Power Formula LinkedIn Blog

Here’s How to Unlock the Power of Your LinkedIn Profile

Posted on February 9, 2020
Wayne Breitbarth

Do you want your LinkedIn profile to be more engaging, interesting, and found by more of the right people?

Of course, you do—and so do nearly all of my one-on-one LinkedIn consulting clients when I ask them what they want to accomplish during our phone and screen-share sessions.

So I'm going to share with you some of the suggestions I make to my clients to help them spruce up their profiles, get found by their target audiences, and motivate people to engage with them. You can consider this your very own 2020 LinkedIn Profile Optimization Checklist.

1. Headline, Profile Photo and Background Photo. More people will see your headline, profile photo, and background photo than any other part of your profile. Make a good first impression by including a creative, keyword-filled headline, professional-quality headshot, and a background that positively represents your personal brand.

2. About. Use the About section to sell yourself. Think of it as your cover letter or elevator speech. With the current profile format, the first 300 characters of your About section are going to be read often; so spruce it up and make it shine.

Good news—LinkedIn recently expanded the capacity for this section from 2,000 characters to 2,600, so there's more space to share your most important information.

3. Experience and Education. Don't skimp here. Provide details of each job you've held (LinkedIn allows up to 2,000 characters per job or education entry), and include your formal education as well as industry-specific courses, workshops, or seminars you've attended.

4. Keywords. You'll be more likely to come up in searches if you include the keywords people typically use when trying to find someone like you. Put them in your Headline, Job Experience titles, and the Skills & Endorsements section to receive the most benefit, but avoid "stuffing" your profile with keywords or your credibility may be compromised.

5. Add Media. Not only will adding media help your profile be more visually interesting, but it's a great way to get people to visit your website, check out some of your best work examples, and get copies of important documents, like your resume, your customer testimonials, etc. You can add media to the Summary, Job Experience, and Education entries of your profile.

6. Recommendations. Get at least two current, impactful recommendations. Your two most recent recommendations are nicely displayed. Note, however, that you cannot reorder them. The rest of your recommendations get buried in the Show more drawer; so consider grabbing the best quotes from your recommendations and placing them in the job entry that they are tied to.

7. Licenses and Certifications. These used to be subsections of the Accomplishments section, but they're now stand-alone sections, and they're higher in the profile layout. These designations you've earned could be the difference when a customer or employer is comparing you to your competitors. LinkedIn users may also include them in their search criteria when they're looking for just the right professional.

8. Accomplishments. Don't be afraid to toot your own horn. Use all of the subsections in the Accomplishments section to set yourself apart from your competitors. Subsections currently include Publications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations.

9. Volunteer Experience. Everyone loves to work with people who genuinely care about others. Let the world know what organizations you support—and it will be great publicity for your favorite charitable group, too.

10. Calls to Action. You don't want people to just look at your profile—you want them to do something. Invite readers to watch a video, go to your website, or request a quote. It's easy to include calls to action in your Summary section, but you can creatively include them in other sections as well.

So don't waste time. Get busy improving these ten spots on your LinkedIn profile, and 2020 may just be your best year ever.


If you'd like me to help you spring clean your profile, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.


LinkedIn is the Best Referral Tool You’ve Ever Had

Posted on February 1, 2020
Wayne Breitbarth

Whether it's a referral to an exciting new customer with big potential, a new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective, but it can be fun meeting your friends' friends.

However, it's not easy to ask the open-ended question, "Who in your network could help me find a job, customer, etc.?" So, rather than putting all the pressure on your connection to come up with the right people, why not use LinkedIn's Connections of feature to find the right people all by yourself.

So, because this feature is so simple to use and because I've received tons of rave reviews about it from my clients, I've chosen this as the fifth LinkedIn strategy in my five-part series on winning LinkedIn strategies for 2020.

Just in case you missed any of the previous articles, here is a clickable list.

