Power Formula LinkedIn Blog

Simple Ways to Come up Higher in LinkedIn Search Results

Posted on April 24, 2020
Wayne Breitbarth

Have you ever wondered how LinkedIn determines the order of search results?

All LinkedIn will tell us is their algorithm is based on relevancy to the searcher—but if you read their explanation of relevancy to the searcher, you'll probably come away more confused than ever!

The bottom line is this is their secret sauce, and they're not about to share all the ingredients with their users.

However, because I spend 40+ hours each week helping people capitalize on LinkedIn, I've tested thousands of profiles, and I've figured out a few things that I'd like to share with you.

In my opinion, putting the right keywords in the right places on your LinkedIn profile is your ticket to getting closer to the top of the search results when people are searching for someone like you.

What are your most important keywords?

Simply put, your keywords are the words you think someone would use to search for you online, regardless of whether it's a general internet search site like Google, Bing, etc., a job search site like Career Builders or Monster, or a professional networking site like LinkedIn.

Depending on your objective for using LinkedIn, it could include words that describe you professionally, categories or brand names of the products and services you and your company provide, specific skills you possess, the software you use proficiently, titles you have held, and so on.

If you're looking for a new job, these keywords can be found in the job postings that you're interested in.

My Keyword Worksheet (below) will help you identify the best words to include on your profile.

Where should you put keywords on your LinkedIn profile?

The simple answer is everywhere you can—and the more times the better—but be sure your profile remains easy to read. Just listing a particular keyword over and over, with commas in between, will not only be hard to read but potentially confusing to the reader.

In addition, LinkedIn has warned that this type of  "keyword stuffing" will not be tolerated—and you sure don't want them to penalize you by moving you down the search results list.

From working extensively with my LinkedIn clients over many years, I've learned there are three spots on your profile where you definitely want to include your most important keywords—your Headline, Experience Job Titles, and the Skills section.

To learn how to most effectively include keywords in these three sections, take a look at my client Ted Mailey's profile. He's president of APO Pumps & Compressors, a Cleveland area distributor of air compressors and related equipment.



Experience Job Titles



Trust me on this one. Follow through on this critical strategy, and you'll come up significantly higher in the search results, just like my client Ted Mailey.

To identify your most important keywords, review or download my Keyword Worksheet below.


Download (PDF, 10.88MB)

Did You Miss These New Simple LinkedIn Job Search Settings?

Posted on April 19, 2020
Wayne Breitbarth

Finding a job is a time-consuming endeavor—updating your resume, filling out applications, networking, etc. But here are a few simple ways to boost your chances of getting a great job—and you can do them in only 30 minutes.

Enable the Open to Job Opportunities feature on your LinkedIn profile

Lots of job seekers didn't even notice when this new feature became available a month or so ago. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.). And it's your decision whether you show this information on your profile or hide it. Learn how to do it here.

Create LinkedIn Job Alerts for the right jobs and the right companies

You can now set specific job alerts for the companies you're interested in and notify those companies' recruiters that you're interested. This capability showed up without much fanfare a few months ago, and it's a real game changer.

This may take you ten minutes, but when you're done you'll begin receiving notifications for the right jobs (not just the jobs Linkedin thinks are right for you), and recruiters at your target companies may actually reach out to you directly. Here is a LinkedIn article that will take you through the steps.

Add the right keywords in the right places on your LinkedIn profile

Simply put, LinkedIn is just one big database of people's profiles (resumes on steroids). When recruiters and HR professionals are performing specific searches for people like you, they use keywords to narrow their searches to the very best candidates. These keywords are typically things like job titles, skills, schools, industries, etc. The search results they get from LinkedIn are in an order that LinkedIn calls "relevancy to the searcher."

In order to get near the top of their searches, you have to be more relevant to them than the other people on the search results list. The easiest way to become more relevant is to add the right keywords (important words in job postings) to the right sections of your LinkedIn profile.

Based on my experience of working with thousands of job seekers over the years, placing those words in your Headline, Job Titles and Skills & Endorsements sections will improve your position in the search results in just minutes.

There you have it—three simple LinkedIn steps that in just 30 minutes should improve your chances of being included on the short list of candidates who get an interview.


For more great LinkedIn strategies that can help you land the job of your dreams, join me on April 27th from 4:00-6:00pm CT when I'll be presenting, via Zoom, Leverage LinkedIn for Your Job Search During the Pandemic. You won't want to miss it!


