Power Formula LinkedIn Blog

What Should You Include on Your LinkedIn Profile?

Posted on March 8, 2020
Wayne Breitbarth

Should I put [fill in the blank] on my LinkedIn profile?

I'm asked this question several times each week. I always answer I don't know, which usually comes as a surprise to them and probably to you as well. After all, I'm the expert!

What I really mean is I can't answer that confidently until I understand what someone plans to accomplish on LinkedIn.

If you're unsure about whether you should put something on your profile, I suggest you start by asking yourself three questions:

Would putting this on my profile:

  • help people find me?
  • improve their perception of me and my brand?
  • help them understand what I do and how I can help them?

If your answer to any of these questions is "Yes," then I suggest you put it on your profile.

Let's look at the three questions more closely.

Help people find me

Trust me on this one. Connections are the gas in the tank on LinkedIn, especially if the connections are strategic (for example, customers, potential customers, influencers of your customers, people at organizations where you want to work, etc.). You want people to find and connect with you.

For example, on my profile, I list my first job out of college, Arthur Andersen & Co. This entry helps people from the "good old days" find me—and they just might need some LinkedIn training or consulting at their company.

Improve their perception of me and my brand

People are using LinkedIn to size you up. Entries that display your expertise, emphasize your integrity, and show your creativity will cause people to like and trust you. Hopefully, this leads to more connections and more business.

The Arthur Andersen entry also applies here, because most experienced business people around my part of the country recognize that if AA&Co. hired you right out of college, you are probably a really smart person.

So, even though I didn't have a 3.9+ GPA, like most students they hired, people assume I'm in that group, and it gives me positive branding kudos. (FYI, I had a 3.4, but I could interview with the best of them!)

Help them understand what I do and how I can help them

After all, if your profile doesn't get this done, why are you on LinkedIn anyway?

Professionally, I do LinkedIn speaking, consulting and training.

To help people who hire speakers understand how I can work with their specific audiences, I have three different current job entries, each addressing a different type of audience, rather than lumping them all together into one current job entry.

Personally, I am involved with some awesome nonprofit groups. Including them in my LinkedIn profile helps me spread the word about the great things they're doing. By including links to their websites, I am encouraging others to get involved, too.

You can look at my profile to see several examples of this, both in the Experience section and the Volunteer Experience section.

I hope you're now equipped and motivated to beef up your LinkedIn profile.

If you want me to perform a detailed critique of your profile and help you develop strategies to skyrocket your business and career, then take advantage of my special $197 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

“My effectiveness at using LinkedIn has improved because of what I’ve learned from Wayne. I’ve literally attracted clients who’ve directly reached out to me on LinkedIn.”

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.


Is Your LinkedIn Network Really Built for Success?

Posted on February 29, 2020
Wayne Breitbarth

What percentage of your LinkedIn connections are in your target audience?

That's a question I've been asking the people who have taken advantage of my special $197, one-hour, one-on-one consultation over the past few years. Here are the answers I get from the majority of the people:

  • I don't know
  • Never thought about that
  • Maybe 10 to 15 percent

That tells me most people aren't being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.

Who should be in your network?

Let's start with this idea. Connections are the gas in your LinkedIn tank, and every time you connect with someone on LinkedIn, it affects the quality of your network—just like the quality of the gas you purchase affects how your car runs. In other words, not all connections are created equal.

Most people add connections haphazardly, but to be highly successful on LinkedIn it's important to develop a strategy for growing a dynamic network that will help you reach your most ambitious goals.

Everyone's situation is unique, but here are some general suggestions that will help you understand what types of people you should connect with to strengthen your network and help you grow your business workerscompensationlawyer-philadelphia.com, find a job, enhance your brand, or assist your favorite nonprofit.

Who can help you generate sales leads, market your company's products and services, and grow your business?

  • Individuals who are the direct decision-makers for the purchase of your products and services
  • People who are indirectly involved in the decision to purchase your products and services (strategic influencers or people from the company who weigh in on the decision)
  • High-ranking officers at the companies that purchase your products and services, even if they're not the direct decision-makers
  • Individuals who hang around with the people listed in the first two bullets (probably deliver similar services to the same purchasers)
  • People who are recognized industry experts
  • Leaders of your industry associations and/or people who manage industry events
  • Individuals who are well networked in your region or industry
  • Experts who provide educational content for the industry

Who can help you find a new job or advance your career?

