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Your LinkedIn Network is a Gold Mine of Opportunity

Posted on January 18, 2020
Wayne Breitbarth

Are you collecting LinkedIn connections like you used to collect baseball cards? And are they just sitting there—like that box of baseball cards in the closet—gathering dust?

Well, it's time to take action and use LinkedIn to maximize those relationships.

In this week's article, the third in my five-part series of winning LinkedIn strategies for 2020, I will show you how to capitalize on the connections you already have.

(If you missed the two previous articles, you can check them out by clicking here and here.)
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LinkedIn Winning Strategy #3:  Your Baseball Cards Could Be Very Valuable (Advanced People Search of Your First-Level Connections)

Overview: By now your LinkedIn network is probably made up of many types of people, and they've become part of your network for differing reasons. Some are included in your network simply because they are friends, relatives, and coworkers, and there is nothing wrong with that, but others are exactly the right people who can help achieve your most important business objectives for this year and beyond.

So, how do you use LinkedIn to find those people and what should be your next step(s) for starting a meaningful conversation?

Step-By-Step Instructions

1. Click your cursor into the big white search box in the top toolbar, and then select People in the dropdown menu.

2. When the white toolbar appears just below the top toolbar, select All Filters, and you'll be taken to the All People Filters page.

3. Check the 1st box under the Connections filter.

4. Then decide which of the other fifteen search filters (or any combination of those filters) will help you tighten this list to just the right people. You can choose job titles, company names, geographic areas, etc., anything you think your targets would use to describe themselves on their LinkedIn profiles.

After you get the search results, you can enter other keywords (e.g., skills, certifications, degrees, products, services, etc.) in the big white search box in the top toolbar to tighten the search down even further. (Note: It works best if you add the keywords to this search box after you have used all the available filters from the All People Filters page.) 

5. Check out the full profiles of the people that look the most interesting to you.

6. After you review the full profile of someone on this list whom you're interested in chatting with, send a direct LinkedIn message and thank the person for being part of your network. If the person is merely a casual acquaintance, remind him/her how you came to know each other.

Then mention ways you might be able to collaborate or help each other. You may even want to include a time that you're available for a meeting or phone call.

The easiest way to send a direct message is to click the Message button on the person's profile. You can also include attachments and links in this message to give your connection additional information.

7. Your connection may not be ready to meet or chat right now, but that doesn't mean he or she won't be interested in having a discussion with you in the future. Consider setting up some type of follow-up reminder for yourself in whatever system you use.

Your LinkedIn network should be one of your most treasured business assets, not simply a dusty digital collection of random people. Once you follow the seven simple steps outlined above, you'll realize just how valuable your network can be for accomplishing your most ambitious business goals. Now, that is what I call a winning LinkedIn strategy!

If you need help from me on this winning strategy and many other simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Your Classmates Are Waiting For You On LinkedIn

Posted on January 12, 2020
Wayne Breitbarth

Would you be thrilled if I invited you to a networking event with a roomful of fellow alumni who are directly in your target audience?

Well, I can do better than that. You can stay in your jammies and still have direct access to all of those valuable fellow alums—and it's free!

In this second article of my five-part "winning LinkedIn strategies for 2020 that you may not have heard of" series, you'll learn about LinkedIn's Alumni feature that's located on LinkedIn University pages.

(To check out last week's strategy, click here.)
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LinkedIn Winning Strategy #2:  Go Marquette Warriors! (Alumni tab on the LinkedIn University page)

Overview: Connecting with people has always been easier when you know that they attended the same school you did. Those mutual warm, fuzzy feelings can open a lot of doors. Personally, I've done a lot of business with fellow Marquette grads whom I've found on LinkedIn.

The school(s) people attended are prominently displayed on their LinkedIn profiles, which means you can easily search for classmates. But then you can use the numerous filters on your school's Alumni page to laser focus your search for the perfect prospects.

Once you find those prospects, you'll want to reach out to them with a LinkedIn message (if you're already connected to them) or send a personalized invitation to join your network (if they're not already a first-level connection).

If you approach them in a friendly manner, mention that you're a fellow alumnus, and then nurture the relationship, there's a good likelihood that it could lead to your next client, job, employee, or other important business relationship.

