Power Formula LinkedIn Blog

Optimize Your LinkedIn Profile to Produce More Leads

Posted on May 23, 2015
Wayne Breitbarth

When people discover your LinkedIn profile, you obviously want to make a great first impression–and if you include the rightlead generation information, they’ll be encouraged to contact you.

Here are some simple but powerful ways to enhance your profile.
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  • Headline. You can include 120 characters in your Headline. This is the first thing people see, so be creative and use keywords. Consider including a call to action.
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  • Summary and Advice for Contacting. Include your business email and phone number in the Summary and Advice for Contacting sections of your profile. Then people who aren’t part of your network can contact you immediately–even before they request to join your network.
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  • Professional Portfolio. Add media to your profile. Include white papers, checklists, video, audio, slide presentations, and other customer-focused resources in your Professional Portfolio.
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  • Summary. Use your Summary section to clearly explain how you help people.
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  • Special profile sections. Use special sections, like Screen Shot 2015-05-16 at 8.15.13 AMProjects, to encourage readers to sign up for your company newsletter.
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  • Job Experience section. Discuss specific client situations/results so people can see how you can help them, too.
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  • Keywords. Include LOTS of keywords throughout your profile to highlight your expertise and increase your credibility. Of course, this will also improve your chances of ranking higher on the list when people search for someone like you

Optimize your LinkedIn profile today with these simple tricks, and soon you’ll be generating more leads Explode Home Page Widget-01and growing your business.

If you want to capitalize on other LinkedIn features that will provide dramatic results, check out my online training course “Explode Your Revenues Using LinkedIn.” This comprehensive, video-based course will help you master my five-step process for LinkedIn success. Click here for details.

Easy Ways to Generate Leads With LinkedIn

Posted on May 17, 2015
Wayne Breitbarth

Generating leads using LinkedIn is a very hot topic, but most users don’t know the tips and tricks to capitalize on LinkedIn’s vast potential. However, with a little know-how, LinkedIn will automatically serve up a list of targets who meet your exact criteria (e.g., customers, vendors, donors, employees, strategic partners, experts, etc.)
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5 easy steps to find prequalified leads

Two of my favorite LinkedIn features are Advanced People Search and Saved Search. Here’s how to discover a goldmine of leads by using them together.

1.  Click the word Advanced on the right side of the blue Search box.

2.  In the criteria boxes, enter the keywords, job titles, company names, geographic areas, etc. that your target person would use on his/her profile to describe himself/herself.Screen Shot 2015-05-16 at 8.18.43 AM

3.  Review the search results, and look for people you’d like to meet. Then check to see who in your network knows these individuals.

4.  Click the words Save search on the top right of this list of search results.

5.  Assign a name to this target list, and choose Screen Shot 2015-05-16 at 8.22.44 AMhow often you want LinkedIn to notify you of new results.

From that point forward, with no further work on your part, LinkedIn will consistently deliver to you an updated list of your best and most qualified leads–and, perhaps more importantly, they’ll show you who in your network might be able to introduce you to those potential targets.

This is one of the dozens of ways LinkedInExplode Home Page Widget-01 can help you generate leads and grow your business. If you want to capitalize on other LinkedIn features that will provide dramatic results, check out my online training course “Explode Your Revenues Using LinkedIn.” This comprehensive, video-based course will help you master my five-step process for LinkedIn success. Click here for details.

8 LinkedIn Profile Strategies That Will Make a BIG Difference

Posted on May 10, 2015
Wayne Breitbarth

LinkedIn is constantly changing, andworkaround you need to capitalize on those changes. Sometimes this is easy to do, but other times you’ll need new strategies and workarounds to make the most of these updates.

Here are eight simple tips to help you quickly capitalize on some of LinkedIn’s newest features and options.

Reorder your profile entries.  You can move profile sections up or down within your profile for increased emphasis, and you can also rearrange your current job experience entries.

