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Give Your Favorite Nonprofit a Big Boost with Your LinkedIn Account

Posted on November 23, 2019
Wayne Breitbarth

It's that time of year here in the U.S. when many of us give thanks for the important people in our lives. For me, it's also a good time to reflect on how I can continue to help my favorite nonprofit organizations.

I have taught LinkedIn seminars that are specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences. But I also use my personal LinkedIn account throughout the year to bring attention to specific nonprofits and promote the great work they're doing.
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8 Strategies to Help Your Favorite Nonprofit

Here are eight strategies you, too, can use to help the organizations you care about.

1.  As a board member/volunteer, be sure to include information about the organization in your individual profile in order to help promote involvement, recruit volunteers/donors, explain the mission of the organization, or to facilitate any other public relations or communication effort. The following are ways you can accomplish this:
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  • Add the special profile section Volunteer Experience, and include not only the detail about your group but promote the general cause as well.
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  • In the Experience section of your profile, list as a current job your title and/or involvement along with the name of the organization. You then have 2,000 characters to explain the organization’s mission, accomplishments, and needs.
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  • Use one of the three websites in the Contact Info section of your profile for a hyperlink directly to the organization’s website.
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  • In your About section, consider having a special section to describe why this organization is important to you.
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  • Use the Add Media feature to show a PowerPoint or video about the organization.
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  • Use the Add Media feature to connect your organization’s blog or other web pages to your profile.
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  • List the name of the organization in the Organizations subsection of the Accomplishments section.

2.  Use the Advanced People Search function to find out who in your network knows people at the significant foundations and companies in your marketplace that could make contributions or encourage additional volunteers.

3.  Use the Share a post feature on your homepage or Conversations in groups you are in to:
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  • Publicize an event
  • Recruit volunteers
  • Share results and accomplishments
  • Ask a question of the group or your network that will help you solve a problem
  • Look for employees, suppliers, and/or vendors
  • Share articles and websites

4.  Like, comment or share a post from the organization's company page.

5.  Consider starting a LinkedIn group for the organization’s supporters, donors, and/or volunteers. You may also wish to start a group for an event you are going to have in order to share information leading up to the event and wrap-up information after the event.

6.  Use the new LinkedIn Events feature to invite a targeted group of your connections to an upcoming event sponsored by the organization.

7.  Consider using the Follow company function in the Companies section of LinkedIn for those similar or related organizations that have a company page.

8.  Add a long-form published post on your profile to promote an upcoming event, campaign, appeal, or to educate your audience about the nonprofit’s mission or focus.

You're now equipped to help your favorite nonprofit organization in a new way, and I'm sure they'll be grateful for your assistance.

Happy Thanksgiving!

 

I Hope You Didn’t Make This Critical LinkedIn Mistake

Posted on November 17, 2019
Wayne Breitbarth

If you haven't given serious thought to what location and industry you've selected on your LinkedIn profile, you're probably leaving money on the table. Why? Because you aren't coming up in the search list when your target audience uses location and industry to search for someone like you.

Most people haven't given this choice a moment's consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you've selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward.


The options are limited but very important

LinkedIn allows you to choose only one industry and one location. Since many of us wear more than one hat and do business nationally or even globally, this can be quite challenging.

(Note: Currently the industry you select is not displayed on your profile, but it's still important because it's one of the most used search filters.)

Secondly, they're not only extremely important when people search on LinkedIn but on Google and other search engines as well.

Industry and Location are two of the filter options when you use the LinkedIn advanced people searching function. They are frequently used by people who are looking for your products, services, expertise, and—especially if you're looking for a job—YOU.
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How to choose the best location and industry

Start by putting yourself in the shoes of people who are searching for you or someone like you. What location and industry might they put in the advanced search boxes? Here are some strategies to help you get started:
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  • If you're a job seeker and thinking about relocating or working in a new industry, use the new location and industry.
  • If you're a sales professional who sells your products and services in a certain part of the country or world or to a specific industry, consider using that location and industry. In other words, think about your customers' industries and locations. This may take priority over your personal industry and location.
  • If you're not seeking a new job and aren't directly selling anything, select the broadest but still correct location (e.g., select Greater Milwaukee Area instead of Thiensville, Wisconsin).
  • If you have multiple industry and location choices that are equally good, consider changing them out from time to time to your alternative choices.
  • Consider mentioning multiple cities, regions or industries in other profile sections to improve your search ranking and your chances of being found. The sections that work well for this would be About (previously called your Summary), Job Experiences, Job Locations, and maybe even your Headline if it's important enough.
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  • Share your thought process for your location and industry choices with others at your company, industry associations, networking groups, etc. and get their feedback. There probably isn't only one correct answer; so getting opinions of other knowledgeable people who know your situation is a no-brainer.
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How to enter or adjust your location and industry

Follow these simple steps, and you'll greatly improve your chances of being found by your target audience.

