Power Formula LinkedIn Blog

Have You Revisited Your LinkedIn Skills Section?

Posted on February 23, 2021
Wayne Breitbarth

LinkedIn's Skills & Endorsements section has been rather confusing from its inception, but they've been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career.

Because LinkedIn has made at least six revisions to the Skills & Endorsements section over the nine years of its existence, we can assume this section is fairly important in the overall scheme of how LinkedIn works and, most importantly, in the way the critical search ranking algorithm works. I can't prove it, but I don't think LinkedIn would spend this much time and effort unless it really matters.
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How to optimize your Skills & Endorsements profile section

To help you make the most of your Skills & Endorsements section, I will give you some overall strategies for capitalizing on it, in addition to discussing the exciting new features. Implementing these strategies will help the viewers of your profile better understand how you can help them, and the result will be great new relationships that should lead to improved business and career success.

1.  You can only receive endorsements from first-level connections and for skills you have acknowledged you possess. If you receive a pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Skills & Endorsements section.

2.  You can manage them. Scroll down to the Skills & Endorsements section of your profile, and then you can:

Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then suggest other skills based on the words you put in the box. If those skills are part of your skill set, be sure to add them to your list of skills.

Delete a skill. Click the pencil icon in the top right corner. Then click the trash can icon to the right of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.

Pin and reorder your skills. This feature enables you to pin your three most important skills at the top of your subsection titled Top Skills, providing greater visibility and credibility for you. Simply click the pencil icon next to Add a new skill on the top right of your Skills & Endorsements section, and then click the pin icon next to the three skills you'd like at the top of your list. Viewers will only see these three skills until they click Show more. These should be your three very best keywords.

Next, review the skills in the other new categories (Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills). Then reorder the entries in each category, from most important to least important, by dragging the four-line icon on the right.

Other than the three entries you've pinned in the Top Skills category, you cannot move skills to a different category. Also, you may not have all four of the categories on your profile if LinkedIn doesn't think you have skills in all four categories.

Because you can now put your best skills at the top of these lists, your connections will be more likely to endorse you for those skills—and soon they'll be the most endorsed skills on your profile. This will help you get closer to the top of the search results when people search for those skills.

Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click the words Adjust endorsement settings on the bottom of the page to revise your settings. I recommend choosing Yes for all three settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but, as I mentioned previously, my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top-line revenue. They are making a lot of money on their Recruiting Solutions product, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. The skills you include, especially the ones you pin and move to the top of the other categories, should be important for you on a moving forward basis—and these may not be the same skills that have been historically important for you.

Also, don't worry about putting new skills in the pinned section or near the top of a category. You may not have any endorsements for them yet, but you'll get them over time.

7.  You might get someone's attention if you endorse him/her. Your face and name may appear on the person's profile, and LinkedIn will also send the person a message saying you just endorsed him or her.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you will probably be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations, because LinkedIn now displays them very prominently and in full on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members—and greater visibility and credibility is sure to lead to increased revenue or a great new job.
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SPECIAL OFFER

If you'd like me to demo this LinkedIn feature as part of a specially priced $197 one-on-one LinkedIn consultation, you can book your session here. I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Here are the Critical LinkedIn Steps to Land a Job in 2021

Posted on February 3, 2021
Wayne Breitbarth

I haven't looked for a job recently. What are the best LinkedIn strategies that I should be executing for my 2021 job search?

In the month of January, this was the number one question I got from people who are looking to upgrade their careers.

In response to this question, I have created a new virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired. I invite you to attend on Monday, February 15, from noon-2:00PM CT. No worries if you're busy, because all registrants will receive a recording of the session.

In the workshop I'll be presenting five specific strategies you can implement right now. Here is one action step for each of those strategies.
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OPTIMIZE your profile

Improve and expand your profile Headline. You only get one shot at a first impression. Make it a good one. It was expanded recently to 220 characters—so make sure you use all those characters to your benefit.

Keep in mind this section is some of the most fertile ground to plant the most important keywords recruiters and HR professionals will use to search for you.
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LEVERAGE your network

Let the right people in your network know you're looking for a job. Your LinkedIn network probably includes quite a few people who would be willing to help you secure a new position if you simply ask for their help. There are a couple ways LinkedIn can help you accomplish this.

