Power Formula LinkedIn Blog

Here are Simple Steps to Get the RIGHT LinkedIn Profile Views

Posted on April 27, 2019
Wayne Breitbarth

During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get the right people to look at their profile.

First, it's important to identify what the right people would look like—in other words, determine who you actually want to meet.

If you're just not sure who the right people are, check out my article Is Your LinkedIn Network Made Up of the Right People?

Simple steps to get more profile views by the "right" people

Sometimes people just need a little nudge—if you look at me, I'll look at you. So begin by using any of the LinkedIn people searching tools to search for the right people. The two I think shine above the rest are Advanced People Search and University Pages/Alumni.

Begin your search by entering the keywords you think the right people would include in their profile. Then browse through the profiles shown in the search results. When you see someone who looks interesting, click on the person's name to view their profile. That simple step alone may encourage some of these people to look at your profile.

Once on the profile, there are a number of steps you can take. Some of these steps may not feel right to you at this point, but, trust me, they all increase the chances that this person will look at your profile.

Review the person's Articles & Activity by clicking either See all articles or See all activity. "Like," share or comment on any of the articles or updates you think people in your network would find helpful.

When sharing or commenting on someone's article or activity, consider using the @mention feature by typing "@" followed by the person's name. When the person's name shows up in the drop-down choices, click that entry.

This triggers LinkedIn to send a notification to that person, telling them that they were mentioned in your update or share. The notification goes to the person's email Inbox in addition to their LinkedIn Notifications tab.

If you are personally aware of the person's skills, you may want to endorse them for one or more of their skills.

Send the person a customized invitation to connect. If your request to connect is accepted, follow up with a thank-you note, opening the door to a possible next step (meeting, phone call, etc.)

If the person doesn't connect with you right away, check your Who's Viewed Your Profile listing periodically to see if they view your profile sometime down the road. If you see that they've taken a look at your profile, consider reaching out to them with a new LinkedIn connection request, phone call, email, etc.

If you routinely take these steps, your profile will consistently be viewed by the right people—and more profile views by the right people will generate more traditional interactions (phone calls, emails, meetings, etc.) with the right people. Of course, this will result in improved ROI for your time spent on LinkedIn.


For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, be sure to take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.


Linkedin Job Search Secrets You Need To Know

Posted on March 31, 2019
Wayne Breitbarth

What are the best LinkedIn strategies to find a great job, whether you're openly looking for a job or flying under the radar so your boss doesn't find out?

I addressed this question when I wrote the 19th chapter of the soon-to-be-released 4th edition of my best-selling book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. This new version includes updated screenshots, revised content, and a brand new chapter about LinkedIn mobile. Preorder your copy now, and it will be delivered by April 2, 2019.

Here are a few excerpts from Chapter 19—the very best LinkedIn features and strategies you need to use when searching for a new job.

The Jobs section of LinkedIn has a separate group of settings. Go through these in detail as soon as you decide to look for a new position. These settings are critical because HR professionals and recruiters who use LinkedIn’s recruiting platforms frequently search for candidates based on these user settings.

To access these settings, go to the Jobs tab on your top toolbar and choose Career interests. Go through all the settings very thoroughly, especially the top one, Let recruiters know you’re open. This setting is obviously important to you if you’re openly and actively looking for a new job. However, if you’re currently employed but looking for a new job and don’t want your employer to know about your job search, you’ll need to carefully decide if you’re willing to take the risk and choose the “Yes” setting here.

LinkedIn asserts that they take steps to preclude your employer from seeing that you’re open to new opportunities, but they don’t guarantee complete privacy. But no matter what choice you make, you should assume that company personnel will probably notice changes you make to your profile, new connections you’re adding to your network, and other activity that might suggest you’re looking for a new position.

