week at different times of the day, maybe even once on the weekend.

This kind of update should be done by the person whose LinkedIn network includes the most people who might be qualified for the position you're trying to fill. For instance, if you're looking for salespeople, the sales manager's network probably has more qualified candidates than people in the HR Department.

To get additional exposure, ask a few of your most connected coworkers or friends to “like," comment on, or share the post. That will get the post in front of all their connections as well.

I know a president of a local company who found a new VP for his company in just five days after using a status update to ask his network for help. Think of the time and money that saved him.

2. Company Page Post. On your company page, post a similar update. This shares the information with all followers of your company page. Job seekers interested in working for your company are probably among your followers.

To broaden your reach beyond your company page followers, ask all employees in the company to "like," comment on, or share this update so all their connections view it as well.

Consider “pinning” your status update to the top of the update feed.

3. Published Posts. All LinkedIn users can write long-form type articles that will permanently stay on their profiles. This is a great way to display your expertise. But you can also post a job of the week or a listing of all your openings, with links, so the reader can get more details or apply on your website—and this isn’t just for HR Department personnel. It can be even more effective when department heads post their job openings, because they’re more likely to have potential candidates in their LinkedIn networks.

4. Advanced People Search. Use these criteria when building your Advanced People Search:

  • Title. Be sure to try some different words for the same job.
  • Keywords. Here you can get very creative, using things like specialty software, skills, specific industries, territories or regions of the country, etc. Find interview-ready candidates by including words like pursuing, seeking or looking.
  • Companies. Put your competitor's name(s) here. You can choose current or past, based on your desire to hire someone who is still there, has left their employ, or either. This is really helpful. It's how I found the last employee I hired.
  • Connections of. Drop the name of one of your connections in this filter box, and then use any of the other available filters to get a great list of potential candidates that he or she knows.

From the search results, send customized LinkedIn connection requests to people you aren’t connected to whom you might be interested in hiring, and explain your interest in speaking to them about your job opening.

5. Direct Message Candidates in Your First-Degree Network. Using criterion similar to those listed in #4 above, perform an Advanced People Search of your network. Then send direct messages to the best candidates from the search results, and give them the details of your current job opening.

6. Search Alert. Once you have landed on a search or searches that brought you some good potential candidates, save that search by clicking the words Create search alert in the right-hand column toward the bottom of the page. Then on an ongoing basis LinkedIn will look for more potential candidates by regularly searching your network, including new connections people in your network are making.

7. University Page. Here you can find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start.

Access this by clicking the name of one of the schools on your profile or type the name of a school you're interested in, and click that entry when it shows up in the drop-down menu. Once you’re on the university’s page, select the Alumni tab.

You can filter the individuals by:

  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they are skilled at
  • How you are connected

8. Job Board. Finally, the obvious one, post a job on LinkedIn's Job Board. There are various pricing plans and discounts. Find this by clicking the Jobs tab on the top toolbar and clicking Post a job on the top right.

If you'd like me to help you use LinkedIn to find your next great employees, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call.

If you're not looking for employees, we can concentrate on finding your next high-impact customer, raising your organization’s profile, or landing the job of your dreams.

There are limited spots available, so don't delay. Book your session today by clicking here.