Power Formula LinkedIn Blog

Your LinkedIn network is one of your most valuable business assets. Therefore, you should add people to your LinkedIn network very strategically. But people change and circumstances change, and occasionally you may find it necessary to remove someone from your network.

Why should you drop someone from your network?

This list is certainly not exhaustive, but here are a few situations that might prompt you to take action:

  • Someone is filling your Inbox with spam on a consistent basis
  • Without your permission, somebody is dropping your name in voicemails all over town in an effort to get the appointments he’s been trying to land for years with your friends
  • One of your connections has become a direct competitor
  • You can’t keep up with the inordinate amount of LinkedIn Introductions someone is asking you to make
  • The day after you connect with someone, she sends you a lengthy canned solicitation message that has no relevance to you and your business

I’m sure you get the picture. But don’t lose sight of the fact that each and every first-level connection is actually helping you in the search ranking algorithm on LinkedIn. So think twice before you disconnect. For instance, the fact that you’ve never met a particular person in your network may not be reason enough to disconnect.

How to drop someone from your network

There are several ways to disconnect with someone on LinkedIn, but one is preferable because the person won’t be able to see that you looked at his/her profile before disconnecting. And don’t worry–people do not receive a note from LinkedIn saying you dropped them.

1.  Click the Connections tab on the top toolbar.Screen Shot 2015-08-25 at 4.53.50 PM

2.  Click the magnifying glass on the top right and then type the person’s name in the Search box.

3.  Once the person’s name shows up, click the down arrow and select Remove Connection.

After you disconnect, any recommendations or endorsements between you and that person will be eliminated. The person will not be able to reinvite you, but if you have the person’s email address, you can reinvite him/her anytime in the future.

And don’t feel guilty if you choose to disconnect. It’s your professional network, and you should be comfortable with who’s in that network.

Wondering How to Get to the Top of a LinkedIn Search?

Posted on August 22, 2015
Wayne Breitbarth

“How do I get to the top of the list on LinkedIn when people are searching for someone like me?”

I’m typically asked this question after I show people how to use LinkedIn’s Advanced People Search function and they don’t see themselves near the top of the search results–or, worse yet, they see a competitor above them on the list. OLYMPUS DIGITAL CAMERA

Well, I cannot tell a lie–there is some “magic” involved, kind of like Disneyland. Only LinkedIn knows exactly what goes into their search algorithm. But my research and professional experience have helped me roll back the magic curtain a bit so I can share some helpful tips with you.

What does LinkedIn say?

“The ranking of search results on LinkedIn is dependent on ‘relevancy to the searcher.'” In other words, LinkedIn is trying to save you time by putting what they consider to be the best choices for you at the top of the list.

If you want to read LinkedIn’s official stance on this question, check out these articles from the LinkedIn Help Center.

LinkedIn People Search Relevance: How are profiles ordered in search results?

Ranking in Search Results: How can I improve my profile’s ranking in search results?

So, what does this mean to you, the LinkedIn user?

In summary, the information shared by LinkedIn is revealing at the highest level but intentionally confusing (or magical) at the detail level–but don’t lose hope.

Based on my interpretation of these statements by LinkedIn, along with lots of articles on this subject and the countless hours I’ve spent helping my clients improve their LinkedIn search ranking, here are seven simple action steps (along with additional resources) you can take to improve your chances of coming up higher in a search.

  • Add your most important keywords to your profile in the right spots.
  • Make sure your profile has an All-Star ranking.

  • Join LinkedIn groups that have members in your target audience.
  • Share your own status updates in addition to sharing, “liking” or commenting on other people’s status updates and group discussions.
  • Request recommendations from your connections, and endorse and recommend others as well.
  • Improve the Skills section of your profile.
  • Most importantly (and this is an ongoing process), continue to strategically grow your LinkedIn network.

Follow these steps and you might experience a little of your own LinkedIn magic!

