Power Formula LinkedIn Blog

LinkedIn Recommendations May Just Be More Important Than You Think

Posted on January 22, 2023
Wayne Breitbarth

Recommendations, testimonials, positive reviews, and five-star ratings are all ways you and your company's brand can be compared and contrasted with others. Then you are either selected—or not!

LinkedIn has always made recommendations a very prominent part of your personal profile. Has it been a while since you thought just how helpful—or not—your LinkedIn recommendations are for you?

This article will help you think about recommendations in a new way, and it's one of the important strategies I will share at my upcoming virtual LinkedIn workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects on January 30. You can get more details and register here. By the way, if you can't attend live, all registrants receive a link to watch the recording at a later time.
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LinkedIn Recommendations: The Secrets Revealed

This will not be the standard discussion of LinkedIn recommendations—how important they are and how you should strive to get a couple for each job entry on your profile. For "Recommendations 101," I suggest you pick up a copy of my book that includes an entire chapter on recommendations.

Here are some winning strategies relating to recommendations on your profile that you might not have considered.

1.  Your name appears on other people's profiles.

What better place to have your name and your job title show up than on the profile of a very important, well-respected individual in your town or industry. Talk about personal branding and increasing awareness of your brands—this really hits the target.

2.  The recommendations displayed in the Recommendations section of your profile can be used in other profile sections for increased exposure.

Currently, LinkedIn displays the three most recently received recommendations in their entirety, which I really like, but the rest of them are typically not viewed because the reader needs to click Show all [number of recommendations] received to see the entire list.

Action steps: Review all of your recommendations. Grab the most impactful quotes/statements, and include those in the Description section of any Experience entries to which they apply.

Another idea is to put together a document with a page full of your best quotes/statements, and add that as media in your Featured section or applicable Experience entries.

Both of these strategies will encourage more people to read your very best recommendations and could move you ahead of your competitors.

3.  The number of recommendations you have and the keywords included in those recommendations are part of LinkedIn's search algorithm (their "secret sauce").

LinkedIn has shared that a couple of the important components of their "secret sauce" recipe (who gets picked up in a search and how high he or she appears) are the number of recommendations and the keywords that people are searching by and for. You don't have to like this or agree with it—just understand it and then make it work for you.

Action step: Go out and get lots of recommendations loaded with your most important keywords. This will help you move up in the search rankings when people are looking for someone like you.

4.  Recommendations can give you insight into how people think.

This one is from one of my former job-seeking friends (notice I said "former").

Prior to an interview, she reviewed the recommendations the interviewer had written for others. From this she learned that the interviewer appreciates attention to detail. Armed with this insight, my friend made a point of sharing with the interviewer all the wonderful real-life examples she had that pointed out her attention to detail. She got the job!

This process can also be used to learn what attributes are important to your potential customer, vendor, donor, employer, etc.

5.  Recommendations are one of the fuels of the new trust economy.

Pre-Internet, selecting the vendor of choice included lots of phone calls, meetings, brochures, proposals, interviews, presentations, more interviews, more presentations, etc. by almost every potential vendor in the market. Now think of how we do it in the Internet age: Google, Google, and more Google.

I am not saying that all the steps I mentioned are no longer part of the process, but by reviewing company websites, business and product review websites, comparison shopping websites, blogs, and all the other social media sites, we are able to eliminate vendors before we ever actually contact them.

You may be thinking, sure, Wayne, but all those recommendations you got are written by people who like your products and services. No one ever writes a bad one—and if they did, who would let it be posted on his or her profile anyway.

That may be true, but would you want all those recommendations on your competitors' profiles instead of yours?

So get busy and seek out some impressive recommendations from your customers, clients, vendors, professors, anyone who can attest to how great you and your products or services are. It will make you stand out from the crowd and help you land your next business or career opportunity.
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SPECIAL OFFER

If you'd like to learn more simple but powerful ways to use LinkedIn to sell more products and servicesor, if you're not directly selling something, maximize LinkedIn for yourself or your organizationjoin me on Monday, January 30, for my virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects.

