2nd Edition of the world's most popular LinkedIn book
Completely updated and supplemented with 10 valuable new resources
Tens of thousands have used Wayne Breitbarth's LinkedIn secrets to harness the power of LinkedIn. They've learned how to find (and be found by) the right people. This has resulted in lucrative new customers, great new jobs, and, of course--more income.
And most people have only scratched the surface of LinkedIn's potential.
“Wayne Breitbarth has written a great how-to on one of the fastest growing social marketing platforms. This concise book will teach any businessperson the value of being LinkedIn. Read it and learn.”
Jack Covert, president and founder of 800-CEO-READ, coauthor of The 100 Best Business Books of All Time
Aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool, Wayne Breitbarth’s simple, user-friendly guide explains how to access the full power of LinkedIn—including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.
Are people who entered the business world before the rise of Facebook at a social-media disadvantage? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: the experience and connections of seasoned professionals give them a leg up in harnessing the benefits of LinkedIn.
They’ve already done a lot of the networking groundwork, and LinkedIn can extend their reach even further with minimal time each week. The Power Formula for LinkedIn Success gives them the confidence to stop worrying about being left behind and begin integrating this innovative tool into their branding and marketing strategy.
Using actual screenshots from the LinkedIn website, Wayne demonstrates how readers can take advantage of all the features of this professional networking platform. He shows readers how to create a compelling profile, use keywords to improve their ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. This LinkedIn book is rounded out with both a 6-week, 2-hour-per-week startup plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn.
Wayne Breitbarth has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions. His pragmatic yet humorous teaching style is on display throughout The Power Formula for LinkedIn Success, and his credibility is enhanced by the use of specific examples, stories, and illustrations that are the direct result of thirty years’ experience in business consulting and business ownership. Any professional—from entry level to CEO—can benefit from this practical introduction to a powerful networking tool.
Power Formula for LinkedIn Success Sample Chapter...
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“Power Formula doesn’t read like a first book, which this is for Breitbarth. Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. Seasoned LinkedIn users may gain less from it, but it certainly deserves a look.”
—New York Journal of Books
“Perfect for readers who grew up before the dawn of the Internet era.”
“The Power Formula for LinkedIn Success is a thorough, comprehensive how-to manual, yet it is easy to follow and a pleasure to read. With Wayne Breitbarth as a guide, even a business executive who knows little about social media will be able to learn how to put LinkedIn to good use.”
“To succeed in business today you need to thoroughly understand how to leverage one of today's most powerful tools, LinkedIn. A great first step is to read Breitbarth's book.”
-Erik Qualman, International Best-Selling Author of Socialnomics
“The Power Formula for LinkedIn Success is a great guide for anyone looking to leverage LinkedIn for professional development purposes. I highly recommend this book for novices in particular who will find Breitbarth’s style user friendly and geek-speak free. Worthy of space on the book-shelf or on your handy-dandy Kindle.”
—Shama Kabani, Author of the best-selling The Zen of Social Media Marketing
“Social networks are evolving into commercial networks—a way to find jobs and conduct work—and thus are an increasingly important channel in people’s lives. As Wayne points out in his excellent book, LinkedIn is all about making the right connections, which is why we view it as an invaluable tool for recruiting talent that helps our clients win. Buy at least 396 copies of Wayne’s book and share it with all your friends.”
Mark Toth, chief legal officer, Manpower North America
“I know of no one who knows how to use LinkedIn better than Wayne Breitbarth. That he is willing to share his knowledge so clearly and concisely is truly a gift—his gift to anyone who needs to connect for business, for fun, or to find a job.”
—Robert Grede, bestselling author of Naked Marketing: The Bare Essentials and The Spur & the Sash: A Novel
“I own a small business and have followed Wayne’s advice to better utilize LinkedIn. By revising my profile, participating in groups, and more effectively using the advanced search function, I’ve been able to get connected to key decision-makers and drive traffic to our website. It’s been a great business development tool for my company.”
—Jeff Carrigan, founder and CMO, Big Shoes Network
“The Power Formula greatly simplifies the ability of those of us not in the Facebook generation to make sense of social media and leverage LinkedIn for business success.”
—Michael A. Dalton, author of Simplifying Innovation
“This book is just like Wayne himself—smart, down-to-earth, and full of good ideas. The Power Formula for LinkedIn Success explains how anyone can use LinkedIn to propel business growth. With clear explanations and real-life examples, it’s a must-read for anyone who is serious about business development.”
—Christina Steder, president, Clear Verve Marketing
“While college students are not strangers to social media, having direction and focus on how to appropriately and professionally use LinkedIn as a tool for researching careers and networking with professionals is essential. Wayne Breitbarth gives great instruction for this tech-savvy yet new-to-the-workforce population.”
—Laura F. Kestner,
director, Career Services Center, Marquette University
“The combination of Wayne Breitbarth’s passion for the power of social networking and his real-world business experience, deep knowledge, mastery of LinkedIn, and skill as a trainer make the The Power Formula for LinkedIn Success a real standout. This is the one book to buy if you are serious about getting up to speed fast.”
—Frank Martinelli, president, The Center for Public Skills Training
“As someone who has been helping clients use the Web and social media as powerful business tools for fifteen years, I'm embarrassed to admit that I never quite ‘got’ LinkedIn. It wasn't until some of my public speaking engagements had me on the same program with Wayne that I realized what I was missing. Wayne's real-world experience, commonsense approach and enthusiastic style have turned roomfuls of attendees—and me—into true believers in the power of LinkedIn. I still help my clients with their Facebook, Twitter, and Foursquare tactics, but for LinkedIn expertise that translates into meaningful results, I send them to see Wayne. If LinkedIn is just a part of your business social media strategy, Wayne's book will be valuable. And if LinkedIn is the only thing you do, it's the only book you need!”
—Tom Snyder, president and CEO, Trivera Interactive, and author of The Complete Idiot's Mini Guide to Real-time Marketing with Foursquare
“Wayne's delightful book will help you build competence in understanding LinkedIn, gain confidence in using this important tool, and enable you to take the risk of embracing social media to advance your professional goals. Buy it today!”
—Susan Marshall, president, Executive Advisor LLC, and author of How to Grow a Backbone
“A worthwhile business book is one that gets turned into a reference guide to be referred to over and over. Wayne has written such a book. Buy one and you’ll be less intimidated about Web 2.0, Sales 2.0, and you’ll begin to get measurable results from one social media option—because you’ll be linked in!”
—Jeff Koser, author of Selling to Zebras
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