LinkedIn Social Selling Index (SSI): What Grade Did You Get?

Posted on August 15, 2015
Wayne Breitbarth

It’s back-to-school time here in the United States, and that means lots of new beginnings–friendships, School Report Cardexperiences, teachers, activities, fun, and, of course, a new grading period. So, what does this have to do with LinkedIn?

Well, a few weeks ago LinkedIn came out with a new, FREE grading system for all users. This was previously only available to their largest corporate users. It’s called the LinkedIn Social Selling Index (SSI).

Don’t be turned off by the word “selling” just because you’re not a salesperson. Let’s face it–we’re all selling something. If you’re not selling products or services, you’re selling yourself or your organization every day. And with the rise of social media, this has never been more true.

Get your score by simply clicking the yellow Get Your Score button on this page: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index

What’s your score?

Yes, 100 is a perfect score, and I doubt anyone has achieved that score other than maybe Reid Hoffman (founder of LinkedIn) or Jeff Weiner (current CEO of LinkedIn). But be sure to look past just the raw score and see how you rank in your industry and your network, both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful for you personally.

What is SSI and why should you care?

LinkedIn came up with SSI to score sales professionals and their company teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They’re hoping companies will upgrade all their salespeople to Sales Navigator.

However, now all users can learn and improve by tracking their Social Selling Index (SSI). It’s easy to set goals after you receive your score from LinkedIn.

LinkedIn surveyed over 5,000 sales professionals, and they’ve shared the following fairly significant results that demonstrate the importance of becoming an SSI leader:

  • SSI leaders create 45% more opportunities per quarter than SSI laggards
  • SSI leaders are 51% more likely to hit quota than SSI laggards
  • 78% of social sellers outsell peers who don’t use social media

How does LinkedIn determine your SSI score?

Your SSI score is based on what LinkedIn refers to as “The Four Pillars of Social.” Screen Shot 2015-08-10 at 7.06.14 AM

1. Establish your professional brand. Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.

2. Find the right people. Identify better prospects in less time using efficient search and research tools.

3. Engage with insights. Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships. Strengthen your network by connecting and establishing trust with decision makers.

You can view LinkedIn’s SlideShare presentations with additional Screen Shot 2015-08-10 at 7.21.38 AMinsights on how to improve your score in these four areas. I would highly recommend you take the time to click through these presentations, especially the ones related to the areas where your SSI results indicate you have the most work to do.

I am in total agreement with LinkedIn that these are the four critical elements for getting results from all your social media channels–and not just for selling purposes but also for growing your brand, improving your business and personal marketing, and finding your next great job.

I think we should give LinkedIn a big “high five” for creating this tool and then start our own benchmarking efforts right away.

And just in case you’re wondering, my SSI is currently 88, and I rank in the top 1% of my industry and network–but I won’t be happy until I get to 100. I only scored 17 out of 25 in the “Engage with Insights” category, and I’m going to work on that.

Speaking of engaging, if you’d like to discuss how I can help you and your organization get your SSI numbers up and improve your LinkedIn results, drop me an email at wayne@powerformula.net. I’d love to help you work toward a perfect score and make more money, too.

Great, You Found Someone on LinkedIn. Now What?

Posted on August 8, 2015
Wayne Breitbarth

You’ve found someone on LinkedIn, but you’re not connected to him/her at the first level. However, you want to Pile of colorful chocolate coated candycontact this person.

Here are a number of ways you can contact your target, and you’ll need to decide which option is most appropriate for your situation.

Send a message.  This option is available to you if you are in a group with the person you want to contact. LinkedIn lets you send 15 of these messages per month.

To message your target, go to the group to which you both belong, click # Members, and enter theScreen Shot 2015-08-05 at 4.53.21 PM person’s name in the search box. When the person’s entry comes up, click Send a Message.

Send an InMail.  This option is only available to premium LinkedIn members. When you’re on the person’s profile, simply click the gray Send <person’s name> InMail button.

