What information should I include on my LinkedIn profile?
As a general rule, if your answer to any of these questions is “Yes,” then you should include the information on your profile:
- Does putting this on my profile add to my story or increase my credibility?
- Does putting this on my profile make it easier for people to find me?
- If I do not put this on my profile and my competitors have it on their profiles, will I be at a competitive disadvantage?
- Does this information help people understand what I do and how I can help them?
Other frequently asked profile questions
Here are some of the answers I typically give when asked specific questions about profile details.
Should I include my high school?
Yes, because people will find you when searching for your school, and people love doing business with fellow alumni.
Yes, because people will find you when searching for other Rotarians, and people do like to do business with like-minded fellow club members. Also, others in the community will respect you for helping others.
Should I include all the jobs I’ve ever had?
Of course, because when adding connections, many people look for individuals they’ve worked with in the past. This will obviously help your past colleagues find you. Also, your job experiences help you tell your story, and the information you share might be just what a viewer of your profile is looking for.
Yes, because awards enhance your credibility and add to your story even if they are unrelated to your current job duties.
Should I include specific industry training programs?
Yes, because it will obviously enhance your credibility and increase your chances of being found when someone is searching for people with that specific type of training.
Of course, because certifications are instant proof of credibility, and people will search for professionals with those credentials.
Should I include local groups or associations I currently belong to or have belonged to in the past?
Yes, you should. Because people like doing business with others who have the same interests and affiliations, including your groups and associations could open the door. This is also another way to enhance your credibility.
Yes, and here’s why. When I was looking for an architect to join me in a charity bicycling event my company was sponsoring, LinkedIn helped me find an avid biker. So believe me when I tell you a few personal items may help you be found and lead to a productive business relationship or your next great job.
Also, entries in this section are one of the “In Common” fields for viewers of your profile.
Bottom line: If you’ve done it, you’re proud of it, and you want the professional world to know about it, put it on your LinkedIn profile!