Latest LinkedIn Blog Posts

Is Your LinkedIn Tank Filled with the Right Gas?

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Connections are the gas in your LinkedIn tank, and every time you connect with someone on LinkedIn, it affects the quality of your network–just like the quality of the gas you purchase affects how your car runs. In other words, not all connections are created equal. Most people add connections haphazardly, but to be highly successful on LinkedIn it’s important to develop a strategy for growing a dynamic network that will help you reach your…Continue Reading »

Is Your LinkedIn Headline REALLY Helping You?

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Everyone knows headlines are important. But what exactly is a headline?  “Headline: [noun] a head of a newspaper story or article printed in large type and giving the gist of the story or article that follows”  (Merriam-Webster Dictionary) But if headlines are so important, then why do most LinkedIn profile headlines (maybe even yours) simply state a person’s current title and current company name? Because the user hasn’t updated his/her headline. Until you craft a first-class, 120-character…Continue Reading »

How Can You Help Your Company With LinkedIn?

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Mitch Joel in his ground-breaking 2010 book “Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone” said: A company is no longer made up of anonymous people building one brand; rather, it is made up of many personal brands that are telling your one corporate-brand story in their own personal ways.  This week I want focus on how you can get your company’s story in front of everyone who views your profile and…Continue Reading »

Does Your LinkedIn Profile Need a Boost? Add Media!

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Media can be the great differentiator. It can take your LinkedIn profile from ho-hum to phenomenal–and compel viewers to contact you about your products and services, job opportunities, and more. My recent LinkedIn User Survey showed that only 39% of the respondents are taking advantage of this powerful profile feature. Don’t tell anyone at LinkedIn that I said this, but I think it’s so good that they could probably charge for it. In a nutshell, prominently displaying media…Continue Reading »

Are You Wasting Your Valuable Time on LinkedIn?

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Do you ever jump on LinkedIn to check your messages, and the next thing you know you’ve spent thirty, sixty or even ninety minutes, but you’re not really sure if you’ve accomplished anything?   Today I’d like to address time management, because people are constantly asking me how much time they should spend and how can they make sure their efforts get results. How much time should I spend on LinkedIn? There’s no cookie-cutter answer…Continue Reading »

Does LinkedIn Really Get Better When You Pay For It?

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Is it worth it to start paying for a premium LinkedIn account? I can always count on hearing this question during the Q&A portion of my LinkedIn presentations. Since the pricing and options changed in January 2015, I think it’s time to address this once again. How many people are currently paying for LinkedIn? The results from my latest LinkedIn user survey show that only 18% of us are paying for our LinkedIn experience. That number…Continue Reading »

[Infographic] Are You Taking Advantage of the Top Rated LinkedIn Features?

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If you were one of the nearly 1500 people who took the time to participate in my 2015 LinkedIn user survey, thank you! In the next few weeks I will share with you my observations about the results and give you some strategies to help you capitalize on what I’ve learned. Let’s start with the LinkedIn features people have found to be the most useful. The number in parentheses is the percentage of respondents who…Continue Reading »

8 Fast Ways to Generate More LinkedIn Leads

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You’ve optimized your LinkedIn profile. You’ve mastered the art of searching on LinkedIn. But you’re still not getting the dramatic results that other people are reporting. What else can you do to tap into LinkedIn’s goldmine of opportunity? Here are eight fast ways to improve your LinkedIn lead generation. 1.  Status updates. Share status updates regularly, and include links to resources from your company and other industry leaders. 2.  Landing page. Design a separate landing page…Continue Reading »

Optimize Your LinkedIn Profile to Produce More Leads

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When people discover your LinkedIn profile, you obviously want to make a great first impression–and if you include the right information, they’ll be encouraged to contact you. Here are some simple but powerful ways to enhance your profile. . Headline. You can include 120 characters in your Headline. This is the first thing people see, so be creative and use keywords. Consider including a call to action. . Summary and Advice for Contacting. Include your…Continue Reading »