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Adding Followers to Your LinkedIn Company Page Just Got Easier

Posted on September 14, 2020
Wayne Breitbarth

Want more followers on your LinkedIn company page?

Of course, you do. Well, LinkedIn just added a new feature that should help you increase your followers each and every month, and it's super simple.

You can now invite up to 100 of your personal connections to follow your company page each month, and all you have to do is check the box next to each person's name.

More good news: For every person you've invited who decides to follow your page during the month you invited them, you receive a credit you can use to invite someone else in the current month.

These invitations show up in your connections' open invitations list, right along with their new invitations to connect. Therefore, there's a high probability that your notification will be seen, and that's a good thing.

To get started, click the down arrow next to Admin tools on the top right of your company's home page. Please note that you need to be viewing this page in Admin mode and not Member mode in order to see the Admin tools arrow. Once you select Invite connections, you can check off up to 100 of your connections and invite them to follow your company page.

By the way, I will be sharing many other important company page changes and strategies at my virtual workshop Unlocking LinkedIn's Corporate Marketing & Recruiting Potential. The workshop will be on Monday, September 21, noon-2pm CT. And no worries if you're busy, because all registrants will receive a recording of the session.

Here are eight other ways to get more company page followers:

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to "follow" your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you are going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profiles, and it will then click through to your company page.

4.  Show your employees how to include a link to your company page in their email signature.

5.  Discuss with all employees the importance of "liking," "sharing," and/or "commenting" on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

6.  Mention and link your company page on your other social media platforms.

7.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

8.  Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

In addition to these eight tips, be sure to take advantage of the new company page feature and invite 100 people in your network to follow your company page every month. Before you know it, you'll have a large group of followers who are anxious to hear about new things happening at your company and might be open to discussing how they can benefit from your goods and services—and you may even find some talented new employees.

REMINDER:  Unlocking LinkedIn's Corporate Marketing & Recruiting Potential 

If you'd like to learn more simple ways to not only improve your LinkedIn corporate marketing efforts but to also use a free LinkedIn account to find valuable new employees, register now for my upcoming two-hour workshop on September 21. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

Did You Get Your Free Score From LinkedIn?

Posted on September 1, 2020
Wayne Breitbarth

It's back-to-school time here in the United States, and that means lots of new beginnings—teachers, friends, activities, and, of course, a new grading period. So, what does this have to do with LinkedIn?

Well, LinkedIn has an awesome FREE grading system called the LinkedIn Social Selling Index (SSI)However, most people have not taken advantage of it. 

And don't be turned off by the word "selling" just because you're not a salesperson. Let's face it—we're all selling something. If you're not selling products or services, you're selling yourself or your organization every day. And with the rise of social media, this has never been more true.

Get your score by simply clicking the Get your score free button on this page: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi

By the way, I'll be discussing easy ways to improve your SSI score as well as lots of tips, tricks, and strategies for growing your brand and making more money at my virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects. The workshop will be on September 14, noon-2pm CT. No worries if you're busy, because all registrants will receive a recording of the session.


What's your score?

Yes, 100 is a perfect score, and I doubt anyone has achieved that score other than maybe Reid Hoffman (founder of LinkedIn) or Ryan Roslansky (current CEO of LinkedIn). But be sure to look past just the raw score and see how you rank in your industry and your network, both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful for you personally.


What is SSI and why should you care?

LinkedIn came up with SSI to score sales professionals and their corporate teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They're hoping companies will upgrade all their salespeople to Sales Navigator.

However, now all users can learn and improve by tracking their Social Selling Index (SSI). It's easy to set goals after you receive your score from LinkedIn.

LinkedIn surveyed over 5,000 sales professionals, and they've shared the following fairly significant results that demonstrate the importance of becoming an SSI leader:
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  • SSI leaders create 45% more opportunities per quarter than SSI laggards
  • SSI leaders are 51% more likely to hit quota than SSI laggards
  • 78% of social sellers outsell peers who don't use social media


How does LinkedIn determine your SSI score?