The first way is to download your entire LinkedIn connections database. After you've reviewed and narrowed that list to people you think can help you with your job search, import the targeted list to a contact database you use to communicate with others (Outlook, Mail Chimp, Constant Contact, Gmail, etc.), and send a group email to update them about your job search.

To download your database, go to the Me tab on your top toolbar and select Settings & Privacy.

Next, select Get a copy of your data in the Data Privacy subsection. Then click the Connections box followed by the Request Archive button.

Within ten minutes you will receive a spreadsheet of all your first-degree connections, with each person's name, title, company name, and the date you connected.

Spend a few minutes reviewing and paring down the spreadsheet to the people you think could help you the most in your job search.

Note: The email addresses will not be in the column marked Email Addresses, but you can look them up and cut and paste them into the spreadsheet from their individual Contact info box on their profile.

The second way to leverage your network is to perform a targeted search of just your first-degree connections, and then send direct messages through LinkedIn to people you believe can help you. Learn specifically how to do that here.
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REVIEW your settings

Enable your Open to work setting. Lots of job seekers didn't even notice when this new feature became available early last year. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

Start by clicking the pencil in your Open to work box just under your profile photo.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.) and a few more bits of information that recruiters can use to search for you.

Also, this is where you can decide how public you want this information to be—recruiters only or everyone on LinkedIn. If you choose everyone on LinkedIn, you will get the green Open to work swoosh on your profile photo (see screen shot).

Enable this setting by following the steps outlined here.
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BUILD your target company list

Complete a filtered people search using the Alumni tab on the University page. One of the best tools for building out a target company list is the Alumni feature on the University page of a school you've attended. I have outlined how this feature works in detail in this article. Once you use the filters and decide what cities you'd like to work in, what type of job you want, etc., LinkedIn will display the companies that hire the most alumni in that job function.
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IMPROVE your LinkedIn routines and activities

Review profiles of and send connection requests to hiring managers and recruiters. Before we had LinkedIn, it was almost impossible to get a hiring manager or an industry-specific recruiter to look at your resume. But that's all changed now that you have a LinkedIn profile.

By monitoring the Who's Viewed Your Profile feature and sending customized LinkedIn connection requests, it's quite simple to get them to take a look.

To get started, you'll need to use the Advanced People Search feature. Search for people with specific titles at the companies you're targeting or applying to as well as recruiters who specialize in your region, industry, or job function.

To access your Advanced People Search filters, put your cursor in the top search box and click your Return/Enter key. Next, click the People button in the secondary toolbar that just appeared, and then click the All filters button.

If you're considering a career move anytime soon, get busy and execute these simple but highly effective strategies, and you'll be well on your way to landing that great new job in 2021.

If you'd like more winning strategies for finding a terrific new job in these unprecedented times, be sure to register soon for my workshop Leverage LinkedIn for Your Job Search During the Pandemic on February 15 by clicking here.
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Here Are The Steps You Need to Take in 2021 for LinkedIn Success

Posted on January 10, 2021
Wayne Breitbarth

Are you starting to put your game plan together for 2021? Is LinkedIn part of that plan? If not, it's probably because you don't know exactly what to do each week to get results.

Well, it's your lucky day. Next Monday, January 18, I will be presenting my extremely popular Zoom workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects. This is the same workshop I've customized for organizations all over the country for thousands of dollars, and you can attend for just $99. Click here to check out the details and register.

Lucky day item number 2. Today I'm sharing with you one of the important worksheets participants receive during the workshop—my recently revised and updated LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results (see below).

It's received rave reviews, and if you start following these weekly steps now, 2021 just may be your best year ever.
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2021 LinkedIn Game Plan for Success

You can download the full worksheet below, but here's a quick summary of the weekly process that's sure to kick-start your business and career in the new year.

Page number references in the worksheet refer to the 4th Edition of my book The Power Formula for LinkedIn Success. Pick up a copy at your nearby book store or on Amazon.com to learn more simple ways to acquire lucrative new customers, land a great new job, and, of course, substantially boost your income.

1. Start by checking out profiles of people you're considering connecting with, taking specific note of the things they're posting and sharing.
Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates. Then be sure to keep an eye on your Who's Viewed Your Profile section to see if they check you out. That would be a good sign.

2. Use a custom invitation and invite ten people in your target audience to join your network. This will take about fifteen minutes per week, but strengthening your network is bound to result in more future business.