Step-By-Step Instructions

1. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile.

2. Once you're on the university's page, click the Alumni tab in the left-hand column. This will take you to that school's Alumni page.

3. You can now filter the entire list by entering words in the Search alumni by title, keyword or company box, entering years in the Start year and End year boxes, or selecting or entering information into one or more of the six columnar filters which include:
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    • Where they live
    • Where they work
    • What they do
    • What they studied
    • What they are skilled at
    • How you are connected

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria.

Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network.

After you've used this strategy to make a few new connections that ultimately turn into productive relationships, I'm sure you'll agree with me that it deserves to be crowned my second 2020 LinkedIn Winning Strategy.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.

Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation/

Have You Ever Tried This Winning LinkedIn Strategy?

Posted on January 5, 2020
Wayne Breitbarth

Most people have been using LinkedIn for about ten years, and yet I still run into way too many people who haven't found consistent ways to use LinkedIn to grow their business, brand, or land a great job opportunity.

Thus, I'm going to dedicate my first five weekly articles of 2020 to helping you create an overall LinkedIn strategy that will get you the professional results you deserve.
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LinkedIn Winning Strategy #1:

You are the Welcome Wagon (Advanced People Search and Search Alerts)

Overview: Even though LinkedIn has over 660 million people in its database, you're most interested in the people who can help you achieve your business and professional goals. By using LinkedIn's Advanced People Search function, you can laser focus your search for those people—and then set a search alert so LinkedIn will notify you when it discovers new people who meet your search criteria.

In other words, LinkedIn will serve up the perfect list of targets (and I use targets in the most positive way). This could be customers, vendors, donors, employees, strategic partners, future employers, and experts, to name only a few of the endless possibilities.

Step-By-Step Instructions

1.  Click your cursor into the big white search box in the top toolbar, and then select People in the dropdown menu.

2.  When the white toolbar appears just below the top toolbar, select All Filters on the far right of the toolbar.

3.  You will then be taken to the All People Filters page, where you can select up to fifteen different search filters or any combination of those. You can choose job titles, company names, geographic areas, etc., anything you think your targets would use to describe themselves on their LinkedIn profiles.

4.  Review the list of people your search uncovers, making sure they actually look like people you'd like to meet, and see which of your connections already know these individuals. Then strategize about whether your next step should be an invitation to join your network, a referral, or some other form of traditional way to reach out (email, phone call, personal visit, etc).

5. To set up an automatic weekly alert so LinkedIn will let you know when new people meet that search criteria, type one bit of information from any of the search criteria you used (location, title, industry, school, etc.) into the white search box in the top toolbar.

When the search list reappears, possibly in a different order but it is the same list, the Saved searches box will be on the top right next to the search results. Click Create search alert, hit the Save button, and then LinkedIn will notify you via email of the new entrants to your list.

You can have a maximum of three saved search alerts working for you at any one time with a free LinkedIn account. Also, keep in mind that these types of searches, although available for free LinkedIn users, may be limited on a monthly basis.

6.  The next step is where the Welcome Wagon part kicks in. Once you're notified of new people on the list, you can welcome them to your town, congratulate them on their promotion or starting a business or changing companies, etc., keeping in mind that you want to move this new relationship forward. Obviously, the information you receive from LinkedIn will depend on the filters you used to set up your search.

This step can be done with either a LinkedIn invitation to join your network (always include a personal note with the invitation) or an InMail if you have a premium account. You can also do your Welcome Wagon "reach-out" with a phone call, email (if you have the person's address), or by mailing something or dropping it off at their office. Whichever technique you choose, just think how impressed they'll be with your thoughtful message and proactive step to begin what could be a fruitful relationship for both parties.

There you have it, LinkedIn Winning Strategy #1. Do a good job of creating a targeted search and setting a search alert, and LinkedIn will keep filling your virtual room with just the right people for you.

SPECIAL OFFER

If you need help from me on this winning strategy and many other simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Here is What My 2020 LinkedIn Crystal Ball Reveals

Posted on December 22, 2019
Wayne Breitbarth

It's that time of year when I am bombarded with requests for my predictions about what is ahead for LinkedIn.

