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Chances Are You’re Not Bragging Enough on LinkedIn

Posted on October 12, 2019
Wayne Breitbarth

A few years back, my mom said, I thought I taught you that bragging is not nice! I Screen Shot 2017-08-04 at 4.48.22 PMlooked at your LinkedIn thing, and you're tooting your horn all over the place. (Yes, that is a picture of my mom and my sister and me!)

Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it's extremely important to clearly show people why you are expert at what you do and share valuable information with your network.

As a guy who looks at probably a hundred profiles each week, I can definitively tell you that most people are not displaying and sharing enough information, and this puts them at a distinct disadvantage when someone is comparing them to others in the same or similar position.
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Best ways to use LinkedIn to display and share your expertise

If you need to beef up your profile and boost your presence on LinkedIn, here are seven simple ways to accomplish that without getting scolded by your mom.

1.  Recommendations. It does take time to secure recommendations, but it will be worth the effort, because nothing is better than someone else saying you're the best. It will differentiate you from others when people are comparing you to your competitors, and you'll undoubtedly receive lots of positive comments about the quality of your recommendations—which should lead to new business.

2.  Skills and related endorsements. Even though this feature has caused a lot of confusion (and rightly so), it still has great value. You can display what you're expert at, and, if done correctly, it will help you get to the top of the list when people are looking for your products, services, and expertise.

3.  Adding media (available in the About, Experience, and Education sections of your profile). These are great places to display or link to documents (Word, Excel and pdf), video, PowerPoint presentations, blog entries, and photos that allow readers to see for themselves the depth of your expertise.

4.  Separate job experience entry for an industry leadership position. If you hold or have held an office or position in an industry-related association or organization, highlight that fact by adding an additional current or past job experience entry to your profile. Share specific details about your responsibilities. Also, if you're a speaker at your association's events or a contributor to their newsletter or blog, share that as well.

5.  Accomplishments profile sections. Don't be bashful about adding these special profile sections and including details related to each entry. Remember—you're the only one who is going to tell your story. Also, if you don't list any accomplishments on your profile, people may assume you don't have any accomplishments!

6.  Individual status updates. Because everyone in your network will not receive or read every status update you post, share your best resources regularly. This also gives people who are new to your network an opportunity to see your best stuff.

7.  Publish an article. This is the newest way to share your thought leadership. It's like having your own blog, and your network is notified whenever you post an article. And because it stays on your profile, people will see your expertise on display whenever they visit your profile.

Don't let your competitors get an advantage over you on LinkedIn. Be real and authentic as you proudly display who you are and what you have to offer—and hopefully your mom will say, That's my awesome kid!
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Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

 

Chances Are You’re Not Really a LinkedIn All-Star

Posted on October 5, 2019
Wayne Breitbarth

Wayne, why would I need your help on my profile? I have an All-Star rating from LinkedIn.

This comes up from time to time when I'm explaining how I help people improve their profiles as part of my virtual one-on-one LinkedIn consultation service.

Well, I hate to burst your balloon, but an All-Star profile rating has very little to do with how successful you'll be on LinkedIn. And because of the significant profile changes over the past couple of years, you need to rethink many of the profile strategies that have worked in the past.

In my opinion, to have a truly exceptional LinkedIn profile that will help you accomplish your most ambitious business goals, you need to embrace these two important strategies:
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  • Capitalize on the LinkedIn search algorithm so you come up higher in the search results
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  • Provide a very clear description of what you do, who you help, and why you're better than your competitors.

Each and every entry you make on your profile should be made with those two strategies in mind.


Simple ways to create an extraordinary LinkedIn profile

When I work with my individual and corporate clients to create LinkedIn profiles that get results, I focus on the following features and techniques:

Keywords. Include your most important keywords throughout your profile but especially in these three sections: Headline, Job Experience Titles, and Skills. This will significantly improve your placement in search results.

Headline. Make sure your Headline grabs your reader's attention and encourages him/her to read more. Don't miss this random LinkedIn hack that enables you to have an extra 100 characters in your Headline. Click here for the details.

"About" section. Because LinkedIn requires people to click See more if they want to look at your entire "About" section (previously titled your Summary section), it's critical that you take full advantage of the first approximately 300 characters.

Especially if you're a customer-facing individual or job seeker, I suggest you first share contact information, and then address your target audience with information that will inspire them to click See more or continue browsing through your profile.