 

Your Most Important 15 Minutes on LinkedIn

Posted on January 15, 2023
Wayne Breitbarth

Because LinkedIn is constantly changing, people frequently ask me what they should be doing each day for maximum LinkedIn success. So today I'm going to give you a 15-minute daily to-do list.

If you want more help with time management on LinkedIn, especially if you are involved in sales or growing your business then be sure to attend my upcoming virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects on January 30.  Get details and register here.
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Your daily 15-minute LinkedIn to-do list

These four critical steps should take you no more than 15 minutes—and if completed consistently, they should bring you quantifiable LinkedIn results.

1.  Review Who's Viewed Your Profile and reach out to the people you should be meeting (3 minutes).

Viewing your profile is the equivalent of walking into your retail store; so be sure to reach out and ask the person how you might be able to help him or her. This feature has some limits, depending on your personal settings and if you're paying for a premium account or not. Check out this article for a full discussion.

2.  Send customized invitations to join your LinkedIn network to people you met (in person or on the phone) since the last time you sent invitations (5 minutes).

Making this part of your networking process or routine will help you in many different ways on LinkedIn. To get the inside scoop on adding gas (connections) to your LinkedIn tank, be sure to download a copy of my free article The LinkedIn Connection Conundrum: Who Should be in Your Network. Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you have already met are spot on.

3.  Review all the important information in your Notifications Tab (4 minutes).

This tab on the LinkedIn desktop is awesome. It puts all the most relevant information about you and your connections in one convenient place. For a deeper discussion of this feature, check out this article on the Notifications tab.

4.  Take time to review all of your inbound invitations to connect (3 minutes).

That's right—take a little time. Don't just quickly click Accept or Ignore. My suggestion is to first read all the messages that people took the time to write in their connection request and respond accordingly.

Also, look at the profiles of the people you may want to follow up with, looking for areas of commonality or opportunity. Remember—these people took the first step, and it's your job to figure out what the next step should or could be.

Of course, there will be people who attempt to connect with you that are probably spammers and others whom you simply see no reason to have in your network. Don't hesitate to click Ignore in these cases.

Make sure you find 15 minutes in your day to accomplish these four tasks, because it will undoubtedly lead to new and deeper relationships with people who can significantly impact your professional career.

If you'd like to learn more simple but powerful ways to use LinkedIn to sell more products and servicesor, if you're not directly selling something, maximize LinkedIn for yourself or your organizationjoin me on Monday, January 30, for my virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects.

 

Have you added the Featured section to your profile yet?

I am simply confounded by how many people I help with a one-on-one virtual consultation have not taken advantage of this powerful section. And even those who have added it, many of them haven't included their most current and important information.

I often refer to this feature as the carousel of your best stuff. It's a can't miss visually and the easiest, most functional way to drive people from your profile to your website. In addition, you can upload your most important documents or media files. It works kind of like the old-school slide projector, but instead of clicking to bring up the next slide (document), you slide left to unveil more and more goodies about you and your company.

Effectively using the Featured section is one of the key profile lead generation strategies I will be sharing at my upcoming virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects on January 30. Check out the details and register here.
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How do I get the Featured section and how does it work?

Loading it on your profile is super simple. On your profile, click the blue Add profile section bubble, then the down arrow next to Recommended, then Add featured, and then click the plus sign.

You can then select any of the four items you can feature in your Featured section (LinkedIn post, LinkedIn article, link to a webpage, or a media file). LinkedIn will then take you through the specific steps for adding the item you choose.

The items are loaded with a title and description which you choose, along with a thumbnail visual of the item to grab the reader's attention. LinkedIn does not allow you to adjust or change the visual. Therefore, if you don't like the way it appears, you may want to feature a different item.