Rather than predict how many times they're going to change the profile, what new features they'll add or remove, and how long they'll take to roll out the new features, I'm going to make one overarching prediction for 2020:

The gap between people and companies that really understand LinkedIn and are seeing results and those that don't get it and aren't seeing results will continue to widen—to the point where some people will actually give up and may even abandon the site.

If you're in the latter group, let me say it's okay! There are other ways to accomplish the five things that LinkedIn is really good at—marketing, branding, networking, communicating, and researching people—so move on to some other methods that feel right to you.

But if you want to use LinkedIn to accomplish any or all of those five tasks, here are some best practices to kickstart your new year. I've also included a few questions to help you discover where you should focus your efforts to improve your results.


Compose and Curate

By looking at the changes that took place in the last couple of years, it's clear that LinkedIn is sticking with their overall desire to be the definitive platform for all business information and learning. This expectation and the tools they have given us (publishing long-form articles, sharing updates, videos, media, and notifications) put each of us—and the companies we work for—in the driver's seat for writing and sharing.
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  • Have you and/or your company identified the in-house experts who have the knowledge and ability to publish (written, video or audio) and share information that will show the world you're experts in your industry?
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  • Also, have you identified other industry experts whose information you can share with your network?


Connect and Categorize

Connections are the gas in your LinkedIn tank, and, just like the different types of gas at the gas station, you can select the higher octane for better performance. Consistently adding more of the right gas to your LinkedIn tank will improve your performance. Also, coming up with a system to categorize your connections—both at the individual level and the company level—will pay off when it comes to communicating with your network.
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  • Have you documented the types of people you want to connect with?
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  • Once you have made a LinkedIn connection, do you have a system in place to categorize that person by the types of information he or she may want to receive from you and your company?


Coordinate and Capitalize

Consistency is one of the cornerstones of a good marketing strategy. By coordinating your team's efforts, you can amplify your marketing message and reach a much larger audience. This can be done by promoting the use of the correct keywords and consistent branding statements as well as leveraging group activities and posting/sharing.

Leverage your existing marketing assets (brochures, video, white papers, case studies, podcasts, etc.) by displaying and sharing them both on your individual LinkedIn profile and your company page.
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  • Have you developed a consistent LinkedIn company guideline yet?
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  • Has your company provided a LinkedIn training session, including an open discussion of best practices already being used by you or members of your team?
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  • Have you taken an inventory of the marketing and educational assets already in place and put together a plan to expand the inventory in 2020?

If these LinkedIn best practices are not something you feel you can implement, then get busy and find other ways to grow your business in the new year. But capitalize on these best practices, and you're bound to see extraordinary results in 2020.

If you have a specific LinkedIn challenge or you need help developing a LinkedIn strategy that will skyrocket your earnings in the new year, let's set up a consulting call, a webinar for your team, or maybe a live event for your company and/or your clients. Feel free to contact me directly at wayne@powerformula.net.

 

Here’s How To Make LinkedIn Part Of Your 2020 Success Plan

Posted on December 15, 2019
Wayne Breitbarth

Are you starting to put your game plan together for 2020? Is LinkedIn part of that plan? If not, it's probably because you don't know exactly what to do each week to get results.

Well, it's your lucky day. I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It's received rave reviews from my recent audiences, and I know you're going to love it, too.

Start following these steps now so that by the start of 2020 they become part of your weekly routine.
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2020 LinkedIn Game Plan for Success

You can download the full worksheet below, but here's a quick summary of the weekly process that's sure to kick-start your business and career in the new year.

Page number references in the worksheet refer to the 4th Edition of my book The Power Formula for LinkedIn Success. Pick up a copy at your nearby book store or Amazon.com to learn more simple ways to acquire lucrative new customers, land a great new job, and, of course, substantially boost your income.

1. Start by checking out profiles of people you're considering connecting with, taking specific note of the things they're posting and sharing.
Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates. Then be sure to keep an eye on your Who's Viewed Your Profile section to see if they check you out. That would be a good sign.

