This week's tip will be especially helpful for business owners, company leaders, sales executives, and marketing professionals—and it includes an invitation and a great free resource you don't want to miss.
At noon CT on November 16th, I will be presenting Sales Acceleration Playbook Using LinkedIn & Inbound Marketing, a free webinar with my friends from Stream Creative (a Hubspot Platinum Certified Partner). At it you'll learn how easy it is to use LinkedIn and inbound marketing to drive more leads and appointments.
This is brand new content for those of you have seen me before but if you haven't been able to experience one of my LinkedIn training classes due to time, distance or related travel expenses, this is also your chance to get a complimentary front-row seat for this event. Space is limited, so be sure to register soon and bring a friend or coworker, too. Click this link to register: http://bit.ly/SalesAccel
The free resource
The majority of my LinkedIn training and consulting business revolves around working with teams of sales professionals from individual companies. During those sessions I emphasize the importance of:
- Customizing your invitation to connect with your prospects
- Making sure you follow up to try to put together a meeting, phone call, or at least share more information about yourself and your company
(Note: To send a customized invitation, you need to either connect using the big blue Connect button on their profile or by clicking the three dots in the upper right-hand corner when viewing a profile on the LinkedIn mobile app. All other Connect buttons might send out the standard invitation, "I'd like to add you to my professional network on LinkedIn." And you know how I feel about the standard invitation—yuck!)
My LinkedIn Communication Templates (below) should help you come up with a customized message that's best for you and a follow-up note designed specifically for the people you're targeting on LinkedIn.
And this template is just one of the resources you'll learn about at the free November 16th webinar. So don't hesitate—register now!