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Over 60 million companies have LinkedIn company pages, and that's a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles.

But if you're company management, how can you help your employees share the responsibility for promoting your company's products or services?

It starts with creating LinkedIn best practices guidelines and sharing them with all employees. The guidelines should include profile standards as well as simple LinkedIn activities that will be helpful for the employees as well as the company.

A LinkedIn training session is a quick and easy way to share the guidelines with your employees—and they will be more likely to follow the guidelines if they understand the strategy behind them and see the personal value in addition to the corporate value.

Of course, I've provided LinkedIn training for hundreds of companies and would be happy to assist you and your company as well. Click here to check out the details and register for my upcoming virtual workshop on November 21 Optimize Your LinkedIn Company Page & Effectively Market Your Business.
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What to include in your company's LinkedIn best practices guidelines

The first six items below are typically one-time profile updates that all employees can quickly and easily perform. The last item includes activities employees should be encouraged to engage in on an ongoing basis.

1. Photo. Bring in a photographer and get professional headshots. You only get one chance to make a great first impression, and the photo is the first thing people see when they view someone’s profile.

2. Background photo. Design a standard company background image that all employees can put on their personal LinkedIn profiles. This could include your website address, physical address and phone number, photos of your products or facilities, etc.

3. Keywords. These are critical on LinkedIn, and if you expect your people to show up in a search, you have to give them a list of five to ten of the most searched-for terms for the company—these are usually your products, services, brands, etc.—and then encourage your employees to place them in the right spots on their profiles.

4. Standard company description paragraph(s). Share with them one succinct paragraph to be included in their About section and a more detailed two or three paragraphs to be included in their job description for their current job at your company.

5. Add media to Featured and current job experience entries. Give them videos, slide shows, photos of your best work or products, customer testimonials, etc. that they can display on their profile by uploading a file or linking to the information.

6. Each employee’s job entry correctly attached to your company page. Make sure your company logo shows up on their job entry for your company. This is must-have branding. If it doesn’t show up, it means (1) they added this job entry prior to your business having a company page with a logo attached or (2) they selected the wrong company or no company when adding this entry to their profile.

7. Sharing, liking and/or commenting on company status updates. This is a bit hard to monitor because it is ongoing and not a one-time profile change. But the more it’s done, the more sets of eyes your company updates are seen by, and we can all agree that is a good thing.

For additional LinkedIn company branding ideas, be sure to check out my upcoming virtual workshop on November 21 Optimize Your LinkedIn Company Page & Effectively Market Your Business. And all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.

Did You Miss These Great LinkedIn Company Page Changes?

Posted on November 5, 2022
Wayne Breitbarth

LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your "page"). And more good news—they don't require any kind of premium account or paid advertising.

If you're not the person responsible for your company's LinkedIn page, be sure to share this article with that person—he or she will thank you later.

Note: I will be covering these and so many more LinkedIn company page strategies at my next virtual workshop on Monday, November 21, Optimize Your LinkedIn Company Page & Effectively Market Your Business. 
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Best recent LinkedIn changes/updates for your company page

Here are the four game-changing LinkedIn company page changes, along with the action you need to take to make sure your company gets the exposure you need to grow your business and attract new employees.

Detailed list of followers. This list was available back in the early days of LinkedIn, then it disappeared, and now it's back. I hope and pray it's here to stay, but—just in case it isn't—be sure to review this list ASAP.

So, what exactly are you looking for?

You're looking to see if there is anyone on the list who looks like a potential employee, customer, supplier, someone you could partner with on a new product or service, etc. These people have made the purposeful choice to follow your page, which means they have an interest in your company. Therefore, it's your job to reach out and inquire about what their interest may be.

The simplest tactic is to send an invitation to connect with a customized note that inquires about their interest in your company. Sure, there will be spammers or totally unrelated people who follow your page, but don't let that fact stop you from finding the gold in that list. Be diligent, and mark your calendar to periodically check out the new followers. They're listed in the order they started following your page, and the month and year they became followers is also listed.

