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Should You Drop People From Your LinkedIn Network?

Posted on June 20, 2020
Wayne Breitbarth

Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network.
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Why should you drop someone from your network?

This list is certainly not exhaustive, but here are a few situations that might prompt you to take action:

  • Someone is filling your Inbox with spam on a consistent basis
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  • Without your permission, somebody is dropping your name in voicemails all over town in an effort to get the appointments he's been trying to land for years with your friends
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  • One of your connections has become a direct competitor
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  • You can't keep up with the inordinate amount of LinkedIn introductions someone is asking you to make
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  • The day after you connect with someone, she sends you a lengthy canned solicitation message that has no relevance to you and your business

I'm sure you get the picture. But don't lose sight of the fact that each and every first-level connection is actually helping you in the search ranking algorithm on LinkedIn. So think twice before you disconnect. For instance, the fact that you've never met a particular person in your network may not be reason enough to disconnect.
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How to drop someone from your network

There are several ways to disconnect with someone on LinkedIn, but one is preferable because the person won't be able to see that you looked at his/her profile before disconnecting. And don't worry—people do not receive a note from LinkedIn saying you dropped them.

1.  Click the My Network tab on the top toolbar, and then choose Connections in the left-hand column under Manage my network.

2.  Type the person's name in the Search by name box.

3.  Once the person's name shows up, click the three dots to the right of his/her name and select Remove connection.

After you disconnect, any recommendations or endorsements between you and that person will be eliminated. The person will not be able to re-invite you. However, if you have the person's email address, you can re-invite him/her anytime in the future.

And don't feel guilty if you choose to disconnect. It's your professional network, and you should be comfortable with who's in that network.
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $197. This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

How to Use LinkedIn to Recruit and Hire Top Talent—for free

Posted on June 6, 2020
Wayne Breitbarth

LinkedIn's database includes almost 700 million professionals, and smart companies are capitalizing on this massive database. However, LinkedIn is not very user friendly when it comes to searching for great new employees.

LinkedIn's simple solution is to purchase their Recruiter product—but Recruiter licenses come at an annual cost of $6,000 to $8,000 per user.

Well, as a past CFO myself, I never really thought much of one-size-fits-all solutions—especially those with hefty price tags.

So, as your trusted LinkedIn advisor, I have some simple ideas to help you use LinkedIn to recruit great employees for your organization, and my solutions have the perfect price tag—FREE!

To learn all of my secrets for capitalizing on LinkedIn's recruiting potential, join me on Monday, June 8, from 10:00-11:15AM CT, for my 75-minute webinar How to Use LinkedIn to Recruit and Hire Top Talent—for free.

If you can't attend live, no worries, because you'll receive a link to view the recording at your leisure. Seating is limited, so grab your seat now at https://linkedinrecruitingjune8.eventbrite.com.

Here is a sneak peek at a few of the secrets I'll be sharing on Monday.

Personal status update. Share a status update to ask your network if they know of anyone who is qualified for the position you're attempting to fill. People in your network know you well and understand the nature of your company. If someone in your network is aware of a prospective candidate, he/she should be able to quickly introduce you to the candidate.

This is the easiest and most efficient way to find your next hire. I suggest you post your request a couple times per week, maybe even once on the weekend.

To get additional exposure, ask a few of your most connected coworkers or friends to like, comment on, or share the post. That will get the post in front of all their connections as well.

I know a president of a local company who found a new VP for his company in just five days after using a status update to ask his network for help. Think of the time and money that saved him.

Company page post. On your LinkedIn company page, post a similar update. This shares the information with all followers of your company page. Job seekers interested in working for your company are probably among your followers.

To broaden your reach beyond your followers, ask your employees to like, comment on, or share this update so all their connections view it as well.

Consider “pinning” your status update to the top of the update feed.

University page. Here you can find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start. 

Access this by clicking the name of one of the schools on your profile. Once you’re on the university’s page, click the Alumni tab.