As a premium member, you get a specific number of InMails each month. You can purchase additional InMails ($10 each) byScreen Shot 2015-08-05 at 4.55.23 PM clicking Manage (on the top right when you hover over your photo). You’ll see a category that is called InMail messages. This will show you how many InMails you have left, and you can click Purchase InMail to buy more.

If someone responds to your InMail within 90 days, you get a credit from LinkedIn for another InMail. In other words, LinkedIn gives you credit for sending InMails to people who are more apt to respond. This helps control spamming.

LinkedIn power user tip: If you want to message someone who isn’t one of your first-level connections, join one of the person’s groups, and go through the steps outlined above. This will save you $10 or one of your allotted InMails. Are you taking advantage of this?

Get introduced through a connection.  This feature not only Screen Shot 2015-08-05 at 4.50.59 PMenables you to have your first-level connection introduce you to your target but also gives your connection the opportunity to write something nice about you, your services, or the products you offer (assuming you pick the right connection!).

I suggest you call or email your friend to find out about the strength of the connection. You should also remind your friend about how an introduction works on Linkedin so it doesn’t get stuck in the Linkedin introduction pipe.

Include your message in an invitation to connect.  If the person is someone you want in your network, this is probably the best option.

Because it’s advantageous to customize your invitation, go to the person’s profile. Then either click the big blue Connect button or scroll over the small down arrow next to the Send <person’s name> an InMail button and then click Connect. If you don’t see either of these options, the person may have changed his/her setting, and he/she will not accept invitations.

If you don’t already know the person you’re inviting, some LinkedIn users consider this strategy to be somewhat aggressive. Therefore, to improve your chances for success, here are a few items you should consider prior to taking this step:

  1. Invitations have a 300-character limit, so you can’t send a very long message.
  2. You should always customize your message following The Essentials of a 5-Star LinkedIn Connection Invitation.
  3. You cannot include a website link or attach a document to an invitation.
  4. You may not get a response to your message because the person may not want to connect.

Call the company and ask for him/her.  Duh! Believe it or not, this still works with some people, especially with people who grew up using the phone as a phone!

Send an email.  Some people provide their email address on their profile or you can use any one of the many internet tools for tracking down emails–or now that you know where the person works, check out the email format the company follows and take a guess at the person’s email address.

Send him/her something by snail mail.  Since the dawn of email, most of us receive less physical mail. Personally, this causes me to open most of the snail mail I receive. An envelope with a handwritten address is even more likely to be opened.

Stop at his/her place of business and drop off some goodies.  This will surely surprise the person. When I worked at M&M Office Interiors, we would drop off a bag of plain or peanut M&M’s.

LinkedIn is a great tool for finding people and communicating with them, but don’t forget the traditional methods.

Good luck engaging with the important people you find on LinkedIn!

Warning: Your LinkedIn Profile May Be Missing Valuable Information

Posted on August 1, 2015
Wayne Breitbarth

I field lots of questions each week about LinkedIn, but one of the most-asked questions is: Multi-Ethinic Arms Outstretched To Ask Questions

What information should I include on my LinkedIn profile?

As a general rule, if your answer to any of these questions is “Yes,” then you should include the information on your profile:

  • Does putting this on my profile add to my story or increase my credibility?
  • Does putting this on my profile make it easier for people to find me?
  • If I do not put this on my profile and my competitors have it on their profiles, will I be at a competitive disadvantage?
  • Does this information help people understand what I do and how I can help them?

Other frequently asked profile questions

Here are some of the answers I typically give when asked specific questions about profile details.

Should I include my high school?

Yes, because people will find you when searching for your school, and people love doing business with fellow alumni.

Should I include my Rotary Club membership (or similar civic type organizations)?Screen Shot 2015-07-31 at 11.31.55 AM

Yes, because people will find you when searching for other Rotarians, and people do like to do business with like-minded fellow club members. Also, others in the community will respect you for helping others.

