Latest LinkedIn Blog Posts

How to Build Your LinkedIn Company Marketing Machine

Over 13 million companies have company pages on LinkedIn. If your company doesn’t have one, you can get started by clicking here. But that’s not the company marketing machine I’m referring to. I’m talking about coordinating all the employees at your company to have a consistent branding message relating to your company on each of their personal LinkedIn profiles. So, what would that coordination look like? It starts with creating LinkedIn profile guidelines (a/k/a best…Continue Reading »

Are LinkedIn Groups Worth Your Valuable Time?

It’s been rumored for more than a year that LinkedIn Groups are going away. Well, that rumor has been squashed, at least in the short term, by LinkedIn this week. Some people, including me, received a direct LinkedIn message from people in LinkedIn’s Product Marketing Department that started out like this: “We’re currently working on making some changes to the LinkedIn Groups experience, and because you are an expert user, we wanted to give you…Continue Reading »

I Hope You’re Not Making This BIG LinkedIn Mistake

If you haven’t given serious thought to what location and industry you’ve selected on your LinkedIn profile, you’re probably leaving money on the table. Why? Because you aren’t coming up in the search list when your target audience uses them to search for someone like you. Most people haven’t given this choice a moment’s consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you’ve selected…Continue Reading »

Get Your Free Gift From LinkedIn Now!

LinkedIn has given all of its users a very special but hard to find gift, and most people are not taking advantage of it. So, what is this special gift? It is an additional 100 characters in what I consider to be the most important section of your profile—your headline. Historically this section has been limited to just 120 characters (including spaces), and now you can enter 220 characters—but only if you use the LinkedIn…Continue Reading »

Please Take the Time to Do This Important LinkedIn Function

Are you taking enough time to evaluate and respond to your inbound requests to connect on LinkedIn? I’m guessing probably not. During the fifty or so one-on-one LinkedIn consultations I’ve done over the past few months, I learned that most people have a just-get-it-done attitude when it comes to responding to invitations to connect. Well, personal experience has taught me that a thoughtful, personal response will many times open the elusive door to opportunity, and…Continue Reading »

Does Your Boss Think You’re Wasting Your Time on LinkedIn?

This week I want to help a very special group of loyal LinkedIn users. As a matter of fact, I’m thinking maybe this group should start a LinkedIn group that could be called something like “My Boss Hates LinkedIn Users Group.” I’m speaking to those of you who have found ways to be more effective in your job using LinkedIn, but perhaps your direct supervisor is questioning the amount of time you’re allocating to LinkedIn because…Continue Reading »

Do You Want a New LinkedIn Habit for 2018 That Will Pay Big Dividends?

A new year sometimes means new habits. Loads of well-meaning experts are giving you advice about what new habits you should establish for 2018 in order to get better results. So I’ve decided to add my two cents about your LinkedIn activities/habits, and it’s simple—always look at a person’s LinkedIn profile before you have a meeting or phone call. (Note: You may not be able to do some of these steps on the LinkedIn mobile app.)…Continue Reading »

When is it Time to Drop Someone From Your LinkedIn Network?

Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network. . Why should you drop someone from your network? This list is certainly not exhaustive, but here are a few situations that might prompt you to take action: .  Someone is filling your Inbox with spam…Continue Reading »

How to Use Your LinkedIn Account to Help Your Favorite Nonprofit

It’s that time of year here in the U.S. when many of us give thanks for the important people in our lives. For me, it’s also a good time to reflect on how I can continue to help my favorite nonprofit organizations. I have taught LinkedIn seminars that are specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences. But I…Continue Reading »

Is LinkedIn Sales Navigator Worth the Money?

Because LinkedIn is putting more limits on the better features of their free accounts, business professionals who use those features to grow their network and get results are asking me, Is LinkedIn Sales Navigator really worth the $79.99/month? I’ve been using Sales Navigator for about three years, and it is a fairly expensive upgrade. Therefore, I’ve put together some facts, figures, and personal thoughts to help you figure out if it’s right for you. Note: These comments…Continue Reading »