  • To move an entireScreen Shot 2015-05-06 at 2.06.26 PM profile section, just click, hold and drag the up/down arrow to your preferred position.
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  • To move a current job Screen Shot 2015-05-06 at 2.07.44 PMexperience entry, scroll over to the left of that entry, where a gray vertical bar will appear. Click, hold and drag the gray vertical bar to the desired location.

Reorder your recommendations.  Since only two recommendations will be displayed for each job or educational entry, it’s important to make sure those two are the very best you have to offer. (Viewers of your profile can click See More if they want to look at other recommendations you’ve received.)

  • Screen Shot 2015-05-06 at 2.09.41 PMTo reorder your recommendations, click, hold and drag the up/down arrow (located on the upper right-hand side of a recommendation) to the desired location.

Reorder your skills.  People tend to endorse you for the skills that are listed near the top of your skills list, so it’s important to make sure your most important ones are displayed there. Also, from time to timeScreen Shot 2015-05-06 at 2.10.54 PM you may want to move other skills near the top, thereby improving the chance of receiving additional endorsements for those skills.
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  • To rearrange your skills, click the +Add skill button in the Skills & Endorsements section. Then click, hold and drag the skill you want to move.

Reorder or hide group logos.  The groups you display on your profile can be a personal branding statement because you’re showing people your interests. However, some of those interests may be controversial to certain people in your target audience (e.g., politics, religion, sports teams, etc.). Thus, you may want to rearrange or even hide a logo.

All of the groups to which you belong can be seen by viewers of your profile if they click See More, but the first seven groups are always displayed on your profile. Therefore, the order in which you list your groups is important because these seven have higher brand value than the others.
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  • To hide a group logo, click GroupsScreen Shot 2015-05-06 at 2.13.52 PM under the Interests tab on your top toolbar. This will take you to your Groups page. Click the selected group box, and then click the settings icon on the top right. Next, uncheck the top entry, Display the group logo on your profile.
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  • To reorder your group logos on Screen Shot 2015-05-06 at 2.15.22 PMyour profile, go to your Groups page and click the settings icon on the top right. Your groups will be shown in their current order. By changing the number or clicking the up arrow, you can reorder your groups on your profile.

Include frequently misspelled keywords.  When people use the search function on LinkedIn, “close” doesn’t count! Therefore, Screen Shot 2015-05-06 at 2.18.31 PMto make sure you show up if people spell an important word wrong (people often spell my name Brietbarth rather than Breitbarth), you may want to include the misspelling at least once on your profile. I show mine in my summary and in my Advice for Contacting section.

Use a comma to separate entries in your Interests and Organizations sections.  This is important for two reasons. Screen Shot 2015-05-06 at 2.19.35 PMFirst, if you or others click the word, LinkedIn will take you to a page where you can see all the people who have that word in their profile.Screen Shot 2015-05-06 at 2.22.37 PM

Second, the entries in your Interests section are part of the In Common with feature, which displays the interests that you and a viewer of your profile have in common. These can be great conversation starters when you’d like to break the ice with a stranger or casual acquaintance.

Decide which profile changes you’ll tell your network about.  Usually it’s a good thing to notify your network that you’ve made a change to your profile, but sometimes you might prefer to keep it to yourself.
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  • Choose whether you’ll notify your network of a profile change by sliding the Notify your network? button to Screen Shot 2015-05-06 at 2.24.19 PMeither Yes (green) or No (red). This setting is in the right-hand column of your profile.

Choose whether to hide the People Also Viewed profile section.  I have chosen to hide this section on my profile because the list is typically filled with the names of my competitors, and I’d rather not give them any free advertising on my profile. You’ll need to decide what’s best for you.

For more strategies on this helpful profile section, check out my article LinkedIn’s “People Also Viewed”: How to Make it Work for You.

If you want more LinkedIn success, make these eight tactics and workarounds part of your LinkedIn strategy.

How Many of These LinkedIn Mistakes Are YOU Making?

