Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to “follow” your company. Note: I will be covering these strategies and so many more at my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on October 4. Check out the details and register here. Here…Continue Reading »
Over 59 million companies have LinkedIn company pages, and that’s a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles. But if you’re company management, how can you help your employees share the responsibility for promoting your company’s products or services? It starts with creating…Continue Reading »
If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table. Why? Because you aren’t coming up in the search list when your target audience uses them to search for someone like you. Most people haven’t given this choice a moment’s consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you’ve selected…Continue Reading »
Travel is coming back, and whether it’s travel for fun, work, or maybe a little of both, you want to make sure you get the best bang for your travel buck. For me, that means trying to spend time with as many important people as I can fit into my schedule. LinkedIn has some great ways to help you find those potential candidates who just might make a big difference down the road. So grab your…Continue Reading »
Are you frustrated with your results thus far in 2021—or have you had a great first half and want to keep rolling through year’s end? Well, I’ve got good news for you. If you follow these simple LinkedIn tips, 2021 just may be your best year ever. And these suggestions are not just for salespeople and business owners. If you’re looking for a new job, in need of volunteers or donors for your nonprofit, or…Continue Reading »
LinkedIn is contacting more and more companies and trying to convince them to upgrade their sales teams to Sales Navigator accounts. In addition, LinkedIn is putting more limits on the better features of their free accounts. Thus, more and more business professionals are asking me, Is LinkedIn Sales Navigator really worth the $79.99/month? I’ve been using Sales Navigator for about seven years. Since it’s a fairly expensive upgrade, I’ve put together some facts, figures, and…Continue Reading »
“I attended a LinkedIn workshop by Wayne. Updated my LinkedIn profile using all his awesome tips and got 4 interviews with top Fortune 500 companies 5 days later.” – Sandra Palacios-Serrato (July 9, 2021) So, what specific tip did I share with Sandra to get these game-changing results? Well, it’s hard to know exactly because I shared so many actionable LinkedIn tips and strategies at that event, but I’m pretty sure the three tips outlined below just…Continue Reading »
Whether you’re officially looking for a new job or just trying to get noticed by the right people in case they might be interested in you, the number one thing you need to do is get your LinkedIn profile in front of the hiring managers at your target companies. In this article I will outline the four proactive LinkedIn steps you can take to get that done. By the way, I will be sharing these…Continue Reading »
Live events are back! Are you in the process of planning one for you and/or your company or organization? If so, LinkedIn can be one of your best tools to make sure you fill the seats—and I’m not even referring to a fairly new and often confusing LinkedIn Events feature. I’m still testing out this feature and will share with you my thoughts in a future article. You can get all the details on this…Continue Reading »
Did you know you can post a job on LinkedIn for free? Yes, and it has been that way for quite a while now. However, in typical LinkedIn fashion, they failed to let you know. Here is an article from the LinkedIn Help Center that will give you the blow-by-blow details. Of course, they will encourage you to boost that free job post, but you don’t have to do it. https://www.linkedin.com/help/linkedin/answer/121660 But is that really…Continue Reading »
