Don't you just love referrals?

Whether it's a referral to an exciting new customer with big potential, Screen Shot 2015-10-07 at 10.04.12 AMa new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective but they are usually fun as well.

I trust you're already aware of many LinkedIn features that will help you get more referrals. For instance, it's easy to take a look at your target's profile and gather valuable intelligence. You can then look at your LinkedIn network, see if anyone in your network is connected to your target, and then request a referral to your target.

You can also get some great insights that will lead to referrals by perusing the People Also Viewed and People Similar To sections of your LinkedIn account.

5 Simple Steps to Start Your LinkedIn Referral Machine

I recently made a presentation for American Family Insurance Company's Business Accelerator, which is a business toolbox designed to help small business owners and entrepreneurs build and grow their businesses.

Here is an overview of the five steps I discussed that can get your LinkedIn referral machine started:

1.  Get your "LinkedIn store" (profile) prepared for customers.

2.  Be sure you are connected with all of your best potential referral sources.

Screen Shot 2015-10-09 at 4.55.59 PM3.  Perform a keyword search into the network of one of your referral sources. You start this process by clicking the magnifying glass in the person's Connections section.

4.  Politely ask your referral source to tell you the best way to initiate the referral to the target.

5.  Be sure to complete the process by showing your appreciation to your referral source for the introduction to the target.

Watch the complete video

To learn exactly how to execute these five simple steps, here's a link to a free video of my American Family Insurance Business Accelerator presentation (37:13).Screen Shot 2015-10-07 at 9.44.13 AM

On the Events page, click the green Sign Up Today! button. Then enter your name and email address, and set up a password. Find the event box for this event, click the blue More Details box, and you should be good to go.

I hope this video helps you crank up your very own referral machine. Enjoy the show!