By default, they display in the order you loaded them, but you can rearrange them so the best two are always up front. Simply click and drag the item using the hamburger icon (four horizontal lines), which appears after you click the pencil in your Featured section. Play around with this. I think you're going to find it works as intuitively as anything LinkedIn has ever come out with.
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What should I feature in my Featured section?

You should feature the kind of content you wouldn't want your target audience to miss and things you can't explain or adequately emphasize with words alone. Here are some examples of what you may want to feature.
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Business Growth
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  • PDF file or presentation of your products and services
  • Videos of people using your product or service
  • Written or video testimonials
  • Case studies
  • Job openings
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Looking for Work
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  • Resume (written or video)
  • Presentation of important accomplishments or recommendations
  • Examples of your best work
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Improving Personal Brand
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  • Articles you wrote or were mentioned in
  • Links to important projects or samples of your work
  • Information about your favorite nonprofit
  • Alumni news
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Increasing Nonprofit Impact
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  • Annual or impact reports
  • Articles highlighting awards and honors
  • Signup sheet or link to volunteer page
  • Videos previewing upcoming events or a wrap-up of completed events
  • Press releases

As I mentioned, based on the one-on-one LinkedIn consultations I do each week, most people have either failed to find the Featured profile section or haven't really been strategic about what they include in this section. Don't let this be you!

If you'd like to learn more simple but powerful ways to use LinkedIn to sell more products and servicesor, if you're not directly selling something, maximize LinkedIn for yourself or your organizationjoin me on Monday, January 30, for my virtual workshop Using LinkedIn to Generate a Steady Stream of Sales Prospects.

This is your chance to learn how you can make 2023 your best year ever.

 

Ring in the New Year with these 2023 LinkedIn Resolutions

Posted on January 1, 2023
Wayne Breitbarth

Happy New Year!

I hope you had a safe and fun New Year's celebration and are looking forward to having a super successful 2023.

In doing my part as your trusted LinkedIn advisor, I'd like to share with you the very best resolutions for improving your LinkedIn profile and LinkedIn activities so that your efforts on the site can contribute (hopefully in a really big way) to your success this year.

I have also included an additional resource for each of the resolutions in case you need more details on that specific LinkedIn strategy.

 

Resolutions for your LinkedIn profile

I will make sure that my LinkedIn profile photo and background photo are current and properly reflect my personal (and company if applicable) brand.

These photos are very important because they set the tone for the rest of your profile, where you can only include a few photos and limited graphics. So choose photos that display your professionalism and will make a great first impression when people view your profile.
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I will make sure my LinkedIn profile Headline clearly states what I do and how I can help people.

Are headlines important on articles we reador don't read, for that matter? Of course, they are. So don't simply use the default LinkedIn headline (your current job title and current company name). Create a headline that will entice readers to look at the rest of your profile and then reach out and ask you to connectand hopefully these relationships will lead to quantifiable results.
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I will properly keyword-optimize my profile so the LinkedIn search ranking algorithm gives me the favor I deserve.

I do quite a few one-on-one LinkedIn consultations each week, and keyword optimization is the quickest way to get my clients to come up on the first few pages of LinkedIn searches for their products and services. It is not the only thing that goes into the magic LinkedIn algorithm, but it is the easiest thing to fix. Don't wait around to make this critical adjustment to your profile. Your competitors and the other candidates for the job you're looking for may be getting this advice as well.
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Resolutions for your LinkedIn activities

I will prepare for important "networking type" meetings by reviewing the LinkedIn profiles of the participants and doing a filtered search of their networks.

LinkedIn makes is extremely easy to research people's career paths, what they're currently doing, what they're interested in, and who they know. Do some research beforehand, and then you'll spend less time getting to know them and more time learning how you can help them and they can help you (perhaps by introducing you to important people in their networks).
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I will always customize my invitation when asking someone to join my LinkedIn network.

