Whether you’re officially looking for a new job or just trying to get noticed by the right people in case they might be interested in you, the number one thing you need to do is get your LinkedIn profile in front of the hiring managers at your target companies. In this article I will outline the four proactive LinkedIn steps you can take to get that done. By the way, I will be sharing these…Continue Reading »
Live events are back! Are you in the process of planning one for you and/or your company or organization? If so, LinkedIn can be one of your best tools to make sure you fill the seats—and I’m not even referring to a fairly new and often confusing LinkedIn Events feature. I’m still testing out this feature and will share with you my thoughts in a future article. You can get all the details on this…Continue Reading »
Did you know you can post a job on LinkedIn for free? Yes, and it has been that way for quite a while now. However, in typical LinkedIn fashion, they failed to let you know. Here is an article from the LinkedIn Help Center that will give you the blow-by-blow details. Of course, they will encourage you to boost that free job post, but you don’t have to do it. https://www.linkedin.com/help/linkedin/answer/121660 But is that really…Continue Reading »
I’m pretty sure that sometime in the last week or so you checked the ratings of a specific product and/or researched what others said about something you wanted to purchase. What others are saying is called social proof. Whether it’s a hamburger, a computer, or even a new accountant, we are all looking for information (including social proof) to help us make our decisions. Here’s how Hubspot defines social proof: Social proof, also referred to…Continue Reading »
After someone looks at your LinkedIn profile, you’d probably like them to call you, email you, or send you a LinkedIn connection request, right? But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email? This is where calls to action (CTAs) come in. What…Continue Reading »
Are you thinking of making a job switch, but you don’t want to let the whole world (especially your boss) know it? Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, adjusting a few of your settings, and creating targeted search alerts are a few of the easy steps you can take when looking for a new…Continue Reading »
Everyone knows headlines are important, but what exactly is a headline? “Headline: [noun] a head of a newspaper story or article printed in large type and giving the gist of the story or article that follows” (Merriam-Webster Dictionary) But if headlines are so important, then why do most LinkedIn profile headlines (maybe even yours) simply state a person’s current title and current company name? Because the user hasn’t updated his/her headline. Until you craft a first-class,…Continue Reading »
Most LinkedIn users (61 percent according to the most recent statistics) are not paying anything to use the site. That’s why most of what I teach in my book, public workshops, corporate training sessions, and personal consultations focuses on becoming a skillful user of the free account. Here are six simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent. 1. Create Search Alerts for Advanced People Searches. This is like having…Continue Reading »
LinkedIn’s Skills & Endorsements section has been rather confusing from its inception, but they’ve been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career. Because LinkedIn has made at least six revisions to the Skills & Endorsements section over the nine years of its existence, we can assume this section is fairly important in the…Continue Reading »
I haven’t looked for a job recently. What are the best LinkedIn strategies that I should be executing for my 2021 job search? In the month of January, this was the number one question I got from people who are looking to upgrade their careers. In response to this question, I have created a new virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired. I…Continue Reading »