LinkedIn Winning Strategy #5:

Check Out Your Referral Source's Rolodex in Just Minutes (People Search Filter—Connections of)

Overview: LinkedIn has lots of great ways to find the right people in its 660 million person database, but the one that seems to have the biggest wow factor is using the Connections of feature to search for people who can refer you to people in your target audience. I find that most people don't know they can do this nor can they believe it's available on the free LinkedIn account.

Think of this LinkedIn feature as an easy-to-use electronic version of an old-school Rolodex but with all the available filters to find just the right people in just seconds.

Note: If you were born after the Rolodex died, it is a paper-based business card filing system (see picture above).

Step-By-Step Instructions

1. Put your cursor in the big, white search box in the top toolbar and select People from the drop-down menu.

2. Then select All Filters in the white toolbar that appears. Next, go to the Connections of box and type in your connection's name. When his/her name appears in the drop-down menu, choose that entry, and then click the blue Apply button.

3. Now use any of the other available filters to narrow the search to people at the right company, location, school attended, title, etc.

Caveat: If your connection has chosen to hide their first-level network from their connections, you'll only be able to see people to whom both of you are connected.

What to do with the search results

Review the list LinkedIn provides for you. If you find people who look interesting to you, check out their profiles, and then ask your connection how best to approach the people (through a LinkedIn connection request, phone call, email, in-person meeting, etc.).

The four questions I would ask my connection about the people on the list are:

    • Do you know them? (Not everyone knows the people in their network well enough to refer you)
    • Do you think they would be interested in hearing about how I might be able to help them? (You're trying to find out if your connection knows them well enough to know their level of interest in what you do)
    • Can I use your name and our relationship when I reach out to them? (This is getting their permission to name drop)
    • What do you think is the best way to get ahold of them? (Send a customized LinkedIn connection request, email, phone call, etc.)

If you get "Yes" or "You bet" to the first three questions, then go ahead, reach out and try to start a new relationship by referring to your mutual connection. The reach-out could take place in the form of a LinkedIn connection request, but you could also use more traditional methods, like a phone call, email, or stopping by for a visit. 

If you're like most people, once they learn of this feature, they can't wait to get started and put it to use.

What are YOU waiting for? Get started NOW.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/


Your FREE LinkedIn 24/7 Virtual Assistant is Waiting for You

Posted on January 25, 2020
Wayne Breitbarth

How would you like to have a LinkedIn virtual assistant working 24/7 to find people and information that will help you meet (and exceed) your professional and career goals?

Of course, you would.

Well, it does exist, and you don't need a premium account to access this feature—but the vast majority of people who hire me for LinkedIn advice are not taking advantage of this valuable feature called the Notifications tab.

Therefore, I have chosen this as the fourth LinkedIn strategy in my five-part series on winning LinkedIn strategies for 2020.

Just in case you missed any of the previous articles, here is a clickable list.

LinkedIn Winning Strategy #4:

Don't Miss These Important Messages from Your 24/7 Virtual Assistant (Notifications Tab)

Overview: LinkedIn bombards you with all kinds of emails, notifications, and information in your home feed, but how do you wade through all that information and find the best stuff for you? The answer is your Notifications tab, especially if you take the time to tailor the notifications to your specific needs.

The coolest thing about this feature is that the information displayed relates only to your first-level connections and their engagement with things you are sharing—no advertising, information from second-degree and third-degree connections, etc.

Step-By-Step Instructions

1. Access your Notifications tab by clicking the bell icon in your top toolbar.

2. Customize your Notifications tab so you'll see only the types of notifications you feel are useful to you. Click here to get the details on how to control what shows up in your Notifications tab. To help you stay current, LinkedIn even highlights any notifications you have not reviewed with a light blue background.

Don't miss these notifications

These are the notifications I find most useful, and I've included a few ways you could turn the notification into a conversation.