2. Use a custom invitation and invite ten people in your target audience to join your network. This will take about 15 minutes per week, but strengthening your network is bound to result in more future business.

3. Send a follow-up thank-you note to ten people who have agreed to join your network. This should only take about ten minutes, and it gives you an opportunity to request a meeting or phone call that could lead to new business or lucrative referrals.

4. Engage with your audience. Like, share or comment on status updates, published posts or company page updates made by ten of your most important connections. This, too, should only take about ten minutes, and it's a great way to stay on the radar of your target audience.

5. Share two or three status updates each week. This might take you 20 minutes per week, but it will go a long way toward establishing yourself as a rockstar in your field—and it also gives you an opportunity to promote your products and services.

You're now prepared to hit the ground running in the new year and make it your best year ever.

If you need my help in putting your 2020 LinkedIn strategy together, why not sign up for one of my LinkedIn profile optimization and custom strategy sessions, which includes a one-hour phone and screen-share session (and for a limited time only, until January 15, 2020, I am including a recording of the session), a full critique of your personal profile or your LinkedIn company page, and much more, all for just $197.

Click here to book your session.

 

Download (PDF, 10.52MB)

10 Ways LinkedIn Can Help Sell Out All of Your 2020 Events

Posted on December 8, 2019
Wayne Breitbarth

Do you have any events planned for next year?

If so, LinkedIn can be one of your best tools to make sure you fill the seats—and I'm not even referring to the brand new LinkedIn Events feature. I've attempted to use this new feature and am not yet in a position to confidently say that using it helped me fill seats at my events. Check it out for yourself by reading the LinkedIn Events - FAQ in the LinkedIn Help Center.

Here are ten other simple ways to use LinkedIn to make sure your event is a sellout.

1.  Send an individual status update.
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  • Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.
  • Make a video featuring the event's speakers.
  • Use the @mention feature to tag each speaker or presenter in the update.

2.  Send a company status update.
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  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Use the new Employee Notification feature to encourage them to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.

3.  Target specific first-level connections with a direct message.
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  • Share details about the event by attaching a document or a link to a web page.
  • Customize the message to each individual to increase relevancy to that person.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.
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  • Share your information in the Conversation section in the form of a question.
  • Include a link to the event registration page.

5.   Use the Add Media feature to upload a PDF or include a link to the event details or registration form either in your About section (formerly titled Summary) or the Job Experience entry that correlates with the event.
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  • A good description will entice the reader to click and open.

6.  Use the Add Media function to upload a PowerPoint presentation or video with event details. You can do this as part of your About, Job Experience or Education entries.
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  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

7.  Include the details of the event in your About section.
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  • To increase visibility, move the event details to the top of your About section in the days immediately preceding the event.
  • You can include the URL of the registration website, but you cannot hyperlink it.

8.  For a period of time leading up to the event, include an event teaser in your Headline.
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  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich Headline right after the event.

9.  Publish an article about your event.
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  • The article will be displayed very prominently on your profile until you publish another article.
  • Share the article once a week leading up to the event date.
  • Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.

10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.
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  • Reference the website link in your About section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

Follow these easy steps, and your event might just be a sellout.

 

Give Your Favorite Nonprofit a Big Boost with Your LinkedIn Account

Posted on November 23, 2019
Wayne Breitbarth

It's that time of year here in the U.S. when many of us give thanks for the important people in our lives. For me, it's also a good time to reflect on how I can continue to help my favorite nonprofit organizations.

I have taught LinkedIn seminars that are specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences. But I also use my personal LinkedIn account throughout the year to bring attention to specific nonprofits and promote the great work they're doing.
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8 Strategies to Help Your Favorite Nonprofit

Here are eight strategies you, too, can use to help the organizations you care about.