Go to your profile by clicking the Me icon in your top toolbar.

Click the pencil to the right of your profile photo.

Select your country from the drop-down menu.

Type in your postal code.

Select either a region or city that is provided from the Locations within this area box.

Select your desired industry from the drop-down menu.

Click Save.

Don't make the mistake your competitors are probably making—not taking the time to carefully choose their industry and location or, worse yet, letting LinkedIn make the location choice for them.

Granted, because of LinkedIn's limitations, there's probably no perfect answer. But making a conscious, thoughtful decision about what location and industry to choose is sure to give you a leg up on your competitors.
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SPECIAL OFFER

For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

Have You Taken Advantage of the Enhancements to LinkedIn Skills?

Posted on November 10, 2019
Wayne Breitbarth

LinkedIn's Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career.

Because LinkedIn has made at least four revisions to Skills & Endorsements over the seven years of its existence, we can assume this section is fairly important in the overall scheme of how LinkedIn works and, most importantly, in the way the critical search ranking algorithm works. I can't prove it, but I don't think LinkedIn would spend this much time and effort unless it really matters.
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How to optimize your Skills & Endorsements profile section

To help you make the most of your Skills & Endorsements section, I will give you some overall strategies for capitalizing on it in addition to discussing the exciting new features. Implementing these strategies will help the viewers of your profile better understand how you can help them, and the result will be great new relationships that should lead to improved business and career success.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive a pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Skills & Endorsements section of your profile, and then you can:
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Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then suggest other skills based on the words you put in the box. If those skills are part of your skill set, be sure to add them to your list of skills.

Delete a skill. Click the pencil icon in the top right corner. Then click the new trash can icon to the right of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.

Pin and reorder your skills. This new feature enables you to pin your three most important skills at the top of your new subsection titled Top Skills, providing greater visibility and credibility for you. Simply click the pencil icon next to Add a new skill on the top right of your Skills & Endorsements section, and then click the pin icon next to the three skills you'd like at the top of your list. Viewers will only see these three skills until they click Show more. These should be your three very best keywords.

Next, review the skills in the other new categories (Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills). Then reorder the entries in each category, from most important to least important, by dragging the four-line icon on the right.

Other than the three entries you've pinned in the Top Skills category, you cannot move skills to a different category. Also, you may not have all four of the categories on your profile if LinkedIn doesn't think you have skills in all four categories. For instance, I don't have Tools & Technologies on my profile.

Because you can now put your best skills at the top of these new lists, your connections will be more likely to endorse you for those skills—and soon they'll be the most endorsed skills on your profile. This will help you get closer to the top of the search results when people search for those skills.

Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click the words Adjust endorsement settings on the bottom of the page to revise your settings. I recommend choosing Yes for all three settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but, as I mentioned previously, my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top-line revenue. They are making a lot of money on their Recruiting Solutions product, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. The skills you include, especially the ones you pin and move to the top of the other categories, should be important for you on a moving forward basis—and these may not be the same skills that have been historically important for you.

Also, don't worry about putting new skills in the pinned section or near the top of a category. You may not have any endorsements for them yet, but you'll get them over time.

7.  You might get someone's attention if you endorse him/her. Your face and name may appear on the person's profile, and LinkedIn will also send the person a message saying you just endorsed him or her.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you will probably be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations, because LinkedIn now displays them very prominently and in full on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members—and greater visibility and credibility is sure to lead to increased revenue or a great new job.

It’s Easy to Attract More LinkedIn Company Page Followers

Posted on November 2, 2019
Wayne Breitbarth

Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to "follow" your company.

Here are the best ways to get more company page followers.

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to "follow" your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you are going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profile, and it will then click through to your company page.

4.  Show your employees how to include a link to your company page in their email signature.

5.  Discuss with all employees the importance of "liking," "sharing," and/or "commenting" on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

You can use the new employee notification feature that you should have received by now. This is one of the best new features LinkedIn has come up with for improving the effectiveness of your company page posts.

6.  Mention and link your company page on your other social media platforms.

7.  Refer to your company page when interacting with people in your LinkedIn industry groups.

8.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

9. Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

And as long as we're talking about it, why not take this opportunity to follow my company pageYou never know what I'm going to send your way. Click here and then click the blue +Follow button.

Increase the number of your company page followers, and then watch your bottom line increase as well.

