Power Formula LinkedIn Blog

How to Easily Download Your LinkedIn Connections for FREE

Posted on October 14, 2017
Wayne Breitbarth

Have you downloaded a list of your LinkedIn connections lately? Did you even know it's possible to download it?

This extremely useful function has been available for quite some time, but most people have not taken advantage of it.

But the good news is LinkedIn has expanded this feature, and now—in addition to a list of your connections—you can download lots of other valuable data from your LinkedIn account.

Now, if you're saying to yourself, It's probably hard to figure out how to do it—and even tougher to know how to capitalize on the information—I've got good news for you: It's very easy to do.

Just follow these three simple steps:
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  1. Click Me in the top toolbar from your LinkedIn homepage.
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  2. Choose Settings & Privacy from the drop-down menu, which takes you to the Account section of this page.
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  3. Scroll down and click Getting an archive of your data, and choose either fast file only or fast file plus other data.
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That's it. Within an hour you'll get the fast file, and you'll receive the rest of the data within a day. It will be sent to the primary email listed in your LinkedIn account.
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Here's what you'll get

You will obviously find some of this information to be more useful than others, but I can assure you there are some real gems in here. Here is a partial list of what you'll receive. (Click here to see the full list)
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Account information:
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  • Registration information
  • Login history, including IP records
  • Email address history and status
  • Account history, including account closures and reopens


Other information:
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  • Name information, including the current name on your account and any previous name changes
  • A list of your first-degree connections
  • Photos that have been uploaded to your account
  • Endorsements you've received
  • List of skills on your profile
  • Recommendations given and received
  • Connection invitations sent and received
  • Inbox communications
  • Group contributions
  • Your search history
  • Content you've posted, shared, liked, or commented on
  • Mobile apps you've installed
  • Ads you've clicked on
  • The targeting criteria LinkedIn uses to show you ads

In my opinion, the most useful information is the list of your first-degree connections. In that spreadsheet you'll find first name, last name, current job title, current company, connection date andpotentially the most lucrative informationemail address. I'm sure you'll find numerous uses for all of this material, but knowing you can have all these email addresses in one handy dandy spot is probably the best news you've gotten lately.

Don't delaygo get your data now. And why not do yourself a favor and make a note to follow this procedure at least quarterly. You never know when you'll need this goldmine of information.

Why Is it Important to Know Who’s Viewing Your LinkedIn Profile?

Posted on October 6, 2017
Wayne Breitbarth

If you owned or managed a retail store and someone walked into the store, what would you do? Obviously, you'd say, How can I help you? and engage in a conversation because the person may be interested in what you have to sell.

LinkedIn has something similar to your very own retail store—your profile. People are viewing your profile (stopping into your store) each and every day. So why not take these visits seriously and engage in a conversation with at least some of your visitors.

LinkedIn's Who's Viewed Your Profile feature can help you with this. However, in spite of this feature's tremendous potential, it's a bit confusing to navigate, so most users fail to capitalize on it.
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How to access Who's Viewed Your Profile and how it works

To access this feature, click the words Who's viewed your profile on the left side of your home page.

If you're on the free account (like 79% of the users I've surveyed), you'll see some of the details on the last five people ("stalkers") who looked at your profile. Premium members see the same amount of details but have access to a list of all their stalkers for the last 90 days. The details you see for each stalker are based on a setting chosen by the stalker and not by you. Thus, even with a paid account, you'll see no more than the person has chosen to reveal to you.
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How to adjust your settings when you're viewing people's profiles

Go to your Settings & Privacy page by clicking the down arrow under your photo on the top toolbar and selecting Privacy & Settings>Privacy>Profile viewing options from the drop-down menu. There are three options to choose from.
Screen Shot 2016-06-15 at 7.41.59 AM

Personally, I want my name and headline to show up in every possible place. Hey, it's free advertising. But you may have a different strategy.