To get to your list of followers, click the down arrow to the right of the Analytics tab on your toolbar. Then select Followers. Scroll down, and you'll see a list of all your followers. The most recent ones will be at the top of the list.

Easy way to invite 250 people to follow your page each month. Another real goodie here (and one that people have been asking for) is each month you can invite a selected group of your personal connections to follow your page—and it's simple, too. Just check the box next to each person's name.

More good news: For every person you've invited who doesn't decide to follow your page, you receive a credit you can use to invite someone else the following month.

These invitations show up in your connections' open invitations list, right along with their new invitations to connect. Therefore, there's a high probability that your notification will be seen, and that's a good thing.

To get started, click the down arrow next to Admin tools on the top right of your company's home page. Please note that you need to be viewing this page in Admin mode and not Member mode in order to see the Admin tools arrow. Once you select Invite connections, you can check off up to 250 of your connections and invite them to follow your company page.

LinkedIn company page activity notifications. I can't believe this took so long, but now you can see exactly who is engaging with any of your company page posts. Because notifications are shown with a bold red indicator, you won't miss any opportunities to engage with the folks who are engaging with your posts.

People engaging with your posts and then your engaging with them will really help the organic reach of your posts. Reaching out to these people will help you strengthen relationships and begin new ones, which should ultimately lead to new customers and talented new employees.

You can access your company page Notifications tab by clicking Activity on your company page toolbar.

Notify employees of LinkedIn company page posts. You can now notify a group of your employees that you've posted an update by simply clicking Notify Employees after you've clicked the three dots on the post you're interested in notifying your employees about. These notifications go to some of your employees. Who receives them is based on LinkedIn's secret algorithm for relevancy. Then hopefully your employees will engage with the post, and some people in their networks will see the post in their LinkedIn home feed. You can use this notification feature once a day.

Another way to get the word out to a group of employees is to either send an email to them saying you just made a post or tag them in the first comment box of the post.

Whether you use the new, easy-to-use Notify Employees feature, a more traditional method, or both, the goal is to spark engagement. The more comments or shares your post gets, the more company page followers who will see it in their activity feed.

These are by far the most helpful changes LinkedIn has designed for your company page in at least ten years. Take full advantage of them, and not only will you gain some new customers, but you'll undoubtedly discover some terrific new team members as well.

SPECIAL OFFER

To learn about more terrific company page changes, address the mistakes you're making, and formulate a specific strategy for your company page, be sure to check out my November 21 virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business.

OK, You Viewed My LinkedIn Profile…Now What?

Posted on October 19, 2022
Wayne Breitbarth

After someone looks at your LinkedIn profile, you'd probably like them to call you, email you, or send you a LinkedIn connection request, right?

But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email?

This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:

"A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text...meant to prompt a user to click it and continue down a conversion funnel."

Hubspot, one of the world's leaders in designing websites that concentrate on lead generation and inbound marketing, says:

"Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows..."

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual advanced sales workshop "Using LinkedIn to Generate a Steady Stream of Sales Prospects" on October 24. Check out the details and register here.
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What actions might you call people to take?

There are lots of possibilities, depending on your business purpose, but here are a few examples:
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  • Download an informational document
  • Watch a video or listen to a podcast
  • Download your resume
  • Go to your website
  • Read your blog
  • Read a product review
  • Sign up for a discovery call
  • Request a quote
  • Email you
  • Pick up the phone and call you
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How can you incorporate calls to action into your LinkedIn profile?

Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you'll want to put CTAs there as well.

The best sections on your profile to include your CTAs are:
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  • Headline
  • About (previously referred to as your Summary)
  • Featured
  • Job Experience
  • Contact Info
  • Status Updates
  • Projects
  • Publications
  • Long-form articles

Here are examples of CTAs I've included in the About and Featured sections of my profile. The Featured section is simply the very best CTA tool that LinkedIn has ever given us for our profiles.