  • People who work in your industry and region
  • People who work for companies you are interested in
  • Recruiters who specialize in your industry
  • Consultants and experts in your industry
  • Human resources professionals who work at your target companies

Who can help you enhance your personal brand?

  • People who have had similar career paths to yours
  • Leaders in your industry associations
  • Individuals who have large networks (LinkedIn or otherwise) concentrated in your region or industry
  • People who work for some of the well-respected companies in your region and industry

Who can help your favorite nonprofit thrive?

  • People who volunteer for or sit on boards of similar nonprofits
  • Individuals who work at large corporations, foundations, etc. and tend to support nonprofits like yours
  • People who are involved in groups that have large volunteer pools (e.g., religious organizations, schools, clubs, etc.)
  • People who work for media outlets

If you strategically improve the quality of your LinkedIn network by connecting with the above-referenced people, you'll be better positioned to grow your business, find a job, enhance your brand, or assist your favorite nonprofit.

If you'd like to get my expert advice on your personal connection strategy and answers to your LinkedIn questions, plus an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/

Why is it Critical to Know Who’s Viewing Your LinkedIn Profile?

Posted on February 21, 2020
Wayne Breitbarth

If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you'd say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell.

LinkedIn has something similar to your very own retail store—your profile. People are viewing your profile (stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.

LinkedIn's Who's Viewed Your Profile feature can help you with this. However, in spite of this feature's tremendous potential, it's a bit confusing to navigate, so most users fail to capitalize on it.

How to access Who's Viewed Your Profile and how it works

To access this feature, click the words Who's viewed your profile on the left side of your home page.

If you're on the free account, you'll see some of the details on the last five people ("stalkers") who looked at your profile. Premium members see the same amount of details but have access to a list of all of their stalkers for the last 90 days.

The details you see for each stalker is based on a setting chosen by the stalker and not by you. Thus, even with a paid account, you'll see no more than the person has chosen to reveal to you. But the good news is that the vast majority of LinkedIn users give you access to their full name and title.

How to adjust your settings when you're viewing people's profiles

Go to your Settings & Privacy page by clicking the down arrow under your photo on the top toolbar and selecting Privacy & Settings>Privacy>Profile viewing options from the drop-down menu. There are three options to choose from.
Screen Shot 2016-06-15 at 7.41.59 AM

Personally, I want my name and headline to show up in every possible place. Hey, it's free advertising. But you may have a different strategy.

If you choose full disclosure but want to be anonymous for a short time while you stalk, say, a competitor, change your setting to Anonymous LinkedIn Member while you gather your competitive intelligence. But don't forget to change it back when you're done, because on the free account LinkedIn penalizes you for choosing anonymous. When you're in anonymous mode on the free version of LinkedIn, you cannot see who looked at your profile. They also remove the five people who looked at your profile immediately prior to your choice to remain anonymous. So you'll want to check out the list before changing your setting.

Why should you care who's looking at your profile?

People typically don't look at LinkedIn profiles to pass the time when they're bored. Trust me—if someone is on your list, one of two things has probably happened:

1.  Someone has referred you. In other words, someone you know has passed along your name and maybe some information about you with a statement like, "Check out Wayne Breitbarth's profile; this guy really knows his LinkedIn stuff."


2.  You stood out in a LinkedIn search, a discussion, a comment you posted, or LinkedIn selected you to be listed in one of these features—People Also Viewed, People You May Know, or Suggestions to Connect—and the person was interested in seeing more, so (s)he clicked through to your profile.

But no matter how the person found your profile, it's a good thing he or she is there!

What should you do with this list of stalkers?

There's nothing you can do if they've chosen to be totally anonymous or mostly anonymous. If any of the others look interesting to you, click through and review their profiles to see if there's any reason to message them (if they're already a first-degree connection) or connect with them. They obviously have an interest in you, so you should probably contact them if they look interesting to you.

