You work hard to plan events for your company, industry association or favorite nonprofit organization, but filling the seats can be a challenge. Here are ten simple ways to use LinkedIn to get the job done:
1. Send an individual status update.
- Post several times, sharing details about agenda, speakers, venue, etc.
- Post at different times of the day and different days of the week.
- Always include a link to the registration site or attach a copy of the registration brochure to the update.
- Encourage others involved in the event to “like,” “share” or “comment” for more traction.
2. Send a company status update.
- It goes out to company followers, so continue to grow this group.
- “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
- Encourage others in the company to “like,” “share” or “comment” for additional traction.
- Attach a copy of the registration brochure to the update.
- Consider paying to sponsor the company update so that it will show up in the feed of your targeted audience.
3. Target specific first-level connections with a direct message.
- You are limited to 50 connections at a time for a single direct message.
- Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.
4. Share the event in relevant groups.
- Share your information in the Discussion section in the form of a question.
- A good description will entice the reader to click and open.
6. Upload a PowerPoint presentation or video in your Professional Portfolio with event details.
- It could be as simple as one slide with event details.
- This has high eye-catching appeal in your profile.
- The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.
7. Include the details of the event in your Summary section.
- In addition to the event details, you can mention that more details are available in your Professional Portfolio.
- Consider putting this at the top of your Summary as you lead up to the event.
- You can include the registration website, but it will not be hyperlinked.
8. For a period of time leading up to the event, include an event teaser in your Headline.
- This can be very impactful, but don’t do this for an extended time.
- Be sure to change back to your day-to-day, keyword-rich Headline right after the event.
9. Use a special “Project” profile section to feature your event.
- The title of the event is clickable right through to your registration page.
- Consider moving this Project section to the top of your profile a week or so before the event.
10. Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.
- Reference the website link in your Summary section.
- Describe the website link clearly (e.g., “Register for LinkedIn class”).
Follow these easy steps, and your event might just be a sellout.