Remember, you're asking to be part of someone's treasured assettheir networkand you should be respectful and take the time to let them know that you'll treat them and their network with the highest level of professionalismand don't forget to tell them how they'll benefit as well.
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I will consistently review who has viewed my profile and take the appropriate steps to not only connect or message them but perhaps make a follow-up call, send an email, or schedule a meeting.

Based on my most recent LinkedIn user survey, Who's Viewed Your Profile is the top rated Linkedin featureand for good reason. They took the first step toward you, which makes it really easy for you to take the next step.
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I will not simply hit the Accept button on the inbound invitations I receive that meet my acceptance criteria, but I will consider a follow-up call, email, and/or meeting.

Just like the step above, an inbound invitation was initiated by the other party. Therefore, it's your move. Make it one that will have an impact on this new relationship rather than simply adding another body to your network. As far as I know, there's no prize for having the biggest network. What you really want is a robust network that will help you reach your business and career goals.
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There you have itthe very best LinkedIn new year's resolutions. Whether you do every one of these or pick and choose just a few, I'm confident that LinkedIn will help you achieve great success in 2023.

SPECIAL OFFER

If you'd like me to help you formulate your 2023 LinkedIn plan, sign up for one of the four to six personal sessions I fit into my schedule each week. These consultations are specially priced at $197. Book your time here.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

Whether you’re using LinkedIn to find your next high-impact customer, raise your organization’s profile, or land the job of your dreams, this session is for you.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

Here is How to Make LinkedIn Part of Your 2023 Success Plan

Posted on December 28, 2022
Wayne Breitbarth

Are you starting to put your game plan together for 2023? Is LinkedIn part of that plan? If not, it's probably because you don't know exactly what to do each week to get results.

Well, it's your lucky day. I created a LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It's received rave reviews from my audiences, and I know you're going to love it, too.

Start following these steps now, and make them a part of your weekly routine in 2023.
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2023 LinkedIn Game Plan for Success

You can download the full worksheet below, but here's a quick summary of the weekly process that's sure to kick-start your business and career in the new year.

Page number references in the worksheet refer to the 4th Edition of my book The Power Formula for LinkedIn Success. Pick up a copy at your nearby bookstore or Amazon.com to learn more simple ways to acquire lucrative new customers, land a great new job, and, of course, substantially boost your income.

1. Start by checking out profiles of people you're considering connecting with, taking specific note of the things they're posting and sharing.
Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates. Then be sure to keep an eye on your Who's Viewed Your Profile section to see if they check you out. That would be a good sign.

2. Use a custom invitation and invite ten people in your target audience to join your network. This will take about 15 minutes per week, but strengthening your network is bound to result in more future business.

3. Send a follow-up thank-you note to ten people who have agreed to join your network. This should only take about ten minutes, and it gives you an opportunity to request a meeting or phone call that could lead to new business or lucrative referrals.

4. Engage with your audience. Like, share, or comment on status updates, published posts, or company page updates made by ten of your most important connections. This, too, should only take about ten minutes, and it's a great way to stay on the radar of your target audience.

5. Share two or three status updates each week. This might take you 20 minutes per week, but it will go a long way toward establishing yourself as a rockstar in your field—and it also gives you an opportunity to promote your products and services.

You're now prepared to hit the ground running in the new year and make it your best year ever.

If you need my help in putting your 2023 LinkedIn strategy together, why not sign up for one of my LinkedIn profile optimization and custom strategy sessions, which includes a one-hour phone and screen-share session, a full critique of your personal profile or your LinkedIn company page, and much more, all for just $197. And for a limited time only, until January 15, 2023, I am including a recording of the session.

Click here to book your session.

 

Download (PDF, 7.77MB)

Take These LinkedIn Steps Now to Land a Great Job in 2023

Posted on December 19, 2022
Wayne Breitbarth

I am thinking of looking for a new job next year. What are the best LinkedIn strategies that I should be executing for my 2023 job search?

In the past couple months, this was one of the top questions I got from people who are looking to upgrade their careers.

