Power Formula LinkedIn Blog

There’s Still Time to Make 2021 Your Best Year Ever

Posted on August 28, 2021
Wayne Breitbarth

Are you frustrated with your results thus far in 2021—or have you had a great first half and want to keep rolling through year's end?

Well, I've got good news for you. If you follow these simple LinkedIn tips, 2021 just may be your best year ever.

And these suggestions are not just for salespeople and business owners. If you're looking for a new job, in need of volunteers or donors for your nonprofit, or interested in growing a strategic network to accomplish your professional goals, these tips are perfect for you, too.

And here's the really good news. You can do it all with a FREE LinkedIn account.

These are the "low hanging fruit," the strategies that will produce the most significant results in a short period of time. "Pick" a few and get started today.

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual workshop on September 13. Check out the details and register here.
.

Five LinkedIn strategies that bring big results

After the broad comments, you'll find a link to an article with step-by-step details for executing each strategy.
.

1.  Reach out to targeted members of your network

This strategy works well if you've done a good job of building a network that includes some people with whom you have a high level of trust and will thus be more likely to respond to your request.

Do a search of your first-level connections, and use filters like location, title, industry, current company, etc. Then you'll have a great list of people you can contact with a LinkedIn direct message or by email, phone, etc. and invite them to an event, share important industry news, let them know you'll be in their area, or ask for help with your job search.

I find that many people don't take advantage of this strategy because they don't know how to use LinkedIn's advanced search function. Learn how simple it is with this resource:

Additional Resource:  Your LinkedIn Network is a Gold Mine of Opportunity

.
2.  Leverage the networks of your current clients or other referral sources

This is the ultimate referral strategy on LinkedIn. Once you see who knows whom, you can ask for an introduction.

Start by identifying your connections who are well networked and love connecting people with each other. Next, do filtered searches of their networks, and put together a list of six to twelve people you think could improve your chances of landing a new client or that new job. Then contact your connections and ask them to introduce you to the people you've discovered.

Additional Resource: LinkedIn Is the Best Referral Tool You've Ever Had

.
3.  Improve and expand your profile Headline to 220 characters

Headlines are meant to draw attention to the full article or in this case your full profile. Have you taken advantage of the recent 100-character expansion of this section? If not, get this done right away, including things like additional descriptions of your products and services, your job skills, or a specific call to action (more on that next).

Additional Resource:  How Much is Your LinkedIn Headline Helping You? 

.
4.  Revise your profile to include specific calls to action

Most people's LinkedIn profiles look like resumes—and many times they aren't even good resumes. Don't be one of those people!

Start by thinking of your profile as your main online marketing tool or your weapon to win the professional battle. No matter what your current LinkedIn objective is, you should have several specific calls to action strategically placed in your profile to move readers from being interested to taking action—visiting your website, downloading resources or your resume, viewing video, listening to a podcast, etc.

Additional Resource:  Great, You Viewed My LinkedIn Profile...Now What?

.
5.  Engage directly with LinkedIn users who have viewed your profile or invited you to connect

You'd be surprised how many people do absolutely nothing when others attempt to engage with them on LinkedIn. Granted, there will be spammers who check out your profile or invite you to join their networks, but most people are legitimately interested in engaging with you.

If you're already connected to people who viewed your profile, you may want to send them a note to ask how you can help them.

If you notice that interesting people outside your network have viewed your profile, invite them to join your network and offer them something of value (free quote, white paper, informative video, etc.) or ask if they'd be interested in a phone call or meeting with you.

When you receive an invitation to connect from people you'd like to have in your network, accept their invitation, thank them for reaching out, and propose one of the next steps outlined in the above paragraph.

Additional Resource:  Are the Right People Waiting to Hear From You on LinkedIn?

Now that you know about the "low hanging fruit" on LinkedIn, get busy and put some of these strategies into practice. Then on New Year's Eve 2021, you just may be celebrating one of the best years you've ever had.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my upcoming  2hr virtual workshop on September 13.  Here is the link to check out the details and register.  https://linkedinsalesfall2021.eventbrite.com

By the way, all registrants get a link to the recording so you don't have to attend live to get the benefit of this workshop.

