It’s that time of year here in the U.S. when many of us give thanks for the important people in our lives. For me, it’s also a good time to reflect on how I can continue to help my favorite nonprofit organizations. I have taught LinkedIn seminars that are specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences. But I…Continue Reading »
If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table. Why? Because you aren’t coming up in the search list when your target audience uses location and industry to search for someone like you. Most people haven’t given this choice a moment’s consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what…Continue Reading »
LinkedIn’s Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career. Because LinkedIn has made at least four revisions to Skills & Endorsements over the seven years of its existence, we can assume this section is fairly important in the overall…Continue Reading »
Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to “follow” your company. Here are the best ways to get more company page followers. 1. Install a LinkedIn Company “Follow” Button on your website and blog. 2. Ask people to “follow” your company in your other channels of corporate communication (snail…Continue Reading »
Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network. . Why should you drop someone from your network? This list is certainly not exhaustive, but here are a few situations that might prompt you to take action: . Someone is filling your Inbox with spam…Continue Reading »
From the questions I’m asked on podcasts and radio shows, as well as the more than 600 personal LinkedIn consultations I’ve done, it’s been easy to identify the LinkedIn mistakes people are making over and over again. On a recent webinar for Patina Nation, a leading community for experienced independent executives, I outlined these common LinkedIn mistakes and simple solutions for them. You can watch this free, 40-minute webinar by clicking this image or clicking…Continue Reading »
A few years back, my mom said, I thought I taught you that bragging is not nice! I looked at your LinkedIn thing, and you’re tooting your horn all over the place. (Yes, that is a picture of my mom and my sister and me!) Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it’s extremely important to clearly show people why…Continue Reading »
Wayne, why would I need your help on my profile? I have an All-Star rating from LinkedIn. This comes up from time to time when I’m explaining how I help people improve their profiles as part of my virtual one-on-one LinkedIn consultation service. Well, I hate to burst your balloon, but an All-Star profile rating has very little to do with how successful you’ll be on LinkedIn. And because of the significant profile changes over…Continue Reading »
Since its release a couple years ago, I’ve been singing the praises of the Notifications tab on your LinkedIn account, but I’m sorry to say I’m finding that lots of people still aren’t checking their notifications regularly. . Great information in the Notifications tab So, why is this section such a goldmine of information and what should you do when you find gold in your Notifications tab? Start by simply clicking the Notifications tab on your…Continue Reading »
Your LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message. To help you do that, LinkedIn has an often overlooked, major profile section called Accomplishments. There are also several optional subsections, but I’ve noticed that most people don’t know they exist—probably because LinkedIn didn’t make it easy and/or intuitive to find them. You can add them by clicking the…Continue Reading »
