When was the last time you considered whether your "professional headline" (this is what shows up right under your name) really adding to your story or capabilities?  This is an amazing tool, considering some people may not see anything past this quick branding "pop" that shows up every time your name shows up on Linkedin.  Here are something's you may consider putting in that "3 second bumper sticker"

                -type of customers or projects you work on

                -brands you carry

                -certifications you have

                -years of experience

                -territories you have responsibility for

                -number of projects you have completed

 

Is your professional  headline more interesting or descriptive than your closest competitor?--check theirs out and if you say "no" you got some work to do. Remember this is how you are being compared in the marketplace.

 

 

Have you added your Linkedin URL to your website, business cards, resume, letterhead or email signature?  If not you are missing an opportunity for people to not only connect with you but get some very detailed helpful information at the click of a keystroke.

 

 

Check out a cool tool that I found at http://www.linkedintuition.com/score.html.  It is called the Linkulator, a way to score how well you are doing on Linkedin.  My score was "71"; Average Credibility Score is 39.3!  This is really a neat way to compare how you are doing, giving you good feedback on what you could be doing better.