First Job Experience entry. This is your best opportunity to make sure the reader gets a full picture of what you and your company do, the types of clients or customers you serve, and what makes you better than your competitors. There are 2,000 available characters for each Job Experience entry, and you can also add media. So don't hesitate to "show and tell" the world why you're the best at what you do.

If you have more than one current job entry, be sure to use the rearrange icon to put the most important entry first.

It's also essential to maximize the job title section of this entry (100-character limit). It's simply amazing how many people fail to capitalize on this opportunity. After you list your official job title, do your best to include your most important keywords.

Other Job Experience entries. Here, too, don't stop with just your job title. Follow your title with the same or similar keywords you listed for your current job(s).

Recommendations. Currently, LinkedIn displays the two most recently received recommendations in their entirety, which I really like, but the rest of them are typically not viewed because the reader needs to click Show more to see the entire list.

Review all of your recommendations. Grab the most impactful quotes/statements, and include those in the Description section of any Job Experience entries to which they apply.

Another idea is to put together a document with a page full of your best quotes/statements, and add that as media in your "About" section or applicable Job Experience entries.

Both of these strategies will encourage more people to read your very best recommendations and could move you ahead of your competitors.

Remember—this is the only part of your profile that other people contribute, and readers will appreciate hearing about you and the great work you do from the perspective of others.

Licenses & Certifications. This is a new, optional section. If you have licenses or certifications, especially if they relate to your current job or current job search, highlighting them just got much easier.

You can add this section—and all other optional profile sections—by clicking the down arrow in the blue Add profile section box. Click the circled plus sign to add Licenses & Certifications.

Accomplishments. This one is simple—if you don't have anything listed in your Accomplishments section, it looks like you haven't accomplished anything.

Subsections of the Accomplishments section include Honors & Awards, Test Scores, Publications, Projects, Organizations, Languages, Courses, and Patents. Include any appropriate subsections, and provide details that will inform readers of your unique and important accomplishments.

Add this section by following the same steps outlined above for Licenses & Certifications.

Once you complete these specific steps, I'm confident you'll stand out from the other players on the field, and you may just earn a spot on the real all-star team—the team that gets all the new business, secures the perfect jobs, and has the most effective relationships. Good luck!

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

This Easy-to-Use LinkedIn Feature Will Bring Big Results

Posted on September 30, 2019
Wayne Breitbarth

Since its release a couple years ago, I've been singing the praises of the Notifications tab on your LinkedIn account, but I'm sorry to say I'm finding that lots of people still aren't checking their notifications regularly.
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Great information in the Notifications tab

So, why is this section such a goldmine of information and what should you do when you find gold in your Notifications tab?

Start by simply clicking the Notifications tab on your top toolbar, and LinkedIn will give you not only critical information about your connections, but it will give you a heads up about who is acting on your LinkedIn activities.

These are the types of notifications you get:
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  • Who's viewed your profile
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  • Likes and comments on network updates about you
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  • Any engagement with your shares, posts, and re-shares, including the ones you've been mentioned in
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  • Activity on any content that you've interacted with in your LinkedIn groups
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  • Views of your profile and endorsements from your connections
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  • Updates on your network, such as articles they published, if they are mentioned in the news, job changes, birthdays, and work anniversaries
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  • Any new followers
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  • Saved job search alerts

You can customize your Notifications tab so that it only displays the types of notifications you feel are useful to you. Click here to get the details on how to control what shows up in your Notifications tab. To help you stay current, Linkedin even highlights any notifications you have not reviewed with a light blue background.
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What to do with the Notifications tab information

LinkedIn gives you suggested next steps you can take based on the type of notification, like "Say congrats," "Say happy birthday," "Say thanks," etc. However, if you think interacting with the person could lead to an opportunity for you, then write a personal message, send an email, or make a phone call to him/her.

Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that's a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.

Most people initially joined LinkedIn to keep track of what's going on with people in their network, and the Notifications tab makes it easy to accomplish that.

So, I strongly encourage you to budget some time daily (about five minutes) to stay on top of this important, time-sensitive information, and take your relationships to the next level by interacting with and reaching out to important people in your network.
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Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

 

Here’s How to Give Your LinkedIn Profile an Extra Pop

Posted on September 20, 2019
Wayne Breitbarth

Your LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message.

