Power Formula LinkedIn Blog

10 Easy Ways to Get More LinkedIn Company Page Followers

Posted on September 25, 2021
Wayne Breitbarth

Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to "follow" your company.

Note: I will be covering these strategies and so many more at my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on October 4. Check out the details and register here.

Here are the best ways to get more company page followers.

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to "follow" your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you're going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profile, and it will then click through to your company page.

4.  Allow employees who may have a large number of individuals in your company's target audience to invite people to follow your company page using the new Invite Connections feature. More details on this very helpful feature here.

5.  Show your employees how to include a link to your company page in their email signature.

6.  Discuss with all employees the importance of liking, sharing, and/or commenting on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

You can use the new employee notification feature. This is one of the best new features LinkedIn has come up with for improving the effectiveness of your company page posts.

7.  Mention and link your company page on your other social media platforms.

8.  Refer to your company page when interacting with people in your LinkedIn industry groups.

9.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

10. Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

If you want more solid LinkedIn corporate marketing strategies like these, be sure to sign up for my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on October 4. Check out the details and register here.

 

Are You Seeing Poor or No Results From Your LinkedIn Company Page?

Posted on September 18, 2021
Wayne Breitbarth

Over 59 million companies have LinkedIn company pages, and that's a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles.

But if you're company management, how can you help your employees share the responsibility for promoting your company's products or services?

It starts with creating LinkedIn best practices guidelines and sharing them with all employees. The guidelines should include profile standards as well as simple LinkedIn activities that will be helpful for the employees as well as the company.

A LinkedIn training session is a quick and easy way to share the guidelines with your employees—and they will be more likely to follow the guidelines if they understand the strategy behind them and see the personal value in addition to the corporate value.

Of course, I've provided LinkedIn training for hundreds of companies and would be happy to assist you and your company as well. Click here to check out the details and register for my upcoming virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business.
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What to include in your company's LinkedIn best practices guidelines

The first six items below are typically one-time profile updates that all employees can quickly and easily perform. The last item includes activities employees should be encouraged to engage in on an ongoing basis.

1. Photo. Bring in a photographer and get professional headshots. You only get one chance to make a great first impression, and the photo is the first thing people see when they view someone’s profile.

2. Background photo. Design a standard company background image that all employees can put on their personal LinkedIn profile. This could include your website address, physical address and phone number, photos of your products or facilities, etc.

3. Keywords. These are critical on LinkedIn, and if you expect your people to show up in a search, you have to give them a list of five to ten of the most searched-for terms for the company—these are usually your products, services, brands, etc.—and then encourage your employees to place them in the right spots on their profile.

4. Standard company description paragraph(s). Share with them one succinct paragraph to be included in their Summary section and a more detailed two or three paragraphs to be included in their job description for their current job at your company.

5. Add media to Featured and current job experience entries. Give them videos, slide shows, photos of your best work or products, customer testimonials, etc. that they can display on their profile by uploading a file or linking to the information.

6. Each employee’s job entry correctly attached to your company page. Make sure your company logo shows up on their job entry for your company. This is must-have branding. If it doesn’t show up, it means (1) they added this job entry prior to your business having a company page with a logo attached or (2) they selected the wrong company or no company when adding this entry to their profile. This is simple to fix. The employee simply edits that job entry and selects the correct company page when LinkedIn autofills as (s)he is typing in your company name.

7. Sharing, liking and/or commenting on company status updates. This is a bit hard to monitor because it is ongoing and not a one-time profile change. But the more it’s done, the more sets of eyes your company updates are seen by, and we can all agree that is a good thing.

For additional LinkedIn company branding ideas, be sure to check out my upcoming virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business.

 

If you haven't given serious thought to what location and industry you've selected on your LinkedIn profile, you're probably leaving money on the table. Why? Because you aren't coming up in the search list when your target audience uses them to search for someone like you.

Most people haven't given this choice a moment's consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you've selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward.

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual workshop on September 13. Check out the details and register here.


