Latest LinkedIn Blog Posts

Your LinkedIn Treasure Chest is Waiting to be Found


Last week I stumbled upon a hidden treasure chest, and I could hardly wait to share it with you. LinkedIn hasn’t given it a name, so let’s just refer to it as the LinkedIn Keyword Treasure Chest. To access the treasure chest, simply cut and paste this URL into your web browser: Then enter the keyword or keywords you’re interested in researching–for instance, If you have multiple words, like search engine optimization, be sure to try…Continue Reading »

Do You Want to Know How to Double Your LinkedIn Profile Views?


Most people will agree that LinkedIn is the best marketing tool on the planet for business professionals. And part of your marketing strategy, whether marketing yourself and/or your products and services, should be to encourage marketing events or interactions with your target audience. One of the most important marketing events on LinkedIn is profile views. When someone views your profile, it’s like they walked into your store, ready to do some shopping. So, how do…Continue Reading »

Here’s a LinkedIn Setting You Better Think Twice About


As I was consulting with a corporate sales team this week on the best LinkedIn features for finding prospects, I added a new one to the list. It’s the People Also Viewed box in the right column of your profile. This tells you who else people are looking at besides you–and it’s probably people who have similar characteristics to you. Now, LinkedIn doesn’t share exactly how it works (other than this interview with a LinkedIn data…Continue Reading »

Want to Know How to Use LinkedIn to Target Fellow Alumni?


This week when I told some college students about that warm, fuzzy feeling people have for fellow alumni, they just didn’t get it. I guess it’s one of those things you need to experience and not just talk about. The first time they see a door open for them in the business world as a result of that common bond, they’ll probably say, Hey, Wayne was right! LinkedIn’s Alumni feature is the perfect place to begin new…Continue Reading »

Do You Want to Guarantee a Winning 2016? Then Get a LinkedIn Tune-up.

Setting the 2016 business direction, 3d render

There’s something about September 1 that seems to motivate people to think about ending the year strong and preparing for a record-setting new year. And that’s why my phone was ringing off the hook this past week. Companies want me to provide LinkedIn training so everyone can be up and running at peak “LinkedIn efficiency” in 2016. To position you, too, for a banner year, I’m giving you a resource (see below) I share with many…Continue Reading »

Can You Drop Someone From Your LinkedIn Network? Yes, and Here’s How.


Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network. .  Why should you drop someone from your network? This list is certainly not exhaustive, but here are a few situations that might prompt you to take action: .  Someone is filling your Inbox with…Continue Reading »

Wondering How to Get to the Top of a LinkedIn Search?


“How do I get to the top of the list on LinkedIn when people are searching for someone like me?” I’m typically asked this question after I show people how to use LinkedIn’s Advanced People Search function and they don’t see themselves near the top of the search results–or, worse yet, they see a competitor above them on the list. Well, I cannot tell a lie–there is some “magic” involved, kind of like Disneyland. Only…Continue Reading »

LinkedIn Social Selling Index (SSI): What Grade Did You Get?

School Report Card

It’s back-to-school time here in the United States, and that means lots of new beginnings–friendships, experiences, teachers, activities, fun, and, of course, a new grading period. So, what does this have to do with LinkedIn? Well, a few weeks ago LinkedIn came out with a new, FREE grading system for all users. This was previously only available to their largest corporate users. It’s called the LinkedIn Social Selling Index (SSI). Don’t be turned off by…Continue Reading »

Great, You Found Someone on LinkedIn. Now What?

Pile of colorful chocolate coated candy

You’ve found someone on LinkedIn, but you’re not connected to him/her at the first level. However, you want to contact this person. Here are a number of ways you can contact your target, and you’ll need to decide which option is most appropriate for your situation. Send a message.  This option is available to you if you are in a group with the person you want to contact. LinkedIn lets you send 15 of these messages per…Continue Reading »

Warning: Your LinkedIn Profile May Be Missing Valuable Information

Multi-Ethinic Arms Outstretched To Ask Questions

I field lots of questions each week about LinkedIn, but one of the most-asked questions is:  What information should I include on my LinkedIn profile? As a general rule, if your answer to any of these questions is “Yes,” then you should include the information on your profile: . Does putting this on my profile add to my story or increase my credibility? . Does putting this on my profile make it easier for people…Continue Reading »