LinkedIn just keeps the changes coming, and today I will focus on a few of the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your “page”). And more good news—they don’t require any kind of premium account or paid advertising. (Note: If you’re not the person responsible for your company’s page, be sure to share this article with that person—(s)he will thank you later.) Note: Don’t miss your…Continue Reading »
Connecting with people has always been easier when you know that they attended the same school you did. Those mutual warm, fuzzy feelings can open a lot of doors. Personally, I’ve done a lot of business with fellow Marquette and UW-Whitewater grads whom I’ve found on LinkedIn. The school(s) people attended are prominently displayed on their LinkedIn profiles, which means you can easily search for classmates. But then you can use the numerous filters on…Continue Reading »
Whether you’ve had lackluster results this year or great results and you want to keep things rolling in the new year, I’ve got good news for you. If you follow these simple LinkedIn tips, 2022 just may be your best year ever. And these suggestions are not just for salespeople and business owners. If you’re looking for a new job, in need of volunteers or donors for your nonprofit, or interested in growing a strategic…Continue Reading »
It’s amazing to me how many people have been on LinkedIn for six, eight, even ten years or more and still don’t know how to find the exact right person on LinkedIn—and it doesn’t even require a premium account to do it! If that sounds like you, I’m about to show you (step by step) how easy it is to search into LinkedIn’s 780 million profiles and find top-notch candidates for your job openings. I’ll…Continue Reading »
LinkedIn could quite possibly be the greatest tool you have to address all of the openings you currently have at your company, and I don’t mean just paying LinkedIn to post your open positions. So how much time did you spend on the site last week taking advantage of the world’s largest professional network with over 775 million members? Don’t feel like you’re alone if you answered “very little time.” I find that most people…Continue Reading »
One plus one equals two, right? Well, not in the LinkedIn world. For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives. It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together. Note: Don’t miss your last…Continue Reading »
Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to “follow” your company. Note: I will be covering these strategies and so many more at my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on October 4. Check out the details and register here. Here…Continue Reading »
Over 59 million companies have LinkedIn company pages, and that’s a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles. But if you’re company management, how can you help your employees share the responsibility for promoting your company’s products or services? It starts with creating…Continue Reading »
If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table. Why? Because you aren’t coming up in the search list when your target audience uses them to search for someone like you. Most people haven’t given this choice a moment’s consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you’ve selected…Continue Reading »
Travel is coming back, and whether it’s travel for fun, work, or maybe a little of both, you want to make sure you get the best bang for your travel buck. For me, that means trying to spend time with as many important people as I can fit into my schedule. LinkedIn has some great ways to help you find those potential candidates who just might make a big difference down the road. So grab your…Continue Reading »