The options are limited but very important

LinkedIn allows you to choose only one industry and one location. Since many of us wear more than one hat and do business nationally or even globally, this can be quite challenging.

(Note: Currently the industry you select is not displayed on your profile, but it's still important because it's one of the most used search filters.)

In addition, they're extremely important when people search with Google and other search engines as well.

Industry and Location are two of the filter options when you use the LinkedIn advanced people searching function. They're frequently used by people who are looking for your products, services, expertise, and—especially if you're looking for a job—YOU.
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How to choose the best location and industry

Start by putting yourself in the shoes of people who are searching for you or someone like you. What location and industry might they put in the advanced search boxes? Here are some strategies to help you get started:
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  • If you're a job seeker and thinking about relocating or working in a new industry, use the new location and industry.
  • If you're a sales professional who sells your products and services in a certain part of the country or world or to a specific industry, consider using that location and industry. In other words, think about your customers' industries and locations. This may take priority over your personal industry and location.
  • If you're not seeking a new job and aren't directly selling anything, select the broadest but still correct location (e.g., select Greater Milwaukee Area instead of Thiensville, Wisconsin).
  • If you have multiple industry and location choices that are equally good, consider changing them out from time to time to your alternative choices.
  • Consider mentioning multiple cities, regions or industries in other profile sections to improve your search ranking and your chances of being found. The sections that work well for this would be your About, Job Experiences, Job Locations, Interests, and maybe even your Headline if it's important enough.
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  • Share your thought process for your location and industry choices with others at your company, industry associations, networking groups, etc., and get their feedback. There probably isn't only one correct answer, so getting the opinions of other knowledgeable people who know your situation is a no-brainer.
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How to enter or adjust your location and industry

Follow these simple steps, and you'll greatly improve your chances of being found by your target audience.

Go to your profile by clicking the Me icon in your top toolbar.

Click the View Profile button.

Click the pencil to the right of your profile photo.

Select your country from the drop-down menu.

Type in your postal code.

Select either a region or city that is provided from the Locations within this area box. I suggest you select the larger of the two choices LinkedIn shares with you once you put in your desired zip code.

Select your desired industry from the drop-down menu.

Click Save.

Don't make the mistake your competitors are probably making—not taking the time to carefully choose their industry and location or, worse yet, letting LinkedIn make the location choice for them.

Granted, because of LinkedIn's limitations, there's probably no perfect answer. But making a conscious, thoughtful decision about what location and industry to choose is sure to give you a leg up on your competitors.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual workshop on September 13. Here is the link to check out the details and register:  https://linkedinsalesfall2021.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.

 

Planning a trip? Better get on LinkedIn first.

Posted on September 4, 2021
Wayne Breitbarth

Travel is coming back, and whether it's travel for fun, work, or maybe a little of both, you want to make sure you get the best bang for your travel buck. For me, that means trying to spend time with as many important people as I can fit into my schedule.

LinkedIn has some great ways to help you find those potential candidates who just might make a big difference down the road.

So grab your itinerary, your map, your calendar, and your LinkedIn account, and let’s go searching.


Find your connections

Click your cursor in the big, white search box in your top toolbar, and click your Enter or Return key. Next, from the new white toolbar that shows up below the main toolbar, choose People. Then choose All Filters from the far right of that toolbar.

Next, click the 1st box in the Connections filter, and also enter the city you'll be traveling to in the Locations box. When the city shows up in the drop-down menu, choose that entry. Then click the blue Show results button.

LinkedIn will display all of your first-level connections in that city or area. You can then message these people through LinkedIn and let them know you'd like to make a real, old-school connection with them on your upcoming trip.


Find your connections' connections

These are your second-level connections, and this step requires a little help in the form of an introduction from your friends (i.e., your first-degree connections). However, many times this introduction is exactly what makes the meeting so effective.

Follow the same steps as mentioned above, but this time click the 2nd box in the Connections filter. Before you click the blue Show results button, you may want to filter this list further by using the additional search filter boxes, like TitleCurrent companies, Past companies, etc. This will help you find exactly the right people.

