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It is time to share another one of those underutilized tools on LinkedIn -- that little section on the right-hand side of your home page titled "Who's Viewed My Profile?" This is really a powerful tool for a couple of very simple reasons. . First, let's talk about the numbers being shared, something like "Your profile has been viewed by 14 people in the last day" or "Yesterday you appeared in search results 11 times." . Just think about this: Every time someone looks at your profile, you have sent out a branding message that could lead to a new customer, strategic supplier, vendor, employee or partner. That being said, you should have a plan to move this number up. . In the "old days," before the advent of social media, we all used to spend some very sizable dollars to increase website hits, viewers of our television commercials, listeners on the radio, numbers like these. We can now do it for very little cost. In addition to increasing your general physical networking efforts, some ways to do this are: .
. This can be very powerful information if you can put the puzzle together. Take a chance and find a reason to contact those individuals for one reason or another without them really knowing how you decided to contact them at this time. Remember -- they were checking you out. There must be something there, don't you think? |
Do yourself a favor and write down what these numbers are each day for a week or two so you have a benchmark. Then hopefully over time you can watch your numbers increase.
You are spot on, Wayne, about the importance of “Who’s Viewed My Profile.” I have been tracking this closely over the past 6 mos. as I’ve widened my network and added content to my profile. My numbers are definitely going up, especially after a speaking event, networking function or exhibiting at an expo. Two other important things that can clue folks in when analyzing who has looked at your profile is to look at groups you both belong to and connections you have on common. I can usually figure out who looked at my profile based on this info. My question to you is, when you aren’t connected to someone other than through a group, but he/she has looked at your profile, what’s an effective way to follow up with them? I don’t necessarily want to link with them – although I may later – but I do want to communicate with them and offer to provide more info., if they’re interested. As you say in your post, there must be some reason he/she was checking me out. Any thoughts on this?
Disagree. In most cases, these inquiries are from people pausing on your profile merely out of curiosity. If they are job placement personnel, they would contact you if they wanted to speak or go further.
If you are not connected or in a group together, then your only communication option using LinkedIn is an InMail.
This is very useful…I actually check this daily…and I can figure out who is that’s viewing me. I won’t mention it, but I’ll usually send a LI message to ‘the suspect,’ checking in on their needs, etc.
It’s also useful if you’ve been sending resumes to XYZ corporation and then you see someone from XYZ has viewed your profile…you know your resume’s getting scrutized. That’s the time to email your XYZ contacts to make sure they know where you’re at in your quest to get work at XYZ. (In my case, that would be dream job as a knitting editor at Interweave Knits in Colorado, where I can ski on the weekends).
Never thought of that – Every time someone looks at your profile, you have sent out a branding message that could lead to a new customer, strategic supplier, vendor, employee or partner.
Thanks for the reminder.
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