Should I include all the jobs I’ve ever had?

Of course, because when adding connections, many people look for individuals they’ve worked with in the past. This will obviously help your past colleagues find you. Also, your job experiences help you tell your story, and the information you share might be just what a viewer of your profile is looking for.

Should I include the awards I won ten years ago at a prior job?Screen Shot 2015-07-31 at 11.29.28 AM

Yes, because awards enhance your credibility and add to your story even if they are unrelated to your current job duties.

Should I include specific industry training programs?

Yes, because it will obviously enhance your credibility and increase your chances of being found when someone is searching for people with that specific type of training.

Should I include certifications I hold?Screen Shot 2015-07-31 at 11.27.39 AM

Of course, because certifications are instant proof of credibility, and people will search for professionals with those credentials.

Should I include local groups or associations I currently belong to or have belonged to in the past?

Yes, you should. Because people like doing business with others who have the same interests and affiliations, including your groups and associations could open the door. This is also another way to enhance your credibility.

Should I include personal hobbies or interests that are totally unrelated to my current job?Screen Shot 2015-07-31 at 11.33.53 AM

Yes, and here’s why. When I was looking for an architect to join me in a charity bicycling event my company was sponsoring, LinkedIn helped me find an avid biker. So believe me when I tell you a few personal items may help you be Screen Shot 2015-07-31 at 11.37.08 AMfound and lead to a productive business relationship or your next great job.

Also, entries in this section are one of the “In Common” fields for viewers of your profile.

Bottom line:  If you’ve done it, you’re proud of it, and you want the professional world to know about it, put it on your LinkedIn profile!

Is Your LinkedIn Tank Filled with the Right Gas?

Posted on July 26, 2015
Wayne Breitbarth

Connections are the gas in your LinkedIn tank, and every time you connect with someone on LinkedIn, it affects the quality of your network–just like the quality of the gas you purchase affects how your car runs. In other words, not all connections are created equal.Gas Prices

Most people add connections haphazardly, but to be highly successful on LinkedIn it’s important to develop a strategy for growing a dynamic network that will help you reach your most ambitious goals.

Everyone’s situation is unique, but here are some general suggestions that will help you understand what types of people you should connect with to strengthen your network and help you enhance your brand, find a job, assist your favorite nonprofit, or grow your business.

Who can help you enhance your personal brand?

  • People who have had similar career paths to yours
  • Leaders in your industry associations
  • Individuals who have large networks (LinkedIn or otherwise) concentrated in your region or industry
  • People who work for some of the well-respected companies in your region and industry

Who can help you find a new job or advance your career?

  • People who work in your industry and region
  • People who work for companies you are interested in
  • Recruiters who specialize in your industry
  • Consultants and experts in your industry
  • Human resources professionals who work at your target companies

Who can help your favorite nonprofit thrive?

  • People who volunteer for or sit on boards of similar nonprofits
  • Individuals who work at large corporations, foundations, etc. and tend to support nonprofits like yours
  • People who are involved in groups that have large volunteer pools (e.g., religious organizations, schools, clubs, etc.)
  • People who work for media outlets

Who can help you generate sales leads, market your company’s products and services, and grow your business?

  • Individuals who are the direct decision-makers for the purchase of your products and services
  • People who are indirectly involved in the decision to purchase your products and services (strategic influencers or people from the company who weigh in on the decision)
  • High-ranking officers at the companies that purchase your products and services, even if they are not the direct decision-makers
  • Individuals who hang around with the people listed in the first two bullets (probably deliver similar services to the same purchasers)
  • People who are recognized industry experts
  • Leaders of your industry associations and/or people who manage industry events
  • Individuals who are well networked in your region or industry
  • Experts who provide educational content for the industry

Connecting with the above-referenced people will definitely improve the quality of your network.