Once LinkedIn serves you up this list of “friends of friends,” look through the profiles and decide whom you want to meet. Then contact your shared connection and ask whether he/she will virtually introduce you to this person prior to your trip. Once you've been introduced, you're on your way to starting what will hopefully be a mutually beneficial relationship.


Find your classmates

Type the name of the school you attended in the white search box in the top toolbar. When you click the name of the school from the drop-down list of results, you'll be forwarded to the school's University page. Click the blue Alumni button. Then go to the Where they live column, and either click the name of the city you're visiting or type the name of the city in the search box that appears when you click + Add.

You can narrow the list even further if you filter by the company they work at, date of attendance, year of graduation, or what they do.


Find people at your targeted companies

In the white search box in the top toolbar, type the name of a company you're interested in. Choose that company from the drop-down results, and you'll be forwarded to their Company page.

If you click the XXX employees, you'll be forwarded to the Advanced People Search page, which is a listing of all the employees. Click the All filters button, and then type the cities you'll be visiting in the Locations filter box. LinkedIn will then display all the employees at the company who have LinkedIn accounts and live in that city. Feel free to use additional filters for titles, schools, etc.

After doing all this work, you may need to extend your trip a day or two!

Happy travels!

Want more actionable strategies like these?  Then join me for my upcoming two-hour virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects on September 13. Here is the link to check out the details and register. https://linkedinsalesfall2021.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.

 

There’s Still Time to Make 2021 Your Best Year Ever

Posted on August 28, 2021
Wayne Breitbarth

Are you frustrated with your results thus far in 2021—or have you had a great first half and want to keep rolling through year's end?

Well, I've got good news for you. If you follow these simple LinkedIn tips, 2021 just may be your best year ever.

And these suggestions are not just for salespeople and business owners. If you're looking for a new job, in need of volunteers or donors for your nonprofit, or interested in growing a strategic network to accomplish your professional goals, these tips are perfect for you, too.

And here's the really good news. You can do it all with a FREE LinkedIn account.

These are the "low hanging fruit," the strategies that will produce the most significant results in a short period of time. "Pick" a few and get started today.

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual workshop on September 13. Check out the details and register here.
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Five LinkedIn strategies that bring big results

After the broad comments, you'll find a link to an article with step-by-step details for executing each strategy.
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1.  Reach out to targeted members of your network

This strategy works well if you've done a good job of building a network that includes some people with whom you have a high level of trust and will thus be more likely to respond to your request.

Do a search of your first-level connections, and use filters like location, title, industry, current company, etc. Then you'll have a great list of people you can contact with a LinkedIn direct message or by email, phone, etc. and invite them to an event, share important industry news, let them know you'll be in their area, or ask for help with your job search.

I find that many people don't take advantage of this strategy because they don't know how to use LinkedIn's advanced search function. Learn how simple it is with this resource:

Additional Resource:  Your LinkedIn Network is a Gold Mine of Opportunity

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2.  Leverage the networks of your current clients or other referral sources

This is the ultimate referral strategy on LinkedIn. Once you see who knows whom, you can ask for an introduction.

Start by identifying your connections who are well networked and love connecting people with each other. Next, do filtered searches of their networks, and put together a list of six to twelve people you think could improve your chances of landing a new client or that new job. Then contact your connections and ask them to introduce you to the people you've discovered.

Additional Resource: LinkedIn Is the Best Referral Tool You've Ever Had

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3.  Improve and expand your profile Headline to 220 characters

Headlines are meant to draw attention to the full article or in this case your full profile. Have you taken advantage of the recent 100-character expansion of this section? If not, get this done right away, including things like additional descriptions of your products and services, your job skills, or a specific call to action (more on that next).

Additional Resource:  How Much is Your LinkedIn Headline Helping You? 

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4.  Revise your profile to include specific calls to action

Most people's LinkedIn profiles look like resumes—and many times they aren't even good resumes. Don't be one of those people!

Start by thinking of your profile as your main online marketing tool or your weapon to win the professional battle. No matter what your current LinkedIn objective is, you should have several specific calls to action strategically placed in your profile to move readers from being interested to taking action—visiting your website, downloading resources or your resume, viewing video, listening to a podcast, etc.