If you choose full disclosure but want to be anonymous for a short time while you stalk, say, a competitor, change your setting to Anonymous LinkedIn Member while you gather your competitive intelligence. But don't forget to change it back when you're done, because on the free account LinkedIn penalizes you for choosing anonymous. While in anonymous mode, you cannot see who looked at your profile. They also remove the five people who looked at your profile immediately prior to your choice to remain anonymous. So you'll want to check out the list before changing your setting.
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Why should you care who's looking at your profile?

People typically don't look at LinkedIn profiles to pass the time when they're bored. Trust me—if someone is on your list, one of two things has probably happened:

1.  Someone has referred you. In other words, someone you know has passed along your name and maybe some information about you with a statement like, "Check out Wayne Breitbarth's profile; this guy really knows his LinkedIn stuff."

or

2.  You stood out in a LinkedIn search, a discussion, a comment you posted, or LinkedIn selected you to be listed in one of these features—People Similar To, People Also Viewed or People You May Know—and the person was interested in seeing more, so (s)he clicked through to your profile.

But no matter how the person found your profile, it's a good thing they're there!
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What should you do with this list of stalkers?

There's nothing you can do if they've chosen to be totally anonymous or mostly anonymous. If any of the others look interesting to you, click through and review their profile to see if there's any reason to message them (if they're already a first-degree connection) or connect with them. They obviously have an interest in you, so you should probably contact them if they look interesting to you.

Remember, with a free account, you only see the last five people who've viewed your profile. So check your list frequently. You wouldn't want to miss someone who's dying to be your next customer or future employer.
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Final thoughts

The more time I spend using this feature and discussing it with LinkedIn power users, the more I understand why Who's Viewed Your Profile is the top-ranked feature on LinkedIn.

And the more popular this feature becomes, the more important it is that you have a great profile, don't you think?

For help with sprucing up your profile and formulating your personal LinkedIn strategy, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today by clicking here: https://calendly.com/waynebreitbarth/special1on1linkedinconsult

Here's what one client said about his session:

"Wayne provided excellent advice and recommendations during our recent LinkedIn consulting session. He is an expert in this area and was able to provide insights into my profile that will help me advance my brand and positioning. Wayne is an excellent listener and took a great deal of time during our session to understand my background, experience, and interests. I strongly recommend his services."

10 Simple LinkedIn Steps to Guarantee an Event Sellout

Posted on October 1, 2017
Wayne Breitbarth

You work hard to plan events for your company, industry association or favorite nonprofit organization, but filling the seats—for a live or virtual event—can be challenging.

Here are ten simple ways to use LinkedIn to get the job done:

1.  Send an individual status update.
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  • Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.
  • Make a video featuring the event's speakers
  • Use the @mention feature to tag each speaker or presenter in the update.

2.  Send a company status update.
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  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Encourage others in the company to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.

3.  Target specific first-level connections with a direct message.
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  • Share details about the event by attaching a document or a link to a web page.
  • Customize the message to each individual to increase relevancy to that person.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.
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  • Share your information in the Conversation section in the form of a question.
  • Include a link to the event registration page.

5.   Upload a PDF or include a link to the event details or registration form by adding media, either in your Summary or the Job Experience entry that correlates with the event.
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  • A good description will entice the reader to click and open.

6.  Use the Add Media function to upload a PowerPoint presentation or video with event details. You can do this as part of your Summary, Job Experience or Education entries.
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  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

7.  Include the details of the event in your Summary section.
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  • To increase visibility, move the event details to the top of your Summary section in the days immediately preceding the event.
  • You can include the URL of the registration website, but you cannot hyperlink it.

8.  For a period of time leading up to the event, include an event teaser in your Headline.
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  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich Headline right after the event.

9.  Publish an article about your event.
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  • The article will be displayed very prominently on your profile until you publish another article.
  • Share the article once a week leading up to the event date.
  • Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.

10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.
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  • Reference the website link in your Summary section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

Follow these easy steps, and your event might just be a sellout.

How to Get the Right People to Look at Your LinkedIn Profile

Posted on September 24, 2017
Wayne Breitbarth

During one-on-one LinkedIn consultations and also the Q&A time at my presentations, people are consistently interested in learning how they can get the right people to look at their profile. 

