Latest LinkedIn Blog Posts

You’ve Gotta Download These 2 FREE LinkedIn Tools!

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If you use Google Chrome as your preferred browser to access LinkedIn, here are two FREE add-ons (Google calls these extensions) that I know you’re going to love. If you don’t use Chrome, you may want to switch so you can have access to these two very helpful tools. . Dux-Soup Extension Once you download Dux-Soup to your computer, you’ll be able to keep confidential notes about the person whose profile you’re viewing, and the person doesn’t…Continue Reading »

It’s Easy for You to Get More LinkedIn Profile Views

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Most people will agree that LinkedIn is the best marketing tool on the planet for business professionals, and part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience. One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it’s like they walked into your store, ready to do some shopping. So, how do…Continue Reading »

How Many of These LinkedIn Secrets Have You Discovered?

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Now that the new LinkedIn changes have been rolled out to everyone, let’s take a look at the very best and oftentimes hard-to-find features on the brand new Microsoft LinkedIn site. . 6 best-kept LinkedIn secrets Some of these features may be hard to find, but I promise that you’ll have improved success on LinkedIn if you take advantage of these hidden gems. 1.  15 free direct messages per month to fellow group members. There used…Continue Reading »

Should You Have Two LinkedIn Profiles if You Have Two Jobs?

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Nearly every week someone asks me, “I currently have two jobs” [sometimes related, sometimes unrelated]. “Should I have two LinkedIn profiles?”  The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles. But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple job scenarios and show you how you can get the…Continue Reading »

Is it Crazy or Crafty to Connect with Competitors on LinkedIn?

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I’m frequently asked Should I connect on LinkedIn with competitors? My quick answer is Are you nuts? Why would you want to hand over your database of prospects and customers to a competitor? However, because not all relationships are simple and one-dimensional (competitor or not a competitor), here are some factors to consider when deciding whether to connect with a “competitor.” . Is the identity of your customers already public knowledge? If it’s public knowledge, then connecting with competitors is not…Continue Reading »

Are You Still Confused by LinkedIn Skills and Endorsements?

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Happy 5th birthday, LinkedIn Skills! Yes, it has been five years since LinkedIn Skills appeared on your profile and probably caused a bit of confusion for you. Then a few years later the confusion ramped up when endorsements started showing up alongside your skills. And because LinkedIn started asking its members to endorse their connections, people began endorsing others for everything and anything—even skills we never added to our profile. And just when most of us…Continue Reading »

How to Discover if You’re Really a LinkedIn All-Star

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Congratulations! You’re an All-Star. If you received this message from LinkedIn, well, I hate to burst your balloon, but an All-Star profile rating has very little to do with how successful you’ll be on LinkedIn. And because of the significant profile changes that are part of the new desktop redesign, you need to rethink many of the profile strategies that have worked in the past. . Be sure to check out my special, limited time offer…Continue Reading »

Create a Targeted Prospect List on the New LinkedIn in 5 Minutes or Less

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Do you know that in five minutes the new LinkedIn can help you fill a virtual room with your perfect prospects and then add new prospects each week? And once you find them, their LinkedIn profiles will help you figure out the best way to meet them. To quickly get your highly targeted prospect list, just follow these simple steps. Let’s say you want to find the current managers of purchasing, procurement, etc. at three of…Continue Reading »

How to Use LinkedIn to Find Great Employees

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LinkedIn’s database includes almost half a billion professionals, and companies are beginning to capitalize on this massive database to find great employees. However, LinkedIn is not very user-friendly when using it for this purpose. LinkedIn’s simple solution is to purchase their Recruiter product—but Recruiter licenses come at an annual cost of $6,000 to $8,000 per user. Well, as a past CFO myself, I never really thought much of one-size-fits-all solutions, especially when they come with…Continue Reading »

How to Capitalize on LinkedIn’s New Accomplishments Section

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Your LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message. To help you do that LinkedIn has a new major profile section called Accomplishments. There are also several optional subsections, but I’ve noticed that most people don’t know they exist—probably because LinkedIn didn’t make it easy and/or intuitive to find them. You can add them by clicking the down…Continue Reading »