 

Is LinkedIn Sales Navigator Really Worth the $79.99/month?

Posted on August 21, 2021
Wayne Breitbarth

LinkedIn is contacting more and more companies and trying to convince them to upgrade their sales teams to Sales Navigator accounts. In addition, LinkedIn is putting more limits on the better features of their free accounts. Thus, more and more business professionals are asking me, Is LinkedIn Sales Navigator really worth the $79.99/month?

I've been using Sales Navigator for about seven years. Since it's a fairly expensive upgrade, I've put together some facts, figures, and personal thoughts to help you figure out if it's right for you.

Note: These comments do not address all of the Sales Navigator features but merely the ones I feel might justify the significant monthly investment. As part of my upcoming workshop on September 13 Using LinkedIn to Generate a Steady Stream of Sales Prospects, I will include a live demo of these and other Sales Navigator features. You can check out the details of this two-hour workshop and register here.
.

What is Sales Navigator?

Sales Navigator is LinkedIn's stand-alone business development platform that works in conjunction with your regular LinkedIn account. LinkedIn says that Sales Navigator will help you "target the right buyers, understand key insights, and engage with personalized outreach."

Users don't have a separate profile or separate login. You access Sales Navigator by simply clicking the Sales Nav icon, which will appear at the far right of your top toolbar after you upgrade your account.

There are three levels of Sales Navigator (with increased features and capabilities), beginning at $79.99/month. A free, 30-day trial is typically available. Click here to check out the differences between the three options. I pay $79.99 per month, and my comments here relate to that version.
.

You should consider upgrading to LinkedIn Sales Navigator if:

You're tired of LinkedIn limiting your people searches each month. If you're taking advantage of LinkedIn's expansive database and doing lots of searches, you've probably reached the commercial use limit. No one outside of LinkedIn seems to know how many searches you can do before reaching the monthly limit, but it sure seems to have been reduced over the past couple years. This is the number one complaint I get from people who are hanging onto the free account but should probably consider upgrading to Sales Navigator.

You can avoid the commercial use limit by upgrading to Premium Business ($49.99/mo), but I'm not convinced this upgrade is valuable enough to justify the investment. You cannot avoid the commercial use limit by upgrading to Premium Career($29.99/mo).

You want more helpful filters when searching for people. As part of Sales Navigator's Lead Builder function, there are currently 25 very specific filters available—and they're adding new ones all the time. This is one of the main reasons you might want to upgrade.

In my opinion, the best filters to help you find just the right people are Company headcount, Postal code, Years in current position, Years at current company, Posted content keywords, Changed jobs in last 90 days, Posted content in last 30 days.

Searching for people with the free account, where you need to use Boolean search rules, can be quite challenging, but it's very easy with Sales Navigator.

You'd like to save more than three people searches. Once you've done a good job of figuring out the right filters for a people search, it's usually helpful to save those search criteria for future searches. This saving function is no longer available on free or premium LinkedIn as it was in the past. With Sales Navigator, you can save fifteen searches, and LinkedIn notifies you daily, weekly or monthly when new people meet your preselected search criteria.

This is, hands down, one of the most useful Sales Navigator features. It's like having a virtual assistant who's looking for the right people for you 24/7.

You want to send messages (InMails) to people who aren't first-degree connections. Sometimes you just don't want to connect with someone in order to send him/her a message. A Sales Navigator subscription includes an allotment of InMails. I get fifteen InMails per month, and they carry forward if I don't use them all before month-end.

You'd like to track only certain people (leads) or companies (accounts) and avoid extraneous information. On your Sales Navigator home page, there is a feed that looks similar to the feed on your regular LinkedIn account but with one big exception—the only information in that feed relates to people (leads) or companies (accounts) you've designated.

In other words, there's no advertising and a lot fewer posts that really don't interest you because you handpicked the people or companies, and you get everything they share because there's no feed algorithm where LinkedIn decides what you want to see.

Also, you can designate people or companies that aren't part of your network. In other words, they don't have to agree to connect with you, but you can still monitor their activity. Then, if you use some of the information you've learned about them, you might be able to convince them to engage with you.

