Latest LinkedIn Blog Posts

7 LinkedIn Steps You Should Take to Help Your Favorite Nonprofit Organization

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It’s that time of year here in the U.S. when many of us think about giving thanks for the important people in our lives. For me, it’s also a good time to reflect on how I can continue to help my favorite nonprofit organizations. On several occasions I have taught a LinkedIn seminar that is specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging…Continue Reading »

Do you know the difference between helping and selling?

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“The difference between helping and selling is just two letters. But those two letters now make all the difference.” – Jay Baer from his book “Youtility” What a great book. It really puts into perspective the new selling/buying world we are operating in. Do yourself a favor and pick up your own copy. If you’re an accountant or you sell real estate, there’s also a companion book available. So, what is the overall concept of Youtility? Here…Continue Reading »

LinkedIn Data Download: They Just Opened Their Vault for You

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Have you downloaded a list of your LinkedIn connections lately? Did you even know it’s possible to download it? This extremely useful function has been available for quite some time, but most people have not taken advantage of it. But the good news is LinkedIn recently expanded this feature, and now–in addition to a list of your connections–you can download lots of other valuable data from your LinkedIn account. Now, if you’re saying to yourself, It’s probably…Continue Reading »

8 Simple Tweaks That Will Skyrocket Your LinkedIn Profile Views

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Now that LinkedIn has given us new rankings relating to the number of people who view our profiles, lots of folks are asking me how to improve their numbers–and, of course, they want the solution to be fast and easy. Before I give you the simple tweaks that will move the numbers in the short term, an even better strategy is to move the numbers over the long term–and start getting more views by the…Continue Reading »

Get my FREE LinkedIn video series and ebook NOW!

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This week’s LinkedIn tip is short and sweet–very sweet. What I have for you is free access to my latest LinkedIn strategy series (including five videos, eight downloadable resources, and a 38-page companion ebook). This was done in partnership with my friends at Stream Creative and sponsored by West Bend Mutual Insurance. It’s called Strategies for LinkedIn Success for Accountants. Don’t let the title scare you away. The simple but powerful strategies and tactics are applicable to…Continue Reading »

LinkedIn Skills: Is Your Pantry Well Stocked?

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When I was growing up, I worked in my dad’s grocery store. Near the end of the day, I would remove, refill and rotate merchandise and “pull the shelves” so they’d be full when we opened the doors in the morning. If we didn’t have enough product to fill the shelf, we rearranged the inventory so the shelves looked full. What does this have to do with LinkedIn, you ask? Well, I like to think of the Skills…Continue Reading »

What do Batman & Robin have to do with LinkedIn?

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I’m really enjoying the new TV series Gotham. It takes me back to my childhood when I was an avid Batman comic book reader/collector. But you’re probably wondering what in the world does Batman have to do with LinkedIn? Has Wayne finally lost his marbles? Actually, I’m just fine–at least I think so–but here’s the connection. This week I’m going to share with you what I fondly refer to as LinkedIn’s dynamic duo of lead…Continue Reading »

In Life and on LinkedIn, Saying “Thank You” Can Take You a Long Way

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Making the right connections on LinkedIn is one of the keys to success. In the past I’ve written about who you should connect with, why you should connect with them, and how to best find great connections on LinkedIn. You can find links to those articles below. But this week I want to reinforce something your mom taught you–writing thank-you notes. It’s time to dust off that time-proven technique, and not just because it’s good etiquette…Continue Reading »

8 Obvious Signs That Your Company Doesn’t Know What It’s Doing on LinkedIn

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If you want to gather business intelligence, there’s no better place than LinkedIn. Before I begin working with a company to grow their sales using LinkedIn, I head straight to their LinkedIn company page to begin gathering information. I can tell pretty quickly if they have some level of LinkedIn savvy or not. What would I find if I visited your company page? Are you portraying a positive corporate image? Will I immediately understand what…Continue Reading »