Be sure your headline includes a combination of job titles you’d like to have and your most important skills. A good example for a project management executive might be:  VP | Sr. Director | PMO | Quality | Lean | Project Management | Continuous Improvement | CI | Six Sigma

Add media to your profile, such as your resume, your portfolio, and articles you have written. Consider including a slide show that outlines your career. You may also want to post a video resume on YouTube and put it in your portfolio or link to it through the Websites section of your profile. Video resumes are a very effective tool, and making one is quite simple with the help of your smartphone. A video resume shows your personality, your story, your passion, and the fact that you are technologically savvy.

To search for jobs that are posted directly on LinkedIn, click the Jobs tab on the top toolbar and type a job title and location in the search boxes. This will take you to a list of jobs, where you can further refine your search by clicking All filters. You can save ten job search alerts.

After you have applied for a job in whatever way the application requires (mail, fax, online, etc.), use Advanced People Search to see if you can locate somebody in your network at the first, second, or third level who works for the company or, better yet, is involved in the Human Resources Department or the department you’ve applied to. Contacting this person may enable you to get your resume to the top of the stack. By effectively leveraging your network, you can greatly increase your chances of getting that job. Remember, your network would love to help you.

LinkedIn only displays your two most recent recommendations on your profile. If you have other impressive recommendations, extract dynamic quotes from them and put them in your job experience entries to highlight your skills and boost your credibility.

If you need more help with your LinkedIn job search strategy, register to attend my webinar Developing an Effective LinkedIn Game Plan for Your Job Search on April 8, 2019, from 7:00-8:30 pm CT.  You can also purchase the recording of this webinar after the live event.

I will be sharing my very best LinkedIn strategies for jobs seekers and demonstrating them live right on the LinkedIn site.

To make this event affordable for everyone who is in job-seeking mode, it is priced at only $30.

Get more details and register here: http://bit.ly/2JKDFqh


6 Amazing but Hard-to-Find Free LinkedIn Features

Posted on March 24, 2019
Wayne Breitbarth

Most LinkedIn users (79% according to my latest LinkedIn user survey) are not paying anything to use the site. That's why most of what I teach in my book, public workshops, corporate training sessions, and personal consultations focuses on becoming a skillful user of the free account.

Here are six simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent.

1.  Create Search Alerts for Advanced People Searches. This is like having a 24/7 virtual assistant who's always looking for the right people. Once you've completed an Advanced People Search that gives you a list of just the right folks, click the words Create search alert (top right corner).

Then each week LinkedIn will automatically show you new people who meet your defined search criteria. This is absolutely priceless.

2.  Find fellow alumni. It's hard to explain the warm, fuzzy feelings fellow alumni have for each other, but LinkedIn makes it very easy to find and contact your fellow alumni—and many times they'll be quite willing to do business with you.

Type the name of the school you attended in the top search box. Then choose your school when it appears in the drop-down menu. Next, select Alumni. Choose your filter columns or keywords, and LinkedIn magically shows you just the right fellow alums—smiling faces and all. Ka-ching! Learn more about the Alumni feature here.

3.  Add media to your profile. To create a compelling profile, you need to strategically tell your professional story. A simple way to enhance your written story is to add links to important websites and upload media or other files.

Click the Media button to add your best stuff to your Summary, Experience, and Education entries. Viewers will then be able to watch, download, and read your most important work samples, company information, personal testimonials and recommendations, and so much more. Learn more about adding media here.

4.  Download your connections database. Who wouldn't want a spreadsheet of their first-level connections' first and last names, current companies and titles, and the dates you connected with them?

Simply select Me on your top toolbar, and then choose Settings & Privacy. Next, scroll down in the Privacy section, select Download your data, and then check the Connections box. Then click the blue Request archive button. You will then have to enter your password. Within minutes, LinkedIn will send you a file with that information in a helpful spreadsheet.

5.  Send messages to fellow group members. Unless you have a premium account, you cannot send a direct message to people who are outside your first-level network without incurring an InMail fee—with one exception. Each month LinkedIn gives you 15 free direct messages you can send to people who have agreed to accept messages from fellow group members. InMails typically cost $10 each, so this is a $150 gift from LinkedIn.

