This week I gave a LinkedIn presentation at a huge conference on the West Coast, and it reminded me about how much time and money people and companies commit to these types of events. It also struck me that very few people have a system or procedure to ensure that they’ll see measurable results from their investment of time and money. Here are some steps you can take before, during and after your next conference…Continue Reading »
LinkedIn has lots of potential uses, depending on who you are, what you do, who you want to meet, where you’re located, etc. But just what are the typical business functions most people say LinkedIn has helped them with? According to my latest LinkedIn user survey, the vast majority of respondents said two functions are far and away the most useful: . Research people and companies (77% of respondents) . Reconnect with past business associates/colleagues (71%…Continue Reading »
A well-executed elevator speech is a powerful business tool. During the time it takes for an average elevator ride, you need to sum up what your company makes or does and get your listener excited about it. Your LinkedIn Summary section is similar to an elevator speech. Because it typically shows up near the top of your profile, it’s one of the first things a person sees when looking at your profile. It has also gained…Continue Reading »
LinkedIn connections are the gas in your tank. The more you have, the further you’ll go, especially if the gas in your tank is “high octane” (strategic connections). To learn how to get more strategic LinkedIn connections, check out my article “Is Your LinkedIn Network Made Up of the Right People?” But is there really something magical about having 500+ people in your network? The results of my latest LinkedIn user survey can help us answer that…Continue Reading »
Should you let your first-level connections see all of your other first-level connections? Should you let them search into the entire list? This question can lead to a lively debate. Typical answers include: That’s not fair! Networking is about sharing and Of course, I hide them—that’s my client list! or You want to have your cake and eat it too if you hide them. But how many people are actually hiding their connections from their network? On my most…Continue Reading »
When someone looks at your LinkedIn profile, does it look like you are an experienced, knowledgeable user or like you just started a few weeks ago? As a LinkedIn consultant and speaker, I look at hundreds of profiles each week, and many of them are downright embarrassing. But the good news is that most of the mistakes can be fixed in just a few minutes. . 10 fast and easy solutions to common LinkedIn mistakes…Continue Reading »
Happy New Year! I hope you had a safe and fun New Year’s celebration and are looking forward to having a super successful 2019. In doing my part as your trusted LinkedIn advisor, I’d like to share with you the very best resolutions for improving your LinkedIn profile and LinkedIn activities so that your efforts on the site can contribute (hopefully in a really big way) to your success this year. I have also included…Continue Reading »
LinkedIn is loaded with features that will improve your chances of accomplishing your business and career goals, and frequently I’m asked which ones are the very best for all LinkedIn users. So, as we embark on a new year, it’s the perfect time to share my very best LinkedIn strategies that can help you make 2019 your best year ever. Note: Everything I’m sharing can be done with a free LinkedIn account. . Leverage the relationships you…Continue Reading »
If you owned a retail store and a potential buyer entered your front door, would you ignore him or her? Of course not. Well, that’s what many people are doing on LinkedIn, and then they wonder why they aren’t getting any quantifiable results from using the site. Think of your LinkedIn profile as your retail store. As with most retail stores, there’s lots of competition for potential buyers and many different ways that people find out…Continue Reading »
Happy Thanksgiving! Just saying that makes me hungry. I can’t wait for turkey, mashed potatoes, and, of course, pumpkin pie with a generous portion of whipped cream. But in addition to hungry, the word “thanksgiving” makes me think of how thankful I am for all the people who have helped me throughout my life—and this includes you! Thank you for faithfully reading and sharing my weekly LinkedIn tips. So, in sticking with the thanksgiving/gratitude theme,…Continue Reading »
