Your LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message. To help you do that, LinkedIn has an often overlooked, major profile section called Accomplishments. There are also several optional subsections, but I’ve noticed that most people don’t know they exist—probably because LinkedIn didn’t make it easy and/or intuitive to find them. You can add them by clicking the…Continue Reading »
LinkedIn loves to help you celebrate your birthday, work anniversary or job change—but what does this LinkedIn love look like? By a high priority notification, LinkedIn drives many of your connections to your LinkedIn profile. And because profile views, especially from the right folks, often lead to good things, this is an awesome gift from LinkedIn. Of course, now you’re wondering, what can I do to take advantage of the upcoming celebration? . Before the celebration Get your…Continue Reading »
Have you downloaded a list of your LinkedIn connections lately? Did you even know it’s possible to download it? This extremely useful function has been available for quite some time, but most people have not taken advantage of it. But the good news is LinkedIn has expanded this feature, and now—in addition to a list of your connections—you can download lots of other valuable data from your LinkedIn account. Now, if you’re saying to yourself, It’s probably…Continue Reading »
It’s always a good idea to check out the interviewer’s profile before your interview, but don’t stop there. Take full advantage of LinkedIn’s newest feature, Interview Preparation—and you don’t even need a premium LinkedIn account to take advantage of the most important aspects of this feature. For each of the 26 most commonly asked job interview questions (e.g., Tell me about yourself, What is your greatest strength/weakness, Why should we hire you, etc.), LinkedIn provides the following…Continue Reading »
Nearly every week someone asks me, “I currently have two jobs” [sometimes related, sometimes unrelated]. “Should I have two LinkedIn profiles?” The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles. But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple job scenarios and show you how you can get the…Continue Reading »
Way to go! You finally got that meeting or phone call set up with a person you’ve been looking forward to talking with. Whether it’s a sales call, job interview, donor information session, or just a casual coffee with someone who might be able to help you, you’ve taken the first step. But how can you best prepare for this important meeting? Go straight to the person’s LinkedIn profile. It’s a virtual goldmine of insights about…Continue Reading »
It’s not too late to make a plan to crush your 2019 goals—and LinkedIn can help you do it. This video and the detailed article below outline five LinkedIn strategies that bring big results—and they can all be accomplished with a free LinkedIn account. A big thank you to my friends at Patina Solutions for co-hosting and coordinating the webinar event. Enjoy! Five LinkedIn strategies that bring big results After the broad comments, you’ll find…Continue Reading »
Are total strangers inviting you to join their LinkedIn networks? This will begin to happen with greater frequency as you become more active on LinkedIn, expand your network, and join larger LinkedIn groups. Some people assume that because you’re members of the same group or you have mutual connections, you’ll want to connect with them on the first-degree level. If your LinkedIn strategy is to only connect with people you know and trust, you may…Continue Reading »
Because LinkedIn is putting more limits on the better features of their free accounts, business professionals who use those features to grow their networks and get results are asking me, Is LinkedIn Sales Navigator really worth the $79.99/month? I’ve been using Sales Navigator for about five years. Since it’s a fairly expensive upgrade, I’ve put together some facts, figures, and personal thoughts to help you figure out if it’s right for you. Note: These comments…Continue Reading »
Over 31 million companies have LinkedIn company pages, and that’s a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles. But if you’re company management, how can you help your employees share the responsibility for promoting your company’s products or services? It starts with creating…Continue Reading »
