If you owned a retail store and a potential buyer entered your front door, would you ignore him or her? Of course not. Well, that’s what many people are doing on LinkedIn, and then they wonder why they aren’t getting any quantifiable results from using the site. Think of your LinkedIn profile as your retail store. As with most retail stores, there’s lots of competition for potential buyers and many different ways that people find out…Continue Reading »
Happy Thanksgiving! Just saying that makes me hungry. I can’t wait for turkey, mashed potatoes, and, of course, pumpkin pie with a generous portion of whipped cream. But in addition to hungry, the word “thanksgiving” makes me think of how thankful I am for all the people who have helped me throughout my life—and this includes you! Thank you for faithfully reading and sharing my weekly LinkedIn tips. So, in sticking with the thanksgiving/gratitude theme,…Continue Reading »
Because of all the changes taking place on LinkedIn, people are frequently asking me what they should be doing each day for maximum LinkedIn success. So today I’m going to give you a 15-minute daily to do list. If you want more help with time management on LinkedIn, you can find many of these daily ideas—along with weekly, monthly and quarterly to do lists—in one of the most popular chapters in my book, Ready…Set…Go: A Six-Week,…Continue Reading »
Whether you’re a thirty-year business development professional using LinkedIn to help hit your numbers each and every quarter, just graduating from college and hoping LinkedIn will help you find your first great job, or anything in between, the Experience sections of your profile could make or break you. You may be wondering where the heck are the Experience sections on my profile—all I remember seeing is a Jobs section. Well, they are one and the…Continue Reading »
Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust? Well, it’s time to take action and use LinkedIn to maximize those relationships. Follow these six simple steps to create a win-win situation for you and your network. . Step 1: Define with whom you want to go deeper Your LinkedIn network is made up of many types…Continue Reading »
Mitch Joel in his ground-breaking 2010 book “Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone” said: A company is no longer made up of anonymous people building one brand; rather, it is made up of many personal brands that are telling your one corporate-brand story in their own personal ways. This week I want to focus on how you can get your company’s story in front of everyone who views your profile…Continue Reading »
With all the recent emphasis on LinkedIn endorsements, is it still important to have recommendations displayed on your profile? This is currently a very common point of confusion on LinkedIn, and I’m here to clear up the confusion. The answer is you better believe it! . LinkedIn Recommendations: The Secrets Revealed This will not be the standard discussion of LinkedIn recommendations—how important they are and how you should strive to get a couple for each job…Continue Reading »
Are you starting to put your game plan together for 2019? Is LinkedIn part of that plan? If not, it’s probably because you don’t know exactly what to do each week to get results. Well, it’s your lucky day. I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It’s received rave reviews from my recent audiences, and I know you’re going to love it, too. Start following these steps…Continue Reading »
“Lately I seem to have a much lower level of engagement (views, likes, comments or shares) on the articles I’m writing and the things I’m posting on LinkedIn.” I hear this frequently from my consulting clients as well as people in my LinkedIn network. They want to know why this is happening and how they can get back to “the good old days.” First, more people are writing and sharing than ever before on LinkedIn,…Continue Reading »
“Is it worth it to start paying for a premium LinkedIn account?” I can always count on hearing this question during the Q&A portion of my LinkedIn presentations. My latest LinkedIn user survey showed 20 percent of respondents have upgraded to one of the paid LinkedIn accounts—up from 15 percent a few years ago. More people are discovering specific features that work well for them, and they upgrade because they want more of those goodies….Continue Reading »
