Want more followers on your LinkedIn company page? Of course, you do. Well, LinkedIn just added a new feature that should help you increase your followers each and every month, and it’s super simple. You can now invite up to 100 of your personal connections to follow your company page each month, and all you have to do is check the box next to each person’s name. More good news: For every person you’ve invited…Continue Reading »
It’s back-to-school time here in the United States, and that means lots of new beginnings—teachers, friends, activities, and, of course, a new grading period. So, what does this have to do with LinkedIn? Well, LinkedIn has an awesome FREE grading system called the LinkedIn Social Selling Index (SSI). However, most people have not taken advantage of it. And don’t be turned off by the word “selling” just because you’re not a salesperson. Let’s face it—we’re all…Continue Reading »
Whether you’re officially looking for a new job or just trying to get noticed by the right people in case they might be interested in you, the number one thing you need to do is get your LinkedIn profile in front of the hiring managers at your target companies. In this article I will outline the four proactive LinkedIn steps you can take to get that done. By the way, I will be sharing these…Continue Reading »
LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your “page”). And more good news—they don’t require any kind of premium account or paid advertising. (Note: If you’re not the person responsible for your company’s page, be sure to share this article with that person—(s)he will thank you later.) . Best 2020 LinkedIn changes/updates for your…Continue Reading »
LinkedIn made significant changes and updates to its site in the first half of 2020—too many to discuss in one article. Therefore, I’ve put the changes in three buckets: those that are applicable to all LinkedIn members, LinkedIn company page changes, and LinkedIn changes for job seekers. Today I’ll address the changes for all users. Look for the next two articles in coming weeks. I will skip the changes that aren’t widely distributed yet (like…Continue Reading »
Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network. . Why should you drop someone from your network? This list is certainly not exhaustive, but here are a few situations that might prompt you to take action: . Someone is filling your Inbox with…Continue Reading »
LinkedIn’s database includes almost 700 million professionals, and smart companies are capitalizing on this massive database. However, LinkedIn is not very user friendly when it comes to searching for great new employees. LinkedIn’s simple solution is to purchase their Recruiter product—but Recruiter licenses come at an annual cost of $6,000 to $8,000 per user. Well, as a past CFO myself, I never really thought much of one-size-fits-all solutions—especially those with hefty price tags. So, as…Continue Reading »
In the last couple years, LinkedIn has made several significant revisions to the functionality and content sections of your company page. For starters, they now simply call it a “page” rather than a “company page.” I’d like to share with you three of the most significant enhancements related to sharing information and news about your organization with the entire LinkedIn network, which is now over 690 million people. If you’d like to learn about all…Continue Reading »
What LinkedIn steps should I be taking right now to prepare myself for a possible job switch in the near future? Since the pandemic hit, this is the #1 question I get from people who are looking to upgrade their careers. In response to this question, I have created a brand new virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired. I invite you to…Continue Reading »
Most people will agree that LinkedIn has established itself as one of the best marketing tools on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience. One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it’s like they walked into your store, ready to do…Continue Reading »