Power Formula LinkedIn Blog

Does the Experience Section of Your LinkedIn Profile Impress Anyone?

Posted on January 25, 2015
Wayne Breitbarth

Whether you’re a thirty-year business development professional using LinkedIn to help hit your numbers eachBoss and young employees and every quarter, just graduating from college and hoping LinkedIn will help you find your first great job, or anything in between, the Experience sections of your profile could make or break you.

You may be wondering where the heck are the Experience sections on your profile–all you remember seeing is a Jobs section. Well, they are one and the same.

10 ways to spruce up your Experience section

This is prime real estate. LinkedIn gives you 2,000 characters for every job you’ve had. Here’s how you can tell your unique branding story, include your most important keywords, and take full advantage of this section.

1.   It’s more than a list.  Describe job duties in a way that will explain and add interest and credibility to your story. Don’t simply list what you did. Remember–on LinkedIn you’re being compared to other people who do the same thing you do; so the goal here is to impress the reader and stand out from the crowd.

Screen Shot 2015-01-19 at 6.49.11 AM

Use the LinkedIn Professional Portfolio capabilities to upload media or point to websites that include:

  • Examples of your work
  • Written or video testimonials
  • Presentations you have made

2.   What are your strengths?  Be sure to include accomplishments that show your diverse experience and your ability to get important stuff done. If you can be specific with statistics and/or results, all the better.

When it comes to your strengths, there’s nothing more impressive than others sharing your strengths in the form of a LinkedIn recommendation. Work hard at getting at least two recommendations for each of your current and past job entries. It’s especially important to have affirmation of your current job entry.

3.   Did you get promoted?  Don’t forget to timeline any promotions you received at each job.

4.   Tie the past to the present.  Highlight the traits, characteristics, responsibilities, and results from your past jobs that most closely align with your current situation. Help the reader understand how your past experience makes you a better fit today.

5.   Describe the type of customers you serve/served.  You could even include a killer quote from Screen Shot 2015-01-19 at 6.34.06 AMone of your clients that you extracted from either a LinkedIn recommendation or a letter of recommendation.

6.   Include descriptive titles.  Take advantage of all the characters available (100 max) in your Experience title. This is fertile keyword soil. For example, one of my job titles, CEO | Social Media Trainer and Strategy Consultant (specializing in LinkedIn), I could have simply said CEO, but this is a much better description of what I do, plus the extra keywords (social media, strategy, consultant, LinkedIn) will help people find me.

7.   Keywords are key.  Keywords, keywords, keywords. Oh, yeah–did I mention keywords? If you need help identifying your keywords and understanding where to put them, download my free LinkedIn Keyword Worksheet.

8.   Order is important.  If you want to display something in addition to your current job, like the work you are doing with your favorite nonprofit or industry Screen Shot 2015-01-19 at 6.37.01 AMassociation board (I highly recommend doing this), then simply reorder the entries in your current Experience section.

Do this by holding down the gray line on the left of the actual experience entry and moving up or down to the order you prefer.

9.   Grammar matters.  Write this section in Word, check out the character count, run spelling and grammar checks, and then save and paste into your profile.

10.  Would I hire me?  Let some time pass; then review your entries and ask yourself: Will reading this inspire someone to want to hire me as an employee or as a vendor of choice?

Is there a difference between the words experience and jobs? You bet there is, and I hope you now understand how to use the Experience section of your profile as a strategic weapon.

Have You Found These 10 Hidden LinkedIn Features?

Posted on January 17, 2015
Wayne Breitbarth

Wow. With all the LinkedIn changes taking place Ten of clubs in handlately, even a guy like me has a hard time catching up. So, I’m going to share with you ten really cool hidden LinkedIn features you may have missed.

1.  Give them a shout-out. Here is a really cool but simple way to get someone’s attention when either sharing or commenting on a status update.

Just type an “@” sign prior to including someone’s name in an update. Then when you find the person and select them in the list provided by LinkedIn, the person’s name will be hyperlinked to their profile. At the same time LinkedIn will send them a message notifying them Screen Shot 2014-12-26 at 3.32.23 PMthat they were mentioned in your update. You can do the same thing with company names.

Sometimes this is a little quirky when you have multiple people in your network with similar names. Therefore, try entering the person’s last name if they aren’t found correctly when using their first name. The extra effort is worth it.