Your SSI score is based on what LinkedIn refers to as "The Four Pillars of Social." Screen Shot 2015-08-10 at 7.06.14 AM

1. Establish your professional brand. Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.

2. Find the right people. Identify better prospects in less time using efficient search and research tools.

3. Engage with insights. Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships. Strengthen your network by connecting and establishing trust with decision makers.

You can view LinkedIn's SlideShare presentations with additional Screen Shot 2015-08-10 at 7.21.38 AMinsights on how to improve your score in these four areas. I would highly recommend you take the time to click through these presentations, especially the ones related to the areas where your SSI results indicate you have the most work to do.

I'm in total agreement with LinkedIn that these are the four critical elements for getting results from all your social media channels—and not just for selling purposes but also for growing your brand, improving your business and personal marketing, and finding your next great job.

And just in case you're wondering, my SSI is currently 86, and I rank in the top 1% of my industry and network—but I won't be happy until I get to 100. I only scored 16.42 out of 25 in the "Engage with Insights" category, and I'm going to work on that.

REMINDER:  Using LinkedIn to Generate a Steady Stream of Sales Prospects Workshop

If you'd like to learn more simple ways to not only improve your SSI but to find and connect with more prospects, grow your brand, and make more money with LinkedIn, register now for my upcoming two-hour workshop on September 14. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

 

Whether you're officially looking for a new job or just trying to get noticed by the right people in case they might be interested in you, the number one thing you need to do is get your LinkedIn profile in front of the hiring managers at your target companies.

In this article I will outline the four proactive LinkedIn steps you can take to get that done.

By the way, I will be sharing these and many more tips, tricks, and strategies at my virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed, Get past the gatekeeper, Get hired. The workshop will be on August 31, noon-2pm CT. No worries if you're busy, because all registrants will receive a recording of the session.

Note: Keep in mind that a successful job search during a pandemic may require some strategies you feel are too aggressive or don't fit your personality. However, tough times require tough steps; so try to keep an open mind about the strategies that may seem like a stretch for you.
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Four strategies that will get your LinkedIn profile in front of hiring managers

Keyword optimize your profile. The LinkedIn algorithm that decides who shows up higher in a LinkedIn search is similar to the digital gatekeeper most companies use, which is referred to as ATS (Applicant Tracking System).

Identify the most important keywords in a job posting you're interested in, and then place those words throughout your profile as you explain your experience. Place them in your headline, job titles, and the Skills & Endorsements section for the most impact.

For help with this, download my Keywords Worksheet by clicking here.

Ask your connections to refer you to the right people at your target companies. If the hiring manager or someone in HR shows up as a 2nd degree connection, investigate the people who show up as mutual connections, and see if they can put in a good word for you with their friend.

This investigative work may sound like it takes too much time. However, this "who knows whom" capability is one of the most valuable functions on LinkedIn. If you don't take advantage of this critical information in your job search, you'll be missing out on a powerful resource—the power of established relationships.

Confidently send a LinkedIn connection request to the hiring manager. I hear from many of my clients that this strategy is what helped them cut through the multilayered hiring process that is prevalent today.

If the hiring manager has the Connect button displayed on his or her profile, take advantage of this opportunity to send an invitation to join your LinkedIn network. The key here is to compose a customized message to connect that includes a strategically crafted, professionally written 300-character note. Here is an example of what that could look like:

Hi, William:

I just got done talking with Bob Smith, your friend and mine. He suggested I connect with you to let you know that I just applied for the Project Manager position at your company and couldn't be more excited about the opportunity. I look forward to talking with you soon. In the meantime, I would be honored to have you join my network.

Wayne

Can you guess what he'll do when he gets this note from you, even if he doesn't decide to connect? It's very likely he'll look at your LinkedIn profile—the first step in getting past the gatekeeper.

Insightfully comment on a LinkedIn post from the hiring manager. LinkedIn has shared that since the beginning of the pandemic, more people are posting updates than ever before. Thus, chances are the hiring manager at a target company or maybe someone from his or her department has shared a post you could strategically comment on.