Remember, with a free account you only see the last five people who've viewed your profile. So check your list frequently. You wouldn't want to miss someone who's dying to be your next customer or future employer.

Final thoughts

The more time I spend using this feature and discussing it with LinkedIn power users, the more I understand why Who's Viewed Your Profile is a top-rated feature on LinkedIn.

And the more popular this feature becomes, the more important it is that you have a great profile, don't you think?

For help with sprucing up your profile and formulating your personal LinkedIn strategy, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $197.

Book your personal session today by clicking here: https://www.powerformula.net/one-on-one-linkedin-consultation/

Here's what a few of my past clients said about their sessions:

"Great job offer received via LinkedIn only two days after consulting with Wayne! "

"My session with Wayne was so valuable. After only 11 days later, I increased my connections by 30, earned two meetings with decision-makers, and linked with C-level execs."

"Within 10 days of my consultation with Wayne, my profile had gone up 1,100% and has maintained this peak over the past 3 weeks. Messages and interviews from interested employers also increased immediately."


How 15 Minutes on LinkedIn Can Make All the Difference

Posted on February 15, 2020
Wayne Breitbarth

Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I'm going to give you a 15-minute daily to-do list.

If you want more help with time management on LinkedIn, you can find many of these daily ideas—along with weekly, monthly and quarterly to-do lists—in one of the most popular chapters in my book, Ready...Set...Go: A Six-Week, Two-Hour-Per-Week Roadmap to Results.

Your daily 15-minute LinkedIn to-do list

These four critical steps should take you no more than 15 minutes—and if completed consistently, they should bring you quantifiable LinkedIn results.

1.  Review Who's Viewed Your Profile and reach out to the people you should be meeting (3 minutes).

Viewing your profile is the equivalent of walking into your retail store; so be sure to reach out and ask the person how you might be able to help him or her. This feature has some limits, depending on your personal settings and if you're paying for a premium account or not. Check out this article for a full discussion.

2.  Send customized invitations to join your LinkedIn network to people you met (in person or on the phone) since the last time you sent invitations (5 minutes).

Making this part of your networking process or routine will help you in many different ways on LinkedIn. To get the inside scoop on adding gas (connections) to your LinkedIn tank, be sure to download a copy of my free article The LinkedIn Connection Conundrum: Who Should be in Your Network. Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you have already met are spot on.

Screen Shot 2017-03-02 at 8.44.06 AM3.  Review all the important information in your Notifications Tab (4 minutes).

This tab on the LinkedIn desktop is awesome. It puts all the most relevant information about you and your connections in one convenient place. For a deeper discussion of this feature, check out this article on the Notifications tab.

4.  Take time to review all of your inbound invitations to connect (3 minutes).

That's right—take a little Screen Shot 2017-03-02 at 8.42.05 AMtime. Don't just quickly click Accept or Ignore. My suggestion is to first read all the messages that people took the time to write in their connection request and respond accordingly.

Also, look at the profiles of the people you may want to follow up with, looking for areas of commonality or opportunity. Remember—these people took the first step, and it's your job to figure out what the next step should or could be.

Of course, there will be people who attempt to connect with you that are probably spammers and others whom you simply see no reason to have in your network. Don't hesitate to click Ignore in these cases.

Make sure you find 15 minutes in your day to accomplish these four tasks, because it will undoubtedly lead to new and deeper relationships with people who can significantly impact your professional career.

If you'd like me to help you formulate your personal LinkedIn time management strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/


Here’s How to Unlock the Power of Your LinkedIn Profile

Posted on February 9, 2020
Wayne Breitbarth

Do you want your LinkedIn profile to be more engaging, interesting, and found by more of the right people?

Of course, you do—and so do nearly all of my one-on-one LinkedIn consulting clients when I ask them what they want to accomplish during our phone and screen-share sessions.

So I'm going to share with you some of the suggestions I make to my clients to help them spruce up their profiles, get found by their target audiences, and motivate people to engage with them. You can consider this your very own 2020 LinkedIn Profile Optimization Checklist.

1. Headline, Profile Photo and Background Photo. More people will see your headline, profile photo, and background photo than any other part of your profile. Make a good first impression by including a creative, keyword-filled headline, professional-quality headshot, and a background that positively represents your personal brand.