1.  As a board member/volunteer, be sure to include information about the organization in your individual profile in order to help promote involvement, recruit volunteers/donors, explain the mission of the organization, or to facilitate any other public relations or communication effort. The following are ways you can accomplish this:
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  • Add the special profile section Volunteer Experience, and include not only the detail about your group but promote the general cause as well.
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  • In the Experience section of your profile, list as a current job your title and/or involvement along with the name of the organization. You then have 2,000 characters to explain the organization’s mission, accomplishments, and needs.
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  • Use one of the three websites in the Contact Info section of your profile for a hyperlink directly to the organization’s website.
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  • In your About section, consider having a special section to describe why this organization is important to you.
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  • Use the Add Media feature to show a PowerPoint or video about the organization.
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  • Use the Add Media feature to connect your organization’s blog or other web pages to your profile.
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  • List the name of the organization in the Organizations subsection of the Accomplishments section.

2.  Use the Advanced People Search function to find out who in your network knows people at the significant foundations and companies in your marketplace that could make contributions or encourage additional volunteers.

3.  Use the Share a post feature on your homepage or Conversations in groups you are in to:
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  • Publicize an event
  • Recruit volunteers
  • Share results and accomplishments
  • Ask a question of the group or your network that will help you solve a problem
  • Look for employees, suppliers, and/or vendors
  • Share articles and websites

4.  Like, comment or share a post from the organization's company page.

5.  Consider starting a LinkedIn group for the organization’s supporters, donors, and/or volunteers. You may also wish to start a group for an event you are going to have in order to share information leading up to the event and wrap-up information after the event.

6.  Use the new LinkedIn Events feature to invite a targeted group of your connections to an upcoming event sponsored by the organization.

7.  Consider using the Follow company function in the Companies section of LinkedIn for those similar or related organizations that have a company page.

8.  Add a long-form published post on your profile to promote an upcoming event, campaign, appeal, or to educate your audience about the nonprofit’s mission or focus.

You're now equipped to help your favorite nonprofit organization in a new way, and I'm sure they'll be grateful for your assistance.

Happy Thanksgiving!

 

I Hope You Didn’t Make This Critical LinkedIn Mistake

Posted on November 17, 2019
Wayne Breitbarth

If you haven't given serious thought to what location and industry you've selected on your LinkedIn profile, you're probably leaving money on the table. Why? Because you aren't coming up in the search list when your target audience uses location and industry to search for someone like you.

Most people haven't given this choice a moment's consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you've selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward.


The options are limited but very important

LinkedIn allows you to choose only one industry and one location. Since many of us wear more than one hat and do business nationally or even globally, this can be quite challenging.

(Note: Currently the industry you select is not displayed on your profile, but it's still important because it's one of the most used search filters.)

Secondly, they're not only extremely important when people search on LinkedIn but on Google and other search engines as well.

Industry and Location are two of the filter options when you use the LinkedIn advanced people searching function. They are frequently used by people who are looking for your products, services, expertise, and—especially if you're looking for a job—YOU.
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How to choose the best location and industry

Start by putting yourself in the shoes of people who are searching for you or someone like you. What location and industry might they put in the advanced search boxes? Here are some strategies to help you get started:
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  • If you're a job seeker and thinking about relocating or working in a new industry, use the new location and industry.
  • If you're a sales professional who sells your products and services in a certain part of the country or world or to a specific industry, consider using that location and industry. In other words, think about your customers' industries and locations. This may take priority over your personal industry and location.
  • If you're not seeking a new job and aren't directly selling anything, select the broadest but still correct location (e.g., select Greater Milwaukee Area instead of Thiensville, Wisconsin).
  • If you have multiple industry and location choices that are equally good, consider changing them out from time to time to your alternative choices.
  • Consider mentioning multiple cities, regions or industries in other profile sections to improve your search ranking and your chances of being found. The sections that work well for this would be About (previously called your Summary), Job Experiences, Job Locations, and maybe even your Headline if it's important enough.
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  • Share your thought process for your location and industry choices with others at your company, industry associations, networking groups, etc. and get their feedback. There probably isn't only one correct answer; so getting opinions of other knowledgeable people who know your situation is a no-brainer.
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How to enter or adjust your location and industry

Follow these simple steps, and you'll greatly improve your chances of being found by your target audience.

Go to your profile by clicking the Me icon in your top toolbar.

Click the pencil to the right of your profile photo.

Select your country from the drop-down menu.

Type in your postal code.

Select either a region or city that is provided from the Locations within this area box.

Select your desired industry from the drop-down menu.

Click Save.