Why would you want to do this? Well, when people comment on my posts, the first thing I do is look at their profiles. Chances are pretty good that your comment will entice a hiring gatekeeper to take a look at your profile, too.

I'm confident that if you start consistently following some or all of these strategies, you'll get more profile views by the right people at the right companies, which will lead to more lucrative job interviews.

REMINDER: Leverage LinkedIn for Your Job Search During the Pandemic

If you'd like to learn more simple ways to get noticed, get past the gatekeeper, and get hired, register now for my upcoming two-hour workshop on August 31. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.

 

Hands Down the Best LinkedIn Company Page Changes Ever

Posted on August 10, 2020
Wayne Breitbarth

LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your "page"). And more good news—they don't require any kind of premium account or paid advertising.

(Note: If you're not the person responsible for your company's page, be sure to share this article with that person—(s)he will thank you later.)
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Best 2020 LinkedIn changes/updates for your company page

Here are the four game-changing LinkedIn company page changes, along with the action you need to take to make sure your company gets the exposure you need to grow your business and attract new employees.

Detailed list of followers. This list was available back in the early days of LinkedIn, then it disappeared, and now it's back. I hope and pray it's here to stay, but—just in case it isn't—be sure to review this list ASAP.

So, what exactly are you looking for?

You're looking to see if there is anyone on the list who looks like a potential employee, customer, supplier, someone you could partner with on a new product or service, etc. These people have made the purposeful choice to follow your page, which means they have an interest in your company. Therefore, it's your job to reach out and inquire about what their interest may be.

The simplest tactic is to send an invitation to connect with a customized note that inquires about their interest in your company. Sure, there will be spammers or totally unrelated people who follow your page, but don't let that fact stop you from finding the gold in that list. Be diligent, and mark your calendar to periodically check out the new followers. They're listed in the order they started following your page, and the month and year they became followers is also listed.

To get to your list of followers, click the down arrow to the right of the NEW Analytics tab on your toolbar. Then select Followers New. Scroll down, and you'll see a list of all your followers. The most recent ones will be at the top of the list.

Easy way to invite 100 people to follow your page each month. Another real goodie here (and one that people have been asking for) is each month you can invite a selected group of your personal connections to follow your page—and it's simple, too. Just check the box next to each person's name.

More good news: For every person you've invited who doesn't decide to follow your page, you receive a credit you can use to invite someone else the following month.

These invitations show up in your connections' open invitations list, right along with their new invitations to connect. Therefore, there's a high probability that your notification will be seen, and that's a good thing.

To get started, click the down arrow next to Admin tools on the top right of your company's home page. Please note that you need to be viewing this page in Admin mode and not Member mode in order to see the Admin tools arrow. Once you select Invite connections, you can check off up to 100 of your connections and invite them to follow your company page.

LinkedIn company page activity notifications. I can't believe this took so long, but now you can see exactly who is engaging with any of your company page posts. Because notifications are shown with a bold red indicator, you won't miss any opportunities to engage with the folks who are engaging with your posts.

People engaging with your posts and then your engaging with them will really help the organic reach of your posts. Reaching out to these people will help you strengthen relationships and begin new ones, which should ultimately lead to new customers and talented new employees.

You can access your company page Notifications tab by clicking Activity on your company page toolbar.

Notify employees of LinkedIn company page posts. You can now notify a group of your employees that you have posted an update with the simple push of the Notify Employees button that appears in the top right of a post right after you make the post. These notifications do not go to all employees but only to those who are most relevant to the post. This is based on LinkedIn's secret algorithm for relevancy. You can use this notification feature once a day.

Another way to get the word out to a group of employees is to either send an email to them saying you just made a post or tag them in the first comment box of the post.

Whether you use the new, easy-to-use Notify Employees button, a more traditional method, or both, the goal is to spark engagement. The more comments or shares your post gets, the more company page followers will see it in their activity feed.

