Everyone knows headlines are important. But what exactly is a headline?

 "Headline: [noun] a head of a newspaper story or article printed in large type and giving the gist of the story or article that follows"  (Merriam-Webster Dictionary)


But if headlines are so important, then why do most LinkedIn profile headlines (maybe even yours) simply state a person's current title and current company name? Because the user hasn't updated his/her headline.

Until you craft a first-class, 120-character descriptor of who you are and what you do, LinkedIn puts your current title and company in your headline so you don't embarrass yourself by simply having a blank headline.

Screen Shot 2015-07-16 at 9.46.52 AMWhat goes into a great headline

Your headline should:

  • Provide viewers of your profile with a short, concise statement of who you are and how you can help them
  • Include your most important keywords so you are at the top of the search results when people search for someone like you
  • Encourage people to look at your entire profile, where they can see your full story and find a reason to engage with you

So, how are you feeling about your headline?

If you're feeling great about it, stop reading and share this article with a friend who needs it.

If there's room for improvement, get busy and start crafting a killer headline.

Free resources to help you improve your headline

To get you headed in the right direction, here are two valuable resources that are also part of my online LinkedIn course Explode Your Revenues Using LinkedIn.

If you're interested in improving your headline AND learning lots of other simple ways to grow your business and advance your career, check out my newly updated online course at the significantly reduced price of only $147. Click here for details.

The Definitive Worksheet to Optimize Your LinkedIn Profile Headline

Download (PDF, 135KB)

How to Edit Your LinkedIn Headline Video


I look forward to seeing your new and improved headline on LinkedIn soon.
And don't forget to check out my newly updated online course (now only $147) if you're ready to take your business and your career to the next level. Click here for details.