2.  How many connections is 500+? You can now get reasonably close to the actual number by going Screen Shot 2014-12-26 at 3.38.56 PMto the person’s profile, scrolling over the small down arrow, and then clicking View recent activity. The number of followers will appear in the upper right-hand corner. Followers are defined as connections plus people who have clicked the Follow button on someone’s profile. Thus, the number isn’t exact, but it should be pretty close to the number of connections the person has.

3.  What are they talking about? If you go to View Recent Activity and follow the same steps outlined in #2 above, you can see what the person has been sharing in his/her updates for up to the last couple months. If you want to automatically get the person’s updates going forward, just click Follow.

4.  Is this group really for you? Check out the group’s statistics when evaluating whether to join a group or not. Some of the statistics include member demographics (seniority, function, location, industry), membership growth, and activity (number and trends of comments, discussions, jobs, promotions).

To find a group’s statistics, Screen Shot 2014-12-26 at 3.40.55 PMclick the “i” icon on any group profile.

5.  I’m not really interested in what you have to say. If someone is sharing updates that are really not in your areas Screen Shot 2014-12-26 at 3.42.58 PMof interest but you don’t want to disconnect with the person, just scroll over to the top right-hand corner the next time you see one of his/her updates and click the word Hide. Then you will no longer receive the person’s updates in your feed. You can always “unhide” if you want to start receiving them again.

6.  Find the experts and see what they are writing about. You can Screen Shot 2014-12-26 at 3.45.43 PMsearch the entire LinkedIn database of long-form published posts (articles), even those written by people you are not connected to. Just use keywords after you select Posts from the drop-down menu in the main Search box.

7.  Birds of a feather. LinkedIn really does a great job helping you find people with similar characteristics (company, groups, job titles, location, etc.) to the person whose profile you are currently checking out.

Three sections you ought to check out to find these “birds of a feather” are:

  • People Also Viewed
  • People Similar to [name of person you are looking at]
  • Others With a Similar Position at [company name of person you are looking at]

These sections usually show up in the right-hand column if you scroll down just a bit from the top of the person’s profile.

8.  Who went to school for what? LinkedIn refers to this as Fields of Study Explorer. It enables you to see a complete list of all the people who had a certain major in school, and you can filter by:

  • Where they work
  • What they do
  • Where they went to school
  • Where they live
  • How you are connected

You can access this by clicking Fields of Study Explorer after clicking Education on your top toolbar. This is a great tool for recruiting. Trust me–you are going to love this one.

9.  It is your data anyway. This is a fairly new feature. You can request a zip file from LinkedIn that is full of spreadsheets with all sorts of your data, including a complete list of your first-level connections, your search history and so much more. Get yours by going to your photo on the top right of your toolbar and selecting Privacy & Settings. Choose Account and then Request an archive of your data. Within 72 hours, you will get your zip file.

10. Who doesn’t love to save $10? Here is one that may save you lots of money. In order to send a direct message to a person you are not connected to, you have to purchase an InMail or use one of the InMails you get with your premium account–unless, of course, you share a LinkedIn group with that individual. Yes, that’s right. If you are both in the same group, you can message him/her for free–with only one exception; that is, if the person has changed his/her settings and chosen to not accept messages from fellow group members. However, this rarely happens because the default setting is Allow members of this group to send me messages via LinkedIn.

To do this, when you’re on the profile of a person you’d like to message but who isn’t a first-level connection, scroll Screen Shot 2015-01-03 at 8.38.35 AMdown to the person’s groups and see what groups you can join. Join the group, go into the group itself, click Members, and then put the person’s name in the Search box. When his/her name comes up, select Send message and do just that.

Nice job! You just saved $10 or saved one of your InMails for someone who doesn’t belong to any groups or at least any groups that you have permission to join.

I hope you found a few goodies on this list. If you did, be sure to share this article with your LinkedIn network by clicking the In button below. They’re sure to appreciate your thoughtfulness.


My Most Important LinkedIn Prediction for 2015

Posted on January 11, 2015
Wayne Breitbarth

Happy New Year.

Over the last month, my corporate clients have bombarded me with requests for my predictions about what is ahead for LinkedIn.

I don’t think you’ll find a more iStock_000051660800Smallpassionate LinkedIn student than me, and my goal each week is to help you use LinkedIn more effectively. Therefore, trying to guess what LinkedIn will do next is not high on my priority list.

