NEWS FLASH—LinkedIn has messed with your profile (or will soon). Yes, that’s three times in three years. And although they may look minor, the changes should encourage you to revisit some of your current strategies for the affected areas. In summary, all the changes have taken place above the fold (or very close to the fold), which is good news and bad news. The good news is that not much profile real estate has been…Continue Reading »
One plus one equals two, right? Well, not in the LinkedIn world. For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives. It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together. To help business leaders corral…Continue Reading »
During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get the right people to look at their profile. First, it’s important to identify what the right people would look like—in other words, determine who you actually want to meet. If you’re just not sure who the right people are, check out my article Is Your LinkedIn Network Made Up of the Right People?…Continue Reading »
What are the best LinkedIn strategies to find a great job, whether you’re openly looking for a job or flying under the radar so your boss doesn’t find out? I addressed this question when I wrote the 19th chapter of the soon-to-be-released 4th edition of my best-selling book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. This new version includes updated screenshots, revised content, and a brand new chapter about…Continue Reading »
Most LinkedIn users (79% according to my latest LinkedIn user survey) are not paying anything to use the site. That’s why most of what I teach in my book, public workshops, corporate training sessions, and personal consultations focuses on becoming a skillful user of the free account. Here are six simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent. 1. Create Search Alerts for Advanced People Searches. This is like having…Continue Reading »
Spring is always a great time to take a fresh look at your professional image, and your LinkedIn profile is the perfect place to start. Here are ten easy ways to brush off the cobwebs and whip your LinkedIn profile into shape this spring. 1. Headline, Profile Photo and Background Photo. More people will see your headline, profile photo, and background photo than any other part of your profile. Make a good first impression by including…Continue Reading »
LinkedIn’s massive database of over 600 million people probably includes many, if not all, of the hard to find, specially qualified and trained people your organization is looking for. I feel very confident in that statement, and I demonstrate each and every week when I consult with business professionals around the world. To help you find and reach out to your next great employee, I’ve put together the following list of tips. If you’re in…Continue Reading »
Are you still confused by LinkedIn’s Skills & Endorsements? If you are, you’re certainly not alone. I’ve found from my weekly one-on-one LinkedIn consultations that this profile section is the most misunderstood. It’s sort of like the Rodney Dangerfield of LinkedIn profile sections. (Yes, I know—I’m dating myself!) Rodney Dangerfield was a comedian in the 1980’s whose main applause line was “I don’t get no respect.” I think that describes this LinkedIn profile section perfectly….Continue Reading »
What is your strategy for adding people to your LinkedIn network? This was the question I was addressing when I wrote the 12th chapter of the soon-to-be-released 4th edition of my best-selling book The Power Formula for LinkedIn Success. This new version includes updated screen shots, revised content, and a brand new chapter about LinkedIn mobile. Preorder your copy now, and it will be delivered by April 2, 2019. Here is an excerpt from Chapter…Continue Reading »
This week I gave a LinkedIn presentation at a huge conference on the West Coast, and it reminded me about how much time and money people and companies commit to these types of events. It also struck me that very few people have a system or procedure to ensure that they’ll see measurable results from their investment of time and money. Here are some steps you can take before, during and after your next conference…Continue Reading »