These are by far the most helpful changes LinkedIn has designed for your company page in at least ten years. Take full advantage of them, and not only will you gain some new customers, but you'll undoubtedly discover some terrific new team members as well.

SPECIAL OFFER

If you'd like help implementing these tactics or strategizing about how your specific company can capitalize on them, I encourage you to sign up for a one-on-one, hour-long virtual consultation with me for just $197.

Included in this special price is a complete markup of your company page by yours truly and a session to not only discuss my critique but discuss your activities relating to the posting and sharing of content on your company page.

Pick your slot by clicking here.

 

Did You Miss These Important 2020 LinkedIn Updates?

Posted on July 12, 2020
Wayne Breitbarth

LinkedIn made significant changes and updates to its site in the first half of 2020—too many to discuss in one article. Therefore, I've put the changes in three buckets: those that are applicable to all LinkedIn members, LinkedIn company page changes, and LinkedIn changes for job seekers.

Today I'll address the changes for all users. Look for the next two articles in coming weeks.

I will skip the changes that aren't widely distributed yet (like LinkedIn Live and LinkedIn Stories) and the one that's been annoying the heck out of me—LinkedIn Polls.
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Best 2020 LinkedIn Changes/Updates for All Users

Profile Featured Section. This is by far the best new feature LinkedIn has added this year. This handy dandy, highly viewed carousel of documents or links to other web pages is a great way to display your best stuff.

Get more information here.

Headline expanded to 220 characters. Your headline has always been important for grabbing people's attention and including your most important keywords to help you come up higher in searches. Now, with 80% more capacity, your opportunity to capitalize on your headline just went through the roof.

Download my free three-page worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline for detailed strategies and examples of effective headlines.

Name pronunciation audio button. You can now display an audio button near your name at the top of your profile that will play a 10-second audio recording of how to pronounce your name and maybe a bit of marketing information (wink, wink). I was able to include, "Hello, my name is Wayne Breitbarth, and I can help you leverage LinkedIn for your business and career success. Just let me know how I can help."

Just click the pencil to the right of your profile photo, and you'll see the name pronunciation section. Click the edit pencil to the right and start recording your short elevator speech.

Profile location update. LinkedIn's change to how the filters for location work may require you to update your location selection. Because this change might affect how you come up in a location-based search, I suggest you check this revision out ASAP.

Click the pencil to the right of your profile photo. Then scroll down to the Location box and see if LinkedIn is recommending a location revision for you. Go with their recommendation to optimize this filter.

This may also be a good time to reevaluate the zip code you've entered and the resultant LinkedIn location. This may sound like a no brainer, but there is more to it than you think. Here's a link to an article I wrote to help you make the most of this important setting.

Address these four important LinkedIn changes as soon as possible. It could mean the difference between being found and contacted or being overlooked in favor of a competitor or fellow job seeker.

SPECIAL OFFER:

If you’d like help with specific strategies relating to these changes and so much more, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $197. This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

Should You Drop People From Your LinkedIn Network?

Posted on June 20, 2020
Wayne Breitbarth

Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network.
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Why should you drop someone from your network?

This list is certainly not exhaustive, but here are a few situations that might prompt you to take action:

  • Someone is filling your Inbox with spam on a consistent basis
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  • Without your permission, somebody is dropping your name in voicemails all over town in an effort to get the appointments he's been trying to land for years with your friends
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  • One of your connections has become a direct competitor
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  • You can't keep up with the inordinate amount of LinkedIn introductions someone is asking you to make
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  • The day after you connect with someone, she sends you a lengthy canned solicitation message that has no relevance to you and your business

I'm sure you get the picture. But don't lose sight of the fact that each and every first-level connection is actually helping you in the search ranking algorithm on LinkedIn. So think twice before you disconnect. For instance, the fact that you've never met a particular person in your network may not be reason enough to disconnect.
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How to drop someone from your network

There are several ways to disconnect with someone on LinkedIn, but one is preferable because the person won't be able to see that you looked at his/her profile before disconnecting. And don't worry—people do not receive a note from LinkedIn saying you dropped them.