3. Send a follow-up thank-you note to ten people who have agreed to join your network. This should only take about ten minutes, and it gives you an opportunity to request a meeting or phone call that could lead to new business or lucrative referrals.

4. Engage with your audience. Like, share or comment on status updates, published posts or company page updates made by ten of your most important connections. This, too, should only take about ten minutes, and it's a great way to stay on the radar of your target audience.

5. Share two or three status updates each week. This might take you twenty minutes per week, but it will go a long way toward establishing yourself as a rockstar in your field—and it also gives you an opportunity to promote your products and services.

Consistently follow these steps and the others outlined in the Game Plan, and then watch your business and career soar in 2021.

Get more details and sign up for the full two-hour workshop by clicking here.

 

Download (PDF, 208KB)

LinkedIn Will Help You Make 2021 Your Best Year Ever

Posted on January 3, 2021
Wayne Breitbarth

LinkedIn is loaded with features that will improve your chances of accomplishing your business and career goals, and frequently I'm asked which ones are the very best for all LinkedIn users.

So, as we embark on a new year, it's the perfect time to share my very best LinkedIn strategies that can help you make 2021 your best year ever.

Note: Everything I'm sharing can be done with a free LinkedIn account..
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Leverage the relationships you already have

If you're like me, you've been using LinkedIn for a number of years and have built a network that's not only sizable, but it's loaded with a lot of people who are in your target audience. Here are two powerful LinkedIn features that will help you capitalize on the network you already have.

Connections of Advanced People Search filter. This hidden gem allows you to filter through the networks of your first-level connections and find the exact people you want to meet. Then hopefully your first-level connections are willing to introduce you to those people in their networks. You can filter their networks by title, location, current and past company, industry, and schools they attended.

Additional Resource: I have outlined in this article exactly how to do this. So before you meet with clients, past colleagues, or just well-networked friends, be sure to use this technique to find the people in their networks you would like to meet.

Direct message a targeted group of connections. Too often LinkedIn users fail to communicate with their connections on an ongoing basis. Once you are connected, you have the opportunity to direct message people about changes in your business or employment status, new resources your company provides to people like them, or simply to say hi and ask if they'd like to get together sometime soon.

Action Step: Put your cursor in the top search box and hit the Return/Enter key. Then select All People Filters, click the 1st Connections box, and proceed to select any of the available filters to narrow your search and receive the perfect list. Next, use the Message box to the right of each entry to send a message with up to 1900 charactersand you can even include attachments.
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Search for and connect with new people in your target audience

Start by making sure you have defined what your target audience is and the best keywords to use when searching for them. These keywords typically include titles, company names, location, schools they attended, certifications they hold, etc. Once you have assembled this information, LinkedIn's one-of-a-kind database is the best place to find the exact people you want to meet.

Advanced People Search feature and Alumni feature. Use these features to access LinkedIn's 750 million profiles, and put together a great targeted list of people you'd like to meet. Then send them customized invitations to join your network.

Just thinkif you set a goal to add ten new connections each week in 2021, you'll wake up a year from now with an additional 500 people in your target audience that you can directly communicate with at any time.

Additional Resources: If you need help putting together a targeted list using the Advanced People Search filters, click here; for an article on the Alumni feature, click here. 

There you have itthe very best LinkedIn strategies to make 2021 a record-breaking year. See you at the finish line! .
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SPECIAL OFFER

If you'd like me to demo these LinkedIn features as part of a specially priced $197 one-on-one LinkedIn consultation, you can book your session here. I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Don’t Miss This New FREE LinkedIn Career Planning Tool

Posted on December 15, 2020
Wayne Breitbarth

During the COVID-19 pandemic, lots of people are trying to navigate the current job market, hoping to find new jobs with their existing skills or exploring what new skills they may need to pivot to a different position. LinkedIn has just introduced a new tool that can help you do just that, and it's called the LinkedIn Career Explorer.

LinkedIn describes the Career Explorer tool this way:

"Find new jobs with the skills you already have. LinkedIn’s data uncovers career paths by matching your skills to thousands of job titles."

After working with it over the past few weeks, I can tell you that's a very accurate description of what it actually does. After all, LinkedIn has over 36,000 unique skills and 6,000 unique job titles spread over all of our 700+ million profiles, and they've been accumulating data over the last fifteen years about career changes that you, the user, have made. That data is now very important to you as you decide where you're going in 2021 and beyond. It's really quite amazing.
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How to access the LinkedIn Career Explorer

Access the LinkedIn Career Explorer by clicking this link: https://linkedin.github.io/career-explorer/

Use the SELECT YOUR CITY box to choose the city you want to work in.

