Latest LinkedIn Blog Posts

Here’s How to Easily Attract More LinkedIn Company Followers

Social network concept: Follow us on digital background

Your LinkedIn company page is a great outlet to share, influence, educate, and attract your target audience—but only after people make the choice to “follow” your company. Here are the best ways to get more company page followers. 1.  Install a LinkedIn Company “Follow” Button on your website and blog. 2.  Ask people to “follow” your company in your other channels of corporate communication (mail, email, newsletters, advertising, etc.). And it’s kind of lame to simply…Continue Reading »

Do You Want to Make Sure Your Next Trip REALLY Matters?


Whether it’s travel for fun, work or maybe a little of both, most of us want to make sure that when we invest our hard-earned time and money to head out of town, we get the best bang for our travel buck. For me, that means trying to spend time with as many important people as I can fit into my schedule. LinkedIn has some great ways to help you find those potential candidates who just…Continue Reading »

How to Find Your Most Productive LinkedIn Keywords


Are you having trouble finding the best keywords to use in your profile? Are you struggling to find the right words to put in the Search box when you’re looking for new customers, great employees, or perhaps your dream job? Well, you’re not alone! But I’m here to help. It’s a bit like a treasure hunt. It takes a little time, but it’s easy if you know where to look–and the rewards are well worth the effort. You…Continue Reading »

I Hope You’re Not Making This BIG LinkedIn Mistake


How long has it been since you’ve thought about what location and industry you’ve selected on your LinkedIn profile? Many people haven’t given it a moment’s consideration since setting up their profile many years ago. I suggest now might be a good time to reconsider what you have selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward. The options are limited but very important LinkedIn…Continue Reading »

10 Easy Ways to Promote Your Events on LinkedIn


You work hard to plan events for your company,  industry association or favorite nonprofit organization, but filling the seats can be a challenge. Here are ten simple ways to use LinkedIn to get the job done: 1.  Send an individual status update. . Post several times, sharing details about agenda, speakers, venue, etc. Post at different times of the day and different days of the week. Always include a link to the registration site or…Continue Reading »

Are You Curious About the Power of LinkedIn Mobile?


Do you like and use the LinkedIn App? Because I’m frequently asked this question during the Q&A portion of my LinkedIn events, I figured it might be on your mind as well. Thus, here are my thoughts on the opportunities and shortcomings of LinkedIn mobile. LinkedIn mobile is not just the LinkedIn App There are currently seven apps in the suite of apps (not all are available for all types of mobile devices): . LinkedIn. This is…Continue Reading »

Are You Wasting Your Valuable Time on LinkedIn?


When I jump into something new, different or confusing (like LinkedIn), I often wonder how other people are using it and how can it help me improve myself or my business. And that’s why I launched my LinkedIn User Survey way back in 2009. Over the past six years, I have shared with you, my treasured audience, answers to questions like these (2014 results are in red): . What percent of the LinkedIn users are…Continue Reading »

LinkedIn’s New Searching Limit: Are You in Danger?


LinkedIn giveth and LinkedIn taketh away. As of January 1, 2015, all LinkedIn members (free and premium accounts) can now see the last names and full profiles of the people in their extended network–which includes first, second, and now third degree. Thanks, LinkedIn. Also, as of January 1, all members now have a limited number of searches they can perform each month–and at this point the number of searches we are limited to is not…Continue Reading »

Does the Experience Section of Your LinkedIn Profile Impress Anyone?

Boss and young employees

Whether you’re a thirty-year business development professional using LinkedIn to help hit your numbers each and every quarter, just graduating from college and hoping LinkedIn will help you find your first great job, or anything in between, the Experience sections of your profile could make or break you. You may be wondering where the heck are the Experience sections on your profile–all you remember seeing is a Jobs section. Well, they are one and the…Continue Reading »