So, as you can see, the answer to the question of whether Sales Navigator is worth the $79.99 or more per month is yes, no or maybe. For me, it's definitely worth it, because I do a lot of searches for prospecting purposes. This synopsis should help you decide if it's right for you.

If you'd like a personal tour and custom evaluation of Sales Navigator, sign up here for one of my specially priced, $197 one-on-one, one-hour LinkedIn phone consultations. I will share my computer screen with you during the call.

Also, before the call, I will critique your profile and send you a marked-up copy of it, and we can discuss it during the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

"I attended a LinkedIn workshop by Wayne. Updated my LinkedIn profile using all his awesome tips and got 4 interviews with top Fortune 500 companies 5 days later." - Sandra Palacios-Serrato (July 9, 2021)

So, what specific tip did I share with Sandra to get these game-changing results?

Well, it's hard to know exactly because I shared so many actionable LinkedIn tips and strategies at that event, but I'm pretty sure the three tips outlined below just might be the ticket to your next set of impactful interviews.

By the way, I will be sharing these and many more tips, tricks, and strategies at my virtual workshop Using Advanced LinkedIn Strategies to Up Your Job Search Game on August 16, noon-2pm CT. And no worries if you're busy, because all registrants will receive a recording of the session.

.

1. Enable the Open to Work feature on your LinkedIn profile

Lots of job seekers didn't even notice when this new feature recently became available. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.). And it's your decision whether you show this information on your profile or hide it. Learn how to do it here.
.

2. Create LinkedIn Job Alerts for the right jobs and the right companies

You can now set specific job alerts for the companies you're interested in and notify those companies' recruiters that you're interested. This capability showed up without much fanfare a few months ago, and it's a real game changer.

This may take you ten minutes, but when you're done you'll begin receiving notifications for the right jobs (not just the jobs LinkedIn thinks are right for you), and recruiters at your target companies may actually reach out to you directly. Here is a LinkedIn article that will take you through the steps.
.

3. Add the right keywords in the right places on your LinkedIn profile

Simply put, LinkedIn is just one big database of people's profiles (resumes on steroids). When recruiters and HR professionals are performing specific searches for people like you, they use keywords to narrow their searches to the very best candidates. These keywords are typically things like job titles, skills, schools, industries, etc. The search results they get from LinkedIn are in an order that LinkedIn calls "relevancy to the searcher."

In order to get near the top of their searches, you have to be more relevant to them than the other people on the search results list. The easiest way to become more relevant is to add the right keywords (important words in job postings) to the right sections of your LinkedIn profile.

Based on my experience of working with thousands of job seekers over the years, placing those words in your Headline, Job Titles, and Skills & Endorsements sections will improve your position in the search results in just minutes.

There you have it—three simple LinkedIn steps that in just 30 minutes should improve your chances of being included on the shortlist of candidates who get an interview.

SPECIAL OFFER

For more great LinkedIn strategies that can help you land the job of your dreams, join me on August 16th from noon-2:00pm CT when I'll be presenting, via Zoom, Using Advanced LinkedIn Strategies to Up Your Job Search Game. You won't want to miss it!

 

Whether you're officially looking for a new job or just trying to get noticed by the right people in case they might be interested in you, the number one thing you need to do is get your LinkedIn profile in front of the hiring managers at your target companies.

In this article I will outline the four proactive LinkedIn steps you can take to get that done.

By the way, I will be sharing these and many more tips, tricks, and strategies at my virtual workshop Using Advanced LinkedIn Strategies to Up Your Job Search Game. The workshop will be on August 16, noon-2pm CT. No worries if you're busy, because all registrants will receive a recording of the session.

Note: Keep in mind that a successful job search during a pandemic may require some strategies you feel are too aggressive or don't fit your personality. However, tough times require tough steps; so try to keep an open mind about the strategies that may seem like a stretch for you.
.

Four strategies that will get your LinkedIn profile in front of hiring managers

Keyword optimize your profile. The LinkedIn algorithm that determines who shows up higher in a LinkedIn search is similar to the digital gatekeeper most companies use, which is referred to as ATS (Applicant Tracking System).