 

Should You Clean Out Your LinkedIn Connections?

Posted on October 27, 2019
Wayne Breitbarth

Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network.
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Why should you drop someone from your network?

This list is certainly not exhaustive, but here are a few situations that might prompt you to take action:

  • Someone is filling your Inbox with spam on a consistent basis
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  • Without your permission, somebody is dropping your name in voicemails all over town in an effort to get the appointments (s)he's been trying to land for years with your friends
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  • One of your connections has become a direct competitor
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  • You can't keep up with the inordinate amount of LinkedIn introductions someone is asking you to make
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  • The day after you connect with someone, (s)he sends you a lengthy, canned solicitation message that has no relevance to you and your business

I'm sure you get the picture. But don't lose sight of the fact that each and every first-level connection is actually helping you in the search ranking algorithm on LinkedIn. So think twice before you disconnect. For instance, the fact that you've never met a particular person in your network may not be reason enough to disconnect.
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How to drop someone from your network

There are several ways to disconnect with someone on LinkedIn, but one is preferable because the person won't be able to see that you looked at his/her profile before disconnecting. And don't worry—people do not receive a note from LinkedIn saying you dropped them.

1.  Click the My Network tab on the top toolbar and then click Connections in the left-hand column under Manage my network.

2.  Then type the person's name in the Search by name box.

3.  Once the person's name shows up, click the three dots to the right of his/her name and select Remove connection.

After you disconnect, any recommendations or endorsements between you and that person will be eliminated. The person will not be able to reinvite you, but if you have the person's email address, you can reinvite him/her anytime in the future.

And don't feel guilty if you choose to disconnect. It's your professional network, and you should be comfortable with who's in that network.

 

10 Common LinkedIn Mistakes You Could Be Making (FREE Video)

Posted on October 18, 2019
Wayne Breitbarth

From the questions I'm asked on podcasts and radio shows, as well as the more than 600 personal LinkedIn consultations I've done, it's been easy to identify the LinkedIn mistakes people are making over and over again.

On a recent webinar for Patina Nation, a leading community for experienced independent executives, I outlined these common LinkedIn mistakes and simple solutions for them. You can watch this free, 40-minute webinar by clicking this image or clicking here.

I also indexed the mistakes by the webinar time marker (xx:xx) so you can go right to the section that addresses the mistakes you're making. You'll also find three can't miss LinkedIn resources on the webinar landing page.

At the end of the webinar and the end of this post, you'll also find a special offer for your own LinkedIn profile critique and strategy session.
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10 Common LinkedIn Mistakes You Could Be Making

LinkedIn Profile

1.  Your profile doesn't make it clear what you're trying to accomplish and what types of people you're trying to meet (8:56)

2.  Your profile is not keyword optimized (11:10)

3.  Your profile is missing one or more clear calls to action (14:15)

LinkedIn Network

4.  Your network doesn't include enough people in your target audience (15:18)

5.  You don't know how to effectively search for and connect with people in your target audience (16:12)

6.  You don't have a nurturing plan for your existing network (16:30)

LinkedIn Activities

7.  You're not posting your own updates at least once a week (20:32)

8.  You're not diligent about interacting with people who engage with your updates (22:04)

9.  You don't capitalize on inbound invitations and your Who's Viewed Your Profile section (23:16)

10. You don't have a consistent weekly LinkedIn routine (26:20)

If you're able to review this list and confidently say you're not guilty of any of these mistakes, then my guess is you're getting identifiable results from your LinkedIn efforts.

If you're making these mistakes, why not put a plan in place to fix your mistakes as soon as possible so LinkedIn can help you make 2020 your best year ever.

If you need my help, why not sign up for my exclusive $250 Patina Nation LinkedIn Review Optimization and Strategy Session, which includes a one-hour screen-share session (including a recording of the session), a full critique of your personal profile and your LinkedIn company page, and much more. Click here to book your session.

 

Chances Are You’re Not Bragging Enough on LinkedIn

Posted on October 12, 2019
Wayne Breitbarth

A few years back, my mom said, I thought I taught you that bragging is not nice! I Screen Shot 2017-08-04 at 4.48.22 PMlooked at your LinkedIn thing, and you're tooting your horn all over the place. (Yes, that is a picture of my mom and my sister and me!)

Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it's extremely important to clearly show people why you are expert at what you do and share valuable information with your network.

As a guy who looks at probably a hundred profiles each week, I can definitively tell you that most people are not displaying and sharing enough information, and this puts them at a distinct disadvantage when someone is comparing them to others in the same or similar position.
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Best ways to use LinkedIn to display and share your expertise

If you need to beef up your profile and boost your presence on LinkedIn, here are seven simple ways to accomplish that without getting scolded by your mom.