You can sort the individuals by:
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  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they're skilled at
  • How you're connected

Reach out to qualified candidates about your job openings. Because most people have warm, fuzzy feelings toward fellow alumni, they'll probably respond to you if they're interested in a new job.

On Monday, June 8, I'll cover these strategies in depth and many more—including a simple way to start receiving regular notices from LinkedIn that include prequalified candidates for your job openings.

Be one of the smart companies that uses LinkedIn to recruit and hire top talent—for free.

Get more info about the webinar and register here: https://linkedinrecruitingjune8.eventbrite.com

 

You Need to Visit Your LinkedIn Company Page Right Away!

Posted on May 31, 2020
Wayne Breitbarth

In the last couple years, LinkedIn has made several significant revisions to the functionality and content sections of your company page. For starters, they now simply call it a "page" rather than a "company page."

I'd like to share with you three of the most significant enhancements related to sharing information and news about your organization with the entire LinkedIn network, which is now over 690 million people.

If you'd like to learn about all the significant changes and revisit your overall strategy for your page, join me for my virtual workshop Unlocking LinkedIn's Corporate Marketing Potential on Monday, June 8, at 2:00PM CT. No worries if you're busy on Monday. All registrants will receive a recording of the session.

Here are three specific LinkedIn page action steps you should take right away to improve your exposure and engagement with your target audience.

Notify employees of your updates. Once a week you can now notify all of your employees about the most important update shared on your page. This notification appears in your employees' Notifications tab and should be an encouragement for them to share, like, or comment on the update, giving it a greater chance of being seen by a much wider audience.

As a page administrator, you simply click the three dots in the upper right-hand corner of the update you want to notify employees about, and then select Notify employees of post in the dropdown. All of your employees are then automatically notified.

Invite connections to follow your page. As page administrator, you can invite up to one hundred of your LinkedIn connections to follow your page each month. Don't let a month pass without taking this simple step to build your followers, which will increase the number of people who may see your updates each time you post.

Simply click the Admin Tools down arrow in the upper right-hand corner of your page, and choose Invite connections from the dropdown menu.

Add your tagline. LinkedIn has added a highly visible, 120-character Tagline section at the top of your page. If you have a tagline, this is a great place to include it—and if you include your company's most important keywords, you'll get more prequalified traffic to your page.

Just click the pencil icon in the middle of the top box on your page, and then add your very best 120 characters in the Tagline box.

Get busy and take these three LinkedIn page action steps, and you'll immediately improve your exposure and engagement with your target audience.
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Join me on Monday, June 8, for my Unlocking LinkedIn's Corporate Marketing Potential webinar

These are only three of the many page enhancements and corporate LinkedIn marketing strategies I'll be sharing on Monday at my virtual workshop. I hope you'll join me! Check out the details and register here.

 

What LinkedIn steps should I be taking right now to prepare myself for a possible job switch in the near future?

Since the pandemic hit, this is the #1 question I get from people who are looking to upgrade their careers.

In response to this question, I have created a brand new virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired. I invite you to attend next Monday, June 1, from 2:00-4:00PM CT. No worries if you're busy because all registrants will receive a recording of the session.

In the workshop I'll be presenting five specific strategies you can implement right now. Here is one action step for each of those strategies.
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OPTIMIZE your profile

Improve and expand your headline. You only get one shot at a first impression. Make it a good one. It’s short—only 120 characters on the desktop—so you’ll need to be creative. But if you input this section using your LinkedIn mobile app, you get 220 characters. A note of caution: This hack seems to work consistently when using Apple devices but inconsistently on non-Apple devices.

Keep in mind this section is some of the most fertile ground to plant the most important keywords recruiters and HR professionals will use to search for you.
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LEVERAGE your network

Let the right people in your network know you're looking for a job. Your LinkedIn network probably includes quite a few people who would be willing to help you secure a new position if you simply ask for their help. There are a couple ways LinkedIn can help you accomplish this.

