LinkedIn Book: Power Formula for LinkedIn Success

The Power Formula for LinkedIn Success2nd Edition of the world’s most popular LinkedIn book

Completely updated and supplemented with 10 valuable new resources

Tens of thousands have used Wayne Breitbarth’s LinkedIn secrets to harness the power of LinkedIn. They’ve learned how to find (and be found by) the right people. This has resulted in lucrative new customers, great new jobs, and, of course–more income.

And most people have only scratched the surface of LinkedIn’s potential.

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“Wayne Breitbarth has written a great how-to on one of the fastest growing social marketing platforms. This concise book will teach any businessperson the value of being LinkedIn. Read it and learn.”
Jack Covert, president and founder of 800-CEO-READ, coauthor of The 100 Best Business Books of All Time

Aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool, Wayne Breitbarth’s simple, user-friendly guide explains how to access the full power of LinkedIn—including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.

Are people who entered the business world before the rise of Facebook at a social-media disadvantage? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: the experience and connections of seasoned professionals give them a leg up in harnessing the benefits of LinkedIn.

They’ve already done a lot of the networking groundwork, and LinkedIn can extend their reach even further with minimal time each week.  The Power Formula for LinkedIn Success gives them the confidence to stop worrying about being left behind and begin integrating this innovative tool into their branding and marketing strategy.

Using actual screenshots from the LinkedIn website, Wayne demonstrates how readers can take advantage of all the features of this professional networking platform. He shows readers how to create a compelling profile, use keywords to improve their ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. This LinkedIn book is rounded out with both a 6-week, 2-hour-per-week startup plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn.

Wayne Breitbarth has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions. His pragmatic yet humorous teaching style is on display throughout The Power Formula for LinkedIn Success, and his credibility is enhanced by the use of specific examples, stories, and illustrations that are the direct result of thirty years’ experience in business consulting and business ownership. Any professional—from entry level to CEO—can benefit from this practical introduction to a powerful networking tool.

Power Formula for LinkedIn Success Sample Chapter