Additional Resource:  Great, You Viewed My LinkedIn Profile...Now What?

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5.  Engage directly with LinkedIn users who have viewed your profile or invited you to connect

You'd be surprised how many people do absolutely nothing when others attempt to engage with them on LinkedIn. Granted, there will be spammers who check out your profile or invite you to join their networks, but most people are legitimately interested in engaging with you.

If you're already connected to people who viewed your profile, you may want to send them a note to ask how you can help them.

If you notice that interesting people outside your network have viewed your profile, invite them to join your network and offer them something of value (free quote, white paper, informative video, etc.) or ask if they'd be interested in a phone call or meeting with you.

When you receive an invitation to connect from people you'd like to have in your network, accept their invitation, thank them for reaching out, and propose one of the next steps outlined in the above paragraph.

Additional Resource:  Are the Right People Waiting to Hear From You on LinkedIn?

Now that you know about the "low hanging fruit" on LinkedIn, get busy and put some of these strategies into practice. Then on New Year's Eve 2021, you just may be celebrating one of the best years you've ever had.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my upcoming  2hr virtual workshop on September 13.  Here is the link to check out the details and register.  https://linkedinsalesfall2021.eventbrite.com

By the way, all registrants get a link to the recording so you don't have to attend live to get the benefit of this workshop.

 

Is LinkedIn Sales Navigator Really Worth the $79.99/month?

Posted on August 21, 2021
Wayne Breitbarth

LinkedIn is contacting more and more companies and trying to convince them to upgrade their sales teams to Sales Navigator accounts. In addition, LinkedIn is putting more limits on the better features of their free accounts. Thus, more and more business professionals are asking me, Is LinkedIn Sales Navigator really worth the $79.99/month?

I've been using Sales Navigator for about seven years. Since it's a fairly expensive upgrade, I've put together some facts, figures, and personal thoughts to help you figure out if it's right for you.

Note: These comments do not address all of the Sales Navigator features but merely the ones I feel might justify the significant monthly investment. As part of my upcoming workshop on September 13 Using LinkedIn to Generate a Steady Stream of Sales Prospects, I will include a live demo of these and other Sales Navigator features. You can check out the details of this two-hour workshop and register here.
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What is Sales Navigator?

Sales Navigator is LinkedIn's stand-alone business development platform that works in conjunction with your regular LinkedIn account. LinkedIn says that Sales Navigator will help you "target the right buyers, understand key insights, and engage with personalized outreach."

Users don't have a separate profile or separate login. You access Sales Navigator by simply clicking the Sales Nav icon, which will appear at the far right of your top toolbar after you upgrade your account.

There are three levels of Sales Navigator (with increased features and capabilities), beginning at $79.99/month. A free, 30-day trial is typically available. Click here to check out the differences between the three options. I pay $79.99 per month, and my comments here relate to that version.
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You should consider upgrading to LinkedIn Sales Navigator if:

You're tired of LinkedIn limiting your people searches each month. If you're taking advantage of LinkedIn's expansive database and doing lots of searches, you've probably reached the commercial use limit. No one outside of LinkedIn seems to know how many searches you can do before reaching the monthly limit, but it sure seems to have been reduced over the past couple years. This is the number one complaint I get from people who are hanging onto the free account but should probably consider upgrading to Sales Navigator.

You can avoid the commercial use limit by upgrading to Premium Business ($49.99/mo), but I'm not convinced this upgrade is valuable enough to justify the investment. You cannot avoid the commercial use limit by upgrading to Premium Career($29.99/mo).

You want more helpful filters when searching for people. As part of Sales Navigator's Lead Builder function, there are currently 25 very specific filters available—and they're adding new ones all the time. This is one of the main reasons you might want to upgrade.

In my opinion, the best filters to help you find just the right people are Company headcount, Postal code, Years in current position, Years at current company, Posted content keywords, Changed jobs in last 90 days, Posted content in last 30 days.