1.  Click the My Network tab on the top toolbar, and then choose Connections in the left-hand column under Manage my network.

2.  Type the person's name in the Search by name box.

3.  Once the person's name shows up, click the three dots to the right of his/her name and select Remove connection.

After you disconnect, any recommendations or endorsements between you and that person will be eliminated. The person will not be able to re-invite you. However, if you have the person's email address, you can re-invite him/her anytime in the future.

And don't feel guilty if you choose to disconnect. It's your professional network, and you should be comfortable with who's in that network.
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $197. This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

How to Use LinkedIn to Recruit and Hire Top Talent—for free

Posted on June 6, 2020
Wayne Breitbarth

LinkedIn's database includes almost 700 million professionals, and smart companies are capitalizing on this massive database. However, LinkedIn is not very user friendly when it comes to searching for great new employees.

LinkedIn's simple solution is to purchase their Recruiter product—but Recruiter licenses come at an annual cost of $6,000 to $8,000 per user.

Well, as a past CFO myself, I never really thought much of one-size-fits-all solutions—especially those with hefty price tags.

So, as your trusted LinkedIn advisor, I have some simple ideas to help you use LinkedIn to recruit great employees for your organization, and my solutions have the perfect price tag—FREE!

To learn all of my secrets for capitalizing on LinkedIn's recruiting potential, join me on Monday, June 8, from 10:00-11:15AM CT, for my 75-minute webinar How to Use LinkedIn to Recruit and Hire Top Talent—for free.

If you can't attend live, no worries, because you'll receive a link to view the recording at your leisure. Seating is limited, so grab your seat now at https://linkedinrecruitingjune8.eventbrite.com.

Here is a sneak peek at a few of the secrets I'll be sharing on Monday.

Personal status update. Share a status update to ask your network if they know of anyone who is qualified for the position you're attempting to fill. People in your network know you well and understand the nature of your company. If someone in your network is aware of a prospective candidate, he/she should be able to quickly introduce you to the candidate.

This is the easiest and most efficient way to find your next hire. I suggest you post your request a couple times per week, maybe even once on the weekend.

To get additional exposure, ask a few of your most connected coworkers or friends to like, comment on, or share the post. That will get the post in front of all their connections as well.

I know a president of a local company who found a new VP for his company in just five days after using a status update to ask his network for help. Think of the time and money that saved him.

Company page post. On your LinkedIn company page, post a similar update. This shares the information with all followers of your company page. Job seekers interested in working for your company are probably among your followers.

To broaden your reach beyond your followers, ask your employees to like, comment on, or share this update so all their connections view it as well.

Consider “pinning” your status update to the top of the update feed.

University page. Here you can find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start. 

Access this by clicking the name of one of the schools on your profile. Once you’re on the university’s page, click the Alumni tab.

You can sort the individuals by:
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  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they're skilled at
  • How you're connected

Reach out to qualified candidates about your job openings. Because most people have warm, fuzzy feelings toward fellow alumni, they'll probably respond to you if they're interested in a new job.

On Monday, June 8, I'll cover these strategies in depth and many more—including a simple way to start receiving regular notices from LinkedIn that include prequalified candidates for your job openings.

Be one of the smart companies that uses LinkedIn to recruit and hire top talent—for free.

Get more info about the webinar and register here: https://linkedinrecruitingjune8.eventbrite.com

 

You Need to Visit Your LinkedIn Company Page Right Away!

Posted on May 31, 2020
Wayne Breitbarth

In the last couple years, LinkedIn has made several significant revisions to the functionality and content sections of your company page. For starters, they now simply call it a "page" rather than a "company page."

I'd like to share with you three of the most significant enhancements related to sharing information and news about your organization with the entire LinkedIn network, which is now over 690 million people.

If you'd like to learn about all the significant changes and revisit your overall strategy for your page, join me for my virtual workshop Unlocking LinkedIn's Corporate Marketing Potential on Monday, June 8, at 2:00PM CT. No worries if you're busy on Monday. All registrants will receive a recording of the session.