For insights on the quantity part of your LinkedIn connection strategy, check out the article below, which is part of my LinkedIn online course “Explode Your Revenues Using LinkedIn.” And for a limited time, the complete course can be yours for only $147 (list price $297). Click here for details.

Download (PDF, 344KB)


Is Your LinkedIn Headline REALLY Helping You?

Posted on July 19, 2015
Wayne Breitbarth

Everyone knows headlines are important. But what exactly is a headline?

 “Headline: [noun] a head of a newspaper story or article printed in large type and giving the gist of the story or article that follows”  (Merriam-Webster Dictionary)


But if headlines are so important, then why do most LinkedIn profile headlines (maybe even yours) simply state a person’s current title and current company name? Because the user hasn’t updated his/her headline.

Until you craft a first-class, 120-character descriptor of who you are and what you do, LinkedIn puts your current title and company in your headline so you don’t embarrass yourself by simply having a blank headline.

Screen Shot 2015-07-16 at 9.46.52 AMWhat goes into a great headline

Your headline should:

  • Provide viewers of your profile with a short, concise statement of who you are and how you can help them
  • Include your most important keywords so you are at the top of the search results when people search for someone like you
  • Encourage people to look at your entire profile, where they can see your full story and find a reason to engage with you

So, how are you feeling about your headline?

If you’re feeling great about it, stop reading and share this article with a friend who needs it.

If there’s room for improvement, get busy and start crafting a killer headline.

Free resources to help you improve your headline

To get you headed in the right direction, here are two valuable resources that are also part of my online LinkedIn course Explode Your Revenues Using LinkedIn.

If you’re interested in improving your headline AND learning lots of other simple ways to grow your business and advance your career, check out my newly updated online course at the significantly reduced price of only $147. Click here for details.

The Definitive Worksheet to Optimize Your LinkedIn Profile Headline

Download (PDF, 135KB)

How to Edit Your LinkedIn Headline Video


I look forward to seeing your new and improved headline on LinkedIn soon.
And don’t forget to check out my newly updated online course (now only $147) if you’re ready to take your business and your career to the next level. Click here for details.

How Can You Help Your Company With LinkedIn?

Posted on July 12, 2015
Wayne Breitbarth

Mitch Joel in his ground-breaking 2010 book “Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone” said:

A company is no longer made up of anonymous people building one brand; rather, it is made up of many personal brands that are telling your one corporate-brand story in their own personal ways. 

Screen Shot 2015-07-08 at 3.40.47 PM

This week I want focus on how you can get your company’s story in front of everyone who views your profile and sees what you’re doing on LinkedIn.

Five ways to promote your company on LinkedIn

1.  Maximize your profile headline, summary, job experiences and banner. Unless you work for Harley-Davidson, Ford Motor Company, etc., don’t assume people know what products or services your company provides. Use your headline, summary, and job experience sections to tell people exactly what you do–and use your most important keywords. Too many people simply list their company name and miss out on this tremendous marketing opportunity.

Here’s a portion of one of my job experiences in which I use lots of keywords and clearly describe what the company does.

At M&M Office Interiors we give you “The Space You Want and The Experience You Deserve.” This means that when you embark on the journey of changing, remodeling, moving or downsizing your interiors, including your furniture, we will provide the solutions (office furniture, moveable walls, raised floors and related products), but in addition we will consult with you so that your space not only provides for your present and future needs but positively represents your brand and image as well. 

Also, make sure your company logo is showing up on your profile as part of your current job experience entry. If it doesn’t show up, it could be because your company doesn’t have a LinkedIn company page or doesn’t have a logo attached to their company page. Perhaps you are attached to the wrong company page or you added this job entry before your company had a logo on their company page. Screen Shot 2015-07-08 at 3.43.18 PM

To fix the latter two problems, go into your profile and re-enter your current company name. When LinkedIn prompts you with a list of company names, be sure you click the correct company.

Another great way to promote your company is to display their wares on your profile banner. In paragraph 5 below, you’ll see a good example of this.