Who's Viewed Your Profile. A profile view by the right people may be a precursor to something really good, so it's your job to take the next step. If you’ve noticed that someone for example, from Fully-Verified, a pioneer company in video id verification, checked out your profile, in which it is stated that online scam protection is one of the fields of your expertise, you need to either send them a message (if you are already connected) or use a customized invitation to ask them to join your network (if you are not connected). Be sure your message or invitation shows your interest in what they do and how you might be able to work together—in other words, what's in it for them.

Check out this article for more details on how to optimize this feature.

Starting a new position. When one of your connections changes jobs, it just may open the door to a relationship with their new organization. Also, don't miss your opportunity to inquire as to who is replacing them at their previous employer so you don't lose touch with that organization.

Started a new role, work anniversary, birthday, or updated their location. Be sure to take advantage of the good mood that your connection should be in due to a change in their status—and I don't mean simply sharing the default of happy birthday, happy anniversary, etc. Be more creative and consider whether you should instigate a meeting or phone call to get caught up and celebrate in person.

Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that's a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.

Engagement with something you posted/shared or mentioning you in their post. Always, always, always respond to someone who comments, shares, or mentions you by "liking" and responding with your own comment. In certain instances you might find it advantageous to communicate with them offline to discuss the topic of the post or share.

Check out my article Do You Know How to Improve the Performance of Your LinkedIn Content? for more details.

New followers. If someone has decided to follow you rather than connect with you, be sure to check out their profile. If they look interesting to you, send them a customized invitation to join your network. In it you could thank them for following you and ask if there's some way you could help them.

Most people join LinkedIn to keep track of what's going on with people in their network, and the Notifications tab makes it easy to accomplish that.

Therefore, I strongly encourage you to adopt this winning LinkedIn strategy. Budget about five minutes per day to stay on top of this valuable, time-sensitive information, and take your relationships to the next level by reaching out and interacting with important people in your network.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Learn more and book your session today by clicking here.


Your LinkedIn Network is a Gold Mine of Opportunity

Posted on January 18, 2020
Wayne Breitbarth

Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust?

Well, it's time to take action and use LinkedIn to maximize those relationships.

In this week's article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on the connections you already have.

(If you missed the two previous articles, you can check them out by clicking here and here.)

LinkedIn Winning Strategy #3:  Your Baseball Cards Could Be Very Valuable (Advanced People Search of Your First-Level Connections)

Overview: By now your LinkedIn network is probably made up of many types of people, and they've become part of your network for differing reasons. Some are included in your network simply because they are friends, relatives, and coworkers, and there is nothing wrong with that, but others are exactly the right people who can help achieve your most important business objectives for this year and beyond.

So, how do you use LinkedIn to find those people and what should be your next step(s) for starting a meaningful conversation?

Step-By-Step Instructions

1. Click your cursor into the big white search box in the top toolbar, and then select People in the dropdown menu.

2. When the white toolbar appears just below the top toolbar, select All Filters, and you'll be taken to the All People Filters page.

3. Check the 1st box under the Connections filter.

4. Then decide which of the other fifteen search filters (or any combination of those filters) will help you tighten this list to just the right people. You can choose job titles, company names, geographic areas, etc., anything you think your targets would use to describe themselves on their LinkedIn profiles.

After you get the search results, you can enter other keywords (e.g., skills, certifications, degrees, products, services, etc.) in the big white search box in the top toolbar to tighten the search down even further. (Note: It works best if you add the keywords to this search box after you have used all the available filters from the All People Filters page.) 

5. Check out the full profiles of the people that look the most interesting to you.

6. After you review the full profile of someone on this list whom you're interested in chatting with, send a direct LinkedIn message and thank the person for being part of your network. If the person is merely a casual acquaintance, remind him/her how you came to know each other.

Then mention ways you might be able to collaborate or help each other. You may even want to include a time that you're available for a meeting or phone call.

The easiest way to send a direct message is to click the Message button on the person's profile. You can also include attachments and links in this message to give your connection additional information.