You can join a group just long enough to send someone a free InMail. From the specific LinkedIn group page, click See all in the top right corner. Then enter the person's name in the Search members box. Next, select the Message button to the right of the person's name.

6.  Search your connections' connections. This is an easy way to look for potential customers, employers, etc. whom your connection can introduce you to. This is like having each of your connection's Rolodex on your computer, phone or tablet, which you can easily filter and search through.

To perform this search, put your cursor in the big, white search box in the top toolbar, and select Search for People from the drop-down menu.

Then select All Filters in the white toolbar that appears. Next, go to the Connections of box and type in your connection’s name. Choose his or her name when it appears in the drop-down menu, and then click the blue Apply button.

Now use any of the other filters to narrow the search to people at the right company, location, school attended, title, etc.

There you have it—six features that would certainly be worth paying for, but they're totally free. Thank you, LinkedIn!


10 Quick Ways to Spring Clean Your LinkedIn Profile

Posted on March 17, 2019
Wayne Breitbarth

Spring is always a great time to take a fresh look at your professional image, and your LinkedIn profile is the perfect place to start.

Here are ten easy ways to brush off the cobwebs and whip your LinkedIn profile into shape this spring.

1. Headline, Profile Photo and Background Photo. More people will see your headline, profile photo, and background photo than any other part of your profile. Make a good first impression by including a creative, keyword-filled headline, professional quality headshot, and a background that positively represents your personal brand.

2. Summary. Use the Summary section to sell yourself. Think of it as your cover letter or elevator speech. With the current profile format, the first 300 characters of your Summary are going to be read often; so spruce it up and make it shine.

3. Experience and Education. Don't skimp here. Provide details of each job you've held (you have up to 2,000 characters available per job or education entry), and include your formal education as well as industry-specific courses, workshops, or seminars you've attended.

4. Keywords. You'll be more likely to come up in searches if you include the keywords people typically use when trying to find someone like you. Put them in your Headline, Job Experience Titles, and the Skills & Endorsements section to receive the most benefit, but avoid "stuffing" your profile with keywords or your credibility may be compromised.

5. Add Media. Not only will adding media help your profile be more visually interesting, but it's a great way to get people to visit your website, check out some of your best work examples, and get copies of important documents, like your resume, your customer testimonials, etc. You can add media to the Summary, Job Experience, and Education entries of your profile.

6. Recommendations. Get at least two current, impactful recommendations. Your two most recent recommendations are nicely displayed. Note, however, that you cannot reorder them. The rest of your recommendations get buried in the Show more drawer; so consider grabbing the best quotes from your recommendations and placing them in the job entry that they are tied to.

7. Licenses and Certifications. These used to be subsections of the Accomplishments section, but they're now stand-alone sections, and they're higher in the profile layout. These designations you've earned could be the difference when a customer or employer is comparing you to your competitors. LinkedIn users may also include them in their search criteria when they're looking for just the right professional.

8. Accomplishments. Don't be afraid to toot your own horn. Use all of the subsections in the Accomplishments section to set yourself apart from your competitors. Subsections currently include Publications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations.

9. Volunteer Experience. Everyone loves to work with people who genuinely care about others. Let the world know what organizations you support—and it will be great publicity for your favorite charitable group, too.

10. Calls to Action. You don't want people to just look at your profile—you want them to do something. Invite readers to watch a video, go to your website, or request a quote. It's easy to include calls to action in your Summary section, but you can creatively include them in other sections as well.

Clean up your LinkedIn profile this spring, and get ready to watch your business bloom.


If you'd like me to help you spring clean your profile, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.


It’s Easy to Recruit for FREE on LinkedIn

Posted on March 10, 2019
Wayne Breitbarth

LinkedIn's massive database of over 600 million people probably includes many, if not all, of the hard to find, specially qualified and trained people your organization is looking for.

I feel very confident in that statement, and I demonstrate each and every week when I consult with business professionals around the world.

To help you find and reach out to your next great employee, I've put together the following list of tips.