Best Ways to Use LinkedIn During the Coronavirus Pandemic

Posted on April 11, 2020
Wayne Breitbarth

"The long-term relevance of the brand is more important than short-term sales." 

That is a quote from a recent blog post by Mark Schaefer, author of six best-selling marketing books. His most recent book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, is my go-to reference on this topic online canadian pharmacy .

In this blog post he talks about the importance of adjusting our marketing messages to the needs of our audience.

Remember Maslow's hierarchy of needs? Well, most people are hanging around the bottom of the pyramid during the coronavirus pandemic (safety and physiological needs) .

What does this mean for you as a LinkedIn user?

In the short term, it's important to address your network's current safety and physiological needs, while at the same time maintaining a positive at Følg denne lenken, relevant professional brand and positioning yourself and your business to thrive in the post-pandemic economy.

Here are some simple ways LinkedIn can help you now and in the future.

Offer to help your LinkedIn network

Because your LinkedIn network is made up of some people who are important business connections and others who are more casual acquaintances, it's best to start by doing a filtered search of your first-level connections (see how to do this below).

Review the search results in detail, and then decide which people you'd like to reach out to and ask how they're doing and how you can help them. You can reach out with a simple LinkedIn message. However, if you make a phone call or set up a Zoom meeting, you may be able to more effectively meet their immediate needs and also discuss future business opportunities.

If you have built a strong network and use these advanced search filters, you should be rewarded with a list of people who are waiting for your help and input.

My article Your LinkedIn Network is a Gold Mine of Opportunity includes step-by-step instructions for finding and messaging key people in your network.

Share content on LinkedIn that clearly reflects your readiness to address the needs of your target audience

LinkedIn is telling us that sharing has increased during the pandemic. Therefore, it's critical that your network hears your trusted voice at this time. As long as your sharing strategy has a tone of caring, concern, and helpfulness, it's the perfect time to get your best content out there.

In a recent article that discusses the kind of content that performs well during crisis situations, they give these tips:

  1. Post about your experiences.
  2. Discover and comment on conversations that are most relevant to you.
  3. Be yourself and offer your unique perspective.
  4. Stay informed with trusted news, and share your thoughts.

In my opinion, this boils down to things like instructional videos, how-to's, case studies, recordings of past webinars, and blog posts that are highly educational and low on sales pitch.

Also included in this category would be invitations to complimentary webinars, free ebooks, and complimentary short phone consultations.

In my article Do You Know How to Improve the Performance of Your LinkedIn Content? I share insights on how to improve the effectiveness of your LinkedIn posts.

Keep in mind the current mindset of your target audience, and reflect a consistent spirit of kindness and helpfulness in your posts and comments on other people's posts. This is not the time for hard-sell tactics.

Pivot your LinkedIn profile from a resume to a resource

The vast majority of the profiles I see during my one-on-one LinkedIn consulting sessions look like resumes—and sometimes not even very good resumes.

Let's say you're in sales or business development. Your prospective customers are not really interested in your past sales awards and seeing that your top skill is negotiation. They're only interested in how you can solve their pain points, make their jobs easier, and impress their bosses. This is especially true in the current environment.

Here are some simple ways to turn your profile into a valuable resource.

Add some of your most helpful content (videos, recorded webinars, white papers, tip sheets, etc.) to some or all of these profile sections: the brand new Featured section, the media area of your current job entry, and the website area of your Contact Info section.

Review your profile with a critical eye, and see if it has a tone of kindness and helpfulness.

In your About section and your current Job Experience section, offer a complimentary phone call or Zoom session to share your thoughts and expertise on your target audience's current situation or pain points.

Once you are done with your profile revisions, ask one of your cherished customers (who also happens to be a friend) to take a look at your profile, be brutally honest, and answer this question:

"If you didn't know me and you looked at my profile, would you say it reflects a high level of helpfulness, and do you think you would consider having a phone call with me?"

Use the extra time you have during the coronavirus pandemic to reach out and show important people in your network that you care, and revamp your profile so your brand will shine when our economy gets back on track, customers start buying, and companies start hiring again.

Stay safe out there.


