Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust? Well, it’s time to take action and use LinkedIn to maximize those relationships. In this week’s article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on the connections you already have. (If you missed the two previous…Continue Reading »
Would you be thrilled if I invited you to a networking event with a roomful of fellow alumni who are directly in your target audience? Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it’s free! In this second article of my five-part “winning LinkedIn strategies for 2020 that you may not have heard of” series, you’ll learn about…Continue Reading »
Most people have been using LinkedIn for about ten years, and yet I still run into way too many people who haven’t found consistent ways to use LinkedIn to grow their business, brand, or land a great job opportunity. Thus, I’m going to dedicate my first five weekly articles of 2020 to helping you create an overall LinkedIn strategy that will get you the professional results you deserve. . LinkedIn Winning Strategy #1: You are…Continue Reading »
It’s that time of year when I am bombarded with requests for my predictions about what is ahead for LinkedIn. Rather than predict how many times they’re going to change the profile, what new features they’ll add or remove, and how long they’ll take to roll out the new features, I’m going to make one overarching prediction for 2020: The gap between people and companies that really understand LinkedIn and are seeing results and those…Continue Reading »
Are you starting to put your game plan together for 2020? Is LinkedIn part of that plan? If not, it’s probably because you don’t know exactly what to do each week to get results. Well, it’s your lucky day. I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It’s received rave reviews from my recent audiences, and I know you’re going to love it, too. Start following these steps…Continue Reading »
Do you have any events planned for next year? If so, LinkedIn can be one of your best tools to make sure you fill the seats—and I’m not even referring to the brand new LinkedIn Events feature. I’ve attempted to use this new feature and am not yet in a position to confidently say that using it helped me fill seats at my events. Check it out for yourself by reading the LinkedIn Events – FAQ…Continue Reading »
It’s that time of year here in the U.S. when many of us give thanks for the important people in our lives. For me, it’s also a good time to reflect on how I can continue to help my favorite nonprofit organizations. I have taught LinkedIn seminars that are specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences. But I…Continue Reading »
If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table. Why? Because you aren’t coming up in the search list when your target audience uses location and industry to search for someone like you. Most people haven’t given this choice a moment’s consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what…Continue Reading »
LinkedIn’s Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career. Because LinkedIn has made at least four revisions to Skills & Endorsements over the seven years of its existence, we can assume this section is fairly important in the overall…Continue Reading »
Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to “follow” your company. Here are the best ways to get more company page followers. 1. Install a LinkedIn Company “Follow” Button on your website and blog. 2. Ask people to “follow” your company in your other channels of corporate communication (snail…Continue Reading »