1.  Recommendations. It does take time to secure recommendations, but it will be worth the effort, because nothing is better than someone else saying you're the best. It will differentiate you from others when people are comparing you to your competitors, and you'll undoubtedly receive lots of positive comments about the quality of your recommendations—which should lead to new business.

2.  Skills and related endorsements. Even though this feature has caused a lot of confusion (and rightly so), it still has great value. You can display what you're expert at, and, if done correctly, it will help you get to the top of the list when people are looking for your products, services, and expertise.

3.  Adding media (available in the About, Experience, and Education sections of your profile). These are great places to display or link to documents (Word, Excel and pdf), video, PowerPoint presentations, blog entries, and photos that allow readers to see for themselves the depth of your expertise.

4.  Separate job experience entry for an industry leadership position. If you hold or have held an office or position in an industry-related association or organization, highlight that fact by adding an additional current or past job experience entry to your profile. Share specific details about your responsibilities. Also, if you're a speaker at your association's events or a contributor to their newsletter or blog, share that as well.

5.  Accomplishments profile sections. Don't be bashful about adding these special profile sections and including details related to each entry. Remember—you're the only one who is going to tell your story. Also, if you don't list any accomplishments on your profile, people may assume you don't have any accomplishments!

6.  Individual status updates. Because everyone in your network will not receive or read every status update you post, share your best resources regularly. This also gives people who are new to your network an opportunity to see your best stuff.

7.  Publish an article. This is the newest way to share your thought leadership. It's like having your own blog, and your network is notified whenever you post an article. And because it stays on your profile, people will see your expertise on display whenever they visit your profile.

Don't let your competitors get an advantage over you on LinkedIn. Be real and authentic as you proudly display who you are and what you have to offer—and hopefully your mom will say, That's my awesome kid!
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Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

 

Chances Are You’re Not Really a LinkedIn All-Star

Posted on October 5, 2019
Wayne Breitbarth

Wayne, why would I need your help on my profile? I have an All-Star rating from LinkedIn.

This comes up from time to time when I'm explaining how I help people improve their profiles as part of my virtual one-on-one LinkedIn consultation service.

Well, I hate to burst your balloon, but an All-Star profile rating has very little to do with how successful you'll be on LinkedIn. And because of the significant profile changes over the past couple of years, you need to rethink many of the profile strategies that have worked in the past.

In my opinion, to have a truly exceptional LinkedIn profile that will help you accomplish your most ambitious business goals, you need to embrace these two important strategies:
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  • Capitalize on the LinkedIn search algorithm so you come up higher in the search results
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  • Provide a very clear description of what you do, who you help, and why you're better than your competitors.

Each and every entry you make on your profile should be made with those two strategies in mind.


Simple ways to create an extraordinary LinkedIn profile

When I work with my individual and corporate clients to create LinkedIn profiles that get results, I focus on the following features and techniques:

Keywords. Include your most important keywords throughout your profile but especially in these three sections: Headline, Job Experience Titles, and Skills. This will significantly improve your placement in search results.

Headline. Make sure your Headline grabs your reader's attention and encourages him/her to read more. Don't miss this random LinkedIn hack that enables you to have an extra 100 characters in your Headline. Click here for the details.

"About" section. Because LinkedIn requires people to click See more if they want to look at your entire "About" section (previously titled your Summary section), it's critical that you take full advantage of the first approximately 300 characters.

Especially if you're a customer-facing individual or job seeker, I suggest you first share contact information, and then address your target audience with information that will inspire them to click See more or continue browsing through your profile.

First Job Experience entry. This is your best opportunity to make sure the reader gets a full picture of what you and your company do, the types of clients or customers you serve, and what makes you better than your competitors. There are 2,000 available characters for each Job Experience entry, and you can also add media. So don't hesitate to "show and tell" the world why you're the best at what you do.

If you have more than one current job entry, be sure to use the rearrange icon to put the most important entry first.

It's also essential to maximize the job title section of this entry (100-character limit). It's simply amazing how many people fail to capitalize on this opportunity. After you list your official job title, do your best to include your most important keywords.

Other Job Experience entries. Here, too, don't stop with just your job title. Follow your title with the same or similar keywords you listed for your current job(s).

Recommendations. Currently, LinkedIn displays the two most recently received recommendations in their entirety, which I really like, but the rest of them are typically not viewed because the reader needs to click Show more to see the entire list.

