Latest LinkedIn Blog Posts

Field of Study Explorer: A Great New LinkedIn Feature (and it’s NOT just for students)

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Well, LinkedIn has done it again. They recently released a great new feature called Field of Study Explorer, and they’ve suggested it’s designed to help students. But whether they realize it or not, it’s a terrific tool for businesspeople as well. And that’s where I come in. I take seriously my responsibility to help you get the most out of the site, especially hidden gems like the new Field of Study Explorer. LinkedIn’s Stated Purpose…Continue Reading »

Is someone annoying you on LinkedIn? Then take action.

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Okay. So you connected with or are in a group with someone on LinkedIn, and in your opinion the person hasn’t been acting professionally. Now what? If someone in your network has committed an unpardonable faux pas, here are some steps you can take to address the situation. 1.  Someone sent you a spammy email shortly after you agreed to connect on LinkedIn. Unless you’re fairly certain this connection could or should lead to something positive,…Continue Reading »

This Proven LinkedIn Step-by-Step Process Leads to Results

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Are you one of the many people I hear from each week who are still waiting for something to “happen” on LinkedIn? Lots of people spend lots of time on LinkedIn, but not everyone is getting results. Well, that’s because there can be no ROI if you don’t know how to use it! Also, because LinkedIn is not very intuitive, many users haven’t even found the features that will produce the most dramatic results. Therefore,…Continue Reading »

Eight Reasons Why Your LinkedIn Status Updates Are Not Getting Results

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This week I got three separate emails from my readers with basically the same question. Ironically, that same question also came up twice this week when I was presenting seminars. That made it easy for me to pick the topic for this week’s LinkedIn tip. Here’s the essence of each inquiry: Wayne, I’ve heard you say that you feel the #1 marketing feature on LinkedIn is individual status updates, but I tried posting one this…Continue Reading »

How to Find and Get the Most Out of LinkedIn Groups

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As I mentioned the past few weeks, I have compiled a list titled The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota. This week I’ll address another one of the reasons you might be failing to achieve your goals on LinkedIn — and this applies to everyone, whether you’re in sales or not. If you’re not selling a product or service, you’re selling yourself or your company/organization. Reminder: If you haven’t checked out…Continue Reading »

The Secret to Getting People to Engage With You On LinkedIn

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As I mentioned last week, I have compiled a list titled The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota. This week I’ll address another one of the reasons you might be falling short of your expectations on LinkedIn — and this applies to everyone, whether you’re in sales or not. If you’re not selling a product or service, you’re selling yourself or your company/organization. You can download the complete 15 Reasons list…Continue Reading »

Are You Missing the Mark on LinkedIn?

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I have compiled a list titled “The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota.” This week I’ll address one of the biggest reasons why you might be falling short of your expectations — and this applies to everyone, whether you’re in sales or not. Not Enough of the “Right” Connections You need to have a specific strategy to proactively connect with the “right” people. This means going beyond: People who invite you…Continue Reading »

LinkedIn is Throwing a Party Just for You and Inviting People You Probably Want to Meet

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When I begin a LinkedIn consulting engagement, the first thing I typically ask is “Who do you want to meet?” After all, LinkedIn at its core is the largest database of business professionals ever assembled, and finding the right folks for you to meet, no matter the purpose, is one of its strong suits. I recently discovered a new, more effective way to find more of the right people on LinkedIn. The Advanced People Search and…Continue Reading »

Which of These LinkedIn Changes Did You Miss in the First Half of 2014?

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Because it’s halftime 2014 and the past six months have included lots of changes on LinkedIn, I’ve put together a summary of the significant changes. I’ve categorized them and ordered them from “best” to “bummer” based on my opinion of the significance of each change. And I’ve also shared with you my two cents about each LinkedIn feature that’s been added, deleted or changed. If you’re interested in a deeper dive into any of the changes, just…Continue Reading »