To help you do that, LinkedIn has an often overlooked, major profile section called Accomplishments. There are also several optional subsections, but I've noticed that most people don't know they exist—probably because LinkedIn didn't make it easy and/or intuitive to find them.

You can add them by clicking the down arrow to the right of Add profile section, which appears in the blue box on the top right of your profile page. Then click the down arrow to the right of the word Accomplishments.

The additional profile subsections you can add are:
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  • Publications
  • Courses
  • Projects
  • Honors & Awards
  • Patents
  • Test Scores
  • Languages
  • Organizations

Most of these are self-explanatory, and I suggest adding the ones that are applicable in your situation. If you speak multiple languages or hold a patent, let the world know about it. Don't underestimate how these types of accomplishments can differentiate you from other candidates when someone is checking you out and deciding who to hire or contract with.

Some of these sections were obviously designed with students in mind, such as Courses and Test Scores. This is an easy way for students to tout their academic work—and hopefully it leads to a great job opportunity.

Keep in mind that the overall goal of your profile is simply to encourage a person to take the next step and contact you—preferably before contacting other potential candidates. So stand out from the crowd by adding these special sections and telling the world about your unique background or circumstances.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

How to Capitalize on this Fabulous Gift from LinkedIn

Posted on September 13, 2019
Wayne Breitbarth

LinkedIn loves to help you celebrate your birthday, work anniversary or job change—but what does this LinkedIn love look like?

By a high priority notification, LinkedIn drives many of your connections to your LinkedIn profile. And because profile views, especially from the right folks, often lead to good things, this is an awesome gift from LinkedIn.

Of course, now you're wondering, what can I do to take advantage of the upcoming celebration?
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Before the celebration

Get your profile ready for visitors. Be sure your Headline, "About" section (especially the first 200 characters), your Current Job Experience entry, your Education entries, and your Accomplishments sections are up to date and document the following:
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  • Promotions and additional responsibilities
  • Specific job-related results and projects
  • Specific industry courses, certifications and degrees
  • Honors and awards
  • Leadership positions in industry-related organizations

Consider writing a long-form post on LinkedIn to share your latest thoughts on current events at your company and/or in your industry.

Like, share or comment on important updates from influential people or industry associations.
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During the celebration

When people take the time to congratulate you, be sure to not only say "thanks" but also assess whether setting up a phone call, meeting, or sending an email or LinkedIn message could lead to a mutually beneficial relationship in the future.
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After the celebration

For a week or so after the event, review your "Who's Viewed Your Profile" list and message feed often, and send a note to anyone who has congratulated you and might be able to help you accomplish your goals in the future.

There you have it—easy ways to turn your big day (birthday, job anniversary or job change) into a positive networking event.

If you'd like to learn about other simple LinkedIn strategies to advance your business or career and receive an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for only $197. Book your personal session at
https://www.powerformula.net/one-on-one-linkedin-consultation/

 

Download Valuable Information from LinkedIn for Free

Posted on September 9, 2019
Wayne Breitbarth

Have you downloaded a list of your LinkedIn connections lately? Did you even know it's possible to download it?

This extremely useful function has been available for quite some time, but most people have not taken advantage of it.

But the good news is LinkedIn has expanded this feature, and now—in addition to a list of your connections—you can download lots of other valuable data from your LinkedIn account.

Now, if you're saying to yourself, It's probably hard to figure out how to do it—and even tougher to know how to capitalize on the information, I've got good news for you: It's very easy to do.
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Here's how to get your data download

Just follow these four simple steps:
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  • On your LinkedIn home page, click Me in the top toolbar.
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  • Choose Settings & Privacy from the drop-down menu, which takes you to the Privacy section of this page.
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  • Scroll down and click Getting a copy of your data, and choose either a full download or specific data files.
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  • When you receive the email from LinkedIn, follow the instructions to download your data files.

That's it. Within ten minutes, you'll get the specific file you requested, and you'll receive the full download within a day. It will be sent to the primary email listed in your LinkedIn account.
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Here's what you'll get

You will obviously find some of this information to be more useful than others, but I can assure you there are some real gems in here. Here is a partial list of what you'll receive. Click here to see the full list.