Posted on May 3, 2015
Wayne Breitbarth

This past week I presented a keynote address titled Personal Branding Using Social Media Tools. After the presentation, someoneiStock_000059004542Small asked me What are some of the biggest mistakes people are making on LinkedIn?

I made a few quick comments but promised I would get back to him with a more thoughtful list.

So, in the interest of helping you as well, I’m making this the topic of my weekly tip.
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1. Punctuation and grammar mistakes in profile

I learned this the hard way when some people made comments about grammatical errors in my profile. I thought to myself: What is the big deal? But the more I thought about it (and the more my wife badgered me about it), I came to realize I didn’t want anyone to think I wasn’t caring and smart enough to have this right. After all, this was my online reputation on the line, and I want that to be as stellar as it can be.

I am not always perfect, but I am being much more diligent when it comes to grammar and punctuation. I suggest for some of the larger sections on your profile that you write them in Word, spell and grammar check, and cut and paste into your LinkedIn profile.
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2. No photo or unprofessional photo

This is your professional identity. Why in the world wouldn’t you want that picture to be the best, most recent, closeup face shot that has ever been taken of you? This may be the only image of you a person ever sees. LinkedIn’s research says your profile will be viewed fourteen times more often if you have a photo.

Watch this helpful video (1:32), “LinkedIn Profile Picture Fails,” from Careerealism for some examples of poor pictures. I hope yours is not one of them.

If you have no photo, let me leave you with two questions:
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  • Do you want to be the little, blue, nubby head? Paper man's silhouette avatarI doubt it. I am quite certain you are more good looking than that.
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  • If you are going through a LinkedIn search listing and you get to a person who does not have a photo, what do you do? Chances are you skip over him/her. I don’t really think you want people doing that to you.
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3. Conversations that should be taken offline

Some conversations are not appropriate to be taking place online. Don’t forget–we still have the telephone, email, and, yes, even snail mail for those critical personal conversations or confidential business exchanges.
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4. Not using the magic words “thank you” or “you’re welcome”

Our mothers taught us this. Enough said.

For more on this, check out my article “In Life and LinkedIn, Saying Thank You Can Take You a Long Way.”
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5. Making unprofessional or “inside” comments to your connection when asking for an introduction to one of his/her connections

Remember–the person you want to get introduced to sees the comments you make to your connection who is agreeing to introduce you. Inappropriate comments to your close friend that can be read by people you don’t know is not only the quickest way to not get the introduction, but it will also give these people a very poor first impression of you.
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6. Using your Status Update to tweet

Don’t share what you had for breakfast unless you own the restaurant, the details and photos of your latest trip unless you are a travel agent or photographer, or your pet’s latest tricks unless you own the pet store. That is what Twitter is for.iStock_000023617648Small

LinkedIn has a very different set of rules and acceptable practices. It is really not appropriate to have twenty status updates each day on LinkedIn, especially when most of them are about what you ate for lunch or the color of your new shirt or tie. This is a business site, and we all need to do our parts to keep it that way. Otherwise it will just turn into Facebook, and then we may all retreat to our old worlds where social media didn’t exist.

I suggest you follow the 6/3/1 rule. Read more about that in my article “LinkedIn Status Updates: The Rule Everyone Should Follow.”
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7. Using the Summary section in your profile as just a laundry list of keywords

That is not to say that your important keywords shouldn’t be in your summary–they most definitely should be part of your summary. But your summary is meant to be that all-important cover letter to your viewers, and they need to hear and see you as a real person–not as just a list of words.
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8. Only posting one job

Unless you have only had one job, it sure looks like you are trying to hide something from someone.
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9. Not having your most important jobs in your headline

Your headline is a very important part of your profile because it travels with you wherever you go on LinkedIn. Do you really want your headline to say that you volunteer part time at an animal shelter instead of saying you are the president of your own company? Probably not.