The first way is to download your entire LinkedIn connection database. After you've reviewed and narrowed that list to people you think can help you with your job search, import the targeted list to a contact database you use to communicate with others (Outlook, Mail Chimp, Gmail, etc.), and send a group email to update them about your job search.

Click here to learn how to complete this download.

The second way is to perform a targeted search of just your first-degree connections, and then send direct messages through LinkedIn to people you believe can help you. Learn specifically how to do that here.
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REVIEW your settings

Enable your Open to Job Opportunities setting. Lots of job seekers didn't even notice when this new feature became available a couple months ago. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.). And it's your decision whether you show this information on your profile or hide it.

Enable this setting by following the steps outlined here.
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BUILD your target company list

Complete a filtered people search using the Alumni tab on the University page.  One of the best tools for building out a target company list is the Alumni feature on the University page of a school you've attended. I have outlined how this feature works in detail in this article. Once you use the filters and decide what cities you'd like to work in, what type of job you want, etc., LinkedIn will display the companies who hire the most alumni in that job function.
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IMPROVE your LinkedIn routines and activities

Review profiles of and send connection requests to hiring managers and recruiters. Before we had LinkedIn, it was almost impossible to get a hiring manager or an industry-specific recruiter to look at your resume. But that's all changed now that you have a LinkedIn profile.

By monitoring the Who's Viewed Your Profile feature and sending customized LinkedIn connection requests, it's quite simple to get them to take a look.

To get started, you'll need to use the Advanced People Search feature. Search for people with specific titles at the companies you're targeting or applying to as well as recruiters who specialize in your region, industry, or job function. Here is an article where I share a step-by-step process to locate these people.

If you're considering a career move anytime soon, get busy and execute these simple but highly effective strategies, and you'll be well on your way to landing that great new job.

If you'd like more winning strategies for finding a terrific new job in these unprecedented times, be sure to register soon for my workshop on June 1 by clicking here.

 

Do You Know How to Boost Your LinkedIn Profile Views?

Posted on May 16, 2020
Wayne Breitbarth

Most people will agree that LinkedIn has established itself as one of the best marketing tools on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience.

One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it's like they walked into your store, ready to do some shopping.

So, how do you attract more shoppers to your store?
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Long-term strategy

Of course, almost everyone who checks out your profile could be a potential client/customer or at least know someone who might be interested in you and what you have to offer. However, ultimately you're looking for views from people who quite likely can help you achieve your business goals.

To get on the path to long-term success, it's important to connect with your target audience and share great information, thereby nurturing the relationship and increasing your thought leadership status. Then, when they are ready to engage someone who has your expertise, you have earned your way onto their list—and hopefully it’s a very short list!
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Short-term strategy

In the short term, here are eight simple ways to get more of the right people viewing your profile.

1.  Optimize your LinkedIn profile headline. A headline is meant to grab the reader and encourage him/her to read more. If you need help with this, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline on the free resources page of my website.

Also, don't miss your chance to possibly get an additional 100 characters in your Headline with this hack.

2.  Look at other people’s profiles. When people see you’ve looked at their profile, it’s quite likely they’ll take a look at yours if your headline suggests you might be an interesting person to meet.

Be sure your Profile viewing options setting is on the recommended setting of full disclosure. Then they'll see your full name and headline versus something like Insurance agent at Northwestern Mutual.

3.  Share your own posts frequently. This doesn’t take as much time as you think if you simply use the Start a post feature on your home page. Add a personal comment about the article, and you’ll get even more action from your network.

Don't miss my article on how to improve the number of people who view and engage with your posts here.

4.  Share, “like” or comment on other people’s posts or published articles. This isn’t quite as powerful as sharing your own posts, but the time commitment is a lot less. It only takes a second to click “like,” and it’s an easy way to stay top of mind with your network.

Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates.

5.  Put more of your most important keywords in your profile—and put them in the right spots. For help with this, download my worksheet Keywords: The Key to Being Found on LinkedIn on the free resources page of my website.