Here are three specific LinkedIn page action steps you should take right away to improve your exposure and engagement with your target audience.

Notify employees of your updates. Once a week you can now notify all of your employees about the most important update shared on your page. This notification appears in your employees' Notifications tab and should be an encouragement for them to share, like, or comment on the update, giving it a greater chance of being seen by a much wider audience.

As a page administrator, you simply click the three dots in the upper right-hand corner of the update you want to notify employees about, and then select Notify employees of post in the dropdown. All of your employees are then automatically notified.

Invite connections to follow your page. As page administrator, you can invite up to one hundred of your LinkedIn connections to follow your page each month. Don't let a month pass without taking this simple step to build your followers, which will increase the number of people who may see your updates each time you post.

Simply click the Admin Tools down arrow in the upper right-hand corner of your page, and choose Invite connections from the dropdown menu.

Add your tagline. LinkedIn has added a highly visible, 120-character Tagline section at the top of your page. If you have a tagline, this is a great place to include it—and if you include your company's most important keywords, you'll get more prequalified traffic to your page.

Just click the pencil icon in the middle of the top box on your page, and then add your very best 120 characters in the Tagline box.

Get busy and take these three LinkedIn page action steps, and you'll immediately improve your exposure and engagement with your target audience.
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Join me on Monday, June 8, for my Unlocking LinkedIn's Corporate Marketing Potential webinar

These are only three of the many page enhancements and corporate LinkedIn marketing strategies I'll be sharing on Monday at my virtual workshop. I hope you'll join me! Check out the details and register here.

 

What LinkedIn steps should I be taking right now to prepare myself for a possible job switch in the near future?

Since the pandemic hit, this is the #1 question I get from people who are looking to upgrade their careers.

In response to this question, I have created a brand new virtual workshop Leverage LinkedIn for Your Job Search During the Pandemic: Get noticed. Get past the gatekeeper. Get hired. I invite you to attend next Monday, June 1, from 2:00-4:00PM CT. No worries if you're busy because all registrants will receive a recording of the session.

In the workshop I'll be presenting five specific strategies you can implement right now. Here is one action step for each of those strategies.
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OPTIMIZE your profile

Improve and expand your headline. You only get one shot at a first impression. Make it a good one. It’s short—only 120 characters on the desktop—so you’ll need to be creative. But if you input this section using your LinkedIn mobile app, you get 220 characters. A note of caution: This hack seems to work consistently when using Apple devices but inconsistently on non-Apple devices.

Keep in mind this section is some of the most fertile ground to plant the most important keywords recruiters and HR professionals will use to search for you.
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LEVERAGE your network

Let the right people in your network know you're looking for a job. Your LinkedIn network probably includes quite a few people who would be willing to help you secure a new position if you simply ask for their help. There are a couple ways LinkedIn can help you accomplish this.

The first way is to download your entire LinkedIn connection database. After you've reviewed and narrowed that list to people you think can help you with your job search, import the targeted list to a contact database you use to communicate with others (Outlook, Mail Chimp, Gmail, etc.), and send a group email to update them about your job search.

Click here to learn how to complete this download.

The second way is to perform a targeted search of just your first-degree connections, and then send direct messages through LinkedIn to people you believe can help you. Learn specifically how to do that here.
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REVIEW your settings

Enable your Open to Job Opportunities setting. Lots of job seekers didn't even notice when this new feature became available a couple months ago. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.). And it's your decision whether you show this information on your profile or hide it.

Enable this setting by following the steps outlined here.
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BUILD your target company list

Complete a filtered people search using the Alumni tab on the University page.  One of the best tools for building out a target company list is the Alumni feature on the University page of a school you've attended. I have outlined how this feature works in detail in this article. Once you use the filters and decide what cities you'd like to work in, what type of job you want, etc., LinkedIn will display the companies who hire the most alumni in that job function.
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IMPROVE your LinkedIn routines and activities

Review profiles of and send connection requests to hiring managers and recruiters. Before we had LinkedIn, it was almost impossible to get a hiring manager or an industry-specific recruiter to look at your resume. But that's all changed now that you have a LinkedIn profile.