First, it's important to identify what the "right" people would look like—in other words, determine who you actually want to meet.

If you're just not sure who the "right" people are, check out my article Is Your LinkedIn Network Made Up of the Right People?
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Simple steps to get more profile views by the "right" people

Sometimes people just need a little nudge—if you look at me, I'll look at you. So begin by using any of the LinkedIn people searching tools to search for the right people. The two I think shine above the rest are Advanced People Searching and University Pages/Alumni.

Begin your search by entering the keywords you think the "right" people would include in their profile. Then browse through the profiles shown in the search results. When you see someone who looks interesting, click on the person's name to view their profile. That simple step alone may encourage some of these people to look at your profile.

Once on the profile, there are a number of steps you can take. Some of these steps may not feel right to you at this point, but, trust me, they all increase the chances that this person will look at your profile.

Review the person's Articles & Activity by clicking either See more articles or See all activity. "Like," share or comment on any of the articles or updates you think people in your network would find helpful.

When sharing or commenting on someone's article or activity, consider using the @mention feature by typing "@" followed by the person's name. For example, if I'm commenting on Ryan Bilello's post, I'd type something like Great video @ryanbilello. When Ryan's name shows up in the drop-down choices, I'd click that entry.

This triggers LinkedIn to send a notification to Ryan, telling him that he was mentioned in my update or share. The notification goes to the person's email Inbox in addition to their LinkedIn Notifications tab.

If you are personally aware of the person's skills, you may want to endorse them for one or more of their skills.

Send the person a customized invitation to connect. If your request to connect is accepted, follow up with a thank-you note, opening the door to a possible next step (meeting, phone call, etc.)

If the person doesn't connect with you right away, check your Who's Viewed Your Profile listing periodically to see if they view your profile sometime down the road. If you see that they've taken a look at your profile, consider reaching out to them with a new LinkedIn connection request, phone call, email, etc.

If you routinely take these steps, your profile will consistently be viewed by the right people. And more profile views by the right people will generate more traditional interactions (phone calls, emails, meetings, etc.) with the right people. Of course, this will result in improved ROI for your time spent on LinkedIn.

SPECIAL OFFER

For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, be sure to take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $175 (50% off my regular fee). 

I will share my computer screen with you during the call and send you a marked up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

Is Your LinkedIn Profile Helping Your Competitors?

Posted on September 16, 2017
Wayne Breitbarth

One of the highlights of my work week is helping people improve their LinkedIn profile and formulate a strategy for engaging in the kind of LinkedIn activities that will produce real results (see Screen Shot 2017-09-13 at 9.59.28 AMspecial offer below to book a phone consultation with me).

More often than not, one of the LinkedIn features we talk about (and it applies to both profile optimization and activity strategy) is the People Also Viewed profile section.

This optional section (that's right, it's optional) shows up in the right-hand column of your profile and tells you who else people are looking at in addition to you.

Now, LinkedIn doesn't share exactly how the list is generated (other than this interview from a few years ago with a LinkedIn data guy), and you have no control over who appears on your profile. The default setting will put the list on your profile, but you can take it off your profile if you prefer.
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How to take advantage of People Also Viewed

If someone is interested in you and looks at your profile (e.g., prospective client, employee, donor, etc.), it's likely they'll scroll over to People Also Viewed, where they'll probably see a target list of people who are very much like you.

Personally, I got tired of my competitors showing up on my profile, so I decided to adjust the People Also Viewed setting to remove the list from my profile. I feel pretty good about my decision because I can still see the People Also Viewed list on other people's profiles (unless they've also changed from the default setting). And if my competitors haven't changed their setting from the default, I can still show up in the People Also Viewed list on their profile.

It seems like a no-brainer to me. Click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

Another way to take advantage of the People Also Viewed feature is to check the list often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you're not connected with—and be sure to use a customized invitation in which you tell them what's in it for them if they accept your invitation.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

Did LinkedIn Make the Right Choice for You?

