Latest LinkedIn Blog Posts

The One LinkedIn Step That Could Change the World–and Your World Too!

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In the past I’ve shared lots of ways you can leverage LinkedIn to help your favorite nonprofit organization, and I also teach a specific course titled LinkedIn for Nonprofits: Top 10 Ways to Grow Your Organization. So you already know I’m a big fan of using LinkedIn to help others. This past week, while preparing a presentation for some local nonprofits, I stumbled upon a profile choice that just might change the world–and your world,…Continue Reading »

Do You Need to Find Just the Right Employee? LinkedIn to the Rescue.

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Recently I’ve been helping more and more organizations use LinkedIn’s massive database to find their next great employee. If you’re looking to add some quality people to your organization, here are some easy steps you can take to quickly fill your seats. 1. Individual Status Update Box.  Post a status update to ask your network if they know of anyone who is qualified for the position you are attempting to fill. After all, this is your…Continue Reading »

Is the New LinkedIn Home Page Frustrating You?

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The masses are saying, Help, Wayne! I want my old LinkedIn home page back! Sorry, my friends. I know I’m the LinkedIn expert, but I don’t have a simple solution. As a matter of fact, some of the home-page features we’ve grown to love are no longer available. We can only hope and pray that they’ll return in some form or fashion. However, I wouldn’t recommend holding your breath until they return. But let me share with…Continue Reading »

Here’s How to Easily Attract More LinkedIn Company Followers

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Your LinkedIn company page is a great outlet to share, influence, educate, and attract your target audience—but only after people make the choice to “follow” your company. Here are the best ways to get more company page followers. 1.  Install a LinkedIn Company “Follow” Button on your website and blog. 2.  Ask people to “follow” your company in your other channels of corporate communication (mail, email, newsletters, advertising, etc.). And it’s kind of lame to simply…Continue Reading »

Do You Want to Make Sure Your Next Trip REALLY Matters?

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Whether it’s travel for fun, work or maybe a little of both, most of us want to make sure that when we invest our hard-earned time and money to head out of town, we get the best bang for our travel buck. For me, that means trying to spend time with as many important people as I can fit into my schedule. LinkedIn has some great ways to help you find those potential candidates who just…Continue Reading »

How to Find Your Most Productive LinkedIn Keywords

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Are you having trouble finding the best keywords to use in your profile? Are you struggling to find the right words to put in the Search box when you’re looking for new customers, great employees, or perhaps your dream job? Well, you’re not alone! But I’m here to help. It’s a bit like a treasure hunt. It takes a little time, but it’s easy if you know where to look–and the rewards are well worth the effort. You…Continue Reading »

I Hope You’re Not Making This BIG LinkedIn Mistake

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How long has it been since you’ve thought about what location and industry you’ve selected on your LinkedIn profile? Many people haven’t given it a moment’s consideration since setting up their profile many years ago. I suggest now might be a good time to reconsider what you have selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward. The options are limited but very important LinkedIn…Continue Reading »

10 Easy Ways to Promote Your Events on LinkedIn

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You work hard to plan events for your company,  industry association or favorite nonprofit organization, but filling the seats can be a challenge. Here are ten simple ways to use LinkedIn to get the job done: 1.  Send an individual status update. . Post several times, sharing details about agenda, speakers, venue, etc. Post at different times of the day and different days of the week. Always include a link to the registration site or…Continue Reading »

Are You Curious About the Power of LinkedIn Mobile?

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Do you like and use the LinkedIn App? Because I’m frequently asked this question during the Q&A portion of my LinkedIn events, I figured it might be on your mind as well. Thus, here are my thoughts on the opportunities and shortcomings of LinkedIn mobile. LinkedIn mobile is not just the LinkedIn App There are currently seven apps in the suite of apps (not all are available for all types of mobile devices): . LinkedIn. This is…Continue Reading »