Searching for people with the free account, where you need to use Boolean search rules, can be quite challenging, but it's very easy with Sales Navigator.

You'd like to save more than three people searches. Once you've done a good job of figuring out the right filters for a people search, it's usually helpful to save those search criteria for future searches. This saving function is no longer available on free or premium LinkedIn as it was in the past. With Sales Navigator, you can save fifteen searches, and LinkedIn notifies you daily, weekly or monthly when new people meet your preselected search criteria.

This is, hands down, one of the most useful Sales Navigator features. It's like having a virtual assistant who's looking for the right people for you 24/7.

You want to send messages (InMails) to people who aren't first-degree connections. Sometimes you just don't want to connect with someone in order to send him/her a message. A Sales Navigator subscription includes an allotment of InMails. I get fifteen InMails per month, and they carry forward if I don't use them all before month-end.

You'd like to track only certain people (leads) or companies (accounts) and avoid extraneous information. On your Sales Navigator home page, there is a feed that looks similar to the feed on your regular LinkedIn account but with one big exception—the only information in that feed relates to people (leads) or companies (accounts) you've designated.

In other words, there's no advertising and a lot fewer posts that really don't interest you because you handpicked the people or companies, and you get everything they share because there's no feed algorithm where LinkedIn decides what you want to see.

Also, you can designate people or companies that aren't part of your network. In other words, they don't have to agree to connect with you, but you can still monitor their activity. Then, if you use some of the information you've learned about them, you might be able to convince them to engage with you.

So, as you can see, the answer to the question of whether Sales Navigator is worth the $79.99 or more per month is yes, no or maybe. For me, it's definitely worth it, because I do a lot of searches for prospecting purposes. This synopsis should help you decide if it's right for you.

If you'd like a personal tour and custom evaluation of Sales Navigator, sign up here for one of my specially priced, $197 one-on-one, one-hour LinkedIn phone consultations. I will share my computer screen with you during the call.

Also, before the call, I will critique your profile and send you a marked-up copy of it, and we can discuss it during the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

"I attended a LinkedIn workshop by Wayne. Updated my LinkedIn profile using all his awesome tips and got 4 interviews with top Fortune 500 companies 5 days later." - Sandra Palacios-Serrato (July 9, 2021)

So, what specific tip did I share with Sandra to get these game-changing results?

Well, it's hard to know exactly because I shared so many actionable LinkedIn tips and strategies at that event, but I'm pretty sure the three tips outlined below just might be the ticket to your next set of impactful interviews.

By the way, I will be sharing these and many more tips, tricks, and strategies at my virtual workshop Using Advanced LinkedIn Strategies to Up Your Job Search Game on August 16, noon-2pm CT. And no worries if you're busy, because all registrants will receive a recording of the session.

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1. Enable the Open to Work feature on your LinkedIn profile

Lots of job seekers didn't even notice when this new feature recently became available. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.). And it's your decision whether you show this information on your profile or hide it. Learn how to do it here.
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2. Create LinkedIn Job Alerts for the right jobs and the right companies

You can now set specific job alerts for the companies you're interested in and notify those companies' recruiters that you're interested. This capability showed up without much fanfare a few months ago, and it's a real game changer.

This may take you ten minutes, but when you're done you'll begin receiving notifications for the right jobs (not just the jobs LinkedIn thinks are right for you), and recruiters at your target companies may actually reach out to you directly. Here is a LinkedIn article that will take you through the steps.
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3. Add the right keywords in the right places on your LinkedIn profile

Simply put, LinkedIn is just one big database of people's profiles (resumes on steroids). When recruiters and HR professionals are performing specific searches for people like you, they use keywords to narrow their searches to the very best candidates. These keywords are typically things like job titles, skills, schools, industries, etc. The search results they get from LinkedIn are in an order that LinkedIn calls "relevancy to the searcher."

In order to get near the top of their searches, you have to be more relevant to them than the other people on the search results list. The easiest way to become more relevant is to add the right keywords (important words in job postings) to the right sections of your LinkedIn profile.