Enter your current job title (or find the closest match to your title) in the ENTER A JOB box.
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How the Linkedin Career Explorer works

Once you've entered the above information, Career Explorer will provide a detailed dashboard with a list of skills that are typically associated with the job title you entered. This is basically a list of skills that should be listed on your LinkedIn profile if you expect HR professionals and recruiters to find you when they search on LinkedIn. Consider adding any applicable skills to the Skills & Endorsements section of your profile. This is very important if you're trying to improve your profile for most of the Applicant Tracking Systems that companies are using these days.

For a detailed article on how the Skills & Endorsements section of your profile should be optimized, click here.

You'll find a detailed comparison of your current title to another job title that could be a good fit for you. This alternative job title is based on the data LinkedIn has collected over the years relating to people's career path moves. Included in this comparison are the overlapping skills and the skills you need to build to be a better match for that alternative job position.

Next, LinkedIn provides a link to job postings for that alternative job title in the city you selected.

You'll also see a link to help you find people in your network who already have that title.

You can re-sort the list of potential alternative job titles by similarity (how similar is it to your current job title) or popularity (how frequently people move from your job title to this job title).
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Overall strategy and benefit of the LinkedIn Career Explorer

The job search in 2021 is very keyword (i.e., skills) focused and requires you, the job seeker, to understand the tools hiring managers and recruiters are using. The LinkedIn Career Explorer is a game-changer if you're thinking of pivoting to something new, but it's also a terrific tool if you're looking for a new job with the same or a similar job title that you currently have. So check it out today!
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SPECIAL OFFER

If you'd like me to help you optimize your LinkedIn profile and develop an overall job search strategy, sign up for a one-hour virtual one-on-one consultation with me for the bargain price of $197.

Learn more and sign up today here: https://www.powerformula.net/one-on-one-linkedin-consultation/

Are You Taking Advantage of the Best New LinkedIn Feature of 2020?

Posted on November 30, 2020
Wayne Breitbarth

2020 will surely be remembered as the year of the COVID-19 pandemic. However, for those of us who spend a lot of time on LinkedIn, it will also be remembered as the year LinkedIn made a record number of changes and released some of its best features ever.

Some of them were ho-hum, like the change to the site's color scheme, but the one I see as the big winner is the new profile section called Featured.

I often refer to this new feature as the carousel of your best stuff. It's a can't miss visually and the easiest, most functional way to drive people from your profile to your website. It also allows people to upload your most important documents or media files. It works kind of like the old school slide projector, but instead of clicking to bring up the next slide (document), you slide left to unveil more and more goodies about you and your company.
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How do I get the Featured section and how does it work?

Loading it on your profile is super simple. On your profile, click the down arrow in the blue Add profile section bubble and select any of the four items you can feature in your Featured section (LinkedIn post, article, link to a webpage, or an uploaded document). LinkedIn will then take you through the specific steps for adding the item you choose.

The items are loaded with a title and description, which you choose, along with a thumbnail visual of the item to grab the reader's attention. LinkedIn does not allow you to adjust or change the visual. Therefore, if you don't like the way it appears, you may want to feature a different item.

By default, they display in the order you loaded them, but you can rearrange them so the best two are always up front. Simply click and drag the item using the hamburger icon (four horizontal lines), which appears after you click the pencil in your Featured section. Play around with this. I think you're going to find it works as intuitively as anything LinkedIn has ever come out with.
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What should I feature in my Featured section?

You should feature the kind of content you wouldn't want your target audience to miss and things you can't explain or adequately emphasize with words alone. Here are some examples of what you may want to feature.
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Business Growth
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  • PDF file or presentation of your products and services
  • Videos of people using your product or service
  • Written or video testimonials
  • Case studies
  • Job openings
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Looking for Work
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  • Resume (written or video)
  • Presentation of important accomplishments or recommendations
  • Examples of your best work
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Improving Personal Brand
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  • Articles you wrote or were mentioned in
  • Links to important projects or samples of your work
  • Information about your favorite nonprofit
  • Alumni news
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Increasing Nonprofit Impact
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  • Annual or impact reports
  • Articles highlighting awards and honors
  • Signup sheet or link to volunteer page
  • Videos previewing upcoming events or a wrap-up of completed events
  • Press releases

Based on the one-on-one LinkedIn consultations I do each week, I can tell you that most people have either failed to find this new Featured profile section or haven't really been strategic about what they include in this section. Don't let this be you!

