Latest LinkedIn Blog Posts

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This week’s LinkedIn tip is short and sweet–very sweet. What I have for you is free access to my latest LinkedIn strategy series (including five videos, eight downloadable resources, and a 38-page companion ebook). This was done in partnership with my friends at Stream Creative and sponsored by West Bend Mutual Insurance. It’s called Strategies for LinkedIn Success for Accountants. Don’t let the title scare you away. The simple but powerful strategies and tactics are applicable to…Continue Reading »

LinkedIn Skills: Is Your Pantry Well Stocked?

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When I was growing up, I worked in my dad’s grocery store. Near the end of the day, I would remove, refill and rotate merchandise and “pull the shelves” so they’d be full when we opened the doors in the morning. If we didn’t have enough product to fill the shelf, we rearranged the inventory so the shelves looked full. What does this have to do with LinkedIn, you ask? Well, I like to think of the Skills…Continue Reading »

What do Batman & Robin have to do with LinkedIn?

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I’m really enjoying the new TV series Gotham. It takes me back to my childhood when I was an avid Batman comic book reader/collector. But you’re probably wondering what in the world does Batman have to do with LinkedIn? Has Wayne finally lost his marbles? Actually, I’m just fine–at least I think so–but here’s the connection. This week I’m going to share with you what I fondly refer to as LinkedIn’s dynamic duo of lead…Continue Reading »

In Life and on LinkedIn, Saying “Thank You” Can Take You a Long Way

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Making the right connections on LinkedIn is one of the keys to success. In the past I’ve written about who you should connect with, why you should connect with them, and how to best find great connections on LinkedIn. You can find links to those articles below. But this week I want to reinforce something your mom taught you–writing thank-you notes. It’s time to dust off that time-proven technique, and not just because it’s good etiquette…Continue Reading »

8 Obvious Signs That Your Company Doesn’t Know What It’s Doing on LinkedIn

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If you want to gather business intelligence, there’s no better place than LinkedIn. Before I begin working with a company to grow their sales using LinkedIn, I head straight to their LinkedIn company page to begin gathering information. I can tell pretty quickly if they have some level of LinkedIn savvy or not. What would I find if I visited your company page? Are you portraying a positive corporate image? Will I immediately understand what…Continue Reading »

Field of Study Explorer: A Great New LinkedIn Feature (and it’s NOT just for students)

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Well, LinkedIn has done it again. They recently released a great new feature called Field of Study Explorer, and they’ve suggested it’s designed to help students. But whether they realize it or not, it’s a terrific tool for businesspeople as well. And that’s where I come in. I take seriously my responsibility to help you get the most out of the site, especially hidden gems like the new Field of Study Explorer. LinkedIn’s Stated Purpose…Continue Reading »

Is someone annoying you on LinkedIn? Then take action.

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Okay. So you connected with or are in a group with someone on LinkedIn, and in your opinion the person hasn’t been acting professionally. Now what? If someone in your network has committed an unpardonable faux pas, here are some steps you can take to address the situation. 1.  Someone sent you a spammy email shortly after you agreed to connect on LinkedIn. Unless you’re fairly certain this connection could or should lead to something positive,…Continue Reading »

This Proven LinkedIn Step-by-Step Process Leads to Results

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Are you one of the many people I hear from each week who are still waiting for something to “happen” on LinkedIn? Lots of people spend lots of time on LinkedIn, but not everyone is getting results. Well, that’s because there can be no ROI if you don’t know how to use it! Also, because LinkedIn is not very intuitive, many users haven’t even found the features that will produce the most dramatic results. Therefore,…Continue Reading »

Eight Reasons Why Your LinkedIn Status Updates Are Not Getting Results

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This week I got three separate emails from my readers with basically the same question. Ironically, that same question also came up twice this week when I was presenting seminars. That made it easy for me to pick the topic for this week’s LinkedIn tip. Here’s the essence of each inquiry: Wayne, I’ve heard you say that you feel the #1 marketing feature on LinkedIn is individual status updates, but I tried posting one this…Continue Reading »