6.  Endorse people. Not everyone is a fan of this feature, but it does spark lots of engagement—which usually results in more profile views.

7.  Take advantage of LinkedIn notifying you of your connections' birthdays, work anniversaries, and starting new jobs. LinkedIn uses the Notifications tab to tell you when these important dates are happening with the people who matter most to you, your connections; so be sure not to just click the Say happy birthday button. Take it to the next level and send them a longer, more helpful or inquiring message that should lead to a profile view for you.

8.  Start writing long-form articles using the LinkedIn publishing feature. Admittedly, this will take some work, and many of us shy away from writing, but over time this will get you more profile views. Also, one of the best ways to establish your thought leadership is to share your thoughts by writing.
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Take action

So, which of these steps are you going to take to increase your LinkedIn profile views? And keep in mind that if you get more profile views, you'll then get more traditional interactions (phone calls, emails, meetings, etc.). Of course, this will result in improved ROI for your time spent on LinkedIn.

For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, be sure to take advantage of my one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

 

In honor of Mother's Day, I want to reinforce something your mom taught you—writing thank-you notes.

It's time to dust off that time-proven technique—and not just because it's good etiquette but because it's good business, too.


When to send a thank-you note

Some people are adding dozens of people to their LinkedIn network each week, and sending a personal note to each person may not be possible. But, at the very least, I suggest sending a thank-you note when:

1.  You accept an inbound connection request from someone who meets one of your most important strategic connection criteria

2.  Someone accepts your outbound connection request

You have their attention; so don't miss this opportunity to send them a note. It may encourage them to give you a call or consider you next time they need whatever product or service you're offering.


They invited you to join their network

In this case, your response can be somewhat standard, but it may be advantageous to mention something the person said in his/her invitation to you.

Here's what I typically say:

Hi [insert first name]:

Thanks for the invitation to connect, and welcome to my network. 

I look forward to helping you with your LinkedIn strategy and tactics. To get started, let me know if you would like to begin receiving my free weekly email of LinkedIn strategies and tips. 

Take care. 

Wayne 


You invited them to join your network

In this case, the note should be totally customized, depending on why you extended the invitation in the first place.

Say "thanks" and mention a next step the person could take. Here are a few easy ways to spark engagement:
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  • Include a link to download a helpful resource or an archived or upcoming webinar
  • Suggest a time for a phone call or meeting
  • Share a reason to check out a section of your website
  • Offer to make an introduction to someone they might like to meet in your network

You get the idea.

Does this take extra time? You bet. Will it be worth the effort? Without question. I add twenty to thirty people to my mailing list each week by following these steps—and some of them have become clients.

LinkedIn is so much more than a social media site you should check occasionally. It's a powerful tool to help you grow your business. And if you can make money AND make your mom proud, I say go for it!
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $197. This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Simple Ways to Come up Higher in LinkedIn Search Results

Posted on April 24, 2020
Wayne Breitbarth

Have you ever wondered how LinkedIn determines the order of search results?

All LinkedIn will tell us is their algorithm is based on relevancy to the searcher—but if you read their explanation of relevancy to the searcher, you'll probably come away more confused than ever!

The bottom line is this is their secret sauce, and they're not about to share all the ingredients with their users.

However, because I spend 40+ hours each week helping people capitalize on LinkedIn, I've tested thousands of profiles, and I've figured out a few things that I'd like to share with you.

In my opinion, putting the right keywords in the right places on your LinkedIn profile is your ticket to getting closer to the top of the search results when people are searching for someone like you.
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What are your most important keywords?

Simply put, your keywords are the words you think someone would use to search for you online, regardless of whether it's a general internet search site like Google, Bing, etc., a job search site like Career Builders or Monster, or a professional networking site like LinkedIn.

Depending on your objective for using LinkedIn, it could include words that describe you professionally, categories or brand names of the products and services you and your company provide, specific skills you possess, the software you use proficiently, titles you have held, and so on.