Posted on September 9, 2017
Wayne Breitbarth

Traffic LightLinkedIn just added an exciting new feature that should really improve your ability to communicate with your connections. But as exciting as it may seem, I highly recommend you thoughtfully review the related settings for this feature and possibly revisit some of your current strategies relating to connecting and messaging.

The new feature is referred to as Active Status, and, simply put, it's a way for you to see if a connection is currently active on the LinkedIn site, either on desktop or mobile. Currently, you can only see a person's status when you're in the Messaging section of LinkedIn, but my guess is that this will be expanded to other LinkedIn sections in the future.

You can access your Messaging section by clicking the Messaging tab on your top toolbar.
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How does Active Status work?

Screen Shot 2017-09-07 at 10.55.25 AMIf your connections are currently active on LinkedIn, you'll see a green circle in the bottom right corner of their profile photo if they're on their desktop or a green circle with a white dot in the middle if they're on their mobile app. If you see either of these circles and send them a message, they will be instantly notified of your message.

Personally, when I've noticed connections are active and then sent them a message or responded to a message they had sent me, I've gotten quick responses numerous times.

However, when I've discussed this new feature with people, the opinions are mixed. Some like it and some don't. The concern seems to be that it may lead to unwanted solicitations and spam messages as well as a new category of nuisance person on LinkedIn referred to as "message stalkers." But many people are hopeful that Active Status is a breakthrough tool that will facilitate real-time conversations and move casual relationships toward meaningful and mutually profitable relationships.
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How to adjust your Active Status settings

The default setting allows people to see whether you are currently active or inactive. I personally believe this is the appropriate setting for most people, especially considering that you can put yourself in "do Screen Shot 2017-09-07 at 10.56.58 AMnot disturb" mode by switching your Display your active status setting to "No" at any time.

You may also find it helpful to block certain connections from seeing whether you're active or not. Simply type their name in the Hide active status from select people box, and they will not be able to see your active status. Doing this will not affect the rest of your network; they'll still be able to see whether you're active or inactive.

To access this setting:
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  • Click on the Me tab on your top toolbar
  • Select Settings & Privacy from the drop-down menu
  • Click the Privacy tab
  • Choose Manage active status
  • Switch the toggle to Yes or No

I look forward to seeing whether or not people use this new LinkedIn feature and hopefully hearing success stories from those who use it strategically. But my initial reaction is well done, LinkedIn; keep new features like this coming our way.

Here is a Really Easy Way to Spruce Up Your LinkedIn Profile

Posted on August 25, 2017
Wayne Breitbarth

Media can be the great differentiator. It can take your LinkedIn profile from ho-hum to phenomenal—and compel viewers to contact you about your products and services, job opportunities, and more.

Screen Shot 2017-08-25 at 3.56.06 PMMy most recent LinkedIn User Survey showed that less than half of the respondents are taking advantage of this powerful profile feature. Don't tell anyone at LinkedIn that I said this, but I think it's so good that they could probably charge for it.

In a nutshell, prominently displaying media or links to media on your profile is an awesome way to share your professional brand with the whole world. And if you're part of the 52% of users who aren't taking advantage of this incredible feature, I doubt that's because you don't think it would be helpful and pretty cool but because you can't figure out how to do it or you don't know what you should share. So let me help you with both.


How do I add media to my profile?

You can add media to three sections on your LinkedIn profile—Summary, each Job Experience entry, and each Education entry—and it will be displayed at the bottom of the Screen Shot 2017-08-23 at 2.50.51 PMselected section. These entries not only add additional information about you, but they add a certain level of visual appeal and interest to your profile.

It's as simple as clicking the pencil icon for the section you want to add the media to and scrolling down to the Upload or Link button. Then cut and paste the link or upload the media file. For more detailed instructions, follow the steps outlined in the LinkedIn Help Center by clicking here.


What type of media should I share?