7. Your connection may not be ready to meet or chat right now, but that doesn't mean he or she won't be interested in having a discussion with you in the future. Consider setting up some type of follow-up reminder for yourself in whatever system you use.

Your LinkedIn network should be one of your most treasured business assets, not simply a dusty digital collection of random people. Once you follow the seven simple steps outlined above, you'll realize just how valuable your network can be for accomplishing your most ambitious business goals. Now, that is what I call a winning LinkedIn strategy!

If you need help from me on this winning strategy and many other simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.


Your Classmates Are Waiting For You On LinkedIn

Posted on January 12, 2020
Wayne Breitbarth

Would you be thrilled if I invited you to a networking event with a roomful of fellow alumni who are directly in your target audience?

Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it's free!

In this second article of my five-part "winning LinkedIn strategies for 2020 that you may not have heard of" series, you'll learn about LinkedIn's Alumni feature that's located on LinkedIn University pages.

(To check out last week's strategy, click here.)

LinkedIn Winning Strategy #2:  Go Marquette Warriors! (Alumni tab on the LinkedIn University page)

Overview: Connecting with people has always been easier when you know that they attended the same school you did. Those mutual warm, fuzzy feelings can open a lot of doors. Personally, I've done a lot of business with fellow Marquette grads whom I've found on LinkedIn.

The school(s) people attended are prominently displayed on their LinkedIn profiles, which means you can easily search for classmates. But then you can use the numerous filters on your school's Alumni page to laser focus your search for the perfect prospects.

Once you find those prospects, you'll want to reach out to them with a LinkedIn message (if you're already connected to them) or send a personalized invitation to join your network (if they're not already a first-level connection).

If you approach them in a friendly manner, mention that you're a fellow alumnus, and then nurture the relationship, there's a good likelihood that it could lead to your next client, job, employee, or other important business relationship.

Step-By-Step Instructions

1. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile.

2. Once you're on the university's page, click the Alumni tab in the left-hand column. This will take you to that school's Alumni page.

3. You can now filter the entire list by entering words in the Search alumni by title, keyword or company box, entering years in the Start year and End year boxes, or selecting or entering information into one or more of the six columnar filters which include:

    • Where they live
    • Where they work
    • What they do
    • What they studied
    • What they are skilled at
    • How you are connected

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria.

Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network.

After you've used this strategy to make a few new connections that ultimately turn into productive relationships, I'm sure you'll agree with me that it deserves to be crowned my second 2020 LinkedIn Winning Strategy.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/

Have You Ever Tried This Winning LinkedIn Strategy?

Posted on January 5, 2020
Wayne Breitbarth

Most people have been using LinkedIn for about ten years, and yet I still run into way too many people who haven't found consistent ways to use LinkedIn to grow their business, brand, or land a great job opportunity.

Thus, I'm going to dedicate my first five weekly articles of 2020 to helping you create an overall LinkedIn strategy that will get you the professional results you deserve.

LinkedIn Winning Strategy #1:

You are the Welcome Wagon (Advanced People Search and Search Alerts)

Overview: Even though LinkedIn has over 660 million people in its database, you're most interested in the people who can help you achieve your business and professional goals. By using LinkedIn's Advanced People Search function, you can laser focus your search for those people—and then set a search alert so LinkedIn will notify you when it discovers new people who meet your search criteria.

In other words, LinkedIn will serve up the perfect list of targets (and I use targets in the most positive way). This could be customers, vendors, donors, employees, strategic partners, future employers, and experts, to name only a few of the endless possibilities.

Step-By-Step Instructions

1.  Click your cursor into the big white search box in the top toolbar, and then select People in the dropdown menu.

2.  When the white toolbar appears just below the top toolbar, select All Filters on the far right of the toolbar.

3.  You will then be taken to the All People Filters page, where you can select up to fifteen different search filters or any combination of those. You can choose job titles, company names, geographic areas, etc., anything you think your targets would use to describe themselves on their LinkedIn profiles.