So, rather than predict how many times they’re going to change the profile, what new features they will add or remove, and how long they’ll take to roll out the new features, I’m going to make one overarching prediction for 2015:

The gap between people and companies that really understand LinkedIn and are seeing results and those that don’t get it and aren’t seeing results will continue to widen–to the point where some people will actually give up and may even abandon the site.

And here’s what I have to say to people in the latter group: It’s okay. There are lots of other ways to accomplish the five things that LinkedIn is really good at–marketing, branding, networking, communicating, and researching people–so move on to some other methods that feel right to you.

But if you’re really starting to understand LinkedIn and it’s one of your tools of choice to accomplish some or all of those five tasks, here are some best practices to kickstart your new year. I’ve also included a few questions to help you discover where you should focus your efforts to improve your results.

Compose and Curate

By looking at the changes that took place in 2014, it’s clear that LinkedIn is sticking with their overall desire to be the definitive platform for all business information and learning. This expectation and the tools they have given us (publishing long-form articles, sharing updates, group discussions, media, and profile links) put each of us–and the companies we work for–in the driver’s seat for writing and sharing.

  • Have you and/or your company identified the in-house experts who have the knowledge and ability to write and share information that will show the world you’re an expert in your industry?
  • Also, have you identified other industry experts whose information you can share with your network?

Connect and Categorize

Connections are the gas in your LinkedIn tank, and, just like the different types of gas at the gas station, you can select the higher octane for better performance. Consistently adding more of the right gas to your LinkedIn tank will improve your performance. Also, coming up with a system to categorize your connections–both at the individual level and the company level–will pay off when it comes to communicating with your network.

  • Have you documented the types of people you want to connect with and the groups you want to join?
  • Once you have made a LinkedIn connection, is there a system in place to categorize that person by the types of information he or she may want to receive from you and your company?

Coordinate and Capitalize

Consistency is one of the cornerstones of a good marketing strategy. By coordinating your team’s efforts, you can amplify your marketing message and reach a much larger audience. This can be done by promoting use of the correct keywords and consistent branding statements as well as leveraging group activities and posting/sharing.

Leverage your existing marketing assets (brochures, video, white papers, case studies, etc.) by displaying and sharing them both on your individual LinkedIn profile and your company page.

  • Have you developed a consistent LinkedIn company guideline yet?
  • Has your company provided a LinkedIn training session, including an open discussion of best practices already being used by you or members of your team?
  • Have you taken an inventory of the marketing and educational assets already in place and put together a plan to expand the inventory in 2015?

Now, which side of the gap will you and your company be on at the end of 2015? Will your LinkedIn efforts produce extraordinary results this year or will you feel like giving up?

If you have a specific LinkedIn challenge or you need help developing a LinkedIn strategy that will skyrocket your earnings this year, let’s set up a consulting call, a webinar for your team, or maybe a live event for your company and/or your clients. Feel free to contact me directly at wayne@powerformula.net or (414) 313-7785 or check out my online course Explode Your Revenues Using LinkedIn.

Are You Showcasing Your “Social Proof” on LinkedIn?

Posted on December 21, 2014
Wayne Breitbarth

I’m pretty sure that sometime during this holiday shopping season you checked the ratings of a specific product and/or researched what others said about something you wanted to purchase. What others are saying is called social proof.iStock_000008906736Small

Whether it’s a hamburger, a computer, or even a new accountant, we are all looking for information (including social proof) to help us make our decisions.

Here’s how Hubspot defines social proof:

Social proof, also referred to as “informational social influence,” is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it’s the mentality that, if other people are doing it, and I trust those people, that’s validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors’ and prospects’ actions.  – Hubspot blog 4/17/12

How’s Your Social Proof

Is your social proof helping or hurting you or is it simply absent on most of your online addresses (website, Facebook, LinkedIn, etc.)? Do you have a 4.7/5.0 rating like your favorite restaurant on Yelp or Trip Advisor?

Even though it might not be quite as easy for you as an individual to accumulate a rating, there are specific things you can do to improve your social proof on LinkedIn.

I’m not just referring to the obvious LinkedIn sections–recommendations and Skills and the Endorsements that attach to them. These are very important places to show social proof, but there are some other great ways to share positive ratings and reviews about you and your company.

Easy Ways to Share Your Social Proof

These LinkedIn profile sections and activities can help you highlight and share your social proof:

Professional Portfolio. There are lots of ways to use this add-on Screen Shot 2014-12-15 at 5.17.08 PMto your Summary, Job Experience or Educational sections. You can share video testimonials, traditional written customer recommendations, case studies, and success stories.

