Latest LinkedIn Blog Posts

Does Your LinkedIn Profile Really Sound Like You?

“Before I meet someone for the first time, I send them a link to my profile. I think that—when we meet someone—the entire first meeting (as well as the rest of the relationship) is a confirmation (or correction) of our pre-existing expectations. I send my profile in advance because I think it will establish the right expectations. Looking at my LinkedIn profile is a lot like meeting me.” —Artie Isaac (Vistage chair, CEO coach, and  creativity…Continue Reading »

Free LinkedIn University Pages May Be the Key to Finding Your Next Great Employee

During my upcoming virtual workshop Using LinkedIn to Recruit Top Talent Without a Premium Account on September 26, I’ll show you eight ways to effectively use free LinkedIn to directly find and reach out to people who have the perfect experience for your open positions. You can check out the details of that workshop and register here. Here is a preview of just one of the eight highly productive LinkedIn strategies I will be sharing during the…Continue Reading »

Step-by-Step Guide to Using Your Free LinkedIn Account to Recruit Great Employees

It’s amazing to me how many people have been on LinkedIn for six, eight, even ten years or more and still don’t know how to find the exact right person on LinkedIn—and it doesn’t even require a premium account to do it! If that sounds like you, I’m about to show you (step by step) how easy it is to search into LinkedIn’s 780 million profiles and find top-notch candidates for your job openings. I’ll…Continue Reading »

10 Simple Ways to Get More LinkedIn Company Page Followers

Your LinkedIn company page has several important purposes and none more important than to share, influence, educate, and attract your target audience—but none of that will be effective unless people make the choice to follow your company. Note: I will be covering these strategies and so many more in my upcoming 90-minute virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business on August 29. Check out the details and register here. Here…Continue Reading »

These LinkedIn Mistakes Could be Costing You and Your Company

One plus one equals two, right? Well, not in the LinkedIn world. For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives. It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together. Note: Don’t miss your last…Continue Reading »

Are Your Employees’ LinkedIn Profiles Hurting or Helping Your Company Brand?

Over 58 million companies have LinkedIn company pages, and that’s a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles. But if you’re company management, how can you help your employees share the responsibility for promoting your company’s products or services? It starts with creating…Continue Reading »

Three Quick and Easy LinkedIn Steps to Your Next Great Job

“I attended a LinkedIn workshop by Wayne, updated my LinkedIn profile using all his awesome tips and got 4 interviews with top Fortune 500 companies 5 days later.” – Sandra Palacios-Serrato (July 9, 2021) So, what specific tip did I share with Sandra to get these game-changing results? Well, it’s hard to know exactly because I shared so many actionable LinkedIn tips and strategies at that event, but I’m pretty sure the three tips outlined below just…Continue Reading »

Here is the Best Free LinkedIn Feature that Most People Haven’t Discovered Yet

Whether it’s a referral to an exciting new customer with big potential, a new supplier or vendor with a more effective solution, or a referral to your next great employer, referrals are not only highly effective, but it can be fun meeting your friends’ friends. However, it’s not easy to ask the open-ended question, “Who in your network could help me find a job, customer, etc.?” So, rather than putting all the pressure on your connection…Continue Reading »

Is it Finally Time for You to Invest in LinkedIn Sales Navigator?

LinkedIn is contacting more and more companies and trying to convince them to upgrade their sales teams to Sales Navigator accounts. In addition, LinkedIn is putting more limits on the better features of their free accounts. Thus, more and more business professionals are asking me, Is LinkedIn Sales Navigator really worth the $79.99/month? I’ve been using Sales Navigator for about eight years. Since it’s a fairly expensive upgrade, I’ve put together some facts, figures, and…Continue Reading »

A Step-by-Step Guide for Finding Fellow Alumni Using LinkedIn

Connecting with people has always been easier when you know that they attended the same school you did. Those mutual warm, fuzzy feelings can open a lot of doors. Personally, I’ve done a lot of business with fellow Marquette and UW-Whitewater grads whom I’ve found on LinkedIn. The school(s) people attended are prominently displayed on their LinkedIn profiles, which means you can easily search for classmates. But then you can use the numerous filters on…Continue Reading »