If you're in job-seeking mode, this list will be extremely valuable for you, too, because it will help you understand how companies are looking for you and what steps you can take to increase your chances of being found on LinkedIn.

Eight Ways to Use LinkedIn to Find Your Next Great Employee

Please note that all of the techniques outlined here can be accomplished with a free LinkedIn account.

1. Personal Status Update. Use a status update to ask your network if they know of anyone who is qualified for the position you are attempting to fill. After all, this is your network, and the people in your network know you well and understand the nature of your company. If someone in your network is aware of a prospective candidate, he/she should be able to quickly introduce you to the candidate.

This is the easiest and most efficient way to find your next hire. That being said, I would not post this question in your Share a post box every day, but try to limit this question to a couple times per week at different times of the day, maybe even once on the weekend.

This kind of update should be done by the person whose LinkedIn network includes the most people who might be qualified for the position you're trying to fill. For instance, if you're looking for salespeople, the sales manager's network probably has more qualified candidates than people in the HR Department.

To get additional exposure, ask a few of your most connected coworkers or friends to “like," comment on, or share the post. That will get the post in front of all their connections as well.

I know a president of a local company who found a new VP for his company in just five days after using a status update to ask his network for help. Think of the time and money that saved him.

2. Company Page Post. On your company page, post a similar update. This shares the information with all followers of your company page. Job seekers interested in working for your company are probably among your followers.

To broaden your reach beyond your company page followers, ask all employees in the company to "like," comment on, or share this update so all their connections view it as well.

Consider “pinning” your status update to the top of the update feed.

3. Published Posts. All LinkedIn users can write long-form type articles that will permanently stay on their profiles. This is a great way to display your expertise. But you can also post a job of the week or a listing of all your openings, with links, so the reader can get more details or apply on your website—and this isn’t just for HR Department personnel. It can be even more effective when department heads post their job openings, because they’re more likely to have potential candidates in their LinkedIn networks.

4. Advanced People Search. Use these criteria when building your Advanced People Search:

  • Title. Be sure to try some different words for the same job.
  • Keywords. Here you can get very creative, using things like specialty software, skills, specific industries, territories or regions of the country, etc. Find interview-ready candidates by including words like pursuing, seeking or looking.
  • Companies. Put your competitor's name(s) here. You can choose current or past, based on your desire to hire someone who is still there, has left their employ, or either. This is really helpful. It's how I found the last employee I hired.
  • Connections of. Drop the name of one of your connections in this filter box, and then use any of the other available filters to get a great list of potential candidates that he or she knows.

From the search results, send customized LinkedIn connection requests to people you aren’t connected to whom you might be interested in hiring, and explain your interest in speaking to them about your job opening.

5. Direct Message Candidates in Your First-Degree Network. Using criterion similar to those listed in #4 above, perform an Advanced People Search of your network. Then send direct messages to the best candidates from the search results, and give them the details of your current job opening.

6. Search Alert. Once you have landed on a search or searches that brought you some good potential candidates, save that search by clicking the words Create search alert in the right-hand column toward the bottom of the page. Then on an ongoing basis LinkedIn will look for more potential candidates by regularly searching your network, including new connections people in your network are making.

7. University Page. Here you can find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start.

Access this by clicking the name of one of the schools on your profile or type the name of a school you're interested in, and click that entry when it shows up in the drop-down menu. Once you’re on the university’s page, select the Alumni tab.

You can filter the individuals by:

  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they are skilled at
  • How you are connected

8. Job Board. Finally, the obvious one, post a job on LinkedIn's Job Board. There are various pricing plans and discounts. Find this by clicking the Jobs tab on the top toolbar and clicking Post a job on the top right.

If you'd like me to help you use LinkedIn to find your next great employees, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call.

If you're not looking for employees, we can concentrate on finding your next high-impact customer, raising your organization’s profile, or landing the job of your dreams.

There are limited spots available, so don't delay. Book your session today by clicking here.


Are People Respecting Your LinkedIn Profile?

Posted on March 2, 2019
Wayne Breitbarth

Are you still confused by LinkedIn's Skills & Endorsements?