All You Need to Know About the Latest LinkedIn Changes

Posted on March 20, 2020
Wayne Breitbarth

Over the past few months LinkedIn has rolled out some pretty helpful changes for individuals and for companies. However, in typical LinkedIn fashion, they didn't do a very good job of sharing these changes with us, the day-to-day users. So I thought it was time to give you a summary of what's new and how to approach each of these changes.

In this article I will concentrate solely on the changes that relate to individuals. I will address the company changes in the future, so stay tuned.

Reminder: LinkedIn rolls out changes over time to users, so you may not have all of these on your individual account. Keep checking. You'll get them soon.

Changes for All Individuals

Featured Profile Section. Think of this as your individual theater or movie marquee drawing the viewer of your profile in to your big show. Simply put, you can showcase your very best uploaded documents, links to web pages, LinkedIn posts or LinkedIn articles in what I think is the most attention-grabbing profile section we've ever had.

There is no limit to the number of items you can display in your Featured section, although the first two and a bit of the third one are the ones that will really grab your audience's attention. Therefore, make sure it's your very best content. Also, you can reorder items in your Featured section.

It has been really fun to brainstorm with my consulting clients about what to put in this new section to improve their objectives for website visits, event registrations, book purchases, booking calls, etc.

If you have media in your About section, LinkedIn will automatically grab that media and create your Featured section. If you don't have media in your About section, you'll have to keep checking to see if LinkedIn has given you access to the new Featured section by clicking the blue Add profile section button, where it will be listed between the About and Background tabs.

For complete FAQs about the Featured section, click here.

LinkedIn Events. This new feature has a way to go for it to really work as it should, but even in its current configuration it can help you notify a large group of your connections about your upcoming event and get them to check out your event signup page or landing page.

I have used it a few times, and it has helped increase the traffic to my Eventbrite page. However, if your event is a paid event, you need to make sure that is clear and that they need to register accordingly. Check out http://www.completetradesman.co.uk for any loan help.

I have found a work-around to this problem. Simply message the people who have shown interest but have not yet officially registered by clicking Accept on the Network page.

You will find the LinkedIn Events feature in the left-hand column on your home page.

For a complete overview regarding LinkedIn Events, click here.

Expanded "About" Profile Section. Rather than 2,000 characters with spaces, you can now include up to 2600 characters with spaces. Evidently lots of people were asking for more space in this section where you can share information about your overarching goals, objectives, and experiences.

I think the expansion of this section will be helpful for some users, but even more important is taking the time to optimize the first approximately 300 characters that viewers see before they have to click See more in your About section. Since this section shows up so high on your profile, you should focus on including information that is most likely to impact people in your target audience.

If you don't have an About section on your profile, go to the blue Add profile section button and choose the About tab.

Changes for Job Seekers

Open to Job Opportunities Setting. This one is really getting rave reviews from the job seekers I know (both unemployed people and those who want to keep their options open). The setting enables you to share your personal job preferences (title, location, and type of job) either with recruiters only (defined by LinkedIn as those individuals who have a LinkedIn Recruiter account) or with anyone who can view your profile.

This is especially helpful for official job seekers. However, if you're just casually keeping your options open, think it through and read the LinkedIn fine print closely.

For a detailed how-to on this setting, click here.

Company-Specific Job Alerts. This alert will let you know when your target companies post new job opportunities, but it will also notify the recruiters within the organizations that you have an interest in jobs at their companies. This one has been on job seekers' LinkedIn wish lists for a long time.

Click here to learn how to set up your alerts.

Interview Preparation Feature. This one is a real winner if you haven't had an interview for a while. LinkedIn has identified the 26 most likely questions interviewers will ask you and then gives you helpful tips and videos on answering more effectively. You can also practice your answers with the built-in video recording feature so you can see how you're coming off to the interviewer.

Practice makes perfect, so be sure to use this really cool add-on to make sure you nail that next important interview.

Learn how to access this feature by clicking here.

I haven't seen this many valuable LinkedIn enhancements for a long time. So get busy and check out the accompanying articles, and then get your Linkedin profile/settings/alerts updated so you can rock your business and career this year.

Is it time for a change to your LinkedIn profile?

If you'd like me to help you strategize on any of these changes and get your profile ready for the rest of 2020, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Learn more and book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.


Is Your Next Great Opportunity Sitting in Your LinkedIn Inbox?