If you're looking for a new job, these keywords can be found in the job postings that you're interested in.

My Keyword Worksheet (below) will help you identify the best words to include on your profile.
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Where should you put keywords on your LinkedIn profile?

The simple answer is everywhere you can—and the more times the better—but be sure your profile remains easy to read. Just listing a particular keyword over and over, with commas in between, will not only be hard to read but potentially confusing to the reader.

In addition, LinkedIn has warned that this type of  "keyword stuffing" will not be tolerated—and you sure don't want them to penalize you by moving you down the search results list.

From working extensively with my LinkedIn clients over many years, I've learned there are three spots on your profile where you definitely want to include your most important keywords—your Headline, Experience Job Titles, and the Skills section.

To learn how to most effectively include keywords in these three sections, take a look at my client Ted Mailey's profile. He's president of APO Pumps & Compressors, a Cleveland area distributor of air compressors and related equipment.
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Headline

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Experience Job Titles

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Skills

Trust me on this one. Follow through on this critical strategy, and you'll come up significantly higher in the search results, just like my client Ted Mailey.

To identify your most important keywords, review or download my Keyword Worksheet below.

 

Download (PDF, 10.88MB)

Did You Miss These New Simple LinkedIn Job Search Settings?

Posted on April 19, 2020
Wayne Breitbarth

Finding a job is a time-consuming endeavor—updating your resume, filling out applications, networking, etc. But here are a few simple ways to boost your chances of getting a great job—and you can do them in only 30 minutes.
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Enable the Open to Job Opportunities feature on your LinkedIn profile

Lots of job seekers didn't even notice when this new feature became available a month or so ago. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.). And it's your decision whether you show this information on your profile or hide it. Learn how to do it here.
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Create LinkedIn Job Alerts for the right jobs and the right companies

You can now set specific job alerts for the companies you're interested in and notify those companies' recruiters that you're interested. This capability showed up without much fanfare a few months ago, and it's a real game changer.

This may take you ten minutes, but when you're done you'll begin receiving notifications for the right jobs (not just the jobs Linkedin thinks are right for you), and recruiters at your target companies may actually reach out to you directly. Here is a LinkedIn article that will take you through the steps.
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Add the right keywords in the right places on your LinkedIn profile

Simply put, LinkedIn is just one big database of people's profiles (resumes on steroids). When recruiters and HR professionals are performing specific searches for people like you, they use keywords to narrow their searches to the very best candidates. These keywords are typically things like job titles, skills, schools, industries, etc. The search results they get from LinkedIn are in an order that LinkedIn calls "relevancy to the searcher."

In order to get near the top of their searches, you have to be more relevant to them than the other people on the search results list. The easiest way to become more relevant is to add the right keywords (important words in job postings) to the right sections of your LinkedIn profile.

Based on my experience of working with thousands of job seekers over the years, placing those words in your Headline, Job Titles and Skills & Endorsements sections will improve your position in the search results in just minutes.

There you have it—three simple LinkedIn steps that in just 30 minutes should improve your chances of being included on the short list of candidates who get an interview.
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SPECIAL OFFER

For more great LinkedIn strategies that can help you land the job of your dreams, join me on April 27th from 4:00-6:00pm CT when I'll be presenting, via Zoom, Leverage LinkedIn for Your Job Search During the Pandemic. You won't want to miss it!

 

Best Ways to Use LinkedIn During the Coronavirus Pandemic

Posted on April 11, 2020
Wayne Breitbarth

"The long-term relevance of the brand is more important than short-term sales." 

That is a quote from a recent blog post by Mark Schaefer, author of six best-selling marketing books. His most recent book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, is my go-to reference on this topic online canadian pharmacy .

In this blog post he talks about the importance of adjusting our marketing messages to the needs of our audience.

Remember Maslow's hierarchy of needs? Well, most people are hanging around the bottom of the pyramid during the coronavirus pandemic (safety and physiological needs) .
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What does this mean for you as a LinkedIn user?