If you are, you're certainly not alone. I've found from my weekly one-on-one LinkedIn consultations that this profile section is the most misunderstood. It's sort of like the Rodney Dangerfield of LinkedIn profile sections. (Yes, I know—I'm dating myself!)

Rodney Dangerfield was a comedian in the 1980's whose main applause line was "I don't get no respect." I think that describes this LinkedIn profile section perfectly.

To help you optimize this very important section on your profile, I'm going to share with you the specific strategies and advice I give my consulting clients. These are summarized well in the following excerpt from the fourth edition of my best-selling LinkedIn book The Power Formula for LinkedIn Success. Preorder your copy now from Amazon by clicking here (April 2 delivery).

Skills & Endorsements

This section has gotten a lot of buzz because there is a lot more going on here than just a bunch of keywords that describe what you are good at. However, since you obviously want people to find you on LinkedIn, you should begin by including in this section words and/or phrases that describe who you are (experiences) and what you do (skill set).

For example, I include terms like LinkedIn trainer, LinkedIn consultant, LinkedIn keynote speaker, public speaking, social networking, and personal branding. LinkedIn allows you to include up to fifty skills in this section of your profile. Obviously, the more terms you include, the more likely you will be found by people who are searching on LinkedIn.

An additional benefit of having skills on your profile is others can endorse you for those specific skills or expertise. Similar to “likes” on Facebook, everyone can see the number of endorsements you’ve received. In addition, the names and faces of the people who endorse you are displayed.

Here are a few facts, thoughts, and strategies relating to endorsements that will help you frame your approach to this important profile section:

  • You can only receive endorsements from first-level connections and for skills you have acknowledged you possess.
  • Don’t feel obligated to endorse everyone who endorses you. Of course, if you can give a genuine endorsement of someone in your network, you should certainly return the favor.
  • You control which endorsements are displayed on your profile. If you receive an endorsement from a person your network may view as not very credible, simply hide that endorsement.
  • If your LinkedIn strategy going forward differs from your current strategy, add skills that will be important to your future goals.
  • It’s not necessary to thank everyone who endorses you. However, if you are looking to strengthen a relationship, by all means, send a note of thanks.
  • LinkedIn’s search ranking algorithm is top secret, but I suspect the number of endorsements on a profile is probably part of it. 
Thus, the more endorsements the better.
  • Potential purchasers of your products and services can easily compare how many endorsements you have with how many your competitors have—another reason to actively seek endorsements.
  • When you endorse someone, LinkedIn will notify her via e-mail, and your name and photo will appear on her profile. Th
is is a great way to get her attention.

If you want to draw attention to certain skills or encourage people to endorse you for those skills, simply reorder them. Start by clicking the pencil icon in the Skills & Endorsements section. You can then pin your three most important skills to the top of this section.

Start by clicking the blue pushpin next to a current pinned skill that you’d like to remove from the Top Skills section. Then click the pushpin next to a skill you’d like to pin in the top section, and it will move there.

You can also rearrange the skills within each subsection by dragging the Reorder icon next to the skill you want to move. From this same screen, you can also delete any of your skills by clicking the trash can icon next to the skill. By actively managing this section of your profile, you’ll make the most of the skills you possess.

Endorsements are a great way to boost your credibility, so don’t be bashful. Include a comprehensive list of your skills and expertise. Then get busy and request endorsements so the viewers of your profile can see just how good you are.

There you have it. Use these strategies to update your LinkedIn Skills & Endorsements section, and you'll start to "get some respect."

My new book is filled with other simple ways to get respect (and more business) on LinkedIn. Preorder your copy now on Amazon.com.


Who Are the Best People to Add to Your LinkedIn Network?

Posted on February 17, 2019
Wayne Breitbarth

What is your strategy for adding people to your LinkedIn network?

This was the question I was addressing when I wrote the 12th chapter of the soon-to-be-released 4th edition of my best-selling book The Power Formula for LinkedIn Success. This new version includes updated screen shots, revised content, and a brand new chapter about LinkedIn mobile. Preorder your copy now, and it will be delivered by April 2, 2019.