Account information:
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  • Registration information
  • Login history, including IP records
  • Email address history and status
  • Account history, including account closures and reopens

Other information:
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  • Name, including the current name on your account and any previous name changes
  • A list of your first-degree connections
  • Photos that have been uploaded to your account
  • Endorsements you've received
  • A list of the skills on your profile
  • Recommendations given and received
  • Connection invitations sent and received
  • Inbox communications
  • Group contributions
  • Your search history
  • Content you've posted, shared, liked, or commented on
  • Mobile apps you've installed
  • Ads you've clicked on
  • The targeting criteria LinkedIn uses to show you ads

In my opinion, the most useful information is the list of your first-degree connections. In that spreadsheet you'll find first name, last name, current job title, current company, and connection date.

Note: Prior to the fall of 2018, you would also receive the email addresses of your connections, but that is no longer included in this spreadsheet unless your connection opted into sharing that as part of the downloadand there's not much chance of that. You can still get your connections' email addresses from the Contact info section on their individual profiles, unless they've chosen to not display it, which is typically not the case.
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Here's what you can do with the data

What you can do with this data is only limited by the extent of your imagination, but here are a few of the suggestions I give my Linkedin consulting clients about using the data to grow their businesses and find their next jobs.

A list of your first-degree connections

If you're currently employed as a business development professional or you own a business, it might be beneficial to pare down this list to the people you want to specifically prospect. Then look up their email addresses, drop them into the spreadsheet, and import that spreadsheet to your CRM or email system for future nurturing and/or followup. However, be sure you receive the appropriate permission prior to adding them to any mass email list.

If you're a job seeker, especially if you're a sales or business development professional, you could pare down this list to people who might be of interest to your prospective employers. If you walk into your job interview with this impressive list of prospects who are already in your first-level LinkedIn network, you'll no doubt make a terrific first impression.

Your LinkedIn recommendations

If you're currently employed as a business development professional or you own a business, look through the list of your recommendations, and choose a couple of the very best quotes. When you send out proposals, include those quotes to show how thrilled your past clients were with you and your products and services. KaChing!

If you're a job seeker, grab some great quotes and place them in the relevant Job Experience entries on your profile. Positive comments about your skills and abilities go a long way with prospective employers.

Don't delaygo get your data now. And why not do yourself a favor and make a note to follow this procedure at least quarterly. You never know when you'll need this goldmine of information.

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Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

LinkedIn Can Help You Prepare for Your Important Job Interview

Posted on August 30, 2019
Wayne Breitbarth

It's always a good idea to check out the interviewer's profile before your interview, but don't stop there. Take full advantage of LinkedIn's newest feature, Interview Preparation—and you don't even need a premium LinkedIn account to take advantage of the most important aspects of this feature.

For each of the 26 most commonly asked job interview questions (e.g., Tell me about yourself, What is your greatest strength/weakness, Why should we hire you, etc.), LinkedIn provides the following valuable information:

Overview. This addresses why interviewers ask the question.

Answer framework. This is a one- to two-minute video of a human resources professional or consultant sharing winning tips on how to answer the question.

Sample answer (Premium LinkedIn membership required). This is either a one- to two-minute video of a candidate answering the question, followed by a critique of the answer by the same HR professional or consultant, or an article detailing the best ways to answer the question.

Tips. These three or four bullet points provide specific, actionable steps to help you nail your answer.

Practice this question button. When you click this button, you can record or type your answer. Only you can see the video or read your written answer. This is a very thoughtful addition to this feature. Thanks, LinkedIn!

The Interview Preparation feature is available on your desktop and also your mobile app. However, in typical LinkedIn fashion, it's a bit hard to track down. Check out this article from the LinkedIn Help Center about how to find it on your computer or mobile device.

This is a can't miss new feature on LinkedIn. I know you'll love it, especially if you haven't interviewed in quite a while or you're preparing for your first professional internship or job. Good luck landing an exciting new job!

 

Should You Put Your Part-Time Job on Your LinkedIn Profile?

Posted on August 24, 2019
Wayne Breitbarth

Nearly every week someone asks me, "I currently have two jobs" [sometimes related, sometimes unrelated]. "Should I have two LinkedIn profiles?" 

The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles.

But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple job scenarios and show you how you can get the results you desire and avoid confusing people who view your profile.
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Scenario 1: Career-related full-time job and part-time job unrelated to your career—and probably never will be related to your career

As long as you're confident that the part-time job will not be part of your future employment or career, I'd recommend you leave it off altogether.