If you would like my help with optimizing your Featured section as well as upgrading your profile and tips for using LinkedIn to grow your specific business or career, sign up for one of my specially priced $197 virtual one-on-one consultations.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

This is your chance to learn how you can make 2021 your best year ever.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Adding Followers to Your LinkedIn Company Page Just Got Easier

Posted on September 14, 2020
Wayne Breitbarth

Want more followers on your LinkedIn company page?

Of course, you do. Well, LinkedIn just added a new feature that should help you increase your followers each and every month, and it's super simple.

You can now invite up to 100 of your personal connections to follow your company page each month, and all you have to do is check the box next to each person's name.

More good news: For every person you've invited who decides to follow your page during the month you invited them, you receive a credit you can use to invite someone else in the current month.

These invitations show up in your connections' open invitations list, right along with their new invitations to connect. Therefore, there's a high probability that your notification will be seen, and that's a good thing.

To get started, click the down arrow next to Admin tools on the top right of your company's home page. Please note that you need to be viewing this page in Admin mode and not Member mode in order to see the Admin tools arrow. Once you select Invite connections, you can check off up to 100 of your connections and invite them to follow your company page.

By the way, I will be sharing many other important company page changes and strategies at my virtual workshop Unlocking LinkedIn's Corporate Marketing & Recruiting Potential. The workshop will be on Monday, September 21, noon-2pm CT. And no worries if you're busy, because all registrants will receive a recording of the session.

Here are eight other ways to get more company page followers:

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to "follow" your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you are going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profiles, and it will then click through to your company page.

4.  Show your employees how to include a link to your company page in their email signature.

5.  Discuss with all employees the importance of "liking," "sharing," and/or "commenting" on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

6.  Mention and link your company page on your other social media platforms.

7.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

8.  Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

In addition to these eight tips, be sure to take advantage of the new company page feature and invite 100 people in your network to follow your company page every month. Before you know it, you'll have a large group of followers who are anxious to hear about new things happening at your company and might be open to discussing how they can benefit from your goods and services—and you may even find some talented new employees.

REMINDER:  Unlocking LinkedIn's Corporate Marketing & Recruiting Potential 

If you'd like to learn more simple ways to not only improve your LinkedIn corporate marketing efforts but to also use a free LinkedIn account to find valuable new employees, register now for my upcoming two-hour workshop on September 21. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

Did You Get Your Free Score From LinkedIn?

Posted on September 1, 2020
Wayne Breitbarth

It's back-to-school time here in the United States, and that means lots of new beginnings—teachers, friends, activities, and, of course, a new grading period. So, what does this have to do with LinkedIn?

Well, LinkedIn has an awesome FREE grading system called the LinkedIn Social Selling Index (SSI)However, most people have not taken advantage of it. 

And don't be turned off by the word "selling" just because you're not a salesperson. Let's face it—we're all selling something. If you're not selling products or services, you're selling yourself or your organization every day. And with the rise of social media, this has never been more true.

Get your score by simply clicking the Get your score free button on this page: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi

By the way, I'll be discussing easy ways to improve your SSI score as well as lots of tips, tricks, and strategies for growing your brand and making more money at my virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects. The workshop will be on September 14, noon-2pm CT. No worries if you're busy, because all registrants will receive a recording of the session.


What's your score?

Yes, 100 is a perfect score, and I doubt anyone has achieved that score other than maybe Reid Hoffman (founder of LinkedIn) or Ryan Roslansky (current CEO of LinkedIn). But be sure to look past just the raw score and see how you rank in your industry and your network, both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful for you personally.


What is SSI and why should you care?

LinkedIn came up with SSI to score sales professionals and their corporate teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They're hoping companies will upgrade all their salespeople to Sales Navigator.

However, now all users can learn and improve by tracking their Social Selling Index (SSI). It's easy to set goals after you receive your score from LinkedIn.

