When you answer the door or the phone and aren't sure what the person wants, you undoubtedly say, "How can I help you?"

But why aren't you asking the same question when strangers ask you to join their LinkedIn networks?

Perhaps it's because you aren't really sure how to pose the question on LinkedIn or don't understand the benefit of asking how you can help.

Now, of course, some of the strangers are spammers or just want to sell you something you're pretty sure you don't need. With those folks, just hit the Ignore button.

But with other people who ask you to join their networks, don't be so quick to hit the Ignore button on your computer or X on your mobile app, because a new, productive relationship may be just a button click away.

Note: I will be covering the best corporate LinkedIn strategies on August 21 at my next virtual workshop, "Optimize Your LinkedIn Company Page & Effectively Market Your Business." Here is the link to check out the details and register: https://aug2023linkedincompanypage.eventbrite.com
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Simple ways to decide whether or not to reach out to strangers

Start by going to your Pending Invitations page. You'll find this page by clicking the My Network icon on your top toolbar. Choose See all (XX), and LinkedIn will then display all of your inbound invitations in the order you received them.

If someone includes a personal message with his/her invitation, you'll see the message in a message box both on your mobile app and on your computer. Personally, I always look at these invitations first because they may require a prompt response.

To improve your chances of receiving a favorable response when you ask someone how you can help him/her, follow these three simple steps:
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  • Check out the person's profile in detail, looking at his/her jobs, volunteer experience, education, and accomplishments.
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  • See who you have as mutual connections, and consider reaching out to one or more of those people to get more information about the person who's asked you to join his/her network.
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  • View the person's recent activity to see the type of information (s)he is sharing with his/her network.

Once you're confident you should ask the How can I help you? question, click Reply to [name] in the person's Pending Invitations box. You can then reply without accepting the person's invitation to connect.

You might say something like:

"Thanks for asking me to join your LinkedIn network. I typically don't accept people into my network until I have either met them or understand how we might be able to help each other. So let me know how we might be able to collaborate. I look forward to hearing from you."

This simple technique will scare away anyone who's simply in the spam business and will encourage the others to share what is on their minds. You may be surprised by how many people are truly interested in helping you—and some are probably requesting a connection because someone you know and trust referred them to you.

This technique has helped me and my consulting clients find many new, important relationships. And opportunity may be calling you on LinkedIn, too—so why not give it a try.

I will be sharing a live LinkedIn demo of my very best LinkedIn corporate marketing strategies and more at my upcoming two-hour virtual workshop on August 21, Optimize Your LinkedIn Company Page & Effectively Market Your Business.

Here is the link to check out the details and register:  https://aug2023linkedincompanypage.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.