Over the past few months LinkedIn has rolled out some pretty helpful changes for individuals and for companies. However, in typical LinkedIn fashion, they didn’t do a very good job of sharing these changes with us, the day-to-day users. So I thought it was time to give you a summary of what’s new and how to approach each of these changes. In this article I will concentrate solely on the changes that relate to individuals….Continue Reading »
When you answer the door or the phone and aren’t sure what the person wants, you undoubtedly say, “How can I help you?” But why aren’t you asking the same question when strangers ask you to join their LinkedIn network? Perhaps it’s because you aren’t really sure how to pose the question on LinkedIn or don’t understand the benefit of asking how you can help. Now, of course, some of the strangers are spammers or just want to…Continue Reading »
Should I put [fill in the blank] on my LinkedIn profile? I’m asked this question several times each week. I always answer I don’t know, which usually comes as a surprise to them and probably to you as well. After all, I’m the expert! What I really mean is I can’t answer that confidently until I understand what someone plans to accomplish on LinkedIn. If you’re unsure about whether you should put something on your…Continue Reading »
What percentage of your LinkedIn connections are in your target audience? That’s a question I’ve been asking the people who have taken advantage of my special $197, one-hour, one-on-one consultation over the past few years. Here are the answers I get from the majority of the people: . I don’t know Never thought about that Maybe 10 to 15 percent That tells me most people aren’t being very strategic in adding connections to their LinkedIn…Continue Reading »
If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you’d say, How can I help you? and engage in a conversation, because the person may be interested in what you have to sell. LinkedIn has something similar to your very own retail store—your profile. People are viewing your profile (stopping into your store) each and every day. So why not take these visits seriously and engage in…Continue Reading »
Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I’m going to give you a 15-minute daily to-do list. If you want more help with time management on LinkedIn, you can find many of these daily ideas—along with weekly, monthly and quarterly to-do lists—in one of the most popular chapters in my book, Ready…Set…Go: A Six-Week, Two-Hour-Per-Week Roadmap to Results. . Your…Continue Reading »
Do you want your LinkedIn profile to be more engaging, interesting, and found by more of the right people? Of course, you do—and so do nearly all of my one-on-one LinkedIn consulting clients when I ask them what they want to accomplish during our phone and screen-share sessions. So I’m going to share with you some of the suggestions I make to my clients to help them spruce up their profiles, get found by their…Continue Reading »
Whether it’s a referral to an exciting new customer with big potential, a new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective, but it can be fun meeting your friends’ friends. However, it’s not easy to ask the open-ended question, “Who in your network could help me find a job, customer, etc.?” So, rather than putting all the pressure on your connection…Continue Reading »
How would you like to have a LinkedIn virtual assistant working 24/7 to find people and information that will help you meet (and exceed) your professional and career goals? Of course, you would. Well, it does exist, and you don’t need a premium account to access this feature—but the vast majority of people who hire me for LinkedIn advice are not taking advantage of this valuable feature called the Notifications tab. Therefore, I have chosen…Continue Reading »
Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust? Well, it’s time to take action and use LinkedIn to maximize those relationships. In this week’s article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on the connections you already have. (If you missed the two previous…Continue Reading »