You can decide what goes in your headline. However, if you don’t generate your own entry, LinkedIn will default your entry to the most recent item in the Experience section of your profile. Don’t let this happen to you. Be creative, and craft a headline that includes your most important position along with some additional marketing punch.Screen Shot 2015-05-02 at 9.26.19 AM

For more help on this very important section of your profile, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline in the free resources section of my website.
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10. Not having a LinkedIn company page

This is like not having a company website. If I search for your company and you are not there, it must mean you are not open for business. Also, if you don’t have a company page, then the individual profiles of the people who work for the company are not properly linked to the company page, thereby missing an important branding opportunity.  

Don’t make these ten rookie mistakes because they WILL affect your professional brand.

Are You Stuck in a Dead-end Job? LinkedIn Can Help You.

Posted on April 25, 2015
Wayne Breitbarth

Are you stuck in a dead-end job? Not making the money you deserve? Just need a change but afraid your boss will find out iStock_000017667601_Smallif you start looking for a new job? LinkedIn to the rescue!

Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, joining the right groups, and “following” companies you’d like to work for are a few of the easy steps you can take when looking for a new job “under the radar.”
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Spruce up your profile

If you have used your LinkedIn account sparingly and all of a sudden there’s a flurry of activity, this might be a red flag to your boss. Therefore, if you plan to make major edits to your profile, slide the Notify your network? Screen Shot 2015-04-24 at 10.00.23 AMbutton to “No” to turn off the notifications to your network about the profile changes you are making.

Keywords. Use plenty of the keywords hiring managers and recruiters might use to find people with your specialties and skills (e.g., job duties, titles, industry certifications, software expertise, etc). For help on this, download my worksheet Keywords: The Key to Being Found on LinkedIn from the free resources page of my website.

Summary. This is tricky. You need to look like a happy employee while at the same time touting your expertise and accomplishments. Keywords are definitely important. For example, “Johnson Company always puts the customer first, and my attention to detail and ability to provide excellent customer service make me a good fit at Johnson.”

Experience. Include a detailed description of your accomplishments for every job entry you include in this section. You’re trying to differentiate yourself from other job applicants, so don’t skimp here.

Headline. You only get one shot at a first impression. Make it a good one. It’s short—only 120 characters—so you’ll need to be creative. And be sure to include your best keywords. For additional help on this critical section of your profile, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline on the free resources page of my website.

Skills. LinkedIn members will give you endorsements for your skills, and you’ll want to focus on including the skills you hope to use in your new job.

Special Profile Sections. Options Screen Shot 2015-04-24 at 10.26.14 AMinclude Languages, Test Scores, Publications, Courses, and Patents. These are a terrific way to impress readers of your profile and differentiate yourself from other candidates.

Education. In addition to your general educational background, include any specialized courses you’ve completed. Describe them in detail and use lots of keywords.

Projects. Use this section to highlight specific job-related projects. You can link to a web page where the project is displayed. Seeing is believing!

Honors & Awards. If you’ve got them, flaunt them.

Recommendations. Outside corroboration Screen Shot 2015-04-24 at 10.24.21 AMof the information on your profile is extremely important. Try to get at least two recommendations (the amount that is displayed prominently on your profile) for each job and educational entry. You probably don’t want to ask your boss for a recommendation, but customers, vendors, and college professors (for recent grads) are great options.
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Be proactive

Once your profile is in tip-top shape, you’re ready to start actively looking for a job.

Jobs Tab. Use the Advanced Search function here to laser focus your search. You can save up to ten job searches. It’s like having a 24/7 virtual assistant. LinkedIn will alert you when jobs are posted that meet your criteria.

Saved Searches. With a free LinkedIn account, you can save three Advanced People Searches. Use these for your target companies—the places you’d most like to work.

Groups. Join industry groups, and check each group’s Jobs Tab for job postings. If you join job-hunting groups, don’t post discussions or show the group logo in your profile. Do participate in industry groups and demonstrate your thought leadership.

Alumni. Access this by clicking the name of one of the schools you attended on your profile. Use the available filters to find out if any fellow alumni work at the companies where you’re interested in exploring a new opportunity. This is a great way to get the inside scoop on jobs posted and not yet posted.