By monitoring the Who's Viewed Your Profile feature and sending customized LinkedIn connection requests, it's quite simple to get them to take a look.

To get started, you'll need to use the Advanced People Search feature. Search for people with specific titles at the companies you're targeting or applying to as well as recruiters who specialize in your region, industry, or job function. Here is an article where I share a step-by-step process to locate these people.

If you're considering a career move anytime soon, get busy and execute these simple but highly effective strategies, and you'll be well on your way to landing that great new job.

If you'd like more winning strategies for finding a terrific new job in these unprecedented times, be sure to register soon for my workshop on June 1 by clicking here.

 

Do You Know How to Boost Your LinkedIn Profile Views?

Posted on May 16, 2020
Wayne Breitbarth

Most people will agree that LinkedIn has established itself as one of the best marketing tools on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience.

One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it's like they walked into your store, ready to do some shopping.

So, how do you attract more shoppers to your store?
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Long-term strategy

Of course, almost everyone who checks out your profile could be a potential client/customer or at least know someone who might be interested in you and what you have to offer. However, ultimately you're looking for views from people who quite likely can help you achieve your business goals.

To get on the path to long-term success, it's important to connect with your target audience and share great information, thereby nurturing the relationship and increasing your thought leadership status. Then, when they are ready to engage someone who has your expertise, you have earned your way onto their list—and hopefully it’s a very short list!
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Short-term strategy

In the short term, here are eight simple ways to get more of the right people viewing your profile.

1.  Optimize your LinkedIn profile headline. A headline is meant to grab the reader and encourage him/her to read more. If you need help with this, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline on the free resources page of my website.

Also, don't miss your chance to possibly get an additional 100 characters in your Headline with this hack.

2.  Look at other people’s profiles. When people see you’ve looked at their profile, it’s quite likely they’ll take a look at yours if your headline suggests you might be an interesting person to meet.

Be sure your Profile viewing options setting is on the recommended setting of full disclosure. Then they'll see your full name and headline versus something like Insurance agent at Northwestern Mutual.

3.  Share your own posts frequently. This doesn’t take as much time as you think if you simply use the Start a post feature on your home page. Add a personal comment about the article, and you’ll get even more action from your network.

Don't miss my article on how to improve the number of people who view and engage with your posts here.

4.  Share, “like” or comment on other people’s posts or published articles. This isn’t quite as powerful as sharing your own posts, but the time commitment is a lot less. It only takes a second to click “like,” and it’s an easy way to stay top of mind with your network.

Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates.

5.  Put more of your most important keywords in your profile—and put them in the right spots. For help with this, download my worksheet Keywords: The Key to Being Found on LinkedIn on the free resources page of my website.

6.  Endorse people. Not everyone is a fan of this feature, but it does spark lots of engagement—which usually results in more profile views.

7.  Take advantage of LinkedIn notifying you of your connections' birthdays, work anniversaries, and starting new jobs. LinkedIn uses the Notifications tab to tell you when these important dates are happening with the people who matter most to you, your connections; so be sure not to just click the Say happy birthday button. Take it to the next level and send them a longer, more helpful or inquiring message that should lead to a profile view for you.

8.  Start writing long-form articles using the LinkedIn publishing feature. Admittedly, this will take some work, and many of us shy away from writing, but over time this will get you more profile views. Also, one of the best ways to establish your thought leadership is to share your thoughts by writing.
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Take action

So, which of these steps are you going to take to increase your LinkedIn profile views? And keep in mind that if you get more profile views, you'll then get more traditional interactions (phone calls, emails, meetings, etc.). Of course, this will result in improved ROI for your time spent on LinkedIn.

For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, be sure to take advantage of my one-hour, one-on-one consultation for just $197.

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.