Identify the most important keywords in a job posting you're interested in, and then place those words throughout your profile as you explain your experience. Place them in your headline, job titles, and the Skills & Endorsements section for the most impact.

For help with this, download my Keywords Worksheet by clicking here.

Ask your connections to refer you to the right people at your target companies. If the hiring manager or someone in HR shows up as a 2nd degree connection, investigate the people who show up as mutual connections, and see if they can put in a good word for you with their friend.

This investigative work may sound like it takes too much time. However, this "who knows whom" capability is one of the most valuable functions on LinkedIn. If you don't take advantage of this critical information in your job search, you'll be missing out on a powerful resource—the power of established relationships.

Confidently send a LinkedIn connection request to the hiring manager. I hear from many of my clients that this strategy is what helped them cut through the multilayered hiring process that is prevalent today.

If the hiring manager has the Connect button displayed on his or her profile, take advantage of this opportunity to send an invitation to join your LinkedIn network. The key here is to compose a customized message to connect that includes a strategically crafted, professionally written, 300-character note. Here is an example of what that could look like:

Hi, William:

I just got done talking with Bob Smith, your friend and mine. He suggested I connect with you to let you know that I just applied for the Project Manager position at your company and couldn't be more excited about the opportunity. I look forward to talking with you soon. In the meantime, I would be honored to have you join my network.

Wayne

Can you guess what he'll do when he gets this note from you, even if he doesn't decide to connect? It's very likely he'll look at your LinkedIn profile—the first step in getting past the gatekeeper.

Insightfully comment on a LinkedIn post from the hiring manager. LinkedIn has shared that since the beginning of the pandemic, more people are posting updates than ever before. Thus, chances are the hiring manager at a target company or maybe someone from his or her department has shared a post you could strategically comment on.

Why would you want to do this? Well, when people comment on my posts, the first thing I do is look at their profiles. Chances are pretty good that your comment will entice a hiring gatekeeper to take a look at your profile, too.

I'm confident that if you start consistently following some or all of these strategies, you'll get more profile views by the right people at the right companies, which will lead to more lucrative job interviews.

REMINDER: Using Advanced LinkedIn Strategies to Up Your Job Search Game

If you'd like to learn more simple ways to get noticed, get past the gatekeeper, and get hired, register now for my upcoming two-hour workshop on August 16. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

Here is what a recent workshop participant shared about her results after attending:

"I attended a LinkedIn workshop by Wayne. Updated my LinkedIn profile using all his Awesome tips and got 4 interviews with top Fortune 500 companies 5 days later. His tips really elevated my profile. I would highly recommend everyone attend his workshops, they are great!"

 

8 Ways LinkedIn Can Help Sell Out Your Upcoming Event

Posted on June 28, 2021
Wayne Breitbarth

Live events are back!

Are you in the process of planning one for you and/or your company or organization?

If so, LinkedIn can be one of your best tools to make sure you fill the seats—and I'm not even referring to a fairly new and often confusing LinkedIn Events feature. I'm still testing out this feature and will share with you my thoughts in a future article. You can get all the details on this feature by reading the LinkedIn Events - FAQ in the LinkedIn Help Center.

Here are eight other simple ways to use LinkedIn to make sure your event is a sellout.

1.  Post an individual status update.
.

  • Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.
  • Make a video featuring the event's speakers.
  • Use the @mention feature to tag each speaker or presenter in the update.

2.  Post a company status update.
.

  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Use the new Employee Notification feature to encourage them to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.

3.  Target specific first-level connections with a direct message.
.

  • Share details about the event by attaching a document or a link to a web page.
  • Customize the message to each individual to increase relevancy to that person.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.
.

  • Share your information in the Start a conversation section in the form of a question.
  • Include a link to the event registration page.

5.   Use the Featured section of your profile to upload a PDF or include a link to the event details or registration form.
.

  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

6.  For a period of time leading up to the event, include an event teaser in your Headline.
.

  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich headline right after the event.

7.  Publish an article about your event.
.

  • The article will be displayed very prominently on your profile until you publish another article.
  • Share the article 2-3 times the week leading up to the event date.
  • Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.

8.  Use one of the three websites in the Contact Info section of your profile to link people to the event details or registration page.
.

