Recommendations, testimonials, positive reviews, and five-star ratings are all ways you and your company’s brand can be compared and contrasted with others. Then you are either selected—or not! LinkedIn has always made recommendations a very prominent part of your personal profile. Has it been a while since you thought just how helpful—or not—your LinkedIn recommendations are for you? This article will help you think about recommendations in a new way, and it’s one of the…Continue Reading »
Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I’m going to give you a 15-minute daily to-do list. If you want more help with time management on LinkedIn, especially if you are involved in sales or growing your business then be sure to attend my upcoming virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects on January 30. …Continue Reading »
Have you added the Featured section to your profile yet? I am simply confounded by how many people I help with a one-on-one virtual consultation have not taken advantage of this powerful section. And even those who have added it, many of them haven’t included their most current and important information. I often refer to this feature as the carousel of your best stuff. It’s a can’t miss visually and the easiest, most functional way…Continue Reading »
Happy New Year! I hope you had a safe and fun New Year’s celebration and are looking forward to having a super successful 2023. In doing my part as your trusted LinkedIn advisor, I’d like to share with you the very best resolutions for improving your LinkedIn profile and LinkedIn activities so that your efforts on the site can contribute (hopefully in a really big way) to your success this year. I have also included…Continue Reading »
Are you starting to put your game plan together for 2023? Is LinkedIn part of that plan? If not, it’s probably because you don’t know exactly what to do each week to get results. Well, it’s your lucky day. I created a LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It’s received rave reviews from my audiences, and I know you’re going to love it, too. Start following these steps now, and…Continue Reading »
I am thinking of looking for a new job next year. What are the best LinkedIn strategies that I should be executing for my 2023 job search? In the past couple months, this was one of the top questions I got from people who are looking to upgrade their careers. In response to this question, along with multiple quick, actionable steps to take right away (several included in the rest of this article), I also…Continue Reading »
Over 60 million companies have LinkedIn company pages, and that’s a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles. But if you’re company management, how can you help your employees share the responsibility for promoting your company’s products or services? It starts with creating…Continue Reading »
LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your “page”). And more good news—they don’t require any kind of premium account or paid advertising. If you’re not the person responsible for your company’s LinkedIn page, be sure to share this article with that person—he or she will thank you later. Note: I will be covering…Continue Reading »
After someone looks at your LinkedIn profile, you’d probably like them to call you, email you, or send you a LinkedIn connection request, right? But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email? This is where calls to action (CTAs) come in. What…Continue Reading »
One of the best LinkedIn features often overlooked for business development purposes is the People Also Viewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it’s probably people who have similar characteristics to you. Now, LinkedIn doesn’t share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile….Continue Reading »