In response to this question, along with multiple quick, actionable steps to take right away (several included in the rest of this article), I also suggest that they consider investing just $197 to get their profile critiqued by me and spend a full hour on their individual LinkedIn job search strategies. If you need help, check out the details and schedule your time here.

Here are the five foundational LinkedIn job search strategies and one specific action step for each of those strategies.
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OPTIMIZE your profile

Improve and expand your profile Headline. You only get one shot at a first impression. Make it a good one. It was expanded recently to 220 characters—so make sure you use all those characters to your benefit.

Keep in mind this section is some of the most fertile ground to plant the most important keywords recruiters and HR professionals will use to search for you.
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LEVERAGE your network

Let the right people in your network know you're looking for a job. Your LinkedIn network probably includes quite a few people who would be willing to help you secure a new position if you simply ask for their help. There are a couple ways LinkedIn can help you accomplish this.

The first way is to download your entire LinkedIn connections database. After you've reviewed and narrowed that list to people you think can help you with your job search, import the targeted list to a contact database you use to communicate with others (Outlook, Mail Chimp, Constant Contact, Gmail, etc.), and send a group email to update them about your job search.

To download your database, go to the Me tab on your top toolbar and select Settings & Privacy.

Next, select Get a copy of your data in the Data Privacy subsection. Then click the Connections box followed by the Request Archive button.

Within ten minutes you will receive a spreadsheet of all your first-degree connections, with each person's name, title, company name, and the date you connected.

Spend a few minutes reviewing and paring down the spreadsheet to the people you think could help you the most in your job search.

Note: The email addresses will not be in the column marked Email Addresses, but you can look them up and cut and paste them into the spreadsheet from their individual Contact info box on their profile.

The second way to leverage your network is to perform a targeted search of just your first-degree connections, and then send direct messages through LinkedIn to people you believe can help you. Learn specifically how to do that here.
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REVIEW your settings

Enable your Open to work setting. Lots of job seekers didn't even notice when this new feature became available a couple years ago. If you're one of those people, you better head to your settings ASAP and get this set up correctly. It won't take more than five minutes.

Start by clicking the pencil in your Open to work box just under your profile photo.

You can choose five specific job titles and locations you're interested in as well as the type of job (full-time, part-time, contract, etc.) and a few more bits of information that recruiters can use to search for you.

Also, this is where you can decide how public you want this information to be—recruiters only or everyone on LinkedIn. If you choose everyone on LinkedIn, you will get the green Open to work swoosh on your profile photo (see screen shot).

Enable this setting by following the steps outlined here.
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BUILD your target company list

Complete a filtered people search using the Alumni tab on the University page. One of the best tools for building out a target company list is the Alumni feature on the University page of a school you've attended. I have outlined how this feature works in detail in this article. Once you use the filters and decide what cities you'd like to work in, what type of job you want, etc., LinkedIn will display the companies that hire the most alumni in that job function.
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IMPROVE your LinkedIn routines and activities

Review profiles of and send connection requests to hiring managers and recruiters. Before we had LinkedIn, it was almost impossible to get a hiring manager or an industry-specific recruiter to look at your resume. But that's all changed now that you have a LinkedIn profile.

To get started, you'll need to use the advanced people search function. Search for people with specific titles at the companies you're targeting or applying to as well as recruiters who specialize in your region, industry, or job function.

To do an advanced people search, put your cursor in the top search box and click your Return/Enter key. Next, click the People button in the secondary toolbar that just appeared, and then click the All filters button.

Enter the appropriate information in the corresponding filter box (title, location, etc.), and then click the blue Show results button. Review the list Linkedin returns, looking for the person(s) you think you may be reporting to in the position you are thinking of or have applied for. Next, send a well-crafted note of introduction with your invitation to connect with them.

If you're considering a career move anytime soon, get busy and execute these simple but highly effective strategies, and you'll be well on your way to landing that great new job in 2023.

