Latest LinkedIn Blog Posts

How to do Advanced People Search on the New LinkedIn

Marketing segmentation

More people are receiving the new LinkedIn desktop interface each week. I’ve had it for about a month now, and every day I’m learning more about where things are and how they work. One feature that’s changed fairly significantly is the search function—which I’ve always considered to be one of the most important LinkedIn features, particularly when you’re trying to find a specific type or category of people. Today I’m going to show you how…Continue Reading »

Are You Prepared for Your New LinkedIn Profile?

New Old Directions

Quite a few people (including me) have received the new LinkedIn desktop interface, and soon everyone will have it. You can’t opt out. After working with it for almost three weeks, I’m ready to share with you some of the more critical profile strategies. Ironically, these strategies haven’t changed all that much. Therefore, I’m going to share an article about strategies that I wrote a while back and then add in italics some strategies for…Continue Reading »

Do You Have This Important LinkedIn Setting Right?

Similar looking businessmen in a row

One of the best LinkedIn features often overlooked for business development purposes is the People Also Viewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it’s probably people who have similar characteristics to you. Now, LinkedIn doesn’t share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile….Continue Reading »

Are you Annoying People with your LinkedIn Updates?

Entrepreneur angry and furious with laptop

Do you share unprofessional, “Facebook-like” information on LinkedIn? I hear from people each and every week who are frustrated with the information people are sharing on LinkedIn.  So, what’s the #1 LinkedIn rule of thumb relating to status updates that I wish everyone followed? I call it the 6/3/1 Rule. Simply put, for every ten status updates you share on LinkedIn (no matter over what time frame those posts take place), follow this rule: Six should…Continue Reading »

Is Your LinkedIn Account in the Top 1%?

Perfect grade with pen

I do many LinkedIn profile critiques each week for my clients, and they really look forward to receiving my overall grade along with the specific areas I feel they can improve. I also tell them how they can get a grade directly from LinkedIn. This grading system, the LinkedIn Social Selling Index (SSI), was previously only available to LinkedIn’s largest corporate users, but now all LinkedIn users can access their SSI. In addition to your profile, it…Continue Reading »

How Will You Rank on the New LinkedIn?

Keywords searching concept with magnifying glass

Some people have told me they’ve received the new and improved(?) LinkedIn desktop interface. I personally don’t have it yet, but I’ve been able to check out how it looks and works by looking over the shoulder of some of my friends who have it.  I’m going to withhold my full, detailed review of the changes until I have it myself, but based on my review thus far, including your most important keywords on your…Continue Reading »

Is This the Right Time to Get Off LinkedIn?

weight check

“We need to shed a few social pounds and stop trying to add more social media networks to our repertoire. Instead, let’s get better where we already exist. Social media isn’t about how many places you can be. It’s about being amazing where you are.” –Scott Stratten, “The Book of Business Awesome” I agree with Scott, but I prefer to put it this way: If you don’t have a strategy and purpose for being on LinkedIn,…Continue Reading »

What Was Your Score on the LinkedIn Scorecard?

Drawing Loading New Year 2017 on Chalkboard

Happy New Year! Are you hoping 2017 will be your best year ever? Well, I’m going to help you use LinkedIn to get phenomenal results. In about five minutes, my LinkedIn Success Scorecard: How do you measure up? below will show you how you stack up and how some easy profile tweaks and basic strategies will catapult you to success in your business and career. Here are a few of the 20 simple multiple choice questions: . Does…Continue Reading »

This is Your Chance to Get Your LinkedIn Questions Answered

Stop leaving us in the dark

My inbox exploded last week after regulators approved the Microsoft acquisition of LinkedIn, which will close very soon, and some people received the new LinkedIn desktop redesign. I’ll do my best to address the concerns and questions just as soon as I receive the new profile and formulate some strategies to help you take full advantage of all this potential. In the meantime, if you have any burning LinkedIn questions you’d like to ask me, be sure…Continue Reading »

Are You Ignoring the Right People on LinkedIn?

New shop, owner at the door with customer

If you owned a retail store and a potential buyer entered your front door, would you ignore him or her? Of course not. Well, that’s what many people are doing on LinkedIn, and then they wonder why they aren’t getting any quantifiable results from using the site. Think of your LinkedIn profile as your retail store. As with most retail stores, there’s lots of competition for potential buyers and many different ways that people find out…Continue Reading »