It's not too late to make a plan to crush your 2019 goals—and LinkedIn can help you do it.
This video and the detailed article below outline five LinkedIn strategies that bring big results—and they can all be accomplished with a free LinkedIn account.
A big thank you to my friends at Patina Solutions for co-hosting and coordinating the webinar event.
Enjoy!
Five LinkedIn strategies that bring big results
After the broad comments, you'll find a link to an article with step-by-step details for executing each strategy.
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1. Reach out to targeted members of your network
This strategy works well if you've done a good job of building a network that includes some people with whom you have a high level of trust and will thus be more likely to respond to your request.
Do a search of your first-level connections, and use filters like location, title, industry, current company, etc. Then you'll have a great list of people you can contact with a LinkedIn direct message or by email, phone, etc. and invite them to an event, share important industry news, let them know you'll be in their area, or ask for help with your job search.
I find that many people don't take advantage of this strategy because they don't know how to use LinkedIn's advanced search function. Learn how simple it is with this resource:
Additional Resource: Are You Ignoring Your LinkedIn Connections?
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2. Leverage the networks of your current clients or other referral sources
This is the ultimate referral strategy on LinkedIn. Once you see who knows whom, you can ask for an introduction.
Start by identifying your connections who are well networked and love connecting people with each other. Next, do filtered searches of their networks, and put together a list of six to twelve people you think could improve your chances of landing a new client or that new job. Then contact your connections and ask them to introduce you to the people you've discovered.
Additional Resource: This LinkedIn Feature Will Really Wow You
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3. Set up LinkedIn search alerts
I refer to this strategy as your free, 24/7 LinkedIn virtual assistant. When you do advanced people searches and get productive results, set up search alerts. Then you'll receive weekly emails from LinkedIn that will include new people who meet the exact criteria of your saved searches.
The most difficult part is picking the right combination of filters and keywords that will result in the perfect list of targets. But once you've found it, it works like a charm.
If you'd like help executing this powerful strategy, sign up for a virtual, one-on-one consultation with me by clicking here.
Additional Resource: How to Build a Free LinkedIn Prospect Machine
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4. Revise your profile to include specific calls to action
Most people's LinkedIn profiles look like resumes—and many times they aren't even good resumes. Don't be one of those people, see posts here.
Start by thinking of your profile as your main online marketing tool or your weapon to win the professional battle. No matter what your current LinkedIn objective is, you should have several specific calls to action strategically placed in your profile to move readers from being interested to taking action—visiting your website, downloading resources or your resume, viewing video, listening to a podcast, etc.
Additional Resource: So You Viewed My Profile...Now What?
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5. Engage directly with LinkedIn users who have viewed your profile or invited you to connect
You'd be surprised how many people do absolutely nothing when others attempt to engage with them on LinkedIn. Granted, there will be spammers who check out your profile or invite you to join their networks, but most people are legitimately interested in engaging with you. Visit emergencyhomesolutionsoc.com.
If you're already connected to people who viewed your profile, you may want to send them a note to ask how you can help them.
If you notice that interesting people outside your network have viewed your profile, invite them to join your network and offer them something of value (free quote, white paper, informative video, etc.) or ask if they'd be interested in a phone call or meeting with you.
When you receive an invitation to connect from people you'd like to have in your network, accept their invitation, thank them for reaching out, and propose one of the next steps outlined in the above paragraph.
Additional Resource: Are the Right People Waiting to Hear From You on LinkedIn?
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Now that you know how easy it is to use LinkedIn to reach your goals, get busy and put some of these strategies into practice. Then on New Year's Eve 2019, you just may be celebrating one of the best years you've ever had.
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If you'd like me to work with you on any of these LinkedIn strategies, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $197.
Book your personal session today at https://www.powerformula.net/one-on-one-linkedin-consultation