Don't make the mistake your competitors are probably making—not taking the time to carefully choose their industry and location or, worse yet, letting LinkedIn make the location choice for them.

Granted, because of LinkedIn's limitations, there's probably no perfect answer. But making a conscious, thoughtful decision about what location and industry to choose is sure to give you a leg up on your competitors.
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SPECIAL OFFER

For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $197.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

Have You Taken Advantage of the Enhancements to LinkedIn Skills?

Posted on November 10, 2019
Wayne Breitbarth

LinkedIn's Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years. With the latest feature changes, you now have complete control over the section, which could have a significant impact on your business and career.

Because LinkedIn has made at least four revisions to Skills & Endorsements over the seven years of its existence, we can assume this section is fairly important in the overall scheme of how LinkedIn works and, most importantly, in the way the critical search ranking algorithm works. I can't prove it, but I don't think LinkedIn would spend this much time and effort unless it really matters.
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How to optimize your Skills & Endorsements profile section

To help you make the most of your Skills & Endorsements section, I will give you some overall strategies for capitalizing on it in addition to discussing the exciting new features. Implementing these strategies will help the viewers of your profile better understand how you can help them, and the result will be great new relationships that should lead to improved business and career success.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive a pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Skills & Endorsements section of your profile, and then you can:
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Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then suggest other skills based on the words you put in the box. If those skills are part of your skill set, be sure to add them to your list of skills.

Delete a skill. Click the pencil icon in the top right corner. Then click the new trash can icon to the right of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.

Pin and reorder your skills. This new feature enables you to pin your three most important skills at the top of your new subsection titled Top Skills, providing greater visibility and credibility for you. Simply click the pencil icon next to Add a new skill on the top right of your Skills & Endorsements section, and then click the pin icon next to the three skills you'd like at the top of your list. Viewers will only see these three skills until they click Show more. These should be your three very best keywords.

Next, review the skills in the other new categories (Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills). Then reorder the entries in each category, from most important to least important, by dragging the four-line icon on the right.

Other than the three entries you've pinned in the Top Skills category, you cannot move skills to a different category. Also, you may not have all four of the categories on your profile if LinkedIn doesn't think you have skills in all four categories. For instance, I don't have Tools & Technologies on my profile.

Because you can now put your best skills at the top of these new lists, your connections will be more likely to endorse you for those skills—and soon they'll be the most endorsed skills on your profile. This will help you get closer to the top of the search results when people search for those skills.

Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click the words Adjust endorsement settings on the bottom of the page to revise your settings. I recommend choosing Yes for all three settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but, as I mentioned previously, my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top-line revenue. They are making a lot of money on their Recruiting Solutions product, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. The skills you include, especially the ones you pin and move to the top of the other categories, should be important for you on a moving forward basis—and these may not be the same skills that have been historically important for you.

Also, don't worry about putting new skills in the pinned section or near the top of a category. You may not have any endorsements for them yet, but you'll get them over time.

7.  You might get someone's attention if you endorse him/her. Your face and name may appear on the person's profile, and LinkedIn will also send the person a message saying you just endorsed him or her.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you will probably be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations, because LinkedIn now displays them very prominently and in full on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members—and greater visibility and credibility is sure to lead to increased revenue or a great new job.

It’s Easy to Attract More LinkedIn Company Page Followers

Posted on November 2, 2019
Wayne Breitbarth

Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to "follow" your company.

Here are the best ways to get more company page followers.

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to "follow" your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you are going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profile, and it will then click through to your company page.

4.  Show your employees how to include a link to your company page in their email signature.

5.  Discuss with all employees the importance of "liking," "sharing," and/or "commenting" on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

You can use the new employee notification feature that you should have received by now. This is one of the best new features LinkedIn has come up with for improving the effectiveness of your company page posts.

6.  Mention and link your company page on your other social media platforms.

7.  Refer to your company page when interacting with people in your LinkedIn industry groups.

8.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

9. Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

And as long as we're talking about it, why not take this opportunity to follow my company pageYou never know what I'm going to send your way. Click here and then click the blue +Follow button.

Increase the number of your company page followers, and then watch your bottom line increase as well.