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Would you be thrilled if I invited you to a networking event with a roomful of fellow alumni who are directly in your target audience?

Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it's free!

In this second article of my five-part "winning LinkedIn strategies for 2020 that you may not have heard of" series, you'll learn about LinkedIn's Alumni feature that's located on LinkedIn University pages.

(To check out last week's strategy, click here.)
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LinkedIn Winning Strategy #2:  Go Marquette Warriors! (Alumni tab on the LinkedIn University page)

Overview: Connecting with people has always been easier when you know that they attended the same school you did. Those mutual warm, fuzzy feelings can open a lot of doors. Personally, I've done a lot of business with fellow Marquette grads whom I've found on LinkedIn.

The school(s) people attended are prominently displayed on their LinkedIn profiles, which means you can easily search for classmates. But then you can use the numerous filters on your school's Alumni page to laser focus your search for the perfect prospects.

Once you find those prospects, you'll want to reach out to them with a LinkedIn message (if you're already connected to them) or send a personalized invitation to join your network (if they're not already a first-level connection).

If you approach them in a friendly manner, mention that you're a fellow alumnus, and then nurture the relationship, there's a good likelihood that it could lead to your next client, job, employee, or other important business relationship.

Step-By-Step Instructions

1. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile.

2. Once you're on the university's page, click the Alumni tab in the left-hand column. This will take you to that school's Alumni page.

3. You can now filter the entire list by entering words in the Search alumni by title, keyword or company box, entering years in the Start year and End year boxes, or selecting or entering information into one or more of the six columnar filters which include:
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    • Where they live
    • Where they work
    • What they do
    • What they studied
    • What they are skilled at
    • How you are connected

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria.

Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network.

After you've used this strategy to make a few new connections that ultimately turn into productive relationships, I'm sure you'll agree with me that it deserves to be crowned my second 2020 LinkedIn Winning Strategy.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/