Here is another example but this time from one of my Job Experience entries. I give people a couple easy ways to contact me or sign up for my virtual one-on-one LinkedIn consultation service.

Other great places to include CTAs on your profile include the Websites listing in your Contact Info section as well as the Publications and Projects sections. To see examples of these, check out my full LinkedIn profile.

Why not add some calls to action to your LinkedIn profile today, and hopefully your phone will start ringing just like mine.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual advanced sales workshop on October 24. Here is the link to check out the details and register:  https://linkedinsalesoct2022.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.

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Here’s a LinkedIn Setting You Better Think Twice About

Posted on October 16, 2022
Wayne Breitbarth

One of the best LinkedIn features often overlooked for business development purposes is the People Also Viewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it's probably people who have similar characteristics to you.

Now, LinkedIn doesn't share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile. However, below I'll show you how you can take it off your profile if you don't want it there.

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual advanced sales workshop "Using LinkedIn to Generate a Steady Stream of Sales Prospects" on October 24. Check out the details and register here.
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How to capitalize on this great prospecting tool

If you look at a client's or prospective client's profile and scroll down to People Also Viewed, the list could be a target list of people very similar to the person whose profile you are viewing.

I suggest you check this list out often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you are not connected with using a customized invitation to connect.

Now, it's great to look at who's viewing other people's profiles, but you should decide whether you want People Also Viewed to show up on your profile. The default setting will put the list on your profile.

Personally, since I was tired of my competitors showing up on my profile, I unchecked the box. I feel pretty good about my decision because it doesn't stop me from seeing the People Also Viewed list on other people's profiles (unless they've also unchecked the box). And if my competitors haven't unchecked the box, I can still show up in the People Also Viewed list on their profiles. It seems like a no-brainer to me.

If you'd like to remove the People Also Viewed list from your profile, click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual advanced sales workshop on October 24. Here is the link to check out the details and register:  https://linkedinsalesoct2022.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this valuable workshop.

 

I Hope You Didn’t Make This Critical LinkedIn Mistake

Posted on October 10, 2022
Wayne Breitbarth

If you haven't given serious thought to what location and industry you've selected on your LinkedIn profile, you're probably leaving money on the table. Why? Because you aren't coming up in the search list when your target audience uses them to search for someone like you.

Most people haven't given this choice a moment's consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you've selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward.

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual advanced sales workshop "Using LinkedIn to Generate a Steady Stream of Sales Prospects" on October 24. Check out the details and register here.


The options are limited but very important

LinkedIn allows you to choose only one industry and one location. Since many of us wear more than one hat and do business nationally or even globally, this can be quite challenging.

(Note: Currently the industry you select is not displayed on your profile, but it's still important because it's one of the most used search filters.)

In addition, they're extremely important when people search with Google and other search engines as well.

Industry and Location are two of the filter options when you use the LinkedIn advanced people searching function. They're frequently used by people who are looking for your products, services, expertise, and—especially if you're looking for a job—YOU.
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How to choose the best location and industry

Start by putting yourself in the shoes of people who are searching for you or someone like you. What location and industry might they put in the advanced search boxes? Here are some strategies to help you get started:
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  • If you're a job seeker and thinking about relocating or working in a new industry, use the new location and industry.
  • If you're a sales professional who sells your products and services in a certain part of the country or world or to a specific industry, consider using that location and industry. In other words, think about your customers' industries and locations. This may take priority over your personal industry and location.
  • If you're not seeking a new job and aren't directly selling anything, select the broadest but still correct location (e.g., select Greater Milwaukee Area instead of Thiensville, Wisconsin).
  • If you have multiple industry and location choices that are equally good, consider changing them out from time to time to your alternative choices.
  • Consider mentioning multiple cities, regions or industries in other profile sections to improve your search ranking and your chances of being found. The sections that work well for this would be your About, Job Experiences, Job Locations, Interests, and maybe even your Headline if it's important enough.
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  • Share your thought process for your location and industry choices with others at your company, industry associations, networking groups, etc., and get their feedback. There probably isn't only one correct answer, so getting the opinions of other knowledgeable people who know your situation is a no-brainer.
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How to enter or adjust your industry and location

Follow these simple steps, and you'll greatly improve your chances of being found by your target audience.