Field of Study Explorer. Just click your educational Screen Shot 2015-04-24 at 10.22.19 AMmajor (e.g., accounting, marketing, etc.) on your profile and then use the available filters to find the companies that have the most people working in your town with your major. This will help you create a target list of companies you may want to work for.

“Follow” Companies. Go to the Companies section of LinkedIn and “follow” your target companies. You will then be notified of job postings and employment changes at the company.

If you follow this advice, HR professionals and recruiters will start discovering your profile. But don’t just sit around and wait for a job offer. Be an active part of the 350 million member LinkedIn community, and before you know it you’ll have landed the job of your dreams.

In the past I’ve shared lots of ways you can leverage LinkedIn to help your favorite nonprofit organization, andiStock_000029558824_Large I also teach a specific course titled LinkedIn for Nonprofits: Top 10 Ways to Grow Your Organization. So you already know I’m a big fan of using LinkedIn to help others.

This past week, while preparing a presentation for some local nonprofits, I stumbled upon a profile choice that just might change the world–and your world, too.


Here’s how to get started

If you’d like to open the door for some worthy nonprofit to capitalize on your unique skills and desire to help, add the optional Volunteering Opportunities section to your profile. You can then select whether you’re interested in joining a nonprofit board or providing skills-based volunteering. Screen Shot 2015-04-16 at 2.59.02 PM

Your interests will then be displayed on your profile, which is great, but the real power is unleashed when a LinkedIn member uses the Advanced People Search filters to find someone with your particular interests.


How does the Advanced People Search work?

Here’s how the nonprofit organization could use this feature to find you.

Let’s say they are looking for a new board member with a marketing skill set. To get a targeted list of candidates, they can:

1. Click Advanced in the top toolbarScreen Shot 2015-04-16 at 3.01.34 PM

2. Enter the word marketing in the Keyword box

3. Enter the zip code and mileage range they typically serve

4. Click the Board Service box in the Nonprofit Interests search filter

5. Click the blue Search box

And there they have it–a targeted list of marketing professionals who have a desire to fill a board position in their area. When I did this exact search for Milwaukee, my hometown, I got over 4,900 people who were raising their hands for this very opportunity.

They could do a similar search for people who are interested in volunteering by clicking the Skilled Volunteering box. They could further refine their search results by putting additional criteria in the Title, Company or School boxes.

Simply put, I believe this is one of the best features–or in this case combination of features (added Profile section combined with specific Advanced People Search criteria)–that LinkedIn has ever come up with. I have to give them a big shout out on this one.


Is your hand raised high?

So, have you taken this LinkedIn profile step to make sure your hand is raised when some worthy nonprofit organization is looking for a person just like you

OR

If you’re already working for or helping a nonprofit, have you taken advantage of these powerful Advanced People Search criteria to fill your next board or volunteer opening?

If you know of an organization or association that might be interested in taking advantage of my LinkedIn for Nonprofits workshop or need help understanding how LinkedIn can fit into their growth plans, just drop me a note at wayne@powerformula.net.

Recently I’ve been helping more and more organizations use LinkedIn’s massive database to find their next great employee. If you’re looking to add some quality people to your vacant seatorganization, here are some easy steps you can take to quickly fill your seats.

1. Individual Status Update Box.  Post a status update to ask your network if they know of anyone who is qualified for the position you are attempting to fill. After all, this is your network, and the people in your network know you well and understand the nature of your company. If someone in your network is aware of a prospective candidate, he/she should be able to quickly introduce you to the candidate.

This is the easiest and most efficient way to find your next hire. That being said, I would not post this question in your Status Box every day, but try to limit this question to a couple times per week at different times of the day, maybe even once on the weekend.

To get additional exposure, ask a few of your most connected coworkers or friends to “like” the post. That will get the post in front of their connections as well.

I know a president of a local company who found a new VP for his company in just five days after using the status update to ask his network for help. Think of the time and money that saved him.