Like most of the information you share on your profile, it depends on your specific LinkedIn strategy. Here are some suggestions of what you might want to include, and I've categorized them by some pretty typical LinkedIn strategies.
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Improving your overall branding and market presence
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  • Screen Shot 2017-08-23 at 2.55.46 PMPictures, slide presentations, pdf files of some of your work samples
  • Articles or videos where you are mentioned
  • Certificates or awards you have received
  • Articles you have written or coauthored
  • Link to your personal blog or other social media pages
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Generating sales leads
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  • Slide presentation of your company's capabilities, products and services offered, and markets you serve
  • Articles or videos of your products in action
  • Case studies or testimonials from your customers
  • Registration page for upcoming events
  • Link to sign up for your company newsletter or other free resources (ebook, tip sheets, white papers, etc.)
  • Link to your company's blog or other social media pages
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Finding a job
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  • Upload of your resume (traditionally written or video)
  • Pdf upload of letters of recommendation
  • Video links or uploads of examples of your work
  • Detailed list of references
  • Personality test results or strengths-related information
  • Slide show summarizing your career or job experiences
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Helping your favorite nonprofit or school
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  • Screen Shot 2017-08-23 at 2.56.11 PMVideos or articles that mention the organization
  • Links to register for upcoming events
  • Articles highlighting accomplishments of members, alumni or students
  • Uploads or links to examples of student projects
  • Link to sign up for the organization's mailings
  • Link to a form for updating alumni contact information

Now that you know how to add media and what types of media you should share, take a few minutes right now and add some media to your profile so I can not only read about your accomplishments and interests but I can also see them. Trust me—a few keystrokes can greatly enhance your professional image.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

Trust Me, You’ll Love This New LinkedIn Feature

Posted on August 19, 2017
Wayne Breitbarth

Great news!

Cheerful smiling young man with tabletSearching through one of your LinkedIn connection's network to find a certain type of person just got much easier—and this applies to you whether you have a free account or you're paying to use LinkedIn.

If you're like me, you really appreciate receiving referrals from people in your network, but it's not easy to ask the open-ended question,"Who in your network could help me find a job, customer, etc.?"

And rather than putting all the pressure on your connection to come up with the right people, why not use LinkedIn's newest feature to find the right people all by yourself.
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How to search your connection's network

Follow these simple steps, and you'll quickly discover who might be able to help you achieve your goal.

Put your cursor in the big, white search box in the top toolbar and select Screen Shot 2017-07-03 at 2.31.52 PMSearch for people with filters from the drop-down menu.

On the right side of your screen, under Filter people by, go to the Connections of box and type in your connection's name. When his/her name appears in the drop-down menu, click that entry.

Then use any of the other available filters to narrow the search to people at the right company, location, school attended, title, etc.

Review the list that LinkedIn provides for you. If you find people who look interesting to you, check out their profile, and then ask your connection how best to approach the people (through a LinkedIn connection request, phone call, email, in-person meeting, etc.)

Screen Shot 2017-08-16 at 11.42.42 AMCaveat: If your connection has chosen to hide his/her first-level network from his connections, you'll only be able to see people to whom both of you are connected.  

Here's an example of how my search filters would look if I wanted to find out whether my connection Bob Hill knows any presidents or CEOs in the marketing and advertising industry in the Milwaukee area.

I know you'll be as excited as I was to see that LinkedIn has brought back this feature, and your network will appreciate the homework you do before asking for a referral.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

One of the Best Hard-to-Find LinkedIn Features is Still Available

Posted on August 12, 2017
Wayne Breitbarth

LinkedIn has many great features that are very hard to find, and one of the joys of my First Day Tourjob is showing my clients how to not only find them but also how to use these features in a strategic and purposeful way.

One feature that really amazes most folks is LinkedIn's Alumni feature that allows you to search for others who have walked the same hallowed halls as you did. You won’t believe the incredible things you can now do with this feature.

There are two ways to access this feature. Screen Shot 2017-08-09 at 2.52.45 PMIn the large search box on your top toolbar, type the name of the school you're interested in. When it shows up in the drop-down list, choose that entry—or you can just click the name of a school on anyone’s profile. Once you're on the university's page, click the blue See alumni button. This will take you to that school's Career Insights page.
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Ca$h in on this powerful tool

Every school’s University Career Insights page includes an awesome filtering system that helps you find the perfect Screen Shot 2017-08-09 at 2.55.46 PMfellow alums to reach out to.