Posted on March 14, 2020
Wayne Breitbarth

When you answer the door or the phone and aren't sure what the person wants, you undoubtedly say, "How can I help you?"

But why aren't you asking the same question when strangers ask you to join their LinkedIn network?

Perhaps it's because you aren't really sure how to pose the question on LinkedIn or don't understand the benefit of asking how you can help.

Now, of course, some of the strangers are spammers or just want to sell you something you're pretty sure you don't need. With those folks, just hit the Ignore button.

But with other people who ask you to join their network, don't be so quick to hit the Ignore button on your computer or X on your mobile app, because a new, productive relationship may be just a button click away.

Simple ways to decide whether or not to reach out to strangers

Start by going to your Pending Invitations page. You'll find this page by clicking the My Network icon on your top toolbar. Choose See all (XX), and LinkedIn will then display all of your inbound invitations in the order you received them.

If someone includes a personal message with his/her invitation, you'll see the message in a message box both on your mobile app and on your computer. Personally, I always look at these invitations first because they may require a prompt response.

To improve your chances of receiving a favorable response when you ask someone how you can help him/her, follow these three simple steps:

  • Check out the person's profile in detail, looking at his/her jobs, volunteer experience, education, and accomplishments.
  • See who you have as mutual connections, and consider reaching out to one or more of those people to get more information about the person who's asked you to join his/her network.
  • View the person's recent activity to see the type of information (s)he is sharing with his/her network.

Once you're confident you should ask the How can I help you? question, click Message or Reply to [name] in the person's Pending Invitation box. You can then reply without accepting the person's invitation to connect.

You might say something like:

"Thanks for asking me to join your LinkedIn network. I typically don't accept people into my network until I have either met them or understand how we might be able to help each other. So let me know how we might be able to collaborate. I look forward to hearing from you."

This simple technique will scare away anyone who's simply in the spam business and will encourage the others to share what is on their minds. You may be surprised by how many people are truly interested in helping you—and some are probably requesting a connection because someone you know and trust referred them to you.

This technique has helped me and my consulting clients find many new, important relationships. And opportunity may be calling you on LinkedIn, too—so why not give it a try.

If you want me to perform a detailed critique of your profile and help you develop strategies to skyrocket your unique business and career, then take advantage of my special $197 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

“My effectiveness at using LinkedIn has improved because of what I’ve learned from Wayne. I’ve literally attracted clients who’ve directly reached out to me on LinkedIn.”

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited.

What Should You Include on Your LinkedIn Profile?

Posted on March 8, 2020
Wayne Breitbarth

Should I put [fill in the blank] on my LinkedIn profile?

I'm asked this question several times each week. I always answer I don't know, which usually comes as a surprise to them and probably to you as well. After all, I'm the expert!

What I really mean is I can't answer that confidently until I understand what someone plans to accomplish on LinkedIn.

If you're unsure about whether you should put something on your profile, I suggest you start by asking yourself three questions:

Would putting this on my profile:

  • help people find me?
  • improve their perception of me and my brand?
  • help them understand what I do and how I can help them?

If your answer to any of these questions is "Yes," then I suggest you put it on your profile.

Let's look at the three questions more closely.

Help people find me

Trust me on this one. Connections are the gas in the tank on LinkedIn, especially if the connections are strategic (for example, customers, potential customers, influencers of your customers, people at organizations where you want to work, etc.). You want people to find and connect with you.

For example, on my profile, I list my first job out of college, Arthur Andersen & Co. This entry helps people from the "good old days" find me—and they just might need some LinkedIn training or consulting at their company.

Improve their perception of me and my brand

People are using LinkedIn to size you up. Entries that display your expertise, emphasize your integrity, and show your creativity will cause people to like and trust you. Hopefully, this leads to more connections and more business.

The Arthur Andersen entry also applies here, because most experienced business people around my part of the country recognize that if AA&Co. hired you right out of college, you are probably a really smart person.

So, even though I didn't have a 3.9+ GPA, like most students they hired, people assume I'm in that group, and it gives me positive branding kudos. (FYI, I had a 3.4, but I could interview with the best of them!)

Help them understand what I do and how I can help them

After all, if your profile doesn't get this done, why are you on LinkedIn anyway?

Professionally, I do LinkedIn speaking, consulting and training.

To help people who hire speakers understand how I can work with their specific audiences, I have three different current job entries, each addressing a different type of audience, rather than lumping them all together into one current job entry.