Here is an excerpt from Chapter 12 that includes a list of the types of people you may wish to add to your network. Please bear in mind, however, that these are general suggestions. Only you know why you're using LinkedIn and what your personal strategy is for building your network.

Click the image to preview the contents of the new book (36 pages) and read Chapter 12 in its entirety.

As you can tell from previous chapters, the winner of the searching aspect of the LinkedIn game is generally the person who has a lot of connections. However, please continue to keep in mind that when you first start using LinkedIn, I recommend you only add to your network people whom you know and trust, because when you add a new contact, you put your extremely valuable network in his or her hands. Remember, it is your network. It is a possession you have worked your entire career to build, and when you add a connection on LinkedIn, it is like handing your Outlook database to that individual and trusting him to treat it as professionally as you would treat his.

Once you start getting more comfortable with the way LinkedIn works, I typically recommend that you start selectively adding people you may not know but would like to get to know. Everyone’s situation is unique, but here are some general suggestions that will help you understand what types of people you may want to connect with to strengthen your network and help you enhance your brand, find a job, assist your favorite nonprofit, or grow your business.

Who can help you enhance your personal brand?

  • People who have had similar career paths to yours
  • Leaders in your industry associations
  • Individuals who have large networks (LinkedIn or otherwise) concentrated in your region or industry
  • People who work for some of the well-respected companies in your region and industry

Who can help you find a new job or advance your career?

  • People who work in your industry and region
  • People who work for companies you are interested in
  • Recruiters who specialize in your industry
  • Consultants and experts in your industry
  • Human resources professionals who work at your target companies

Who can help your favorite nonprofit thrive?

  • People who volunteer for or sit on boards of similar nonprofits
  • Individuals who work at large corporations, foundations, etc. and tend to support nonprofits like yours
  • People who are involved in groups that have large volunteer pools (e.g., religious organizations, schools, clubs, etc.)
  • People who work for media outlets

Who can help you generate sales leads, market your company's products and services, and grow your business?

  • Individuals who are the direct decision-makers for the purchase of your products and services
  • People who are indirectly involved in the decision to purchase your products and services (strategic influencers or people from the company who weigh in on the decision)
  • High-ranking officers at the companies that purchase your products and services, even if they're not the direct decision-makers
  • Individuals who hang around with the people listed in the first two bullets (probably deliver similar services to the same purchasers)
  • People who are recognized industry experts
  • Leaders of your industry associations and/or people who manage industry events
  • Individuals who are well networked in your region or industry
  • Experts who provide educational content for the industry

If you improve the quality of your LinkedIn network by connecting with the above-referenced people, you'll be strategically positioned to enhance your brand, find a job, assist your favorite nonprofit, or grow your business.

Don't wait—click here now to preorder your copy of my completely updated and expanded book on Amazon.

Note: Amazon has a price guarantee. If they drop the price between now and the April 2 publication date, they'll refund you the difference.


Here’s How to Get Big Results at Your Next Conference With LinkedIn

Posted on February 16, 2019
Wayne Breitbarth

This week I gave a LinkedIn presentation at a huge conference on the West Coast, and it reminded me about how much time and money people and companies commit to these types of events.

It also struck me that very few people have a system or procedure to ensure that they'll see measurable results from their investment of time and money.

Here are some steps you can take before, during and after your next conference that will help you achieve the results you deserve.

Before the event

Contact the event coordinator and request a list of who will be attending. Many times you can get the list—if you ask politely. Spend some time checking out the LinkedIn profiles of the people who look most interesting to you. In addition to conference attendees, don't forget to consider connecting with sponsors, presenters, and conference organizers. Many of these people are the movers and shakers in your industry.

Send a customized LinkedIn connection request, and, where appropriate, suggest you meet during the conference. People are much more likely to agree to a short meeting during a conference than when they're in their regular work environment.

