Latest LinkedIn Blog Posts

Optimize Your LinkedIn Profile to Produce More Leads

lead generation

When people discover your LinkedIn profile, you obviously want to make a great first impression–and if you include the right information, they’ll be encouraged to contact you. Here are some simple but powerful ways to enhance your profile. . Headline. You can include 120 characters in your Headline. This is the first thing people see, so be creative and use keywords. Consider including a call to action. . Summary and Advice for Contacting. Include your…Continue Reading »

Easy Ways to Generate Leads With LinkedIn

Lead Generation

Generating leads using LinkedIn is a very hot topic, but most users don’t know the tips and tricks to capitalize on LinkedIn’s vast potential. However, with a little know-how, LinkedIn will automatically serve up a list of targets who meet your exact criteria (e.g., customers, vendors, donors, employees, strategic partners, experts, etc.) . 5 easy steps to find prequalified leads Two of my favorite LinkedIn features are Advanced People Search and Saved Search. Here’s how to…Continue Reading »

8 LinkedIn Profile Strategies That Will Make a BIG Difference


LinkedIn is constantly changing, and you need to capitalize on those changes. Sometimes this is easy to do, but other times you’ll need new strategies and workarounds to make the most of these updates. Here are eight simple tips to help you quickly capitalize on some of LinkedIn’s newest features and options. Reorder your profile entries.  You can move profile sections up or down within your profile for increased emphasis, and you can also rearrange…Continue Reading »

How Many of These LinkedIn Mistakes Are YOU Making?


This past week I presented a keynote address titled Personal Branding Using Social Media Tools. After the presentation, someone asked me What are some of the biggest mistakes people are making on LinkedIn? I made a few quick comments but promised I would get back to him with a more thoughtful list. So, in the interest of helping you as well, I’m making this the topic of my weekly tip. . 1. Punctuation and grammar mistakes…Continue Reading »

Are You Stuck in a Dead-end Job? LinkedIn Can Help You.


Are you stuck in a dead-end job? Not making the money you deserve? Just need a change but afraid your boss will find out if you start looking for a new job? LinkedIn to the rescue! Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, joining the right groups, and “following” companies you’d like to work for are…Continue Reading »

The One LinkedIn Step That Could Change the World–and Your World Too!


In the past I’ve shared lots of ways you can leverage LinkedIn to help your favorite nonprofit organization, and I also teach a specific course titled LinkedIn for Nonprofits: Top 10 Ways to Grow Your Organization. So you already know I’m a big fan of using LinkedIn to help others. This past week, while preparing a presentation for some local nonprofits, I stumbled upon a profile choice that just might change the world–and your world,…Continue Reading »

Do You Need to Find Just the Right Employee? LinkedIn to the Rescue.

vacant seat

Recently I’ve been helping more and more organizations use LinkedIn’s massive database to find their next great employee. If you’re looking to add some quality people to your organization, here are some easy steps you can take to quickly fill your seats. 1. Individual Status Update Box.  Post a status update to ask your network if they know of anyone who is qualified for the position you are attempting to fill. After all, this is your…Continue Reading »

Is the New LinkedIn Home Page Frustrating You?

JANE: Shot July 8 ... also, please mark for Vetta

The masses are saying, Help, Wayne! I want my old LinkedIn home page back! Sorry, my friends. I know I’m the LinkedIn expert, but I don’t have a simple solution. As a matter of fact, some of the home-page features we’ve grown to love are no longer available. We can only hope and pray that they’ll return in some form or fashion. However, I wouldn’t recommend holding your breath until they return. But let me share with…Continue Reading »

Here’s How to Easily Attract More LinkedIn Company Followers

Social network concept: Follow us on digital background

Your LinkedIn company page is a great outlet to share, influence, educate, and attract your target audience—but only after people make the choice to “follow” your company. Here are the best ways to get more company page followers. 1.  Install a LinkedIn Company “Follow” Button on your website and blog. 2.  Ask people to “follow” your company in your other channels of corporate communication (mail, email, newsletters, advertising, etc.). And it’s kind of lame to simply…Continue Reading »