2.  Add media to your current job experience entry. It is very simple to add Word, Excel, PowerPoint, and pdf files as well as videos to highlight company accomplishments, projects, customer testimonials, awards, history, and products. I suggest you decide as an organization or sales team which of these documents/files will make the most impact, and then have all team members share those documents on their personal profiles. You can also reference these documents in the Summary section with something like “See the media link below to view our full line of products and specialties.”

To learn more about adding media to your profile, read “Does Your Profile Need a Boost? Add Media!”Screen Shot 2015-07-08 at 3.47.34 PM

3.  Take advantage of the Contact Info section of your profile. You can put three hyperlinks in this section. In addition to your company website, you could include product videos, email sign-up sites, surveys, etc. To encourage people to click the links, write an enticing description of each one (30 characters per link).

4.  Share Status Updates. LinkedIn power users consistently share company happenings, articles, white papers and expertise, and they also ask Screen Shot 2015-07-08 at 3.51.17 PMtheir network about potential new products and services.

LinkedIn has shared its research of what company page followers want to hear about, and here are the results:

  • 60% of members are interested in industry insights
  • 53% are interested in company news
  • 43% are interested in new products and services

Even though this research related to company page status updates rather than personal status updates, I think you can make the leap that similar information is important to your network, especially people who connected with you because of your business relationship with them.

For more information on personal status updates, check out “LinkedIn Status Updates: The Rule Everyone Should Follow.”

5.  Capitalize on the Published Posts feature. You can now share full-length articles. If you write articles that show your audience how your products and services address their needs, you will be positioning yourself and your company as thought leaders in your industry. When you hit the Publish button, your article will be automatically shared with your connections, and it will be permanently displayed on your profile.

Screen Shot 2015-07-08 at 4.11.07 PMCheck out my friend Mike Ausloos. He specializes in concrete–yes, concrete–and he’s using Published Posts to make it very clear that he and the company he represents, Northern Concrete, are thought leaders in their industry. He’s also making great use of his LinkedIn banner.

Let me remind you that LinkedIn is mainly a personal branding and networking tool, but, when used strategically, you can obtain substantial results for your company as well.

Does Your LinkedIn Profile Need a Boost? Add Media!

Posted on June 28, 2015
Wayne Breitbarth

Media can be the great differentiator. It can take your LinkedIn profile from ho-hum to phenomenal–and compel viewers to contact you about your products and services, job opportunities, and more.

My recent LinkedIn User Survey showed that only 39% of the respondents are taking advantage of this powerful profile feature. Infographic 2015 Power Point-05Don’t tell anyone at LinkedIn that I said this, but I think it’s so good that they could probably charge for it.

In a nutshell, prominently displaying media or links to media on your profile is an awesome way to share your professional brand with the whole world. And if you’re part of the 61% of users who aren’t taking advantage of this incredible feature, I doubt that’s because you don’t think it would be helpful and pretty cool but because you can’t figure out how to do it or you don’t know what you should share. So let me help you with both.

How do I add media to my profile?

You can add media to three sections on your LinkedIn profile–Summary, each Job Experience entry, and each Education entry–and it will be displayed at the bottom of the selected section. These entries not only add additional information about you, but they add a certain level of visual appeal and interest to your profile.Screen Shot 2015-06-26 at 10.44.08 AM

It’s as simple as clicking the Add Media icon and then cutting and pasting the link or uploading the media file. For more detailed instructions, follow the steps outlined in the LinkedIn Help Center by clicking here.

What type of media should I share?

Like most of the information you share on your profile, it depends on your specific LinkedIn strategy. Here are some suggestions of what you might want to include, and I’ve categorized them by some pretty typical LinkedIn strategies.

