Did you know you can post a job on LinkedIn for free? Yes, and it has been that way for quite a while now. However, in typical LinkedIn fashion, they failed to let you know. Here is an article from the LinkedIn Help Center that will give you the blow-by-blow details. Of course, they will encourage you to boost that free job post, but you don’t have to do it. https://www.linkedin.com/help/linkedin/answer/121660 But is that really…Continue Reading »
I’m pretty sure that sometime in the last week or so you checked the ratings of a specific product and/or researched what others said about something you wanted to purchase. What others are saying is called social proof. Whether it’s a hamburger, a computer, or even a new accountant, we are all looking for information (including social proof) to help us make our decisions. Here’s how Hubspot defines social proof: Social proof, also referred to…Continue Reading »
After someone looks at your LinkedIn profile, you’d probably like them to call you, email you, or send you a LinkedIn connection request, right? But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email? This is where calls to action (CTAs) come in. What…Continue Reading »
Are you thinking of making a job switch, but you don’t want to let the whole world (especially your boss) know it? Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, adjusting a few of your settings, and creating targeted search alerts are a few of the easy steps you can take when looking for a new…Continue Reading »
Everyone knows headlines are important, but what exactly is a headline? “Headline: [noun] a head of a newspaper story or article printed in large type and giving the gist of the story or article that follows” (Merriam-Webster Dictionary) But if headlines are so important, then why do most LinkedIn profile headlines (maybe even yours) simply state a person’s current title and current company name? Because the user hasn’t updated his/her headline. Until you craft a first-class,…Continue Reading »
Most LinkedIn users (61 percent according to the most recent statistics) are not paying anything to use the site. That’s why most of what I teach in my book, public workshops, corporate training sessions, and personal consultations focuses on becoming a skillful user of the free account. Here are six simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent. 1. Create Search Alerts for Advanced People Searches. This is like having…Continue Reading »
LinkedIn’s Skills & Endorsements section has been rather confusing from its inception, but they’ve been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career. Because LinkedIn has made at least six revisions to the Skills & Endorsements section over the nine years of its existence, we can assume this section is fairly important in the…Continue Reading »
I haven’t looked for a job recently. What are the best LinkedIn strategies that I should be executing for my 2021 job search? In the month of January, this was the number one question I got from people who are looking to upgrade their careers. In response to this question, I have created a new virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired. I…Continue Reading »
Are you starting to put your game plan together for 2021? Is LinkedIn part of that plan? If not, it’s probably because you don’t know exactly what to do each week to get results. Well, it’s your lucky day. Next Monday, January 18, I will be presenting my extremely popular Zoom workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects. This is the same workshop I’ve customized for organizations all over the country…Continue Reading »
LinkedIn is loaded with features that will improve your chances of accomplishing your business and career goals, and frequently I’m asked which ones are the very best for all LinkedIn users. So, as we embark on a new year, it’s the perfect time to share my very best LinkedIn strategies that can help you make 2021 your best year ever. Note: Everything I’m sharing can be done with a free LinkedIn account… Leverage the relationships you…Continue Reading »