  • Reference the website link in your About section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

You just may need extra space for your upcoming event if you follow these winning strategies.

SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $197 LinkedIn consultation.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"My session with Wayne was so valuable. After only 11 days later, I increased my connections by 30, earned two meetings with decision-makers, and linked with C-level execs."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited, so don't delay.

 

Have You Taken Advantage of LinkedIn’s Free Job Post Offer?

Posted on June 14, 2021
Wayne Breitbarth

Did you know you can post a job on LinkedIn for free?

Yes, and it has been that way for quite a while now. However, in typical LinkedIn fashion, they failed to let you know.

Here is an article from the LinkedIn Help Center that will give you the blow-by-blow details. Of course, they will encourage you to boost that free job post, but you don't have to do it.

https://www.linkedin.com/help/linkedin/answer/121660

But is that really the only way—or the best way—to use LinkedIn to find your next great employee?

My answer to that question is a solid "maybe." It might be all you need to do, but my experience in working with lots of companies is that it isn't the only thing you need to do. What really works is to put together multiple LinkedIn strategies in addition to just posting the job and hoping people will find the post.

During my upcoming virtual workshop Using LinkedIn to Recruit Top Talent Without a Premium Account on June 28, I'll show you eight ways to effectively use free LinkedIn to directly find and reach out to people who have the perfect experience for your open position. You can check out the details of that workshop and register here.

Here is a preview of just one of the eight highly productive LinkedIn strategies I will be sharing during the workshop.

LinkedIn Alumni Tab on the University Page. Use the Alumni feature to find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start.

Step-By-Step Instructions

1. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile.

2. Once you're on the university's page, click the Alumni tab. This will take you to that school's Alumni page.

3. You can now filter the entire list by entering words in the Search alumni by title, keyword or company box, entering years in the Start year and End year boxes, or selecting or entering information into one or more of these six columnar filters:
.

      • Where they live
      • Where they work
      • What they do
      • What they studied
      • What they are skilled at
      • How you are connected

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria.

Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network.

If you'd like to see this strategy demonstrated on live LinkedIn or learn about my other seven proven ways to find great employees with a free LinkedIn account, then join me on June 28—or at least register so you can get the recording after the event. The full 90-minute workshop is only $79 plus fees.

Here is the link to check out all the details and grab your seat:

https://linkedinrecruitingsummer2021.eventbrite.com

 

Do You Really Look as Good as You Should on LinkedIn?

Posted on May 25, 2021
Wayne Breitbarth

I'm pretty sure that sometime in the last week or so you checked the ratings of a specific product and/or researched what others said about something you wanted to purchase. What others are saying is called social proof.

Whether it's a hamburger, a computer, or even a new accountant, we are all looking for information (including social proof) to help us make our decisions.

Here's how Hubspot defines social proof:

Social proof, also referred to as "informational social influence," is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it's the mentality that, if other people are doing it, and I trust those people, that's validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors' and prospects' actions.


How's Your Social Proof

Is your social proof helping or hurting you or is it simply absent on most of your online addresses (website, Facebook, LinkedIn, etc.)? Do you have a 4.7/5.0 rating like your favorite restaurant on Yelp or Trip Advisor?

Even though it might not be quite as easy for you as an individual to accumulate a rating, there are specific things you can do to improve your social proof on LinkedIn.

I'm not just referring to the obvious LinkedIn sections—Recommendations and Skills and the Endorsements that attach to them. These are very important places to show social proof, but there are some other great ways to share positive ratings and reviews about you and your company.


Easy Ways to Share Your Social Proof

These LinkedIn profile sections and activities can help you highlight and share your social proof:

Add Media. There are lots of ways to use this add-on to your Featured, Job Experience or Educational sections. You can share video testimonials, traditional written customer recommendations, case studies, and success stories.

Projects. This is a good spot to include case studies or success stories, and you can link to web pages that include more details. You can also identify other LinkedIn members who were involved in a project and include a link to their LinkedIn profiles.

Individual or company status updates. Periodically share links in your status updates to case studies, success stories, and articles that highlight your capabilities.

Articles. You can display a long-form article, including an embedded video. This is perfect for highlighting customer testimonials and case studies. These will permanently show up near the top of your profile.