If you'd like more winning strategies for finding a terrific new job in the new year, consider signing up to spend an hour with me and seriously improve your LinkedIn profile and job search activities.

Here is what just a few of my past clients have said about my LinkedIn job search strategies:

"Great job offer received via LinkedIn only two days after consulting with Wayne! I've also received many compliments from recruiters saying that they are impressed with my background and what they've seen on my profile…He had some great suggestions that were quick and easy to implement…He also shared some valuable step-by-step techniques for making important connections."

"I attended a LinkedIn workshop by Wayne. Updated my LinkedIn profile using all his Awesome tips and got 4 interviews with top Fortune 500 companies 3 days later."

"Wayne has an eye-opening way of approaching LinkedIn and it helped me succeed in finding a job.  As soon I sat down and started applying his advice, my LinkedIn started flooding with recruiters for positions and companies that I was interested in. Within a few weeks, I had interviews for multiple companies and an offer from Meridian (Pfizer) which I accepted. Thank you, Wayne! I recommend anyone who wants to maximize the benefits of using LinkedIn to speak to Wayne."

Get your time booked with me now: https://www.powerformula.net/one-on-one-linkedin-consultation/

Over 60 million companies have LinkedIn company pages, and that's a great place to start, but you may not get the results you desire from your company page alone. The road to real corporate marketing success begins with company employees presenting a consistent branding message on their personal LinkedIn profiles.

But if you're company management, how can you help your employees share the responsibility for promoting your company's products or services?

It starts with creating LinkedIn best practices guidelines and sharing them with all employees. The guidelines should include profile standards as well as simple LinkedIn activities that will be helpful for the employees as well as the company.

A LinkedIn training session is a quick and easy way to share the guidelines with your employees—and they will be more likely to follow the guidelines if they understand the strategy behind them and see the personal value in addition to the corporate value.

Of course, I've provided LinkedIn training for hundreds of companies and would be happy to assist you and your company as well. Click here to check out the details and register for my upcoming virtual workshop on November 21 Optimize Your LinkedIn Company Page & Effectively Market Your Business.
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What to include in your company's LinkedIn best practices guidelines

The first six items below are typically one-time profile updates that all employees can quickly and easily perform. The last item includes activities employees should be encouraged to engage in on an ongoing basis.

1. Photo. Bring in a photographer and get professional headshots. You only get one chance to make a great first impression, and the photo is the first thing people see when they view someone’s profile.

2. Background photo. Design a standard company background image that all employees can put on their personal LinkedIn profiles. This could include your website address, physical address and phone number, photos of your products or facilities, etc.

3. Keywords. These are critical on LinkedIn, and if you expect your people to show up in a search, you have to give them a list of five to ten of the most searched-for terms for the company—these are usually your products, services, brands, etc.—and then encourage your employees to place them in the right spots on their profiles.

4. Standard company description paragraph(s). Share with them one succinct paragraph to be included in their About section and a more detailed two or three paragraphs to be included in their job description for their current job at your company.

5. Add media to Featured and current job experience entries. Give them videos, slide shows, photos of your best work or products, customer testimonials, etc. that they can display on their profile by uploading a file or linking to the information.

6. Each employee’s job entry correctly attached to your company page. Make sure your company logo shows up on their job entry for your company. This is must-have branding. If it doesn’t show up, it means (1) they added this job entry prior to your business having a company page with a logo attached or (2) they selected the wrong company or no company when adding this entry to their profile.

7. Sharing, liking and/or commenting on company status updates. This is a bit hard to monitor because it is ongoing and not a one-time profile change. But the more it’s done, the more sets of eyes your company updates are seen by, and we can all agree that is a good thing.

For additional LinkedIn company branding ideas, be sure to check out my upcoming virtual workshop on November 21 Optimize Your LinkedIn Company Page & Effectively Market Your Business. And all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.

Did You Miss These Great LinkedIn Company Page Changes?