Based on my experience of working with thousands of job seekers over the years, placing those words in your Headline, Job Titles, and Skills & Endorsements sections will improve your position in the search results in just minutes.

There you have it—three simple LinkedIn steps that in just 30 minutes should improve your chances of being included on the shortlist of candidates who get an interview.

SPECIAL OFFER

For more great LinkedIn strategies that can help you land the job of your dreams, join me on August 16th from noon-2:00pm CT when I'll be presenting, via Zoom, Using Advanced LinkedIn Strategies to Up Your Job Search Game. You won't want to miss it!

 

Whether you're officially looking for a new job or just trying to get noticed by the right people in case they might be interested in you, the number one thing you need to do is get your LinkedIn profile in front of the hiring managers at your target companies.

In this article I will outline the four proactive LinkedIn steps you can take to get that done.

By the way, I will be sharing these and many more tips, tricks, and strategies at my virtual workshop Using Advanced LinkedIn Strategies to Up Your Job Search Game. The workshop will be on August 16, noon-2pm CT. No worries if you're busy, because all registrants will receive a recording of the session.

Note: Keep in mind that a successful job search during a pandemic may require some strategies you feel are too aggressive or don't fit your personality. However, tough times require tough steps; so try to keep an open mind about the strategies that may seem like a stretch for you.
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Four strategies that will get your LinkedIn profile in front of hiring managers

Keyword optimize your profile. The LinkedIn algorithm that determines who shows up higher in a LinkedIn search is similar to the digital gatekeeper most companies use, which is referred to as ATS (Applicant Tracking System).

Identify the most important keywords in a job posting you're interested in, and then place those words throughout your profile as you explain your experience. Place them in your headline, job titles, and the Skills & Endorsements section for the most impact.

For help with this, download my Keywords Worksheet by clicking here.

Ask your connections to refer you to the right people at your target companies. If the hiring manager or someone in HR shows up as a 2nd degree connection, investigate the people who show up as mutual connections, and see if they can put in a good word for you with their friend.

This investigative work may sound like it takes too much time. However, this "who knows whom" capability is one of the most valuable functions on LinkedIn. If you don't take advantage of this critical information in your job search, you'll be missing out on a powerful resource—the power of established relationships.

Confidently send a LinkedIn connection request to the hiring manager. I hear from many of my clients that this strategy is what helped them cut through the multilayered hiring process that is prevalent today.

If the hiring manager has the Connect button displayed on his or her profile, take advantage of this opportunity to send an invitation to join your LinkedIn network. The key here is to compose a customized message to connect that includes a strategically crafted, professionally written, 300-character note. Here is an example of what that could look like:

Hi, William:

I just got done talking with Bob Smith, your friend and mine. He suggested I connect with you to let you know that I just applied for the Project Manager position at your company and couldn't be more excited about the opportunity. I look forward to talking with you soon. In the meantime, I would be honored to have you join my network.

Wayne

Can you guess what he'll do when he gets this note from you, even if he doesn't decide to connect? It's very likely he'll look at your LinkedIn profile—the first step in getting past the gatekeeper.

Insightfully comment on a LinkedIn post from the hiring manager. LinkedIn has shared that since the beginning of the pandemic, more people are posting updates than ever before. Thus, chances are the hiring manager at a target company or maybe someone from his or her department has shared a post you could strategically comment on.

Why would you want to do this? Well, when people comment on my posts, the first thing I do is look at their profiles. Chances are pretty good that your comment will entice a hiring gatekeeper to take a look at your profile, too.

I'm confident that if you start consistently following some or all of these strategies, you'll get more profile views by the right people at the right companies, which will lead to more lucrative job interviews.

REMINDER: Using Advanced LinkedIn Strategies to Up Your Job Search Game

If you'd like to learn more simple ways to get noticed, get past the gatekeeper, and get hired, register now for my upcoming two-hour workshop on August 16. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

Here is what a recent workshop participant shared about her results after attending:

"I attended a LinkedIn workshop by Wayne. Updated my LinkedIn profile using all his Awesome tips and got 4 interviews with top Fortune 500 companies 5 days later. His tips really elevated my profile. I would highly recommend everyone attend his workshops, they are great!"