In the short term, it's important to address your network's current safety and physiological needs, while at the same time maintaining a positive, relevant professional brand and positioning yourself and your business to thrive in the post-pandemic economy.

Here are some simple ways LinkedIn can help you now and in the future.
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Offer to help your LinkedIn network

Because your LinkedIn network is made up of some people who are important business connections and others who are more casual acquaintances, it's best to start by doing a filtered search of your first-level connections (see how to do this below).

Review the search results in detail, and then decide which people you'd like to reach out to and ask how they're doing and how you can help them. You can reach out with a simple LinkedIn message. However, if you make a phone call or set up a Zoom meeting, you may be able to more effectively meet their immediate needs and also discuss future business opportunities.

If you have built a strong network and use these advanced search filters, you should be rewarded with a list of people who are waiting for your help and input.

My article Your LinkedIn Network is a Gold Mine of Opportunity includes step-by-step instructions for finding and messaging key people in your network.
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Share content on LinkedIn that clearly reflects your readiness to address the needs of your target audience

LinkedIn is telling us that sharing has increased during the pandemic. Therefore, it's critical that your network hears your trusted voice at this time. As long as your sharing strategy has a tone of caring, concern, and helpfulness, it's the perfect time to get your best content out there.

In a recent article that discusses the kind of content that performs well during crisis situations, they give these tips:
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  1. Post about your experiences.
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  2. Discover and comment on conversations that are most relevant to you.
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  3. Be yourself and offer your unique perspective.
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  4. Stay informed with trusted news, and share your thoughts.

In my opinion, this boils down to things like instructional videos, how-to's, case studies, recordings of past webinars, and blog posts that are highly educational and low on sales pitch.

Also included in this category would be invitations to complimentary webinars, free ebooks, and complimentary short phone consultations.

In my article Do You Know How to Improve the Performance of Your LinkedIn Content? I share insights on how to improve the effectiveness of your LinkedIn posts.

Keep in mind the current mindset of your target audience, and reflect a consistent spirit of kindness and helpfulness in your posts and comments on other people's posts. This is not the time for hard-sell tactics.
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Pivot your LinkedIn profile from a resume to a resource

The vast majority of the profiles I see during my one-on-one LinkedIn consulting sessions look like resumes—and sometimes not even very good resumes.

Let's say you're in sales or business development. Your prospective customers are not really interested in your past sales awards and seeing that your top skill is negotiation. They're only interested in how you can solve their pain points, make their jobs easier, and impress their bosses. This is especially true in the current environment.

Here are some simple ways to turn your profile into a valuable resource.

Add some of your most helpful content (videos, recorded webinars, white papers, tip sheets, etc.) to some or all of these profile sections: the brand new Featured section, the media area of your current job entry, and the website area of your Contact Info section.

Review your profile with a critical eye, and see if it has a tone of kindness and helpfulness.

In your About section and your current Job Experience section, offer a complimentary phone call or Zoom session to share your thoughts and expertise on your target audience's current situation or pain points.

Once you are done with your profile revisions, ask one of your cherished customers (who also happens to be a friend) to take a look at your profile, be brutally honest, and answer this question:

"If you didn't know me and you looked at my profile, would you say it reflects a high level of helpfulness, and do you think you would consider having a phone call with me?"

Use the extra time you have during the coronavirus pandemic to reach out and show important people in your network that you care, and revamp your profile so your brand will shine when our economy gets back on track, customers start buying, and companies start hiring again.

Stay safe out there.

 

All You Need to Know About the Latest LinkedIn Changes

Posted on March 20, 2020
Wayne Breitbarth

Over the past few months LinkedIn has rolled out some pretty helpful changes for individuals and for companies. However, in typical LinkedIn fashion, they didn't do a very good job of sharing these changes with us, the day-to-day users. So I thought it was time to give you a summary of what's new and how to approach each of these changes.