The filters include:
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  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they are skilled at
  • How are you connected

Once you have selected your filters on the University's Career Insights page by clicking the bar above your desired selections, LinkedIn displays a mini profile for everyone who meets your filtering criteria. Without leaving the page, you can send a message to any first-degree connections or use a personalized message to invite anyone on the list to join your network. Pretty cool, don’t you think? I am amazed that this is still free.

Some of the searching capabilities have always been available through general people searching, but it is much easier to do it here.

If you’ve been looking for a way to sort people by age range, this is your ticket. If you sell products or services to a targeted age group, use the dates attended or year graduated feature on the top right to find alumni who are probably in that age range. Granted, it isn’t exactly an age search because not everyone gets an undergrad degree at age 22, but it should still provide some valuable information.

Use the Search alumni by title, keyword or company box to really zero in on the right alums to reach out to.

I think after you test drive the Alumni feature, it will become one of your favorites. And I love success stories. Let me know how reconnecting with fellow alums helps you and your business.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $175.

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

Do You Look Like an Expert on LinkedIn or Just a Bragger?

Posted on August 4, 2017
Wayne Breitbarth

A few years back my mom said, I thought I taught you that bragging is not nice! I Screen Shot 2017-08-04 at 4.48.22 PMlooked at your LinkedIn thing, and you're tooting your horn all over the place.

Well, there definitely is a fine line between being real and authentic on your LinkedIn profile and appearing boastful or pretentious. However, it's extremely important to clearly show people why you are expert at what you do and share valuable information with your network.

As a guy who looks at probably a hundred profiles each week, I can definitively tell you that most people are not displaying and sharing enough information, and this puts them at a distinct disadvantage when someone is comparing them to others in the same or similar position.

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Best ways to use LinkedIn to display and share your expertise

If you need to beef up your profile and boost your presence on LinkedIn, here are seven simple ways to accomplish that without getting scolded by your mom.

1.  Recommendations. It does take time to secure recommendations, but it will be worth the effort, because nothing is better than someone else saying you're the best. It will differentiate you from others when people are comparing you to your competitors, and you'll undoubtedly receive lots of positive comments about the quality of your recommendations—which should lead to new business.

2.  Skills and related endorsements. Even though this feature has caused a lot of confusion (and rightly so), it still has great value. You can display what you're expert at, and, if done correctly, it will help you get to the top of the list when people are looking for your products, services, and expertise.

Screen Shot 2017-08-01 at 10.19.58 AM3.  Adding media (available in the Summary, Experience and Education sections of your profile). These are great places to display or link to documents (Word, Excel and pdf), video, Power Point presentations, blog entries, and photos that allow the readers to see for themselves the depth of your expertise.

4. Separate job experience entry for industry leadership position. If you hold or have held an office or position in an industry related association or organization, highlight that fact by adding an additional current or past job experience entry to your profile. Share specific details about your responsibilities. Also, if you're a speaker at your association's events or a contributor to their newsletter or blog, share that as well.

Screen Shot 2017-08-01 at 10.21.43 AM5.  Accomplishments profile sections. Don't be bashful about adding these special profile sections and including details related to each entry. Remember—you're the only one who is going to tell your story. Also, if you don't list any accomplishments on your profile, people may assume you don't have any accomplishments!

6.  Individual status updates. Because everyone in your network will not receive or read every status update you post, share your best resources regularly. This also gives Screen Shot 2017-08-01 at 10.24.10 AMpeople who are new to your network an opportunity to see your best stuff.

7.  Publish an article. This is the newest way to share your thought leadership. It's like having your own blog, and your network is notified whenever you post an article. And because it stays on your profile, people will see your expertise on display whenever they visit your profile.

Don't let your competitors get an advantage over you on LinkedIn. Be real and authentic as you proudly display who you are and what you have to offer—and hopefully your mom will say, That's my awesome kid!