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I'm really enjoying the new TV series Gotham. It takes me back to my childhood when I was an avid Batman comic book reader/collector.United States Superhero Postage Stamp

But you're probably wondering what in the world does Batman have to do with LinkedIn? Has Wayne finally lost his marbles?

Actually, I'm just fine--at least I think so--but here's the connection.

This week I'm going to share with you what I fondly refer to as LinkedIn's dynamic duo of lead generation features. Just like the dynamic duo of Batman and Robin, they're great on their own, but together they're much more effective.

So, come meet LinkedIn's lead generation dynamic duo: Advanced People Search and Saved Search.

Simply put, these two features together will automatically serve you up an email list of targets who meet your defined criteria. I use the word target very positively. This could be customers, vendors, donors, employees, strategic partners, future employers, and experts, to name only a few of the endless possibilities.


How to get the Dynamic Duo working for you

Follow these simple steps:

1.  Click the word Advanced to the right of the blue magnifying glass on the top LinkedIn toolbar.

2.  In the criteria boxes, enter the keywords, job titles, company names, geographic areas, etc. that your targets would use to describe themselves on their LinkedIn profile.

3.  Review the list of people your search uncovers, making sure they actually look like people you'd like to meet, and see which of your connections already know these individuals.

4.  Click the words Save search on the top right of this list of search results.

5.  Decide what you want to name this target list and how often you want LinkedIn to notify you of new results.

From this point forward, LinkedIn will deliver to you--at whatever interval you choose and without any further work on your part--an updated list of your best and most qualified leads. And, maybe more importantly, you'll see which of your connections might be able to make that all-important introduction to these potential customers.

For lots more highly effective but little-known advanced LinkedIn features like this one, as well as simple strategies for using them, check out my new online LinkedIn training course. Click here for more details.