Over 60 million companies have LinkedIn company pages, and that’s a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles. But if you’re company management, how can you help your employees share the responsibility for promoting your company’s products or services? It starts with creating…Continue Reading »
LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your “page”). And more good news—they don’t require any kind of premium account or paid advertising. If you’re not the person responsible for your company’s LinkedIn page, be sure to share this article with that person—he or she will thank you later. Note: I will be covering…Continue Reading »
After someone looks at your LinkedIn profile, you’d probably like them to call you, email you, or send you a LinkedIn connection request, right? But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email? This is where calls to action (CTAs) come in. What…Continue Reading »
One of the best LinkedIn features often overlooked for business development purposes is the People Also Viewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it’s probably people who have similar characteristics to you. Now, LinkedIn doesn’t share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile….Continue Reading »
If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table. Why? Because you aren’t coming up in the search list when your target audience uses them to search for someone like you. Most people haven’t given this choice a moment’s consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you’ve selected…Continue Reading »
“Before I meet someone for the first time, I send them a link to my profile. I think that—when we meet someone—the entire first meeting (as well as the rest of the relationship) is a confirmation (or correction) of our pre-existing expectations. I send my profile in advance because I think it will establish the right expectations. Looking at my LinkedIn profile is a lot like meeting me.” —Artie Isaac (Vistage chair, CEO coach, and creativity…Continue Reading »
During my upcoming virtual workshop Using LinkedIn to Recruit Top Talent Without a Premium Account on September 26, I’ll show you eight ways to effectively use free LinkedIn to directly find and reach out to people who have the perfect experience for your open positions. You can check out the details of that workshop and register here. Here is a preview of just one of the eight highly productive LinkedIn strategies I will be sharing during the…Continue Reading »
It’s amazing to me how many people have been on LinkedIn for six, eight, even ten years or more and still don’t know how to find the exact right person on LinkedIn—and it doesn’t even require a premium account to do it! If that sounds like you, I’m about to show you (step by step) how easy it is to search into LinkedIn’s 780 million profiles and find top-notch candidates for your job openings. I’ll…Continue Reading »
Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to follow your company. Note: I will be covering these strategies and so many more in my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on August 29. Check out the details and register here. Here…Continue Reading »
One plus one equals two, right? Well, not in the LinkedIn world. For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives. It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together. Note: Don’t miss your last…Continue Reading »