One exception to this is hobbies that may provide a bit of income and that people in your network might find interesting—like playing drums in a classic rock band that does weddings and parties or a side gig as a photographer or artist if your work could be displayed in homes or businesses. In these cases, I would include a current job entry. Place it second on your profile, and share information that may help you get gigs for or sales to your connections or their friends and acquaintances.

You might also find it advantageous to add a short paragraph at the bottom of your About section to tell people about your part-time job or hobby.
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Scenario 2: Career-related full-time job and part-time job related to your current career or a potential future career

Keeping your current full-time employer in mind and any possible repercussions, I would include an additional current experience entry for your part-time job. Place it in the second position on your profile, and mention in the description that this job is part time. Then explain in your About section which job is full time and which is part time—clearly emphasizing that your full-time job is your passion.
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Scenario 3: Non career-related full-time job and career-related part-time job or side business 

Include two current experience entries, the first being your career-related part-time job or side business and the second being your non career-related full-time job. Make sure the first entry is loaded with your most important keywords relating to this job or side business. Share loads of details about your responsibilities, accomplishments, and whether you are open to being contacted about full-time employment in this field.

Your headline should revolve around this part-time career-related position or side business. Use your About section to bring clarity to your current situation as well as where you want to end up—in all cases being sensitive to your current employer if you don't want to lose your job.
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Scenario 4: Full-time job seeker or student and part-time job unrelated to your career or any potential career

Include a placeholder current experience entry that says you're a student or job seeker, and spell out the kind of job you're looking for and what skills and experiences you can bring to your future employer. State when you're available for hire. In addition to including keywords in the description of your experience, put them in your headline and title.

It's up to you whether you list the part-time job or not. Stating that you're gainfully employed will be looked upon favorably by some employers. If you can show how the skills you're developing at the part-time job can be helpful in the job you're seeking, that's obviously a good thing. Just be clear that this is a part-time job you're doing while you seek full-time employment.
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Scenario 5: Full-time job seeker or student and part-time job related to your career or a potential future career

As spelled out in Scenario 4, include a placeholder current experience entry that includes the kind of job you're seeking, when you're available, etc., and include pertinent keywords as mentioned above. Be sure to include a statement about the part-time nature of this job and your desire to find full-time employment in this field.

When you embark upon changing your LinkedIn profile for any of the above reasons, be clear, truthful, and mindful of your career goals—and LinkedIn will help you get where you want to go.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

 

Way to go! You finally got that meeting or phone call set up with a person you've been looking forward to talking with. Whether it's a sales call, job interview, donor information session, or just a casual coffee with someone who might be able to help you, you've taken the first step.

But how can you best prepare for this important meeting? Go straight to the person's LinkedIn profile. It's a virtual goldmine of insights about him/her. And knowing this information will significantly increase your odds of getting the results you're seeking.

**Note: You may not be able to do some of these steps on the LinkedIn mobile app.
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10 tips to discover golden nuggets of information

In just a few short minutes, you'll be able to get a pretty good idea about who this person is and what's important to him/her—and you're sure to find an icebreaker topic or two as well.

1.  About (previously called the Summary section). After reading this, you may know precisely what other profile sections you'll want to concentrate on.

2.  Articles & Activity. Check out the content they're writing (articles) and sharing (activity), and you'll surely know what is top of mind to them and what they consider important. This information should help you put together a few discussion topics for your meeting that will really get the conversation rolling.

3.  Media items. If they've uploaded media items, watching a video they're in, reading a document they wrote, viewing a slideshow they prepared, etc. can give you insights into who they are and what's important to them.

4.  Recommendations. Read a few they've received and also some they've written for others. This is priceless information. You'll gain great insight into what people think about them and what qualities they appreciate in people.

5.  Education. If you find a fellow alumnus here, it's usually a home run.

6.  Mutual connections. Take a look at the friends you have in common. You may even want to get ahold of one or two of them to get the scoop on this person. If you're already connected to the person on LinkedIn, do a filtered search into their network to find interesting people in their network to talk about. Click here for a detailed article on how to do this.

7.  Groups. By scrolling through the full list of the person's LinkedIn groups, you can quickly get a feel for their personal and professional interests. To view a list of their groups, click See all at the bottom of their Interests section (which is near the bottom of their profile) and then click Groups.

8.  Accomplishments. In this section the person lays out on a golden platter what he/she is most proud of and/or interested in. These are perfect conversation starters.