Posted on November 5, 2022
Wayne Breitbarth

LinkedIn just keeps the changes coming, and this article will focus on the exciting changes relating to your LinkedIn company page (LinkedIn now refers to this simply as your "page"). And more good news—they don't require any kind of premium account or paid advertising.

If you're not the person responsible for your company's LinkedIn page, be sure to share this article with that person—he or she will thank you later.

Note: I will be covering these and so many more LinkedIn company page strategies at my next virtual workshop on Monday, November 21, Optimize Your LinkedIn Company Page & Effectively Market Your Business. 
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Best recent LinkedIn changes/updates for your company page

Here are the four game-changing LinkedIn company page changes, along with the action you need to take to make sure your company gets the exposure you need to grow your business and attract new employees.

Detailed list of followers. This list was available back in the early days of LinkedIn, then it disappeared, and now it's back. I hope and pray it's here to stay, but—just in case it isn't—be sure to review this list ASAP.

So, what exactly are you looking for?

You're looking to see if there is anyone on the list who looks like a potential employee, customer, supplier, someone you could partner with on a new product or service, etc. These people have made the purposeful choice to follow your page, which means they have an interest in your company. Therefore, it's your job to reach out and inquire about what their interest may be.

The simplest tactic is to send an invitation to connect with a customized note that inquires about their interest in your company. Sure, there will be spammers or totally unrelated people who follow your page, but don't let that fact stop you from finding the gold in that list. Be diligent, and mark your calendar to periodically check out the new followers. They're listed in the order they started following your page, and the month and year they became followers is also listed.

To get to your list of followers, click the down arrow to the right of the Analytics tab on your toolbar. Then select Followers. Scroll down, and you'll see a list of all your followers. The most recent ones will be at the top of the list.

Easy way to invite 250 people to follow your page each month. Another real goodie here (and one that people have been asking for) is each month you can invite a selected group of your personal connections to follow your page—and it's simple, too. Just check the box next to each person's name.

More good news: For every person you've invited who doesn't decide to follow your page, you receive a credit you can use to invite someone else the following month.

These invitations show up in your connections' open invitations list, right along with their new invitations to connect. Therefore, there's a high probability that your notification will be seen, and that's a good thing.

To get started, click the down arrow next to Admin tools on the top right of your company's home page. Please note that you need to be viewing this page in Admin mode and not Member mode in order to see the Admin tools arrow. Once you select Invite connections, you can check off up to 250 of your connections and invite them to follow your company page.

LinkedIn company page activity notifications. I can't believe this took so long, but now you can see exactly who is engaging with any of your company page posts. Because notifications are shown with a bold red indicator, you won't miss any opportunities to engage with the folks who are engaging with your posts.

People engaging with your posts and then your engaging with them will really help the organic reach of your posts. Reaching out to these people will help you strengthen relationships and begin new ones, which should ultimately lead to new customers and talented new employees.

You can access your company page Notifications tab by clicking Activity on your company page toolbar.

Notify employees of LinkedIn company page posts. You can now notify a group of your employees that you've posted an update by simply clicking Notify Employees after you've clicked the three dots on the post you're interested in notifying your employees about. These notifications go to some of your employees. Who receives them is based on LinkedIn's secret algorithm for relevancy. Then hopefully your employees will engage with the post, and some people in their networks will see the post in their LinkedIn home feed. You can use this notification feature once a day.

Another way to get the word out to a group of employees is to either send an email to them saying you just made a post or tag them in the first comment box of the post.

Whether you use the new, easy-to-use Notify Employees feature, a more traditional method, or both, the goal is to spark engagement. The more comments or shares your post gets, the more company page followers who will see it in their activity feed.

These are by far the most helpful changes LinkedIn has designed for your company page in at least ten years. Take full advantage of them, and not only will you gain some new customers, but you'll undoubtedly discover some terrific new team members as well.

