Over 31 million companies have LinkedIn company pages, and that’s a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles. But if you’re company management, how can you help your employees share the responsibility for promoting your company’s products or services? It starts with creating…Continue Reading »
Are you frustrated with your results thus far in 2019—or have you had a great first half and want to keep rolling through year’s end? Well, I’ve got good news for you. If you follow these simple LinkedIn tips, 2019 just may be your best year ever. And these suggestions are not just for salespeople and business owners. If you’re looking for a new job, in need of volunteers or donors for your nonprofit, or…Continue Reading »
One of the highlights of my work week is helping people improve their LinkedIn profile and formulate a strategy for engaging in the kind of LinkedIn activities that will produce real results (see special offer below to book a phone consultation with me). More often than not, one of the LinkedIn features we talk about (and it applies to both profile optimization and activity strategy) is the People Also Viewed profile section. This optional section (that’s…Continue Reading »
If you’ve got five minutes, you can create a first-rate list of prospects, plus have LinkedIn notify you when new people match your prospect criteria—and you don’t even need a premium membership to do it. But I’m always amazed at just how many self-proclaimed experienced LinkedIn users do not know how to do this. Therefore, I’m going to show you just how simple it is to do it with the current free LinkedIn user interface….Continue Reading »
“Before I meet someone for the first time, I send them a link to my profile. I think that—when we meet someone—the entire first meeting (as well as the rest of the relationship) is a confirmation (or correction) of our pre-existing expectations. I send my profile in advance because I think it will establish the right expectations. Looking at my LinkedIn profile is a lot like meeting me.” —Artie Isaac (Vistage chair, CEO coach, and creativity…Continue Reading »
Are you stuck in a dead-end job? Not making the money you deserve? Just need a change but afraid your boss will find out if you start looking for a new job? LinkedIn to the rescue! Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, adjusting a few of your settings, and creating targeted search alerts are a…Continue Reading »
Is posting and/or sharing content on LinkedIn worth the effort? I’m frequently asked this question during my LinkedIn presentations and also when working with individuals in one-on-one LinkedIn consulting sessions. Most questions I can answer with a confident “yes” or “no,” but this one requires a “maybe” or “it depends” answer. I need to ask some follow-up questions to determine if it’s worth it for someone to post and share on LinkedIn. I define “worth…Continue Reading »
LinkedIn has many great features that are very hard to find, and one of the joys of my job is showing my clients how to not only find them but also how to use these features in a strategic and purposeful way. One feature that really amazes most folks is LinkedIn’s Alumni feature that allows you to search for others who have walked the same hallowed halls as you did. You won’t believe the incredible…Continue Reading »
Would you like a to-do list or work plan to help you organize your weekly LinkedIn activities so you have the best chance for success? Well, some of my one-on-one LinkedIn consulting clients have been asking for one, and if you’d like one too, well, it’s your lucky day. I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It’s received rave reviews from my recent audiences, and I…Continue Reading »
NEWS FLASH—LinkedIn has messed with your profile (or will soon). Yes, that’s three times in three years. And although they may look minor, the changes should encourage you to revisit some of your current strategies for the affected areas. In summary, all the changes have taken place above the fold (or very close to the fold), which is good news and bad news. The good news is that not much profile real estate has been…Continue Reading »