LinkedIn surveyed over 5,000 sales professionals, and they've shared the following fairly significant results that demonstrate the importance of becoming an SSI leader:
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  • SSI leaders create 45% more opportunities per quarter than SSI laggards
  • SSI leaders are 51% more likely to hit quota than SSI laggards
  • 78% of social sellers outsell peers who don't use social media


How does LinkedIn determine your SSI score?

Your SSI score is based on what LinkedIn refers to as "The Four Pillars of Social." Screen Shot 2015-08-10 at 7.06.14 AM

1. Establish your professional brand. Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.

2. Find the right people. Identify better prospects in less time using efficient search and research tools.

3. Engage with insights. Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships. Strengthen your network by connecting and establishing trust with decision makers.

You can view LinkedIn's SlideShare presentations with additional Screen Shot 2015-08-10 at 7.21.38 AMinsights on how to improve your score in these four areas. I would highly recommend you take the time to click through these presentations, especially the ones related to the areas where your SSI results indicate you have the most work to do.

I'm in total agreement with LinkedIn that these are the four critical elements for getting results from all your social media channels—and not just for selling purposes but also for growing your brand, improving your business and personal marketing, and finding your next great job.

And just in case you're wondering, my SSI is currently 86, and I rank in the top 1% of my industry and network—but I won't be happy until I get to 100. I only scored 16.42 out of 25 in the "Engage with Insights" category, and I'm going to work on that.

REMINDER:  Using LinkedIn to Generate a Steady Stream of Sales Prospects Workshop

If you'd like to learn more simple ways to not only improve your SSI but to find and connect with more prospects, grow your brand, and make more money with LinkedIn, register now for my upcoming two-hour workshop on September 14. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

 

Whether you're officially looking for a new job or just trying to get noticed by the right people in case they might be interested in you, the number one thing you need to do is get your LinkedIn profile in front of the hiring managers at your target companies.

In this article I will outline the four proactive LinkedIn steps you can take to get that done.

By the way, I will be sharing these and many more tips, tricks, and strategies at my virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed, Get past the gatekeeper, Get hired. The workshop will be on August 31, noon-2pm CT. No worries if you're busy, because all registrants will receive a recording of the session.

Note: Keep in mind that a successful job search during a pandemic may require some strategies you feel are too aggressive or don't fit your personality. However, tough times require tough steps; so try to keep an open mind about the strategies that may seem like a stretch for you.
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Four strategies that will get your LinkedIn profile in front of hiring managers

Keyword optimize your profile. The LinkedIn algorithm that decides who shows up higher in a LinkedIn search is similar to the digital gatekeeper most companies use, which is referred to as ATS (Applicant Tracking System).

Identify the most important keywords in a job posting you're interested in, and then place those words throughout your profile as you explain your experience. Place them in your headline, job titles, and the Skills & Endorsements section for the most impact.

For help with this, download my Keywords Worksheet by clicking here.

Ask your connections to refer you to the right people at your target companies. If the hiring manager or someone in HR shows up as a 2nd degree connection, investigate the people who show up as mutual connections, and see if they can put in a good word for you with their friend.

This investigative work may sound like it takes too much time. However, this "who knows whom" capability is one of the most valuable functions on LinkedIn. If you don't take advantage of this critical information in your job search, you'll be missing out on a powerful resource—the power of established relationships.

Confidently send a LinkedIn connection request to the hiring manager. I hear from many of my clients that this strategy is what helped them cut through the multilayered hiring process that is prevalent today.

If the hiring manager has the Connect button displayed on his or her profile, take advantage of this opportunity to send an invitation to join your LinkedIn network. The key here is to compose a customized message to connect that includes a strategically crafted, professionally written 300-character note. Here is an example of what that could look like:

Hi, William:

I just got done talking with Bob Smith, your friend and mine. He suggested I connect with you to let you know that I just applied for the Project Manager position at your company and couldn't be more excited about the opportunity. I look forward to talking with you soon. In the meantime, I would be honored to have you join my network.

Wayne

Can you guess what he'll do when he gets this note from you, even if he doesn't decide to connect? It's very likely he'll look at your LinkedIn profile—the first step in getting past the gatekeeper.

Insightfully comment on a LinkedIn post from the hiring manager. LinkedIn has shared that since the beginning of the pandemic, more people are posting updates than ever before. Thus, chances are the hiring manager at a target company or maybe someone from his or her department has shared a post you could strategically comment on.