You can use your mobile device to look at their profiles before you meet with them or you may want to print the profiles and take them along. You will then have lots of information at your fingertips to figure out how to start a conversation with the most interesting people—plus you'll have photos to help you pick them out of the crowd.

Join any relevant groups associated with the conference.

Post a status update about how excited you are to attend the conference, and mention some of the speakers you're looking forward to hearing from. Use the LinkedIn mention and hashtag features so your update gets seen by more people in your network.

During the event

When you're having conversations with those "right" people, be sure to ask them if they use LinkedIn, and ask them to join your LinkedIn network as a way to stay connected after the event. This is much more productive than just grabbing business cards and adding people to your database after the event. Once you're connected on LinkedIn, you can see all of their connections, ask for introductions, stay in front of them with status updates, and review their profiles at all times.

I suggest you include media on your LinkedIn profile. Then, when you meet people at an event, you can suggest they go to your profile and look at or download materials that will help them. You'll be immediately adding value to a new relationship.

During the conference, use individual status updates and/or group conversations to share comments, pictures or videos about important information you've learned each day.

With the LinkedIn mobile app's Find Nearby feature, it's quick and easy to add to your network people you meet at the conference. This is a real winner and was designed by LinkedIn specifically for these types of events. Click here to learn more about this feature.

After the event

Review the conference agenda and the list of participants, and send LinkedIn connection requests to any important people you weren't able to find and meet with at the conference. Do this only if your connection strategy includes adding people to your network that you may not know but would like to know. Rather than using LinkedIn's standard invitation, include a thoughtful message with your invitation.

Review the profiles of the people with whom you had productive conversations at the event. Follow up with a phone call or suggest a meeting to move the relationship forward. Consider attaching or adding a link to a piece of content you think will be helpful to them.

Publish an article with your most important conference takeaways, and share it with your network as a status update or a direct message to a select group of connections.

Try these strategies so that the time and money you spend to attend conferences will never be wasted again.


If you'd like me to help with your 2019 LinkedIn plan and get your profile tuned up, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.

Here are the Top 2 Reasons to Use LinkedIn

Posted on February 10, 2019
Wayne Breitbarth

LinkedIn has lots of potential uses, depending on who you are, what you do, who you want to meet, where you're located, etc. But just what are the typical business functions most people say LinkedIn has helped them with?

According to my latest LinkedIn user survey, the vast majority of respondents said two functions are far and away the most useful:

  • Research people and companies (77% of respondents)
  • Reconnect with past business associates/colleagues (71% of respondents)

Screen Shot 2016-07-15 at 11.35.19 AMAnd as you can see in this chart, all other features are perceived as much less helpful.

Here are some simple strategies and techniques you can use to get significant results for your business and career with these two LinkedIn features.

Research people and companies

Advanced People Search. The Advanced People Search filters will help you quickly and easily search LinkedIn's over 600 million member database and zero in on your target audience. Improve your skills at using the Advanced People Search feature, and your LinkedIn ROI will go through the roof.

Company page search. If you know the name of your target companies (for anything from sales to job seeking and everything in between), simply type the name of a company in the search box at the top of your home page. When your target company shows up in the search results listing, click that entry, and LinkedIn will take you to their company page.

On the company page, you will see details about the company's products, services, markets they serve, job openings, contact information, and shared updates. If you click See all [Number] employees on LinkedIn, you'll get a complete list of all their employees who have LinkedIn accounts. Then you can use the Advanced People Search filters to uncover the exact people you're trying to find.

Reconnect with past business associates/colleagues

Advanced People Search. Place your cursor in the top search box and select Search for People. Next, choose All Filters, and enter the name of a company you used to work for in the Past Company filter box. Then enter the name of the department you used to work in (e.g., marketingfinance, etc.) in the Title box, and you'll get a list of most of the people you worked with at the company. Hopefully contact with one or more of those people will lead to your next big sale or job opportunity.

Company alumni groups. Some of the larger national and international employers have strategically set up specific LinkedIn groups for past employees so the company can maintain a positive relationship with them.