Personally, I am involved with some awesome nonprofit groups. Including them in my LinkedIn profile helps me spread the word about the great things they're doing. By including links to their websites, I am encouraging others to get involved, too.

You can look at my profile to see several examples of this, both in the Experience section and the Volunteer Experience section.

I hope you're now equipped and motivated to beef up your LinkedIn profile.

If you want me to perform a detailed critique of your profile and help you develop strategies to skyrocket your business and career, then take advantage of my special $197 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

“My effectiveness at using LinkedIn has improved because of what I’ve learned from Wayne. I’ve literally attracted clients who’ve directly reached out to me on LinkedIn.”

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.


Is Your LinkedIn Network Really Built for Success?

Posted on February 29, 2020
Wayne Breitbarth

What percentage of your LinkedIn connections are in your target audience?

That's a question I've been asking the people who have taken advantage of my special $197, one-hour, one-on-one consultation over the past few years. Here are the answers I get from the majority of the people:

  • I don't know
  • Never thought about that
  • Maybe 10 to 15 percent

That tells me most people aren't being very strategic in adding connections to their LinkedIn networks and maybe need a little tuneup on how to strategically grow their networks.

Who should be in your network?

Let's start with this idea. Connections are the gas in your LinkedIn tank, and every time you connect with someone on LinkedIn, it affects the quality of your network—just like the quality of the gas you purchase affects how your car runs. In other words, not all connections are created equal.

Most people add connections haphazardly, but to be highly successful on LinkedIn it's important to develop a strategy for growing a dynamic network that will help you reach your most ambitious goals.

Everyone's situation is unique, but here are some general suggestions that will help you understand what types of people you should connect with to strengthen your network and help you grow your business workerscompensationlawyer-philadelphia.com, find a job, enhance your brand, or assist your favorite nonprofit.

Who can help you generate sales leads, market your company's products and services, and grow your business?

  • Individuals who are the direct decision-makers for the purchase of your products and services
  • People who are indirectly involved in the decision to purchase your products and services (strategic influencers or people from the company who weigh in on the decision)
  • High-ranking officers at the companies that purchase your products and services, even if they're not the direct decision-makers
  • Individuals who hang around with the people listed in the first two bullets (probably deliver similar services to the same purchasers)
  • People who are recognized industry experts
  • Leaders of your industry associations and/or people who manage industry events
  • Individuals who are well networked in your region or industry
  • Experts who provide educational content for the industry

Who can help you find a new job or advance your career?

  • People who work in your industry and region
  • People who work for companies you are interested in
  • Recruiters who specialize in your industry
  • Consultants and experts in your industry
  • Human resources professionals who work at your target companies

Who can help you enhance your personal brand?

  • People who have had similar career paths to yours
  • Leaders in your industry associations
  • Individuals who have large networks (LinkedIn or otherwise) concentrated in your region or industry
  • People who work for some of the well-respected companies in your region and industry

Who can help your favorite nonprofit thrive?

  • People who volunteer for or sit on boards of similar nonprofits
  • Individuals who work at large corporations, foundations, etc. and tend to support nonprofits like yours
  • People who are involved in groups that have large volunteer pools (e.g., religious organizations, schools, clubs, etc.)
  • People who work for media outlets

If you strategically improve the quality of your LinkedIn network by connecting with the above-referenced people, you'll be better positioned to grow your business, find a job, enhance your brand, or assist your favorite nonprofit.

If you'd like to get my expert advice on your personal connection strategy and answers to your LinkedIn questions, plus an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/

Why is it Critical to Know Who’s Viewing Your LinkedIn Profile?

Posted on February 21, 2020
Wayne Breitbarth

If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you'd say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell.

LinkedIn has something similar to your very own retail store—your profile. People are viewing your profile (stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.

LinkedIn's Who's Viewed Your Profile feature can help you with this. However, in spite of this feature's tremendous potential, it's a bit confusing to navigate, so most users fail to capitalize on it.

How to access Who's Viewed Your Profile and how it works

To access this feature, click the words Who's viewed your profile on the left side of your home page.

If you're on the free account, you'll see some of the details on the last five people ("stalkers") who looked at your profile. Premium members see the same amount of details but have access to a list of all of their stalkers for the last 90 days.