Why would you want to do this? Well, when people comment on my posts, the first thing I do is look at their profiles. Chances are pretty good that your comment will entice a hiring gatekeeper to take a look at your profile, too.

I'm confident that if you start consistently following some or all of these strategies, you'll get more profile views by the right people at the right companies, which will lead to more lucrative job interviews.

REMINDER: Leverage LinkedIn for Your Job Search During the Pandemic

If you'd like to learn more simple ways to get noticed, get past the gatekeeper, and get hired, register now for my upcoming two-hour workshop on August 31. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

 

Hands Down the Best LinkedIn Company Page Changes Ever

Posted on August 10, 2020
Wayne Breitbarth

LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your "page"). And more good news—they don't require any kind of premium account or paid advertising.

(Note: If you're not the person responsible for your company's page, be sure to share this article with that person—(s)he will thank you later.)
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Best 2020 LinkedIn changes/updates for your company page

Here are the four game-changing LinkedIn company page changes, along with the action you need to take to make sure your company gets the exposure you need to grow your business and attract new employees.

Detailed list of followers. This list was available back in the early days of LinkedIn, then it disappeared, and now it's back. I hope and pray it's here to stay, but—just in case it isn't—be sure to review this list ASAP.

So, what exactly are you looking for?

You're looking to see if there is anyone on the list who looks like a potential employee, customer, supplier, someone you could partner with on a new product or service, etc. These people have made the purposeful choice to follow your page, which means they have an interest in your company. Therefore, it's your job to reach out and inquire about what their interest may be.

The simplest tactic is to send an invitation to connect with a customized note that inquires about their interest in your company. Sure, there will be spammers or totally unrelated people who follow your page, but don't let that fact stop you from finding the gold in that list. Be diligent, and mark your calendar to periodically check out the new followers. They're listed in the order they started following your page, and the month and year they became followers is also listed.

To get to your list of followers, click the down arrow to the right of the NEW Analytics tab on your toolbar. Then select Followers New. Scroll down, and you'll see a list of all your followers. The most recent ones will be at the top of the list.

Easy way to invite 100 people to follow your page each month. Another real goodie here (and one that people have been asking for) is each month you can invite a selected group of your personal connections to follow your page—and it's simple, too. Just check the box next to each person's name.

More good news: For every person you've invited who doesn't decide to follow your page, you receive a credit you can use to invite someone else the following month.

These invitations show up in your connections' open invitations list, right along with their new invitations to connect. Therefore, there's a high probability that your notification will be seen, and that's a good thing.

To get started, click the down arrow next to Admin tools on the top right of your company's home page. Please note that you need to be viewing this page in Admin mode and not Member mode in order to see the Admin tools arrow. Once you select Invite connections, you can check off up to 100 of your connections and invite them to follow your company page.

LinkedIn company page activity notifications. I can't believe this took so long, but now you can see exactly who is engaging with any of your company page posts. Because notifications are shown with a bold red indicator, you won't miss any opportunities to engage with the folks who are engaging with your posts.

People engaging with your posts and then your engaging with them will really help the organic reach of your posts. Reaching out to these people will help you strengthen relationships and begin new ones, which should ultimately lead to new customers and talented new employees.

You can access your company page Notifications tab by clicking Activity on your company page toolbar.

Notify employees of LinkedIn company page posts. You can now notify a group of your employees that you have posted an update with the simple push of the Notify Employees button that appears in the top right of a post right after you make the post. These notifications do not go to all employees but only to those who are most relevant to the post. This is based on LinkedIn's secret algorithm for relevancy. You can use this notification feature once a day.

Another way to get the word out to a group of employees is to either send an email to them saying you just made a post or tag them in the first comment box of the post.

Whether you use the new, easy-to-use Notify Employees button, a more traditional method, or both, the goal is to spark engagement. The more comments or shares your post gets, the more company page followers will see it in their activity feed.

These are by far the most helpful changes LinkedIn has designed for your company page in at least ten years. Take full advantage of them, and not only will you gain some new customers, but you'll undoubtedly discover some terrific new team members as well.

SPECIAL OFFER

If you'd like help implementing these tactics or strategizing about how your specific company can capitalize on them, I encourage you to sign up for a one-on-one, hour-long virtual consultation with me for just $197.

Included in this special price is a complete markup of your company page by yours truly and a session to not only discuss my critique but discuss your activities relating to the posting and sharing of content on your company page.

Pick your slot by clicking here.