2. About. Use the About section to sell yourself. Think of it as your cover letter or elevator speech. With the current profile format, the first 300 characters of your About section are going to be read often; so spruce it up and make it shine.

Good news—LinkedIn recently expanded the capacity for this section from 2,000 characters to 2,600, so there's more space to share your most important information.

3. Experience and Education. Don't skimp here. Provide details of each job you've held (LinkedIn allows up to 2,000 characters per job or education entry), and include your formal education as well as industry-specific courses, workshops, or seminars you've attended.

4. Keywords. You'll be more likely to come up in searches if you include the keywords people typically use when trying to find someone like you. Put them in your Headline, Job Experience titles, and the Skills & Endorsements section to receive the most benefit, but avoid "stuffing" your profile with keywords or your credibility may be compromised.

5. Add Media. Not only will adding media help your profile be more visually interesting, but it's a great way to get people to visit your website, check out some of your best work examples, and get copies of important documents, like your resume, your customer testimonials, etc. You can add media to the Summary, Job Experience, and Education entries of your profile.

6. Recommendations. Get at least two current, impactful recommendations. Your two most recent recommendations are nicely displayed. Note, however, that you cannot reorder them. The rest of your recommendations get buried in the Show more drawer; so consider grabbing the best quotes from your recommendations and placing them in the job entry that they are tied to.

7. Licenses and Certifications. These used to be subsections of the Accomplishments section, but they're now stand-alone sections, and they're higher in the profile layout. These designations you've earned could be the difference when a customer or employer is comparing you to your competitors. LinkedIn users may also include them in their search criteria when they're looking for just the right professional.

8. Accomplishments. Don't be afraid to toot your own horn. Use all of the subsections in the Accomplishments section to set yourself apart from your competitors. Subsections currently include Publications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations.

9. Volunteer Experience. Everyone loves to work with people who genuinely care about others. Let the world know what organizations you support—and it will be great publicity for your favorite charitable group, too.

10. Calls to Action. You don't want people to just look at your profile—you want them to do something. Invite readers to watch a video, go to your website, or request a quote. It's easy to include calls to action in your Summary section, but you can creatively include them in other sections as well.

So don't waste time. Get busy improving these ten spots on your LinkedIn profile, and 2020 may just be your best year ever.


If you'd like me to help you spring clean your profile, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.


LinkedIn is the Best Referral Tool You’ve Ever Had

Posted on February 1, 2020
Wayne Breitbarth

Whether it's a referral to an exciting new customer with big potential, a new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective, but it can be fun meeting your friends' friends.

However, it's not easy to ask the open-ended question, "Who in your network could help me find a job, customer, etc.?" So, rather than putting all the pressure on your connection to come up with the right people, why not use LinkedIn's Connections of feature to find the right people all by yourself.

So, because this feature is so simple to use and because I've received tons of rave reviews about it from my clients, I've chosen this as the fifth LinkedIn strategy in my five-part series on winning LinkedIn strategies for 2020.

Just in case you missed any of the previous articles, here is a clickable list.

LinkedIn Winning Strategy #5:

Check Out Your Referral Source's Rolodex in Just Minutes (People Search Filter—Connections of)

Overview: LinkedIn has lots of great ways to find the right people in its 660 million person database, but the one that seems to have the biggest wow factor is using the Connections of feature to search for people who can refer you to people in your target audience. I find that most people don't know they can do this nor can they believe it's available on the free LinkedIn account.

Think of this LinkedIn feature as an easy-to-use electronic version of an old-school Rolodex but with all the available filters to find just the right people in just seconds.

Note: If you were born after the Rolodex died, it is a paper-based business card filing system (see picture above).

Step-By-Step Instructions

1. Put your cursor in the big, white search box in the top toolbar and select People from the drop-down menu.

2. Then select All Filters in the white toolbar that appears. Next, go to the Connections of box and type in your connection's name. When his/her name appears in the drop-down menu, choose that entry, and then click the blue Apply button.

3. Now use any of the other available filters to narrow the search to people at the right company, location, school attended, title, etc.

Caveat: If your connection has chosen to hide their first-level network from their connections, you'll only be able to see people to whom both of you are connected.