Go to your profile by clicking the Me icon in your top toolbar.

Click the View Profile button.

Click the pencil to the right of your profile photo.

Select your desired industry from the drop-down menu.

Select your country from the drop-down menu.

Type in your postal code.

Select either a region or city that is provided from the Locations within this area box. I suggest you select the larger of the two choices LinkedIn shares with you once you put in your desired zip code.

Select your desired industry from the drop-down menu.

Click Save.

Don't make the mistake your competitors are probably making—not taking the time to carefully choose their industry and location or, worse yet, letting LinkedIn make the location choice for them.

Granted, because of LinkedIn's limitations, there's probably no perfect answer. But making a conscious, thoughtful decision about what location and industry to choose is sure to give you a leg up on your competitors.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual advanced sales workshop on October 24. Here is the link to check out the details and register:  https://linkedinsalesoct2022.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.

 

Does Your LinkedIn Profile Really Sound Like You?

Posted on September 22, 2022
Wayne Breitbarth

"Before I meet someone for the first time, I send them a link to my profile. I think that—when we meet someone—the entire first meeting (as well as the rest of the relationship) is a confirmation (or correction) of our pre-existing expectations. I send my profile in advance because I think it will establish the right expectations. Looking at my LinkedIn profile is a lot like meeting me."
Artie Isaac (Vistage chair, CEO coach, and  creativity trainer—convening CEO peer groups)

When my friend Artie Isaac said that, I had to stop and ask him to repeat it. Then I realized, holy cow, this is one of the best overall LinkedIn profile strategies I've ever heard—and I was bummed I didn't think of it myself!

If you aren't using this brilliant strategy, it just might be the reason your LinkedIn profile is not generating the profile views, connection requests, or, more importantly, meeting requests/phone calls/emails, etc. you'd like to see from the right people.

However, if you're going to direct people to your profile, you need to be certain it adequately reflects not only your experience but also your personality and passion—in other words, exactly what makes you tick.
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9 quick and easy profile updates

You only get one chance to make a powerful first impression. These nine simple profile tweaks will help you put your best foot forward and engage with the people who look at your profile.

1.  Profile photo. Be sure your profile photo is current and you're wearing your typical business attire because you want them to recognize you when you meet.

2.  Background photo. If you're going to replace the default background, make sure it presents a positive image that reflects your personal brand. The other day I had a job seeker whose background photo was a beach view, a drink, a palm tree, and his sunburnt feet. I have a feeling prospective employers might think he's more focused on his PTO than their job.

3.  Headline. Are headlines important in the articles you read? Of course, they are, and the same is true of your LinkedIn headline. Don't let this powerful branding section consist of just your title and current company name (this is the LinkedIn default). Make the most of the 220 characters, and include not only your professional occupation and skills, but consider using some of the space to showcase a personal interest or passion.

Visit the Free Resources section of my website to download my Definitive Worksheet to Optimize Your LinkedIn Profile Headline. It includes more tips on this important profile section.

4.  First person. Write your profile in the first person, because that makes it easier to draw people in and quickly put them at ease. Third person can make you appear distant.

5.  Tone. Be sure the tone of your profile reflects your personality—such as friendly, funny, helpful, etc.—while still keeping in mind that LinkedIn is a professional site.

6.  Concern for others. If you share your time and talents with nonprofit organizations, you may wish to include a reference to this in your About section (formerly called the Summary section) or add separate Job Experience entries to share more specific details about your involvement with particular groups. You can also use the Volunteering special profile section. Adding media to these profile sections can make them more interesting—and you can also request recommendations. These references can be great conversation starters.

7.  LinkedIn activity. Any status updates or published posts you originate or like, comment on, or share will be a reflection of your personality and style. Therefore, be sure to think about how it might be perceived before clicking any of those buttons.