4.  Review the list of people your search uncovers, making sure they actually look like people you'd like to meet, and see which of your connections already know these individuals. Then strategize about whether your next step should be an invitation to join your network, a referral, or some other form of traditional way to reach out (email, phone call, personal visit, etc).

5. To set up an automatic weekly alert so LinkedIn will let you know when new people meet that search criteria, type one bit of information from any of the search criteria you used (location, title, industry, school, etc.) into the white search box in the top toolbar.

When the search list reappears, possibly in a different order but it is the same list, the Saved searches box will be on the top right next to the search results. Click Create search alert, hit the Save button, and then LinkedIn will notify you via email of the new entrants to your list.

You can have a maximum of three saved search alerts working for you at any one time with a free LinkedIn account. Also, keep in mind that these types of searches, although available for free LinkedIn users, may be limited on a monthly basis.

6.  The next step is where the Welcome Wagon part kicks in. Once you're notified of new people on the list, you can welcome them to your town, congratulate them on their promotion or starting a business or changing companies, etc., keeping in mind that you want to move this new relationship forward. Obviously, the information you receive from LinkedIn will depend on the filters you used to set up your search.

This step can be done with either a LinkedIn invitation to join your network (always include a personal note with the invitation) or an InMail if you have a premium account. You can also do your Welcome Wagon "reach-out" with a phone call, email (if you have the person's address), or by mailing something or dropping it off at their office. Whichever technique you choose, just think how impressed they'll be with your thoughtful message and proactive step to begin what could be a fruitful relationship for both parties.

There you have it, LinkedIn Winning Strategy #1. Do a good job of creating a targeted search and setting a search alert, and LinkedIn will keep filling your virtual room with just the right people for you.


If you need help from me on this winning strategy and many other simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.


Here is What My 2020 LinkedIn Crystal Ball Reveals

Posted on December 22, 2019
Wayne Breitbarth

It's that time of year when I am bombarded with requests for my predictions about what is ahead for LinkedIn.

Rather than predict how many times they're going to change the profile, what new features they'll add or remove, and how long they'll take to roll out the new features, I'm going to make one overarching prediction for 2020:

The gap between people and companies that really understand LinkedIn and are seeing results and those that don't get it and aren't seeing results will continue to widen—to the point where some people will actually give up and may even abandon the site.

If you're in the latter group, let me say it's okay! There are other ways to accomplish the five things that LinkedIn is really good at—marketing, branding, networking, communicating, and researching people—so move on to some other methods that feel right to you.

But if you want to use LinkedIn to accomplish any or all of those five tasks, here are some best practices to kickstart your new year. I've also included a few questions to help you discover where you should focus your efforts to improve your results.

Compose and Curate

By looking at the changes that took place in the last couple of years, it's clear that LinkedIn is sticking with their overall desire to be the definitive platform for all business information and learning. This expectation and the tools they have given us (publishing long-form articles, sharing updates, videos, media, and notifications) put each of us—and the companies we work for—in the driver's seat for writing and sharing.

  • Have you and/or your company identified the in-house experts who have the knowledge and ability to publish (written, video or audio) and share information that will show the world you're experts in your industry?
  • Also, have you identified other industry experts whose information you can share with your network?

Connect and Categorize

Connections are the gas in your LinkedIn tank, and, just like the different types of gas at the gas station, you can select the higher octane for better performance. Consistently adding more of the right gas to your LinkedIn tank will improve your performance. Also, coming up with a system to categorize your connections—both at the individual level and the company level—will pay off when it comes to communicating with your network.

  • Have you documented the types of people you want to connect with?
  • Once you have made a LinkedIn connection, do you have a system in place to categorize that person by the types of information he or she may want to receive from you and your company?

Coordinate and Capitalize

Consistency is one of the cornerstones of a good marketing strategy. By coordinating your team's efforts, you can amplify your marketing message and reach a much larger audience. This can be done by promoting the use of the correct keywords and consistent branding statements as well as leveraging group activities and posting/sharing.