SPECIAL OFFER

To learn about more terrific company page changes, address the mistakes you're making, and formulate a specific strategy for your company page, be sure to check out my November 21 virtual workshop Optimize Your LinkedIn Company Page & Effectively Market Your Business.

OK, You Viewed My LinkedIn Profile…Now What?

Posted on October 19, 2022
Wayne Breitbarth

After someone looks at your LinkedIn profile, you'd probably like them to call you, email you, or send you a LinkedIn connection request, right?

But what if the reader is not quite ready to take that big step? What if (s)he needs more information about you, your company, or your products/services before (s)he picks up the phone or reaches out to you with an email?

This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:

"A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text...meant to prompt a user to click it and continue down a conversion funnel."

Hubspot, one of the world's leaders in designing websites that concentrate on lead generation and inbound marketing, says:

"Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows..."

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual advanced sales workshop "Using LinkedIn to Generate a Steady Stream of Sales Prospects" on October 24. Check out the details and register here.
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What actions might you call people to take?

There are lots of possibilities, depending on your business purpose, but here are a few examples:
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  • Download an informational document
  • Watch a video or listen to a podcast
  • Download your resume
  • Go to your website
  • Read your blog
  • Read a product review
  • Sign up for a discovery call
  • Request a quote
  • Email you
  • Pick up the phone and call you
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How can you incorporate calls to action into your LinkedIn profile?

Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you'll want to put CTAs there as well.

The best sections on your profile to include your CTAs are:
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  • Headline
  • About (previously referred to as your Summary)
  • Featured
  • Job Experience
  • Contact Info
  • Status Updates
  • Projects
  • Publications
  • Long-form articles

Here are examples of CTAs I've included in the About and Featured sections of my profile. The Featured section is simply the very best CTA tool that LinkedIn has ever given us for our profiles.

Here is another example but this time from one of my Job Experience entries. I give people a couple easy ways to contact me or sign up for my virtual one-on-one LinkedIn consultation service.

Other great places to include CTAs on your profile include the Websites listing in your Contact Info section as well as the Publications and Projects sections. To see examples of these, check out my full LinkedIn profile.

Why not add some calls to action to your LinkedIn profile today, and hopefully your phone will start ringing just like mine.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual advanced sales workshop on October 24. Here is the link to check out the details and register:  https://linkedinsalesoct2022.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this workshop.

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Here’s a LinkedIn Setting You Better Think Twice About

Posted on October 16, 2022
Wayne Breitbarth

One of the best LinkedIn features often overlooked for business development purposes is the People Also Viewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it's probably people who have similar characteristics to you.

Now, LinkedIn doesn't share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile. However, below I'll show you how you can take it off your profile if you don't want it there.

Note: I will be covering these strategies and so many more at my upcoming two-hour virtual advanced sales workshop "Using LinkedIn to Generate a Steady Stream of Sales Prospects" on October 24. Check out the details and register here.
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How to capitalize on this great prospecting tool

If you look at a client's or prospective client's profile and scroll down to People Also Viewed, the list could be a target list of people very similar to the person whose profile you are viewing.

I suggest you check this list out often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you are not connected with using a customized invitation to connect.

Now, it's great to look at who's viewing other people's profiles, but you should decide whether you want People Also Viewed to show up on your profile. The default setting will put the list on your profile.

Personally, since I was tired of my competitors showing up on my profile, I unchecked the box. I feel pretty good about my decision because it doesn't stop me from seeing the People Also Viewed list on other people's profiles (unless they've also unchecked the box). And if my competitors haven't unchecked the box, I can still show up in the People Also Viewed list on their profiles. It seems like a no-brainer to me.

If you'd like to remove the People Also Viewed list from your profile, click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

A final reminder that I will be sharing a live LinkedIn demo of these strategies and more at my two-hour virtual advanced sales workshop on October 24. Here is the link to check out the details and register:  https://linkedinsalesoct2022.eventbrite.com

By the way, all registrants get a link to the recording, so you don't have to attend live to get the benefit of this valuable workshop.