Honors & Awards. If you've got them, flaunt them.

Current Job Experience section. Extract a short quote from a recommendation and highlight awards you've received.

Publications. Link to articles on your website or other sources that display your experience or awards and honors.

Certifications. These are great social proof because others (certifying organizations) are saying you met a certain level of proficiency.

So why not get busy and take advantage of these opportunities. It just may get you to that 4.7/5.0 score—or, better yet, how about a phone call or email from that sought-after prospect.

If you want me to check out the social proof on your profile as part of my full profile critique and also help you develop strategies to skyrocket your business and career, then take advantage of my special one-hour $197 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited.

Great, You Viewed My LinkedIn Profile…Now What?

Posted on April 26, 2021
Wayne Breitbarth

After someone looks at your LinkedIn profile, you'd probably like them to call you, email you, or send you a LinkedIn connection request, right?

But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email?

This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:

"A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text...meant to prompt a user to click it and continue down a conversion funnel."

Hubspot, one of the world's leaders in designing websites that concentrate on lead generation and inbound marketing, says:

"Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows..."
.

What actions might you call people to take?

There are lots of possibilities, depending on your business purpose, but here are a few examples:
.

  • Download an informational document
  • Watch a video or listen to a podcast
  • Download your resume
  • Go to your website
  • Read your blog
  • Read a product review
  • Sign up for a discovery call
  • Request a quote
  • Email you
  • Pick up the phone and call you
    .

How can you incorporate calls to action into your LinkedIn profile?

Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you'll want to put CTAs there as well.

The best sections on your profile to include your CTAs are:
.

  • Headline
  • About (previously referred to as your Summary)
  • Featured (hands down the best NEW place to put your most important CTAs)
  • Job Experience
  • Contact Info
  • Status Updates
  • Projects
  • Publications
  • Long-form published posts

Here are examples of CTAs I've included in the About and Featured sections of my profile. The Featured section is simply the very best CTA tool that LinkedIn has ever given us for our profiles.

Here is another example but this time from one of my Job Experience entries. I give people a couple easy ways to contact me or sign up for my virtual one-on-one LinkedIn consultation service.

Other great places to include CTAs on your profile include the Websites listing in your Contact Info section as well as the Publications and Projects sections in your Accomplishments section. To see examples of these, check out my full LinkedIn profile.

Why not add some calls to action to your LinkedIn profile today, and hopefully your phone will start ringing just like mine.
.

SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $197 LinkedIn consultation.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"My session with Wayne was so valuable. After only 11 days later, I increased my connections by 30, earned two meetings with decision-makers, and linked with C-level execs."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited, so don't delay.

 

Best LinkedIn Steps to Find a New Job on the “Down Low”

Posted on April 5, 2021
Wayne Breitbarth

Are you thinking of making a job switch, but you don't want to let the whole world (especially your boss) know it?

Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, adjusting a few of your settings, and creating targeted search alerts are a few of the easy steps you can take when looking for a new job under the radar.

For those who are officially (and unofficially) looking for new jobs, I've created a new, two-hour, virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired.

I invite you to attend on Monday, April 19, from noon-2:00PM CT. And no worries if you're busy, because all registrants will receive a recording of the session. In the workshop, I'll be presenting loads of specific strategies for all types of job seekers.

Here are some specific steps you can take if you want to keep your job search on the down low (but many of these tips are perfect for general job seekers as well).
.

Spruce up your profile

If you have used your LinkedIn account sparingly and all of a sudden there’s a flurry of activity, this might be a red flag to your boss. Therefore, if you plan to make edits to your profile, be sure that the Share with network button is toggled over to "No." Then your network won't receive notifications about the profile changes you're making.

Keywords. Use plenty of the keywords hiring managers and recruiters might use to find people with your specialties and skills (e.g., job duties, titles, industry certifications, software expertise, etc.).

For help on this, download my worksheet Keywords: The Key to Being Found on LinkedIn by clicking here.

About (formerly titled Summary). This is tricky. You need to look like a happy employee while at the same time touting your expertise and accomplishments. Keywords are definitely important. For example, you might try, “Johnson Company always puts the customer first, and my attention to detail and ability to provide excellent customer service make me a good fit at Johnson.”