Leverage your existing marketing assets (brochures, video, white papers, case studies, podcasts, etc.) by displaying and sharing them both on your individual LinkedIn profile and your company page.

  • Have you developed a consistent LinkedIn company guideline yet?
  • Has your company provided a LinkedIn training session, including an open discussion of best practices already being used by you or members of your team?
  • Have you taken an inventory of the marketing and educational assets already in place and put together a plan to expand the inventory in 2020?

If these LinkedIn best practices are not something you feel you can implement, then get busy and find other ways to grow your business in the new year. But capitalize on these best practices, and you're bound to see extraordinary results in 2020.

If you have a specific LinkedIn challenge or you need help developing a LinkedIn strategy that will skyrocket your earnings in the new year, let's set up a consulting call, a webinar for your team, or maybe a live event for your company and/or your clients. Feel free to contact me directly at wayne@powerformula.net.


Here’s How To Make LinkedIn Part Of Your 2020 Success Plan

Posted on December 15, 2019
Wayne Breitbarth

Are you starting to put your game plan together for 2020? Is LinkedIn part of that plan? If not, it's probably because you don't know exactly what to do each week to get results.

Well, it's your lucky day. I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It's received rave reviews from my recent audiences, and I know you're going to love it, too.

Start following these steps now so that by the start of 2020 they become part of your weekly routine.

2020 LinkedIn Game Plan for Success

You can download the full worksheet below, but here's a quick summary of the weekly process that's sure to kick-start your business and career in the new year.

Page number references in the worksheet refer to the 4th Edition of my book The Power Formula for LinkedIn Success. Pick up a copy at your nearby book store or Amazon.com to learn more simple ways to acquire lucrative new customers, land a great new job, and, of course, substantially boost your income.

1. Start by checking out profiles of people you're considering connecting with, taking specific note of the things they're posting and sharing.
Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates. Then be sure to keep an eye on your Who's Viewed Your Profile section to see if they check you out. That would be a good sign.

2. Use a custom invitation and invite ten people in your target audience to join your network. This will take about 15 minutes per week, but strengthening your network is bound to result in more future business.

3. Send a follow-up thank-you note to ten people who have agreed to join your network. This should only take about ten minutes, and it gives you an opportunity to request a meeting or phone call that could lead to new business or lucrative referrals. Visit pacificdreamscapes.com.

4. Engage with your audience. Like, share or comment on status updates, published posts or company page updates made by ten of your most important connections. This, too, should only take about ten minutes, and it's a great way to stay on the radar of your target audience.

5. Share two or three status updates each week. This might take you 20 minutes per week, but it will go a long way toward establishing yourself as a rockstar in your field—and it also gives you an opportunity to promote your products and services.

You're now prepared to hit the ground running in the new year and make it your best year ever.

If you need my help in putting your 2020 LinkedIn strategy together, why not sign up for one of my LinkedIn profile optimization and custom strategy sessions, which includes a one-hour phone and screen-share session (and for a limited time only, until January 15, 2020, I am including a recording of the session), a full critique of your personal profile or your LinkedIn company page, and much more, all for just $197.

Click here to book your session.


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10 Ways LinkedIn Can Help Sell Out All of Your 2020 Events

Posted on December 8, 2019
Wayne Breitbarth

Do you have any events planned for next year?

If so, LinkedIn can be one of your best tools to make sure you fill the seats—and I'm not even referring to the brand new LinkedIn Events feature. I've attempted to use this new feature and am not yet in a position to confidently say that using it helped me fill seats at my events. Check it out for yourself by reading the LinkedIn Events - FAQ in the LinkedIn Help Center.

Here are ten other simple ways to use LinkedIn to make sure your event is a sellout.

1.  Send an individual status update.

  • Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.
  • Make a video featuring the event's speakers.
  • Use the @mention feature to tag each speaker or presenter in the update.

