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You work hard to plan events for your company,  industry association or favorite iStock_000007449327Smallnonprofit organization, but filling the seats can be a challenge. Here are ten simple ways to use LinkedIn to get the job done:

1.  Send an individual status update.

  • Post several times, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.

2.  Send a company status update.

  • It goes out to company followers, so continue to grow this group.
  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Encourage others in the company to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.
  • Consider paying to sponsor the company update so that it will show up in the feed of your targeted audience.

3.  Target specific first-level connections with a direct message.

  • You are limited to 50 connections at a time for a single direct message.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.

  • Share your information in the Discussion section in the form of a question.

5.   Upload a PDF or include a link to the event details or registration form in your Professional Portfolio, Screen Shot 2015-02-20 at 7.51.30 PMeither in your Summary or the Job Experience entry that correlates with the event.

  • A good description will entice the reader to click and open.

6.  Upload a PowerPoint presentation or video in your Professional Portfolio with event details.

  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

7.  Include the details of the event in your Summary section.

  • In addition to the event details, you can mention that more details are available in your Professional Portfolio.
  • Consider putting this at the top of your Summary as you lead up to the event.
  • You can include the registration website, but it will not be hyperlinked.

8.  For a period of time leading up to the event, include an event teaser in your Headline.

  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich Headline right after the event.

9.  Use a special “Project” profile section to feature your event.

  • The title of the event is clickable right through to your registration page.
  • Consider moving this Project section to the top of your profile a week or so before the event.

10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.

  • Reference the website link in your Summary section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

Follow these easy steps, and your event might just be a sellout.