The details you see for each stalker is based on a setting chosen by the stalker and not by you. Thus, even with a paid account, you'll see no more than the person has chosen to reveal to you. But the good news is that the vast majority of LinkedIn users give you access to their full name and title.

How to adjust your settings when you're viewing people's profiles

Go to your Settings & Privacy page by clicking the down arrow under your photo on the top toolbar and selecting Privacy & Settings>Privacy>Profile viewing options from the drop-down menu. There are three options to choose from.
Screen Shot 2016-06-15 at 7.41.59 AM

Personally, I want my name and headline to show up in every possible place. Hey, it's free advertising. But you may have a different strategy.

If you choose full disclosure but want to be anonymous for a short time while you stalk, say, a competitor, change your setting to Anonymous LinkedIn Member while you gather your competitive intelligence. But don't forget to change it back when you're done, because on the free account LinkedIn penalizes you for choosing anonymous. When you're in anonymous mode on the free version of LinkedIn, you cannot see who looked at your profile. They also remove the five people who looked at your profile immediately prior to your choice to remain anonymous. So you'll want to check out the list before changing your setting.

Why should you care who's looking at your profile?

People typically don't look at LinkedIn profiles to pass the time when they're bored. Trust me—if someone is on your list, one of two things has probably happened:

1.  Someone has referred you. In other words, someone you know has passed along your name and maybe some information about you with a statement like, "Check out Wayne Breitbarth's profile; this guy really knows his LinkedIn stuff."


2.  You stood out in a LinkedIn search, a discussion, a comment you posted, or LinkedIn selected you to be listed in one of these features—People Also Viewed, People You May Know, or Suggestions to Connect—and the person was interested in seeing more, so (s)he clicked through to your profile.

But no matter how the person found your profile, it's a good thing he or she is there!

What should you do with this list of stalkers?

There's nothing you can do if they've chosen to be totally anonymous or mostly anonymous. If any of the others look interesting to you, click through and review their profiles to see if there's any reason to message them (if they're already a first-degree connection) or connect with them. They obviously have an interest in you, so you should probably contact them if they look interesting to you.

Remember, with a free account you only see the last five people who've viewed your profile. So check your list frequently. You wouldn't want to miss someone who's dying to be your next customer or future employer.

Final thoughts

The more time I spend using this feature and discussing it with LinkedIn power users, the more I understand why Who's Viewed Your Profile is a top-rated feature on LinkedIn.

And the more popular this feature becomes, the more important it is that you have a great profile, don't you think?

For help with sprucing up your profile and formulating your personal LinkedIn strategy, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $197.

Book your personal session today by clicking here: https://www.powerformula.net/one-on-one-linkedin-consultation/

Here's what a few of my past clients said about their sessions:

"Great job offer received via LinkedIn only two days after consulting with Wayne! "

"My session with Wayne was so valuable. After only 11 days later, I increased my connections by 30, earned two meetings with decision-makers, and linked with C-level execs."

"Within 10 days of my consultation with Wayne, my profile had gone up 1,100% and has maintained this peak over the past 3 weeks. Messages and interviews from interested employers also increased immediately."


How 15 Minutes on LinkedIn Can Make All the Difference

Posted on February 15, 2020
Wayne Breitbarth

Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I'm going to give you a 15-minute daily to-do list.

If you want more help with time management on LinkedIn, you can find many of these daily ideas—along with weekly, monthly and quarterly to-do lists—in one of the most popular chapters in my book, Ready...Set...Go: A Six-Week, Two-Hour-Per-Week Roadmap to Results.

Your daily 15-minute LinkedIn to-do list

These four critical steps should take you no more than 15 minutes—and if completed consistently, they should bring you quantifiable LinkedIn results.

1.  Review Who's Viewed Your Profile and reach out to the people you should be meeting (3 minutes).

Viewing your profile is the equivalent of walking into your retail store; so be sure to reach out and ask the person how you might be able to help him or her. This feature has some limits, depending on your personal settings and if you're paying for a premium account or not. Check out this article for a full discussion.

2.  Send customized invitations to join your LinkedIn network to people you met (in person or on the phone) since the last time you sent invitations (5 minutes).

Making this part of your networking process or routine will help you in many different ways on LinkedIn. To get the inside scoop on adding gas (connections) to your LinkedIn tank, be sure to download a copy of my free article The LinkedIn Connection Conundrum: Who Should be in Your Network. Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you have already met are spot on.