2.  Send a company status update.

  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Use the new Employee Notification feature to encourage them to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.

3.  Target specific first-level connections with a direct message.

  • Share details about the event by attaching a document or a link to a web page.
  • Customize the message to each individual to increase relevancy to that person.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.

  • Share your information in the Conversation section in the form of a question.
  • Include a link to the event registration page.

5.   Use the Add Media feature to upload a PDF or include a link to the event details or registration form either in your About section (formerly titled Summary) or the Job Experience entry that correlates with the event.

  • A good description will entice the reader to click and open.

6.  Use the Add Media function to upload a PowerPoint presentation or video with event details. You can do this as part of your About, Job Experience or Education entries.

  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

7.  Include the details of the event in your About section.

  • To increase visibility, move the event details to the top of your About section in the days immediately preceding the event.
  • You can include the URL of the registration website, but you cannot hyperlink it.

8.  For a period of time leading up to the event, include an event teaser in your Headline.

  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich Headline right after the event.

9.  Publish an article about your event.

  • The article will be displayed very prominently on your profile until you publish another article.
  • Share the article once a week leading up to the event date.
  • Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.

10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.

  • Reference the website link in your About section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

Follow these easy steps, and your event might just be a sellout.


Give Your Favorite Nonprofit a Big Boost with Your LinkedIn Account

Posted on November 23, 2019
Wayne Breitbarth

It's that time of year here in the U.S. when many of us give thanks for the important people in our lives. For me, it's also a good time to reflect on how I can continue to help my favorite nonprofit organizations.

I have taught LinkedIn seminars that are specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences. But I also use my personal LinkedIn account throughout the year to bring attention to specific nonprofits and promote the great work they're doing.

8 Strategies to Help Your Favorite Nonprofit

Here are eight strategies you, too, can use to help the organizations you care about.

1.  As a board member/volunteer, be sure to include information about the organization in your individual profile in order to help promote involvement, recruit volunteers/donors, explain the mission of the organization, or to facilitate any other public relations or communication effort. The following are ways you can accomplish this:

  • Add the special profile section Volunteer Experience, and include not only the detail about your group but promote the general cause as well.
  • In the Experience section of your profile, list as a current job your title and/or involvement along with the name of the organization. You then have 2,000 characters to explain the organization’s mission, accomplishments, and needs.
  • Use one of the three websites in the Contact Info section of your profile for a hyperlink directly to the organization’s website.
  • In your About section, consider having a special section to describe why this organization is important to you.
  • Use the Add Media feature to show a PowerPoint or video about the organization.
  • Use the Add Media feature to connect your organization’s blog or other web pages to your profile.
  • List the name of the organization in the Organizations subsection of the Accomplishments section.

2.  Use the Advanced People Search function to find out who in your network knows people at the significant foundations and companies in your marketplace that could make contributions or encourage additional volunteers.

3.  Use the Share a post feature on your homepage or Conversations in groups you are in to:

  • Publicize an event
  • Recruit volunteers
  • Share results and accomplishments
  • Ask a question of the group or your network that will help you solve a problem
  • Look for employees, suppliers, and/or vendors
  • Share articles and websites

4.  Like, comment or share a post from the organization's company page.

5.  Consider starting a LinkedIn group for the organization’s supporters, donors, and/or volunteers actionac.net. You may also wish to start a group for an event you are going to have in order to share information leading up to the event and wrap-up information after the event.

6.  Use the new LinkedIn Events feature to invite a targeted group of your connections to an upcoming event sponsored by the organization.

7.  Consider using the Follow company function in the Companies section of LinkedIn for those similar or related organizations that have a company page.

8.  Add a long-form published post on your profile to promote an upcoming event, campaign, appeal, or to educate your audience about the nonprofit’s mission or focus.

You're now equipped to help your favorite nonprofit organization in a new way, and I'm sure they'll be grateful for your assistance.

Happy Thanksgiving!