Experience. Include a detailed description of your accomplishments for every job entry you include in this section. You’re trying to differentiate yourself from other job applicants, so don’t skimp here.

Headline. You only get one shot at a first impression. Make it a good one. It’s been expanded recently to 220 characters—so be creative.

For additional help on this critical section of your profile, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline by clicking here.

Skills. LinkedIn members will give you endorsements for your skills, and you’ll want to focus on including the skills you hope to use in your new job.

Completing this profile section correctly is critical, but it can be a bit confusing. Check out my article Have You Revisited Your LinkedIn Skills Section? for a detailed discussion.

Accomplishments special profile sections. Options include Publications, Certifications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations. These are a terrific way to impress readers of your profile and differentiate yourself from other candidates.

Education. In addition to your general educational background, include any specialized courses you’ve completed. Describe them in detail and use lots of keywords.

Recommendations. Outside corroboration of the information on your profile is extremely important. Your two most recent recommendations will be prominently displayed on your profile, so try to get at least two current, impactful recommendations. You probably don’t want to ask your boss for a recommendation, but customers, vendors, and college professors (for recent grads) are great options.
.

Be proactive

Once your profile is in tip-top shape, you’re ready to start actively looking for a job.

Jobs tab. Use the job search function here to laser focus your search for job postings that fit your desired positions. You can set up to ten job search alerts in the Jobs tab. It’s like having a 24/7 virtual assistant. LinkedIn will alert you when jobs are posted that meet your criteria.

Create search alerts. With a free LinkedIn account, you can create up to three Advanced People Search alerts. Use these for your target companies—the places you’d most like to work.

Alumni. Access this by clicking the name of one of the schools you attended on your profile. Then click the Alumni tab on that university's LinkedIn page. Use the available filters to find out if any fellow alumni work at the companies where you're interested in exploring a new opportunity.

“Follow” companies. Go to the company page of your target companies and “follow” them. You'll then be notified of job postings and employment changes at the company.

If you follow this advice, HR professionals and recruiters will start discovering your profile. But don’t just sit around and wait for a job offer. Be an active part of the almost 750 million member LinkedIn community, and before you know it you’ll have landed the job of your dreams.

If you'd like more winning strategies for finding a terrific new job, whether in stealth mode or not, be sure to register soon for my workshop Leverage LinkedIn for Your Job Search During the Pandemic on April 19 by clicking here.

 

How Much is Your LinkedIn Headline Helping You?

Posted on March 31, 2021
Wayne Breitbarth

Everyone knows headlines are important, but what exactly is a headline?

 "Headline: [noun] a head of a newspaper story or article printed in large type and giving the gist of the story or article that follows"  (Merriam-Webster Dictionary)

But if headlines are so important, then why do most LinkedIn profile headlines (maybe even yours) simply state a person's current title and current company name? Because the user hasn't updated his/her headline.

Until you craft a first-class, 220-character (increased last year from 120 characters) descriptor of who you are and what you do, LinkedIn puts your current title and company in your headline so you don't embarrass yourself by simply having the default headline.
.

What goes into a great LinkedIn headline

Your LinkedIn headline should:
.

  • Provide viewers of your profile with a short, concise statement of who you are and how you can help them
  • Include your most important keywords so you are at the top of the search results when people search for someone like you
  • Encourage people to look at your entire profile, where they can see your full story and find a reason to engage with you

So, how are you feeling about your LinkedIn headline?

If you're feeling great about it, stop reading and share this article with a friend who needs it.

If there's room for improvement, get busy and start crafting a killer headline.

To get you headed in the right direction, below is one of my most popular worksheets, The Definitive Worksheet to Optimize Your LinkedIn Profile Headline. I have shared this worksheet with thousands of people over the last eight years. This three-page, downloadable worksheet is the 2021 version that has been updated for the recent changes on LinkedIn.

Also, if you'd like my personal feedback on your headline so you can start attracting people who need your products and services, sign up for one of my specially priced $197 one-on-one LinkedIn consultations. Get more info and book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Download (PDF, 1.02MB)