Nearly every week someone asks me, “I currently have two jobs” [sometimes related, sometimes unrelated]. “Should I have two LinkedIn profiles?” The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles. But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple-job scenarios and show you how you can get…Continue Reading »
In honor of Mother’s Day, I want to reinforce something your mom taught you—writing thank-you notes. It’s time to dust off that time-proven technique—and not just because it’s good etiquette but because it’s good business, too. Follow-up thank-you notes—as well as hidden but highly effective LinkedIn features and strategies to crush your 2023 sales goals—will be some of the many highlights of my upcoming virtual workshop “Using LinkedIn to Generate a Steady Stream of Sales…Continue Reading »
What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking the people with whom I’ve had one-on-one consultations over the past few years. Here are the answers I get from the majority of the people: . I don’t know Never thought about that Maybe 10 to 15 percent That tells me most people aren’t being very strategic in adding connections to their LinkedIn networks and maybe need a…Continue Reading »
LinkedIn is contacting more and more companies and trying to convince them to upgrade their sales teams to Sales Navigator accounts. In addition, LinkedIn is putting more limits on the better features of their free accounts. Thus, more and more business professionals are asking me, Is LinkedIn Sales Navigator really worth the $99.99/month? I’ve been using Sales Navigator for about nine years. Since it’s a fairly expensive upgrade, I’ve put together some facts, figures, and…Continue Reading »
Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to follow your company. Note: I will be covering these strategies and so many more in my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on April 24. Check out the details and register here. Here…Continue Reading »
LinkedIn’s Skills profile section has been rather confusing from its inception, but they’ve been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career. Because LinkedIn has made at least a dozen revisions to the Skills section over the ten years of its existence, we can assume this section is fairly important in the overall scheme…Continue Reading »
I’m frequently asked Should I connect on LinkedIn with competitors? My quick answer is Are you nuts? Why would you want to hand over your database of prospects and customers to a competitor? However, because not all relationships are simple and one-dimensional (competitor or not a competitor), here are some factors to consider when deciding whether to connect with a “competitor.” . Is the identity of your customers already public knowledge? If it’s public knowledge, then connecting with competitors is not…Continue Reading »
When was the last time you updated your LinkedIn Company Page? One, two, five years? When was the last time you checked to see what some of your most influential outward facing employees said about your company on their LinkedIn profiles? A long time ago, never? The answers to these questions may just lead you to the fact that you have been a bit delinquent in not making sure you put your best foot forward…Continue Reading »
LinkedIn’s database includes over 950 million professionals, and smart companies are capitalizing on this massive database. However, LinkedIn is not very user-friendly when it comes to searching for great new employees. LinkedIn’s simple solution is to purchase their Recruiter product—but Recruiter licenses come at an annual cost of $6,000 to $8,000 per user. Well, as a past CFO myself, I never really thought much of one-size-fits-all solutions—especially those with hefty price tags. So, as your…Continue Reading »
Have you taken advantage of your free LinkedIn job posting? What??? You didn’t know you could do that? Yes, and it has been that way for quite a while now. However, in typical LinkedIn fashion, they failed to let you know. Here is an article from the LinkedIn Help Center that will give you the blow-by-blow details. Of course, they will encourage you to boost that free job post, but you don’t have to do…Continue Reading »
