LInkedIn Book: Power Formula For LinkedIn Success

“Power Formula doesn’t read like a first book, which this is for Breitbarth. Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. Seasoned LinkedIn users may gain less from it, but it certainly deserves a look.”

—New York Journal of Books

“Perfect for readers who grew up before the dawn of the Internet era.”

—Kirkus Reviews

“The Power Formula for LinkedIn Success is a thorough, comprehensive how-to manual, yet it is easy to follow and a pleasure to read. With Wayne Breitbarth as a guide, even a business executive who knows little about social media will be able to learn how to put LinkedIn to good use.”

—Foreword Reviews

“To succeed in business today you need to thoroughly understand how to leverage one of today's most powerful tools, LinkedIn. A great first step is to read Breitbarth's book.”

-Erik Qualman, International Best-Selling Author of Socialnomics

“The Power Formula for LinkedIn Success is a great guide for anyone looking to leverage LinkedIn for professional development purposes. I highly recommend this book for novices in particular who will find Breitbarth’s style user friendly and geek-speak free. Worthy of space on the book-shelf or on your handy-dandy Kindle.”

—Shama Kabani, Author of the best-selling The Zen of Social Media Marketing

“Social networks are evolving into commercial networks—a way to find jobs and conduct work—and thus are an increasingly important channel in people’s lives. As Wayne points out in his excellent book, LinkedIn is all about making the right connections, which is why we view it as an invaluable tool for recruiting talent that helps our clients win. Buy at least 396 copies of Wayne’s book and share it with all your friends.”

Mark Toth, chief legal officer, Manpower North America

“I know of no one who knows how to use LinkedIn better than Wayne Breitbarth. That he is willing to share his knowledge so clearly and concisely is truly a gift—his gift to anyone who needs to connect for business, for fun, or to find a job.”

—Robert Grede, bestselling author of Naked Marketing: The Bare Essentials and The Spur & the Sash: A Novel

“I own a small business and have followed Wayne’s advice to better utilize LinkedIn. By revising my profile, participating in groups, and more effectively using the advanced search function, I’ve been able to get connected to key decision-makers and drive traffic to our website. It’s been a great business development tool for my company.”

—Jeff Carrigan, founder and CMO, Big Shoes Network

“The Power Formula greatly simplifies the ability of those of us not in the Facebook generation to make sense of social media and leverage LinkedIn for business success.”

—Michael A. Dalton, author of Simplifying Innovation

“This book is just like Wayne himself—smart, down-to-earth, and full of good ideas. The Power Formula for LinkedIn Success explains how anyone can use LinkedIn to propel business growth. With clear explanations and real-life examples, it’s a must-read for anyone who is serious about business development.”

—Christina Steder, president, Clear Verve Marketing

“While college students are not strangers to social media, having direction and focus on how to appropriately and professionally use LinkedIn as a tool for researching careers and networking with professionals is essential. Wayne Breitbarth gives great instruction for this tech-savvy yet new-to-the-workforce population.”

—Laura F. Kestner,
director, Career Services Center, Marquette University

“The combination of Wayne Breitbarth’s passion for the power of social networking and his real-world business experience, deep knowledge, mastery of LinkedIn, and skill as a trainer make the The Power Formula for LinkedIn Success a real standout. This is the one book to buy if you are serious about getting up to speed fast.”

—Frank Martinelli, president, The Center for Public Skills Training

“As someone who has been helping clients use the Web and social media as powerful business tools for fifteen years, I'm embarrassed to admit that I never quite ‘got’ LinkedIn. It wasn't until some of my public speaking engagements had me on the same program with Wayne that I realized what I was missing. Wayne's real-world experience, commonsense approach and enthusiastic style have turned roomfuls of attendees—and me—into true believers in the power of LinkedIn. I still help my clients with their Facebook, Twitter, and Foursquare tactics, but for LinkedIn expertise that translates into meaningful results, I send them to see Wayne. If LinkedIn is just a part of your business social media strategy, Wayne's book will be valuable. And if LinkedIn is the only thing you do, it's the only book you need!”

—Tom Snyder, president and CEO, Trivera Interactive, and author of The Complete Idiot's Mini Guide to Real-time Marketing with Foursquare

“Wayne's delightful book will help you build competence in understanding LinkedIn, gain confidence in using this important tool, and enable you to take the risk of embracing social media to advance your professional goals. Buy it today!”

—Susan Marshall, president, Executive Advisor LLC, and author of How to Grow a Backbone

“A worthwhile business book is one that gets turned into a reference guide to be referred to over and over. Wayne has written such a book. Buy one and you’ll be less intimidated about Web 2.0, Sales 2.0, and you’ll begin to get measurable results from one social media option—because you’ll be linked in!”

—Jeff Koser, author of Selling to Zebras