Your current activity is prominently displayed in the Activity box toward the top of your profile, and thus it grabs your viewers' attention. This will give readers of your profile a good feel for the information and type of audience you're passionate about.

8. Featured section. This fairly newish section on your profile is a great way to share not only documents that help you generate more business or find a job, but why not include information from your favorite nonprofit, business association or university/school?

9.  Accomplishments. Add the Accomplishments section to your profile, and include your most important personal interests (without "going all Facebook"). These can also be good conversation starters.

After you update your profile, ask a close friend or business associate if it's a positive and accurate representation of who you are—or, as my friend Artie said, does it feel a lot like meeting you?  Make a great first impression, and it's sure to improve your LinkedIn ROI.

If you want me to check your profile as part of my full profile critique and also help you develop strategies to skyrocket your business and career, then take advantage of my special one-hour $197 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited.

 

During my upcoming virtual workshop Using LinkedIn to Recruit Top Talent Without a Premium Account on September 26, I'll show you eight ways to effectively use free LinkedIn to directly find and reach out to people who have the perfect experience for your open positions. You can check out the details of that workshop and register here.

Here is a preview of just one of the eight highly productive LinkedIn strategies I will be sharing during the workshop.

LinkedIn Alumni Tab on the University Page. Use the Alumni feature to find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start.

Step-By-Step Instructions

1. In the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile.

2. Once you're on the university's page, click the Alumni tab. This will take you to that school's Alumni page.

3. You can now filter the entire list by entering words in the Search alumni by title, keyword or company box, entering years in the Start year and End year boxes, or selecting or entering information into one or more of these six columnar filters:

      • Where they live
      • Where they work
      • What they do
      • What they studied
      • What they are skilled at
      • How you are connected

If you are looking for a person from a certain age group or years of experience, use the Start year or End year filters on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

4. Once you have selected your filters on the Alumni page by clicking the bars under your desired selections, LinkedIn displays a mini-profile for everyone who meets your filtering criteria.

Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network. As part of your personalized invitation, you can begin a conversation about your job opening.

If you'd like to see this strategy demonstrated on live LinkedIn or learn about my other seven proven ways to find great employees with a free LinkedIn account, then join me on September 26—or at least register so you can get the recording after the event. The full 90-minute workshop is only $99 plus fees.

Here is the link to check out all the details and grab your seat:

https://linkedinrecruitingfall2022.eventbrite.com

 

It's amazing to me how many people have been on LinkedIn for six, eight, even ten years or more and still don't know how to find the exact right person on LinkedIn—and it doesn't even require a premium account to do it!

If that sounds like you, I'm about to show you (step by step) how easy it is to search into LinkedIn's 780 million profiles and find top-notch candidates for your job openings. I'll also give you a template for starting conversations with those potential employees.

To learn all of my best strategies for capitalizing on LinkedIn's recruiting potential, join me on Monday, September 26, from noon-1:30PM CT, for my webinar Using LinkedIn to Recruit Top Talent Without a Premium Account.

If you can't attend live, no worries, because you'll receive a link to view the recording at your leisure. Seating is limited, so learn more and grab your seat now at https://linkedinrecruitingfall2022.eventbrite.com.

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Simple steps to discover highly qualified candidates

The key to this strategy is taking advantage of LinkedIn's robust search capabilities and sending a short message (300 characters) to a potential candidate as part of an invitation to connect.

Here are the steps:

To get to all the free Advanced People Search filters, put your cursor in the top search box > click Enter or Return on your keyboard > click the People button on the left of the new toolbar that shows up right below the main toolbar > choose the All filters button on the right of the same toolbar. What then floats in from the right are all the available filters to get yourself the very best list of candidates.