You may also find unofficial company alumni groups that could open the door to tremendous networking opportunities. To find them, type the name of the company in the search box and add the word alumni. Next, click the down arrow next to More, and then select Groups.

University Page. Most people have warm, fuzzy feelings about their alma mater and thus are more likely to consider doing business with fellow alumni—and it's easy to locate them with this powerful LinkedIn feature.

Enter the name of your college or university in the top search box, and it should then appear in the list LinkedIn displays. Once you click your school's entry, you'll land on their University Page. Select the Alumni tab. Then use all the great filters, including Start year and End year, to get the perfect list of fellow alums. It's just that simple.

University alumni groups. Find, interact, and connect with people who are members of official and/or unofficial LinkedIn groups related to your university.

Get busy and use these powerful LinkedIn features to research people and companies and reconnect with past business associates and colleagues, and you'll quickly see your business and career begin to soar.


If you'd like me to help you formulate your 2019 LinkedIn plan, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.


10 Super Simple Ways to Improve Your LinkedIn Summary

Posted on February 2, 2019
Wayne Breitbarth

A well-executed elevator speech is a powerful business tool. During the time it takes for an average elevator ride, you need to sum up what your company makes or does and get your listener excited about it. 

Your LinkedIn Summary section is similar to an elevator speech. Because it typically shows up near the top of your profile, it's one of the first things a person sees when looking at your profile.

It has also gained much higher importance since LinkedIn's latest revisions to the app and the desktop version. The first 80 to 140 characters (including spaces) of your Summary are now prominently displayed near the top of your profile when it appears on the app and approximately 280 characters (including spaces) when viewed on the desktop.

Here is an example of how one of my clients, Mike Charland, has taken advantage of this on his profile.









Your Summary is the perfect place to market and brand yourself and your business. It should:

  • Act like a cover letter for the rest of your profile
  • Include your most strategic keywords
  • Move your readers to action

It can include up to 2,000 characters, and I suggest you use every one of them. Use a word processing program, do a spell-check and character count, and then paste it into your profile.

10 Simple Ways to Enhance Your LinkedIn Summary

Following these suggestions will help you creatively tell your unique business story and improve your chances of being found by the right people.

1.  Briefly describe the types of jobs you have had and any major accomplishments. Don't waste this space with all the details. That's what the Experience section is for. But if there's something you want to summarize or highlight, do it here.

2.  Describe your perfect customer, vendor relationship, employee, etc. If you're a job seeker, describe your perfect job.

3.  Include a direct quote from an impressive customer testimonial or letter of recommendation. If you want to share the entire testimonial or recommendation, include the quote in your Summary and then direct the reader to the complete document in the Add Media section below your Summary.

To learn how adding media can pay big dividends, check out my article Here's How to Give Your LinkedIn Profile that WOW Factor.

4.  Describe what makes you, your company, and your products unique.

5.  Describe how you help people and/or companies accomplish their goalsand if you're a job seeker, explain how your skills, experiences, and proven results can be used to improve a prospective employer's business. This screenshot shows how I use this strategy on my profile.

6.  Briefly describe any of your business relationships or experiences that resulted in superior outcomes.

7.  Include a specific call to action so the reader knows what to do next. My article So You Viewed My LinkedIn Profile...Now What? will give you loads of details on call-to-action strategies for your profile.

8.  It's important to use a significant portion of your Summary section to share forward-thinking ideas and thoughts. Outline new markets or new job opportunities you are considering and the type of relationships that could assist you in that effort. Don't just duplicate the Experience and Education sections that revolve around your history.

9.  Consider adding a Specialities subsection at the bottom of your Summary. This is similar to the formal Specialties subsection we had in past versions of LinkedIn. This is a great way to highlight some of your most important keywords and improve your chances of ranking higher based on the LinkedIn search algorithm.

10. If you feel comfortable doing so, include business-related contact information.

For more simple ways to create and enhance the Summary section of your profile, check out Chapter 7 in the third edition of my book titled That's My Boy. The LinkedIn Profile: Summary Section.