2. Company Status Update.  On your company page, post a similar status update. This shares the information with all followers of your company page. Screen Shot 2015-04-11 at 6.17.55 AMJob seekers interested in working for your company are probably among your followers.

To get more viewers of this update beyond your company followers, ask all employees in the company to “like” this update so their connections may view it as well.

Consider “pinning” your status update to the top of the update feed.

3. Company Followers.  Review the list of your company followers periodically to look for good candidates. Several HR directors have told me they found people just by clicking the word “followers” on their company page (located on the top right of the page).

4. Jobs Discussion.  Start a jobs discussion in the groups you belong to, especially groups related to the specific industry your Screen Shot 2015-04-11 at 6.22.37 AMpotential candidate would work in. Consider joining new groups just for the purpose of looking for this candidate if you are not involved in groups where this person would usually hang out.

5. Advanced People Search.  Consider these criteria when building your Advanced People Search:
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  • Title. Be sure to try some different words for the same job.
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  • Keywords. Here you can get very creative, using things like specialty software, skills, specific industries, territories or regions of the country, etc. Find interview-ready candidates by including words like “pursuing,” “seeking” or “looking.”
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  • Company field. Put your competitor’s name(s) here. You can choose current, past or both based on your desire to hire someone who is still there, has left their employ, or either.

This is really helpful. It’s how I found the last employee I hired.

6. Saved Searches.  Once you have landed on a search or searches that brought you some good potential candidates, save that search by clicking the words “Save search” on the top right of the results screen. Then on an ongoing basis LinkedIn will look for more potential candidates by regularly searching your network, including new connections people in your network are making.

7. Alumni Feature.  Use the Alumni feature to find potential candidates who attended a specific school. Fellow alumni of the schools you attended is a good place to start. Access this by clicking the name of one of the schools on your profile or by selecting Find Alumni under the Education tab on your top toolbar and then clicking Students & Alumni when you land on the University Page. Then click the blue Change University button and select the name of the school or typeScreen Shot 2015-04-11 at 6.24.47 AM the name in the Browse by Name box.

You can sort the individuals by:
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  • Where they live
  • Where they work
  • What they do
  • What they studied
  • What they are skilled at
  • How you are connected

8. Field of Study Explorer.  This feature sorts users by the major they have listed in their profile. Access this by clicking Screen Shot 2015-04-11 at 6.26.12 AMField of Study Explorer under the Education tab on your top toolbar. Then select one of the majors listed when you click the Explore More button or type a major in the Browse by Name box.

You can sort by:
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  • Where they work
  • What they do
  • Where they went to university
  • Where they live
  • How you are connected

9. Job Board.  Finally, the obvious one, post a job on LinkedIn’s Job Board. Currently this costs about $200 per month per posting. There are some multiple-job discounts. Find this by clicking the Jobs tab on the top toolbar and clicking the Post a Job button.

Armed with these steps, you or your HR department (be sure to share this information with them) should be able to fill those vacant seats in a hurry.

If you need specific help, contact me and we can set up a consulting call or you may want to attend one of my upcoming open-to-the-public classes, which includes my demonstration of these specific LinkedIn techniques and lots more.

Is the New LinkedIn Home Page Frustrating You?

Posted on March 28, 2015
Wayne Breitbarth

The masses are saying, Help, Wayne! I want my old LinkedIn home page back!

Sorry, my friends. I know I’m the LinkedIn expert, but I don’t have a simple solution. As a matter of fact, some of the home-page features we’ve grown to love JANE: Shot July 8 ... also, please mark for Vettaare no longer available. We can only hope and pray that they’ll return in some form or fashion. However, I wouldn’t recommend holding your breath until they return.

But let me share with you the new location of some features and a workaround for others. Then I’ll close with a review of one of my favorite features that appears to be long gone.
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People You May Know

Hover over the Add Connections icon, scroll downScreen Shot 2015-03-26 at 3.01.08 PM to People You May Know, and click See all to see the full list. That list, by the way, goes on and on.

