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Want more followers on your LinkedIn company page?

Of course, you do. Well, LinkedIn just added a new feature that should help you increase your followers each and every month, and it's super simple.

You can now invite up to 100 of your personal connections to follow your company page each month, and all you have to do is check the box next to each person's name.

More good news: For every person you've invited who decides to follow your page during the month you invited them, you receive a credit you can use to invite someone else in the current month.

These invitations show up in your connections' open invitations list, right along with their new invitations to connect. Therefore, there's a high probability that your notification will be seen, and that's a good thing.

To get started, click the down arrow next to Admin tools on the top right of your company's home page. Please note that you need to be viewing this page in Admin mode and not Member mode in order to see the Admin tools arrow. Once you select Invite connections, you can check off up to 100 of your connections and invite them to follow your company page.

By the way, I will be sharing many other important company page changes and strategies at my virtual workshop Unlocking LinkedIn's Corporate Marketing & Recruiting Potential. The workshop will be on Monday, September 21, noon-2pm CT. And no worries if you're busy, because all registrants will receive a recording of the session.

Here are eight other ways to get more company page followers:

1.  Install a LinkedIn Company "Follow" Button on your website and blog.

2.  Ask people to "follow" your company in your other channels of corporate communication (snail mail, email, newsletters, advertising, etc.). And it's kind of lame to simply say, "Please follow our company page on LinkedIn." Instead, share with them what's in it for them. For instance, explain what interesting information you are going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, and be sure they correctly list and attach to your company as their current employer. This has been done correctly when your company logo shows up on their profiles, and it will then click through to your company page.

4.  Show your employees how to include a link to your company page in their email signature.

5.  Discuss with all employees the importance of "liking," "sharing," and/or "commenting" on status updates that come from your company page. Your company's updates will then go to each employee's network—of course, based on the LinkedIn feed algorithm. More views = more followers. (Note: Employees are automatically followers of their employer's company page.)

6.  Mention and link your company page on your other social media platforms.

7.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in its Publisher Pocket Guide—How to Spark Meaningful Conversations on LinkedIn.

8.  Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make. I gave my followers access to it before I released it to anyone else.

If you haven't gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company's reputation), click here to download your free copy.

In addition to these eight tips, be sure to take advantage of the new company page feature and invite 100 people in your network to follow your company page every month. Before you know it, you'll have a large group of followers who are anxious to hear about new things happening at your company and might be open to discussing how they can benefit from your goods and services—and you may even find some talented new employees.

REMINDER:  Unlocking LinkedIn's Corporate Marketing & Recruiting Potential 

If you'd like to learn more simple ways to not only improve your LinkedIn corporate marketing efforts but to also use a free LinkedIn account to find valuable new employees, register now for my upcoming two-hour workshop on September 21. Click here to get more details and register. And remember—if you aren't able to attend the live virtual event, your registration includes a link to the recording.