What to do with the search results

Review the list LinkedIn provides for you. If you find people who look interesting to you, check out their profiles, and then ask your connection how best to approach the people (through a LinkedIn connection request, phone call, email, in-person meeting, etc.).

The four questions I would ask my connection about the people on the list are:

    • Do you know them? (Not everyone knows the people in their network well enough to refer you)
    • Do you think they would be interested in hearing about how I might be able to help them? (You're trying to find out if your connection knows them well enough to know their level of interest in what you do)
    • Can I use your name and our relationship when I reach out to them? (This is getting their permission to name drop)
    • What do you think is the best way to get ahold of them? (Send a customized LinkedIn connection request, email, phone call, etc.)

If you get "Yes" or "You bet" to the first three questions, then go ahead, reach out and try to start a new relationship by referring to your mutual connection. The reach-out could take place in the form of a LinkedIn connection request, but you could also use more traditional methods, like a phone call, email, or stopping by for a visit. 

If you're like most people, once they learn of this feature, they can't wait to get started and put it to use.

What are YOU waiting for? Get started NOW.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/


Your FREE LinkedIn 24/7 Virtual Assistant is Waiting for You

Posted on January 25, 2020
Wayne Breitbarth

How would you like to have a LinkedIn virtual assistant working 24/7 to find people and information that will help you meet (and exceed) your professional and career goals?

Of course, you would.

Well, it does exist, and you don't need a premium account to access this feature—but the vast majority of people who hire me for LinkedIn advice are not taking advantage of this valuable feature called the Notifications tab.

Therefore, I have chosen this as the fourth LinkedIn strategy in my five-part series on winning LinkedIn strategies for 2020.

Just in case you missed any of the previous articles, here is a clickable list.

LinkedIn Winning Strategy #4:

Don't Miss These Important Messages from Your 24/7 Virtual Assistant (Notifications Tab)

Overview: LinkedIn bombards you with all kinds of emails, notifications, and information in your home feed, but how do you wade through all that information and find the best stuff for you? The answer is your Notifications tab, especially if you take the time to tailor the notifications to your specific needs.

The coolest thing about this feature is that the information displayed relates only to your first-level connections and their engagement with things you are sharing—no advertising, information from second-degree and third-degree connections, etc.

Step-By-Step Instructions

1. Access your Notifications tab by clicking the bell icon in your top toolbar.

2. Customize your Notifications tab so you'll see only the types of notifications you feel are useful to you. Click here to get the details on how to control what shows up in your Notifications tab. To help you stay current, LinkedIn even highlights any notifications you have not reviewed with a light blue background.

Don't miss these notifications

These are the notifications I find most useful, and I've included a few ways you could turn the notification into a conversation.

Who's Viewed Your Profile. A profile view by the right people may be a precursor to something really good, so it's your job to take the next step. If you’ve noticed that someone for example, from Fully-Verified, a pioneer company in video id verification, checked out your profile, in which it is stated that online scam protection is one of the fields of your expertise, you need to either send them a message (if you are already connected) or use a customized invitation to ask them to join your network (if you are not connected). Be sure your message or invitation shows your interest in what they do and how you might be able to work together—in other words, what's in it for them.

Check out this article for more details on how to optimize this feature.

Starting a new position. When one of your connections changes jobs, it just may open the door to a relationship with their new organization. Also, don't miss your opportunity to inquire as to who is replacing them at their previous employer so you don't lose touch with that organization.

Started a new role, work anniversary, birthday, or updated their location. Be sure to take advantage of the good mood that your connection should be in due to a change in their status—and I don't mean simply sharing the default of happy birthday, happy anniversary, etc. Be more creative and consider whether you should instigate a meeting or phone call to get caught up and celebrate in person.

Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that's a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.

Engagement with something you posted/shared or mentioning you in their post. Always, always, always respond to someone who comments, shares, or mentions you by "liking" and responding with your own comment. In certain instances you might find it advantageous to communicate with them offline to discuss the topic of the post or share.

Check out my article Do You Know How to Improve the Performance of Your LinkedIn Content? for more details.