9.  Volunteer Experience. This may give you even more insight into where someone's heart is. Don't be afraid to mention this in your discussion with the person. People usually love to talk about the organizations they support.

10.  Experience. Look for companies, careers, etc. that you have in common and thus can leverage when starting a new relationship. You may also find significant volunteer experiences listed here that are great conversation starters.

Keep this list handy and use it as a checklist for all of your upcoming meetings with strangers. Perhaps they won't be quite as "strange" after you're done checking them out!
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SPECIAL OFFER

If you'd like me to help you capitalize on this and other money-making LinkedIn strategies, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation

This Video Will Help You Crush Your 2019 Goals

Posted on August 10, 2019
Wayne Breitbarth

It's not too late to make a plan to crush your 2019 goals—and LinkedIn can help you do it.

This video and the detailed article below outline five LinkedIn strategies that bring big results—and they can all be accomplished with a free LinkedIn account.

A big thank you to my friends at Patina Solutions for co-hosting and coordinating the webinar event.

Enjoy!

Five LinkedIn strategies that bring big results

After the broad comments, you'll find a link to an article with step-by-step details for executing each strategy.
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1.  Reach out to targeted members of your network

This strategy works well if you've done a good job of building a network that includes some people with whom you have a high level of trust and will thus be more likely to respond to your request.

Do a search of your first-level connections, and use filters like location, title, industry, current company, etc. Then you'll have a great list of people you can contact with a LinkedIn direct message or by email, phone, etc. and invite them to an event, share important industry news, let them know you'll be in their area, or ask for help with your job search.

I find that many people don't take advantage of this strategy because they don't know how to use LinkedIn's advanced search function. Learn how simple it is with this resource:

Additional Resource:  Are You Ignoring Your LinkedIn Connections?

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2.  Leverage the networks of your current clients or other referral sources

This is the ultimate referral strategy on LinkedIn. Once you see who knows whom, you can ask for an introduction.

Start by identifying your connections who are well networked and love connecting people with each other. Next, do filtered searches of their networks, and put together a list of six to twelve people you think could improve your chances of landing a new client or that new job. Then contact your connections and ask them to introduce you to the people you've discovered.

Additional Resource: This LinkedIn Feature Will Really Wow You

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3.  Set up LinkedIn search alerts

I refer to this strategy as your free, 24/7 LinkedIn virtual assistant. When you do advanced people searches and get productive results, set up search alerts. Then you'll receive weekly emails from LinkedIn that will include new people who meet the exact criteria of your saved searches.

The most difficult part is picking the right combination of filters and keywords that will result in the perfect list of targets. But once you've found it, it works like a charm.

If you'd like help executing this powerful strategy, sign up for a virtual, one-on-one consultation with me by clicking here.

Additional Resource:  How to Build a Free LinkedIn Prospect Machine

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4.  Revise your profile to include specific calls to action

Most people's LinkedIn profiles look like resumes—and many times they aren't even good resumes. Don't be one of those people!

Start by thinking of your profile as your main online marketing tool or your weapon to win the professional battle. No matter what your current LinkedIn objective is, you should have several specific calls to action strategically placed in your profile to move readers from being interested to taking action—visiting your website, downloading resources or your resume, viewing video, listening to a podcast, etc.

Additional Resource:  So You Viewed My Profile...Now What?

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5.  Engage directly with LinkedIn users who have viewed your profile or invited you to connect

You'd be surprised how many people do absolutely nothing when others attempt to engage with them on LinkedIn. Granted, there will be spammers who check out your profile or invite you to join their networks, but most people are legitimately interested in engaging with you.

If you're already connected to people who viewed your profile, you may want to send them a note to ask how you can help them.

If you notice that interesting people outside your network have viewed your profile, invite them to join your network and offer them something of value (free quote, white paper, informative video, etc.) or ask if they'd be interested in a phone call or meeting with you.

When you receive an invitation to connect from people you'd like to have in your network, accept their invitation, thank them for reaching out, and propose one of the next steps outlined in the above paragraph.

Additional Resource:  Are the Right People Waiting to Hear From You on LinkedIn?

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Now that you know how easy it is to use LinkedIn to reach your goals, get busy and put some of these strategies into practice. Then on New Year's Eve 2019, you just may be celebrating one of the best years you've ever had.

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