 

8 Ways LinkedIn Can Help Sell Out Your Upcoming Event

Posted on June 28, 2021
Wayne Breitbarth

Live events are back!

Are you in the process of planning one for you and/or your company or organization?

If so, LinkedIn can be one of your best tools to make sure you fill the seats—and I'm not even referring to a fairly new and often confusing LinkedIn Events feature. I'm still testing out this feature and will share with you my thoughts in a future article. You can get all the details on this feature by reading the LinkedIn Events - FAQ in the LinkedIn Help Center.

Here are eight other simple ways to use LinkedIn to make sure your event is a sellout.

1.  Post an individual status update.
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  • Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.
  • Make a video featuring the event's speakers.
  • Use the @mention feature to tag each speaker or presenter in the update.

2.  Post a company status update.
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  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Use the new Employee Notification feature to encourage them to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.

3.  Target specific first-level connections with a direct message.
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  • Share details about the event by attaching a document or a link to a web page.
  • Customize the message to each individual to increase relevancy to that person.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.
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  • Share your information in the Start a conversation section in the form of a question.
  • Include a link to the event registration page.

5.   Use the Featured section of your profile to upload a PDF or include a link to the event details or registration form.
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  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

6.  For a period of time leading up to the event, include an event teaser in your Headline.
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  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich headline right after the event.

7.  Publish an article about your event.
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  • The article will be displayed very prominently on your profile until you publish another article.
  • Share the article 2-3 times the week leading up to the event date.
  • Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.

8.  Use one of the three websites in the Contact Info section of your profile to link people to the event details or registration page.
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  • Reference the website link in your About section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

You just may need extra space for your upcoming event if you follow these winning strategies.

SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $197 LinkedIn consultation.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"My session with Wayne was so valuable. After only 11 days later, I increased my connections by 30, earned two meetings with decision-makers, and linked with C-level execs."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited, so don't delay.

 

Have You Taken Advantage of LinkedIn’s Free Job Post Offer?

Posted on June 14, 2021
Wayne Breitbarth

Did you know you can post a job on LinkedIn for free?

Yes, and it has been that way for quite a while now. However, in typical LinkedIn fashion, they failed to let you know.

Here is an article from the LinkedIn Help Center that will give you the blow-by-blow details. Of course, they will encourage you to boost that free job post, but you don't have to do it.

https://www.linkedin.com/help/linkedin/answer/121660

But is that really the only way—or the best way—to use LinkedIn to find your next great employee?

My answer to that question is a solid "maybe." It might be all you need to do, but my experience in working with lots of companies is that it isn't the only thing you need to do. What really works is to put together multiple LinkedIn strategies in addition to just posting the job and hoping people will find the post.

During my upcoming virtual workshop Using LinkedIn to Recruit Top Talent Without a Premium Account on June 28, I'll show you eight ways to effectively use free LinkedIn to directly find and reach out to people who have the perfect experience for your open position. You can check out the details of that workshop and register here.

Here is a preview of just one of the eight highly productive LinkedIn strategies I will be sharing during the workshop.

LinkedIn Alumni Tab on the University Page. Use the Alumni feature to find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start.

Step-By-Step Instructions

1. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile.

2. Once you're on the university's page, click the Alumni tab. This will take you to that school's Alumni page.

3. You can now filter the entire list by entering words in the Search alumni by title, keyword or company box, entering years in the Start year and End year boxes, or selecting or entering information into one or more of these six columnar filters:
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      • Where they live
      • Where they work
      • What they do
      • What they studied
      • What they are skilled at
      • How you are connected

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria.

Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network.

If you'd like to see this strategy demonstrated on live LinkedIn or learn about my other seven proven ways to find great employees with a free LinkedIn account, then join me on June 28—or at least register so you can get the recording after the event. The full 90-minute workshop is only $79 plus fees.

Here is the link to check out all the details and grab your seat:

https://linkedinrecruitingsummer2021.eventbrite.com