New followers. If someone has decided to follow you rather than connect with you, be sure to check out their profile. If they look interesting to you, send them a customized invitation to join your network. In it you could thank them for following you and ask if there's some way you could help them.

Most people join LinkedIn to keep track of what's going on with people in their network, and the Notifications tab makes it easy to accomplish that.

Therefore, I strongly encourage you to adopt this winning LinkedIn strategy. Budget about five minutes per day to stay on top of this valuable, time-sensitive information, and take your relationships to the next level by reaching out and interacting with important people in your network.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Learn more and book your session today by clicking here.


Your LinkedIn Network is a Gold Mine of Opportunity

Posted on January 18, 2020
Wayne Breitbarth

Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust?

Well, it's time to take action and use LinkedIn to maximize those relationships.

In this week's article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on the connections you already have.

(If you missed the two previous articles, you can check them out by clicking here and here.)

LinkedIn Winning Strategy #3:  Your Baseball Cards Could Be Very Valuable (Advanced People Search of Your First-Level Connections)

Overview: By now your LinkedIn network is probably made up of many types of people, and they've become part of your network for differing reasons. Some are included in your network simply because they are friends, relatives, and coworkers, and there is nothing wrong with that, but others are exactly the right people who can help achieve your most important business objectives for this year and beyond.

So, how do you use LinkedIn to find those people and what should be your next step(s) for starting a meaningful conversation?

Step-By-Step Instructions

1. Click your cursor into the big white search box in the top toolbar, and then select People in the dropdown menu.

2. When the white toolbar appears just below the top toolbar, select All Filters, and you'll be taken to the All People Filters page.

3. Check the 1st box under the Connections filter.

4. Then decide which of the other fifteen search filters (or any combination of those filters) will help you tighten this list to just the right people. You can choose job titles, company names, geographic areas, etc., anything you think your targets would use to describe themselves on their LinkedIn profiles.

After you get the search results, you can enter other keywords (e.g., skills, certifications, degrees, products, services, etc.) in the big white search box in the top toolbar to tighten the search down even further. (Note: It works best if you add the keywords to this search box after you have used all the available filters from the All People Filters page.) 

5. Check out the full profiles of the people that look the most interesting to you.

6. After you review the full profile of someone on this list whom you're interested in chatting with, send a direct LinkedIn message and thank the person for being part of your network. If the person is merely a casual acquaintance, remind him/her how you came to know each other.

Then mention ways you might be able to collaborate or help each other. You may even want to include a time that you're available for a meeting or phone call.

The easiest way to send a direct message is to click the Message button on the person's profile. You can also include attachments and links in this message to give your connection additional information.

7. Your connection may not be ready to meet or chat right now, but that doesn't mean he or she won't be interested in having a discussion with you in the future. Consider setting up some type of follow-up reminder for yourself in whatever system you use.

Your LinkedIn network should be one of your most treasured business assets, not simply a dusty digital collection of random people. Once you follow the seven simple steps outlined above, you'll realize just how valuable your network can be for accomplishing your most ambitious business goals. Now, that is what I call a winning LinkedIn strategy!

If you need help from me on this winning strategy and many other simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.


Your Classmates Are Waiting For You On LinkedIn

Posted on January 12, 2020
Wayne Breitbarth

Would you be thrilled if I invited you to a networking event with a roomful of fellow alumni who are directly in your target audience?

Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it's free!

In this second article of my five-part "winning LinkedIn strategies for 2020 that you may not have heard of" series, you'll learn about LinkedIn's Alumni feature that's located on LinkedIn University pages.

(To check out last week's strategy, click here.)

LinkedIn Winning Strategy #2:  Go Marquette Warriors! (Alumni tab on the LinkedIn University page)

Overview: Connecting with people has always been easier when you know that they attended the same school you did. Those mutual warm, fuzzy feelings can open a lot of doors. Personally, I've done a lot of business with fellow Marquette grads whom I've found on LinkedIn.

The school(s) people attended are prominently displayed on their LinkedIn profiles, which means you can easily search for classmates. But then you can use the numerous filters on your school's Alumni page to laser focus your search for the perfect prospects.