Review all of your recommendations. Grab the most impactful quotes/statements, and include those in the Description section of any Job Experience entries to which they apply.

Another idea is to put together a document with a page full of your best quotes/statements, and add that as media in your "About" section or applicable Job Experience entries.

Both of these strategies will encourage more people to read your very best recommendations and could move you ahead of your competitors.

Remember—this is the only part of your profile that other people contribute, and readers will appreciate hearing about you and the great work you do from the perspective of others.

Licenses & Certifications. This is a new, optional section. If you have licenses or certifications, especially if they relate to your current job or current job search, highlighting them just got much easier.

You can add this section—and all other optional profile sections—by clicking the down arrow in the blue Add profile section box. Click the circled plus sign to add Licenses & Certifications.

Accomplishments. This one is simple—if you don't have anything listed in your Accomplishments section, it looks like you haven't accomplished anything.

Subsections of the Accomplishments section include Honors & Awards, Test Scores, Publications, Projects, Organizations, Languages, Courses, and Patents. Include any appropriate subsections, and provide details that will inform readers of your unique and important accomplishments.

Add this section by following the same steps outlined above for Licenses & Certifications.

Once you complete these specific steps, I'm confident you'll stand out from the other players on the field, and you may just earn a spot on the real all-star team—the team that gets all the new business, secures the perfect jobs, and has the most effective relationships. Good luck!

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

This Easy-to-Use LinkedIn Feature Will Bring Big Results

Posted on September 30, 2019
Wayne Breitbarth

Since its release a couple years ago, I've been singing the praises of the Notifications tab on your LinkedIn account, but I'm sorry to say I'm finding that lots of people still aren't checking their notifications regularly.
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Great information in the Notifications tab

So, why is this section such a goldmine of information and what should you do when you find gold in your Notifications tab?

Start by simply clicking the Notifications tab on your top toolbar, and LinkedIn will give you not only critical information about your connections, but it will give you a heads up about who is acting on your LinkedIn activities.

These are the types of notifications you get:
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  • Who's viewed your profile
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  • Likes and comments on network updates about you
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  • Any engagement with your shares, posts, and re-shares, including the ones you've been mentioned in
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  • Activity on any content that you've interacted with in your LinkedIn groups
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  • Views of your profile and endorsements from your connections
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  • Updates on your network, such as articles they published, if they are mentioned in the news, job changes, birthdays, and work anniversaries
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  • Any new followers
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  • Saved job search alerts

You can customize your Notifications tab so that it only displays the types of notifications you feel are useful to you. Click here to get the details on how to control what shows up in your Notifications tab. To help you stay current, Linkedin even highlights any notifications you have not reviewed with a light blue background.
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What to do with the Notifications tab information

LinkedIn gives you suggested next steps you can take based on the type of notification, like "Say congrats," "Say happy birthday," "Say thanks," etc. However, if you think interacting with the person could lead to an opportunity for you, then write a personal message, send an email, or make a phone call to him/her.

Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that's a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.

Most people initially joined LinkedIn to keep track of what's going on with people in their network, and the Notifications tab makes it easy to accomplish that.

So, I strongly encourage you to budget some time daily (about five minutes) to stay on top of this important, time-sensitive information, and take your relationships to the next level by interacting with and reaching out to important people in your network.
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Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

 

Here’s How to Give Your LinkedIn Profile an Extra Pop

Posted on September 20, 2019
Wayne Breitbarth

Your LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message.

To help you do that, LinkedIn has an often overlooked, major profile section called Accomplishments. There are also several optional subsections, but I've noticed that most people don't know they exist—probably because LinkedIn didn't make it easy and/or intuitive to find them.

You can add them by clicking the down arrow to the right of Add profile section, which appears in the blue box on the top right of your profile page. Then click the down arrow to the right of the word Accomplishments.

The additional profile subsections you can add are:
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  • Publications
  • Courses
  • Projects
  • Honors & Awards
  • Patents
  • Test Scores
  • Languages
  • Organizations

Most of these are self-explanatory, and I suggest adding the ones that are applicable in your situation. If you speak multiple languages or hold a patent, let the world know about it. Don't underestimate how these types of accomplishments can differentiate you from other candidates when someone is checking you out and deciding who to hire or contract with.

Some of these sections were obviously designed with students in mind, such as Courses and Test Scores. This is an easy way for students to tout their academic work—and hopefully it leads to a great job opportunity.

Keep in mind that the overall goal of your profile is simply to encourage a person to take the next step and contact you—preferably before contacting other potential candidates. So stand out from the crowd by adding these special sections and telling the world about your unique background or circumstances.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my special offer: A one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.