Use these filters when building your Advanced People Search:
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  • Title. Be sure to try some different words for the same job.
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  • Keywords. Here you can get very creative, using things like specialty software, skills, specific industries, territories or regions of the country, etc. Find interview-ready candidates by including words like pursuingseeking or looking.
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  • Companies. Put your competitor's name(s) here. You can choose current or past, based on your desire to hire someone who is still there, has left their employ, or both. This is really helpful. It's how I found the last employee I hired.
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  • Connections of. Drop the name of one of your connections in this filter box, and then use any of the other filters to get a great list of potential candidates that he or she knows.

Once you find a combination of filters that produces a good list of qualified candidates, spend time reviewing details on the individual profiles of the best-looking candidates.

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How to engage with impressive candidates

The next step is to click either the Connect button on their profile or if the Connect button is not on their profile, click the More button to the right of the Follow button, and then you'll have a choice in the drop-down that says Connect.

LinkedIn will then ask if you want to forward a message to the individual (maximum of 300 characters), and in it you can share with them your desire to have them consider your position. This message can vary, but try something like this:

Hello, [insert first name]:

Based on a review of your profile, I think you might be a great fit for an outstanding opportunity at our company. If you'd like to have a CONFIDENTIAL conversation about this, let me know. In the meantime, I'd be honored to have you join my network. 

I hope to talk to you soon.

Wayne

By simply cutting and pasting the message and inserting each candidate's name, you can quickly reach out to lots of prequalified candidates without spending a dime.

To learn more quick, easy, and FREE strategies to fill your company's open positions with top-notch people, join me on Monday, September 26, for my webinar Using LinkedIn to Recruit Top Talent Without a Premium Account. 

10 Simple Ways to Get More LinkedIn Company Page Followers

Posted on August 27, 2022
Wayne Breitbarth

Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to follow your company.

Note: I will be covering these strategies and so many more in my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on August 29. Check out the details and register here.

Here are the best ways to get more company page followers.

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to follow your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you're going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profile, and it will then click through to your company page.

4.  Allow employees who may have a large number of individuals in your company's target audience to invite people to follow your company page using the new Invite Connections feature. More details on this very helpful feature here.

5.  Show your employees how to include a link to your company page in their email signature.

6.  Discuss with all employees the importance of liking, sharing, and/or commenting on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

You can use the new employee notification feature. This is one of the best new features LinkedIn has come up with for improving the effectiveness of your company page posts.

7.  Mention and link your company page on your other social media platforms.

8.  Refer to your company page when interacting with people in your LinkedIn industry groups.

9.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

10. Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

If you want more solid LinkedIn corporate marketing strategies like these, be sure to sign up for my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on August 29. Check out the details and register here.

 

These LinkedIn Mistakes Could be Costing You and Your Company

Posted on August 13, 2022
Wayne Breitbarth

One plus one equals two, right? Well, not in the LinkedIn world.

For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives.

It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together.

Note: Don't miss your last chance this year to register for my virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business. 

Also, to help business leaders corral this potential value, I have written an eBook titled 10 LinkedIn Mistakes Companies Make—and How to Fix Them Before They Damage Your Company's Reputation.

In this 15-page eBook, I address common mistakes, provide solutions, and give tips for using LinkedIn to grow revenues, find new employees and suppliers, and maintain a consistent brand in the ever-changing online world.

Download your copy of my eBook here.

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How many of these mistakes are you and your company making?

1.  Unprofessional or poor-quality employee profile photos—or, worse yet, no photo at all

2.  Sharing incorrect or inconsistent information about the company

3.  Poor participation—all company employees are not on LinkedIn

4.  Failing to keyword optimize employee profiles and company page

5.  Sharing poor status updates—or failing to use this powerful tool

6.  Not using LinkedIn to search for customers, employees, suppliers, strategic partners, etc.

7.  Failing to monitor employees' profiles and activity as well as what's being said about the company through LinkedIn

8.  Not joining or participating in LinkedIn groups—particularly significant industry groups and customers' industry groups

9.  Underutilizing the features and tools available on the company page—or not even having a company page

10. Having a woefully inadequate corporate social media policy—or none at all

To learn how to address the mistakes you're making and formulate a specific strategy for your company, be sure to check out my August 29 virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business.