In this article I will concentrate solely on the changes that relate to individuals. I will address the company changes in the future, so stay tuned.

Reminder: LinkedIn rolls out changes over time to users, so you may not have all of these on your individual account. Keep checking. You'll get them soon.
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Changes for All Individuals

Featured Profile Section. Think of this as your individual theater or movie marquee drawing the viewer of your profile in to your big show. Simply put, you can showcase your very best uploaded documents, links to web pages, LinkedIn posts or LinkedIn articles in what I think is the most attention-grabbing profile section we've ever had.

There is no limit to the number of items you can display in your Featured section, although the first two and a bit of the third one are the ones that will really grab your audience's attention. Therefore, make sure it's your very best content. Also, you can reorder items in your Featured section.

It has been really fun to brainstorm with my consulting clients about what to put in this new section to improve their objectives for website visits, event registrations, book purchases, booking calls, etc.

If you have media in your About section, LinkedIn will automatically grab that media and create your Featured section. If you don't have media in your About section, you'll have to keep checking to see if LinkedIn has given you access to the new Featured section by clicking the blue Add profile section button, where it will be listed between the About and Background tabs.

For complete FAQs about the Featured section, click here.

LinkedIn Events. This new feature has a way to go for it to really work as it should, but even in its current configuration it can help you notify a large group of your connections about your upcoming event and get them to check out your event signup page or landing page.

I have used it a few times, and it has helped increase the traffic to my Eventbrite page. However, if your event is a paid event, you need to make sure that is clear and that they need to register accordingly. Check out http://www.completetradesman.co.uk for any loan help.

I have found a work-around to this problem. Simply message the people who have shown interest but have not yet officially registered by clicking Accept on the Network page.

You will find the LinkedIn Events feature in the left-hand column on your home page.

For a complete overview regarding LinkedIn Events, click here.

Expanded "About" Profile Section. Rather than 2,000 characters with spaces, you can now include up to 2600 characters with spaces. Evidently lots of people were asking for more space in this section where you can share information about your overarching goals, objectives, and experiences.

I think the expansion of this section will be helpful for some users, but even more important is taking the time to optimize the first approximately 300 characters that viewers see before they have to click See more in your About section. Since this section shows up so high on your profile, you should focus on including information that is most likely to impact people in your target audience.

If you don't have an About section on your profile, go to the blue Add profile section button and choose the About tab.
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Changes for Job Seekers

Open to Job Opportunities Setting. This one is really getting rave reviews from the job seekers I know (both unemployed people and those who want to keep their options open). The setting enables you to share your personal job preferences (title, location, and type of job) either with recruiters only (defined by LinkedIn as those individuals who have a LinkedIn Recruiter account) or with anyone who can view your profile.

This is especially helpful for official job seekers. However, if you're just casually keeping your options open, think it through and read the LinkedIn fine print closely.

For a detailed how-to on this setting, click here.

Company-Specific Job Alerts. This alert will let you know when your target companies post new job opportunities, but it will also notify the recruiters within the organizations that you have an interest in jobs at their companies. This one has been on job seekers' LinkedIn wish lists for a long time.

Click here to learn how to set up your alerts.

Interview Preparation Feature. This one is a real winner if you haven't had an interview for a while. LinkedIn has identified the 26 most likely questions interviewers will ask you and then gives you helpful tips and videos on answering more effectively. You can also practice your answers with the built-in video recording feature so you can see how you're coming off to the interviewer.

Practice makes perfect, so be sure to use this really cool add-on to make sure you nail that next important interview.

Learn how to access this feature by clicking here.

I haven't seen this many valuable LinkedIn enhancements for a long time. So get busy and check out the accompanying articles, and then get your Linkedin profile/settings/alerts updated so you can rock your business and career this year.
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Is it time for a change to your LinkedIn profile?

If you'd like me to help you strategize on any of these changes and get your profile ready for the rest of 2020, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Learn more and book your session here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.