Screen Shot 2017-03-02 at 8.44.06 AM3.  Review all the important information in your Notifications Tab (4 minutes).

This tab on the LinkedIn desktop is awesome. It puts all the most relevant information about you and your connections in one convenient place. For a deeper discussion of this feature, check out this article on the Notifications tab.

4.  Take time to review all of your inbound invitations to connect (3 minutes).

That's right—take a little Screen Shot 2017-03-02 at 8.42.05 AMtime. Don't just quickly click Accept or Ignore. My suggestion is to first read all the messages that people took the time to write in their connection request and respond accordingly.

Also, look at the profiles of the people you may want to follow up with, looking for areas of commonality or opportunity. Remember—these people took the first step, and it's your job to figure out what the next step should or could be.

Of course, there will be people who attempt to connect with you that are probably spammers and others whom you simply see no reason to have in your network. Don't hesitate to click Ignore in these cases.

Make sure you find 15 minutes in your day to accomplish these four tasks, because it will undoubtedly lead to new and deeper relationships with people who can significantly impact your professional career.

If you'd like me to help you formulate your personal LinkedIn time management strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/


Here’s How to Unlock the Power of Your LinkedIn Profile

Posted on February 9, 2020
Wayne Breitbarth

Do you want your LinkedIn profile to be more engaging, interesting, and found by more of the right people?

Of course, you do—and so do nearly all of my one-on-one LinkedIn consulting clients when I ask them what they want to accomplish during our phone and screen-share sessions.

So I'm going to share with you some of the suggestions I make to my clients to help them spruce up their profiles, get found by their target audiences, and motivate people to engage with them. You can consider this your very own 2020 LinkedIn Profile Optimization Checklist.

1. Headline, Profile Photo and Background Photo. More people will see your headline, profile photo, and background photo than any other part of your profile. Make a good first impression by including a creative, keyword-filled headline, professional-quality headshot, and a background that positively represents your personal brand.

2. About. Use the About section to sell yourself. Think of it as your cover letter or elevator speech. With the current profile format, the first 300 characters of your About section are going to be read often; so spruce it up and make it shine.

Good news—LinkedIn recently expanded the capacity for this section from 2,000 characters to 2,600, so there's more space to share your most important information.

3. Experience and Education. Don't skimp here. Provide details of each job you've held (LinkedIn allows up to 2,000 characters per job or education entry), and include your formal education as well as industry-specific courses, workshops, or seminars you've attended.

4. Keywords. You'll be more likely to come up in searches if you include the keywords people typically use when trying to find someone like you. Put them in your Headline, Job Experience titles, and the Skills & Endorsements section to receive the most benefit, but avoid "stuffing" your profile with keywords or your credibility may be compromised.

5. Add Media. Not only will adding media help your profile be more visually interesting, but it's a great way to get people to visit your website, check out some of your best work examples, and get copies of important documents, like your resume, your customer testimonials, etc. You can add media to the Summary, Job Experience, and Education entries of your profile.

6. Recommendations. Get at least two current, impactful recommendations. Your two most recent recommendations are nicely displayed. Note, however, that you cannot reorder them. The rest of your recommendations get buried in the Show more drawer; so consider grabbing the best quotes from your recommendations and placing them in the job entry that they are tied to.

7. Licenses and Certifications. These used to be subsections of the Accomplishments section, but they're now stand-alone sections, and they're higher in the profile layout. These designations you've earned could be the difference when a customer or employer is comparing you to your competitors. LinkedIn users may also include them in their search criteria when they're looking for just the right professional.

8. Accomplishments. Don't be afraid to toot your own horn. Use all of the subsections in the Accomplishments section to set yourself apart from your competitors. Subsections currently include Publications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations.

9. Volunteer Experience. Everyone loves to work with people who genuinely care about others. Let the world know what organizations you support—and it will be great publicity for your favorite charitable group, too.

10. Calls to Action. You don't want people to just look at your profile—you want them to do something. Invite readers to watch a video, go to your website, or request a quote. It's easy to include calls to action in your Summary section, but you can creatively include them in other sections as well.

So don't waste time. Get busy improving these ten spots on your LinkedIn profile, and 2020 may just be your best year ever.


If you'd like me to help you spring clean your profile, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.