Once you find those prospects, you'll want to reach out to them with a LinkedIn message (if you're already connected to them) or send a personalized invitation to join your network (if they're not already a first-level connection).

If you approach them in a friendly manner, mention that you're a fellow alumnus, and then nurture the relationship, there's a good likelihood that it could lead to your next client, job, employee, or other important business relationship.

Step-By-Step Instructions

1. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile.

2. Once you're on the university's page, click the Alumni tab in the left-hand column. This will take you to that school's Alumni page.

3. You can now filter the entire list by entering words in the Search alumni by title, keyword or company box, entering years in the Start year and End year boxes, or selecting or entering information into one or more of the six columnar filters which include:

    • Where they live
    • Where they work
    • What they do
    • What they studied
    • What they are skilled at
    • How you are connected

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria.

Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network.

After you've used this strategy to make a few new connections that ultimately turn into productive relationships, I'm sure you'll agree with me that it deserves to be crowned my second 2020 LinkedIn Winning Strategy.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/

Have You Ever Tried This Winning LinkedIn Strategy?

Posted on January 5, 2020
Wayne Breitbarth

Most people have been using LinkedIn for about ten years, and yet I still run into way too many people who haven't found consistent ways to use LinkedIn to grow their business, brand, or land a great job opportunity.

Thus, I'm going to dedicate my first five weekly articles of 2020 to helping you create an overall LinkedIn strategy that will get you the professional results you deserve.

LinkedIn Winning Strategy #1:

You are the Welcome Wagon (Advanced People Search and Search Alerts)

Overview: Even though LinkedIn has over 660 million people in its database, you're most interested in the people who can help you achieve your business and professional goals. By using LinkedIn's Advanced People Search function, you can laser focus your search for those people—and then set a search alert so LinkedIn will notify you when it discovers new people who meet your search criteria.

In other words, LinkedIn will serve up the perfect list of targets (and I use targets in the most positive way). This could be customers, vendors, donors, employees, strategic partners, future employers, and experts, to name only a few of the endless possibilities.

Step-By-Step Instructions

1.  Click your cursor into the big white search box in the top toolbar, and then select People in the dropdown menu.

2.  When the white toolbar appears just below the top toolbar, select All Filters on the far right of the toolbar.

3.  You will then be taken to the All People Filters page, where you can select up to fifteen different search filters or any combination of those. You can choose job titles, company names, geographic areas, etc., anything you think your targets would use to describe themselves on their LinkedIn profiles.

4.  Review the list of people your search uncovers, making sure they actually look like people you'd like to meet, and see which of your connections already know these individuals. Then strategize about whether your next step should be an invitation to join your network, a referral, or some other form of traditional way to reach out (email, phone call, personal visit, etc).

5. To set up an automatic weekly alert so LinkedIn will let you know when new people meet that search criteria, type one bit of information from any of the search criteria you used (location, title, industry, school, etc.) into the white search box in the top toolbar.

When the search list reappears, possibly in a different order but it is the same list, the Saved searches box will be on the top right next to the search results. Click Create search alert, hit the Save button, and then LinkedIn will notify you via email of the new entrants to your list.

You can have a maximum of three saved search alerts working for you at any one time with a free LinkedIn account. Also, keep in mind that these types of searches, although available for free LinkedIn users, may be limited on a monthly basis.

6.  The next step is where the Welcome Wagon part kicks in. Once you're notified of new people on the list, you can welcome them to your town, congratulate them on their promotion or starting a business or changing companies, etc., keeping in mind that you want to move this new relationship forward. Obviously, the information you receive from LinkedIn will depend on the filters you used to set up your search.

This step can be done with either a LinkedIn invitation to join your network (always include a personal note with the invitation) or an InMail if you have a premium account. You can also do your Welcome Wagon "reach-out" with a phone call, email (if you have the person's address), or by mailing something or dropping it off at their office. Whichever technique you choose, just think how impressed they'll be with your thoughtful message and proactive step to begin what could be a fruitful relationship for both parties.

There you have it, LinkedIn Winning Strategy #1. Do a good job of creating a targeted search and setting a search alert, and LinkedIn will keep filling your virtual room with just the right people for you.


If you need help from me on this winning strategy and many other simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.