The list is generated based on information LinkedIn knows about you, and it’s still one of the best ways to find new connections.
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Who’s Viewed Your Profile

This is now located in a more prominent place on the home page–center spot on the top of the page. It’s definitely deserving of that prime location, because it’s LinkedIn’s #1 rated feature based on my latest LinkedIn user survey. Be sure to check this often, especially if you’re on a free LinkedIn account, because you only get to see the last five people who checked you out.

For more information on just what you should do with this information, read my article  “Who’s Viewed Your Profile: LinkedIn’s Top Rated Feature.”
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Total Number of First-Degree ConnectionsScreen Shot 2015-03-26 at 3.31.30 PM

This number is directly tied to your success on LinkedIn. Therefore, it’s hard to believe it isn’t displayed as prominently as it once was.

The best way to now find out how many first-level connections you have is to click Advanced on your top toolbar, check 1st Connections in the Relationship column, and then click the blue Search button in the left-hand column. Screen Shot 2015-03-26 at 3.34.40 PM

The number will then be displayed at the top of the screen.
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Who’s Viewed Your Updates

Since I’m a numbers guy at heart, I loved the visual statistics we used to get on our status updates (views, shares, “likes” and comments), but for the most part it’s gone. Once in a while your top dashboard will display a single statistic for one of your updates, but it’s too inconsistent and random to be helpful.

So, there you have it. You can start breathing again and be confident that there’s one more thing you can count on in life besides death and taxes–LinkedIn is going to change.

Here’s How to Easily Attract More LinkedIn Company Followers

Posted on March 21, 2015
Wayne Breitbarth

Your LinkedIn company page is a great outlet to share, influence, educate, and attract your target audience—but only after people make the choice to “follow” your company. Here are the best ways to get more company pageSocial network concept: Follow us on digital background followers.

1.  Install a LinkedIn Company “Follow” Button on your website and blog.

2.  Ask people to “follow” your company in your other channels of corporate communication (mail, email, newsletters, advertising, etc.). And it’s kind of lame to simply say, “Please follow our company page on LinkedIn.” Instead, share with them what’s in it for them. For instance, explain what interesting information you are going to make available to followers, like special promotions, job postings, articles, video, checklists, events, etc.

3.  Get more employees from your company to join LinkedIn, Screen Shot 2015-03-20 at 1.21.38 PMand be sure they list your company as their current employer. Your company logo will then show up on their profile, and it will click through to your company page.

4.  Show your employees how to include a link to your company page in their email signature.

5.  Discuss with all employees the importance of “liking” “sharing”  and/or “commenting” on status updates that come from your company page. Your company’s updates will then go to each employee’s network. More views = more followers. (Note: Employees are automatically followers of their employer’s company page.)

6.  Mention and link your company page on your other social media platforms.

7.  “Follow” other companies on LinkedIn, and “share”, “like” and/or “comment” on their status updates. Clients, potential clients, and industry experts are a great place to start–and don’t be surprised if a good share of them follow you back.

8.  Refer to your company page when interacting with people in your LinkedIn industry groups.

9.  Share good, helpful resources and information via company status updates on a consistent basis. If you do this well, over time you will acquire lots of followers. LinkedIn has shared great information on what people want to hear about in “15 Tips for Compelling Company Updates” and “LinkedIn Company Pages: Status Update Best Practices.” 

10. Attract new followers by offering unique content that is only available to your LinkedIn company page followers.

In three weeks, I picked up close to 300 followers Free PowerFormula LinkedIn eBookfor my company page when I shared my free ebook 10 LinkedIn Mistakes Companies Make with that audience before I released it to anyone else.

If you haven’t gotten your copy of 10 LinkedIn Mistakes Companies Make (and how to fix them before they damage your company’s reputation), click here to do so.

Oh, yeah–as long as we’re talking about it, why not take this opportunity to follow my company pageYou never know what I’m going to send your way. Click here and then click the yellow Follow button.