Improving your overall branding and market presence

  • Pictures, slide presentations, pdf files of some of your work samplesScreen Shot 2015-06-26 at 11.00.49 AM
  • Articles or videos where you are mentioned
  • Certificates or awards you have received
  • Articles you have written or coauthored
  • Link to your personal blog or other social media pages

Generating sales leads

  • Slide presentation of your company’s capabilities, products and services offered, and markets you serveScreen Shot 2015-06-26 at 11.03.00 AM
  • Articles or videos of your products in action
  • Case studies or testimonials from your customers
  • Registration page for upcoming events
  • Link to sign up for your company newsletter or other free resources (ebook, tip sheets, white papers, etc.)
  • Link to your company’s blog or other social media pages

Finding a job

  • Upload of your resume (traditionally written or video)
  • Pdf upload of letters of recommendation
  • Video links or uploads of examples of your work
  • Detailed list of references
  • Personality test results or strengths-related information
  • Slide show summarizing your career or job experiences

Helping your favorite nonprofit or school

  • Videos or articles that mention the Screen Shot 2015-06-26 at 10.46.20 AMorganization
  • Links to register for upcoming events
  • Articles highlighting accomplishments of members, alumni or students
  • Uploads or links to examples of student projects
  • Link to sign up for the organization’s mailings
  • Link to a form for updating alumni contact information

Now that you know how to add media and what types of media you should share, take a few minutes right now and add some media to your profile so I can not only read about your accomplishments and interests but I can also see them. Trust me–a few keystrokes can greatly enhance your professional image.

Are You Wasting Your Valuable Time on LinkedIn?

Posted on June 21, 2015
Wayne Breitbarth

Do you ever jump on LinkedIn to check your messages, and the next thing you know you’ve spent thirty, sixty or even ninety minutes, but you’re not really sure if you’ve accomplished anything?  Time Management Concept

Today I’d like to address time management, because people are constantly asking me how much time they should spend and how can they make sure their efforts get results.

How much time should I spend on LinkedIn?

There’s no cookie-cutter answer here, but let’s see how almost 1500 people responded in my latest LinkedIn user survey when asked, On average, how many hours per week are you spending on LinkedIn?

Screen Shot 2015-06-18 at 6.25.39 AMHalf of the respondents spend no more than two hours a week, and the other half spends three hours or more each week, with 10 percent of respondents spending eight or more hours a week on LinkedIn.

What should I be doing with my time on LinkedIn to optimize my effectiveness?

Like most things in life, the more time you put in, the more results you get–as long as you’re spending your time doing the right things.  So, what are the right things?

Without having a one-on-one LinkedIn consulting session with you to learn more about you and your business, it’s hard for me to answer that specifically, but here are the top three activities that will produce results, regardless of your individual objectives and strategies on LinkedIn. They have been extracted from my free 20-question LinkedIn self-assessment titled LinkedIn Success Scorecard: How do you measure up? Download your free copy below.

In an average week, how often do you post an individual status update? [0 = 0 points, 1-5 = 5 points, 6-10 = 7 points, 10+ = 10 points}

To learn more about posting status updates, read LinkedIn Status Updates: The Rule Everyone Should Follow. 

Have you saved at least one Advanced People Search? [10 points]

To learn how easy it is to amp up your results by using saved searches, read Easy Ways to Generate Leads With LinkedIn.

When people in your target audience show up on your “Who’s Viewed Your Profile” list, how often do you send them a message or an invitation to connect?  [Never = 0 points, Sometimes = 2 points, Frequently = 5 points, Always = 5 points]

Read Who’s Viewed Your Profile: LinkedIn’s Top Rated Feature to learn how this LinkedIn feature can pay big dividends. 

These three activities are best practices with most of my consulting clients, but it’s important for you to evaluate the features and activities you’re spending your time on each week and make sure they’re giving you the results you desire.

If you’d like to schedule a personal session with me to learn more specific ways to generate results for your company or your career, contact me here.

LinkedIn Success Scorecard: How do you measure up?


Download (PDF, 314KB)