What LinkedIn steps should I be taking right now to prepare myself for a possible job switch in the near future? Since the pandemic hit, this is the #1 question I get from people who are looking to upgrade their careers. In response to this question, I have created a brand new virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired. I invite you to…Continue Reading »
Most people will agree that LinkedIn has established itself as one of the best marketing tools on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience. One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it’s like they walked into your store, ready to do…Continue Reading »
In honor of Mother’s Day, I want to reinforce something your mom taught you—writing thank-you notes. It’s time to dust off that time-proven technique—and not just because it’s good etiquette but because it’s good business, too. When to send a thank-you note Some people are adding dozens of people to their LinkedIn network each week, and sending a personal note to each person may not be possible. But, at the very least, I suggest sending…Continue Reading »
Have you ever wondered how LinkedIn determines the order of search results? All LinkedIn will tell us is their algorithm is based on relevancy to the searcher—but if you read their explanation of relevancy to the searcher, you’ll probably come away more confused than ever! The bottom line is this is their secret sauce, and they’re not about to share all the ingredients with their users. However, because I spend 40+ hours each week helping…Continue Reading »
Finding a job is a time-consuming endeavor—updating your resume, filling out applications, networking, etc. But here are a few simple ways to boost your chances of getting a great job—and you can do them in only 30 minutes. . Enable the Open to Job Opportunities feature on your LinkedIn profile Lots of job seekers didn’t even notice when this new feature became available a month or so ago. If you’re one of those people, you…Continue Reading »
“The long-term relevance of the brand is more important than short-term sales.” That is a quote from a recent blog post by Mark Schaefer, author of six best-selling marketing books. His most recent book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, is my go-to reference on this topic online canadian pharmacy . In this blog post he talks about the importance of adjusting our marketing messages to the…Continue Reading »
Over the past few months LinkedIn has rolled out some pretty helpful changes for individuals and for companies. However, in typical LinkedIn fashion, they didn’t do a very good job of sharing these changes with us, the day-to-day users. So I thought it was time to give you a summary of what’s new and how to approach each of these changes. In this article I will concentrate solely on the changes that relate to individuals….Continue Reading »
When you answer the door or the phone and aren’t sure what the person wants, you undoubtedly say, “How can I help you?” But why aren’t you asking the same question when strangers ask you to join their LinkedIn network? Perhaps it’s because you aren’t really sure how to pose the question on LinkedIn or don’t understand the benefit of asking how you can help. Now, of course, some of the strangers are spammers or just want to…Continue Reading »
Should I put [fill in the blank] on my LinkedIn profile? I’m asked this question several times each week. I always answer I don’t know, which usually comes as a surprise to them and probably to you as well. After all, I’m the expert! What I really mean is I can’t answer that confidently until I understand what someone plans to accomplish on LinkedIn. If you’re unsure about whether you should put something on your…Continue Reading »
What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking the people who have taken advantage of my special $197, one-hour, one-on-one consultation over the past few years. Here are the answers I get from the majority of the people: . I don’t know Never thought about that Maybe 10 to 15 percent That tells me most people aren’t being very strategic in adding connections to their LinkedIn…Continue Reading »