Projects. This is a good spot to include case studies or success stories, and you can link to web pages that include more details. You can also identify other LinkedIn members who were involved in a project and include a link to their LinkedIn profiles.

Individual or company status updates. Periodically share links in your status updates to case studies, success stories, and articles that highlight your capabilities.

Published Post. This new feature is now available to all members. You can display a long-form article, including an embedded video. This is perfect for highlighting customer testimonials and case studies. These will permanently show up near the top of your profile.

Honors & Awards. If you’ve got them, flaunt them.

Current Job Experience section. Extract a short quoteScreen Shot 2014-12-15 at 5.17.20 PM from a recommendation and highlight awards you’ve received.

Publications. Link to articles on your website or other sources that display your experience or awards and honors.

Certifications. These are great social proof because others (certifying organizations) are saying you met a certain level of proficiency.

So why not get busy and take advantage of these opportunities. It just may get you to that 4.7/5.0 score–or, better yet, how about a phone call or email from that sought-after prospect.

To join the conversation and get more LinkedIn tips, connect or follow me on:

Use This Free LinkedIn Assessment to Make 2015 Your Best Year Ever

Posted on December 14, 2014
Wayne Breitbarth

Are you ready to make 2015 the best year ever? LinkedIn to the rescue!

I’ve developed Forward to 2015 new year concepta quick and easy 20-question quiz to help you assess whether you are positioned to kill it with LinkedIn. In less than five minutes, you can add up your score and know just what you need to do to make 2015 the best year ever.

If you need more extensive help in any areas, I’ve included links so you can cash in on all the knowledge I’ve gained over the past six years as I’ve helped everyone from individuals to Fortune 500 companies use LinkedIn for maximum success.

Your LinkedIn Profile

1. Is your profile photo a recent, high-quality headshot? [score 5 points]

2. Have you optimized your Headline by using most or all of the 120 available characters and including your most important keywords? [5 points]

3. How clearly does your profile Summary explain what you’ve accomplished, what you currently do, and the types of people you would like to meet and connect with?
No Summary = 0 points
Somewhat (1 short paragraph, mostly historical info) = 3 points
Pretty good (1-3 paragraphs, current business highlighted) = 5 points
Excellent (close to 2,000 characters, keywords, clear explanation of what you’ve accomplished, what you do, and who you would like to meet) = 10 points

4. Does your profile include at least Screen Shot 2014-12-13 at 10.08.32 AMone clear call to action? (See screen shot for good examples of calls to action) [5 points]

5. Have you included videos, slide shows, audio, or documents on your profile? [5 points]

6. Does your current job title entry include your most important keywords? [5 points]

7. Have you included your preferred contact information on your profile? [3 points]

8. How many recommendations do you have for your current job entry?
0 = 0 points
1 = 2 points
2-5 = 3 points
5-9 = 4 points
10+ = 5 points

Your LinkedIn Network

9. How many 1st level connections do you have?
0-200 = 0 points
200-500 = 10 points
500+ = 20 points

10. Have you clearly identified your LinkedIn connection strategy (what kind of people you want to connect with and how you’re going to find them) [10 points]

11. In an average week, how many people are you inviting to join your network?
0 = 0 points
1-5 = 5 points
5+ = 10 points

12. When someone in your target audience sends you an invitation to connect on LinkedIn, do you send a thank you note that includes information about how you could help him/her? [5 points]

Your LinkedIn Groups

13. How many groups are you in?
0-10 = 0 points
11-30 = 3 points
31-48 = 4 points
49-50 = 5 points

14. In an average month, do you get involved in or post a discussion in at least one LinkedIn group? [5 points]

Your LinkedIn Activities

15. In an average week, how often do you post an individual status update?
0 = 0 points
1-5 = 5 points
6-9 = 7 points
10+ = 10 points

16. In an average week, are you sharing, “liking” or commenting on at least three status updates from people in your network? [7 points]

17. Have you saved at least one Advanced People Search? [10 points]

18. When people in your target audience show up on your “Who’s Viewed Your Profile?” list, how often do you send them a message or an invitation to connect?
Never = 0 points
Sometimes = 2 points
Frequently = 3 points
Without fail = 5 points

19. At least monthly, are you publishing a long-form article on your profile? [10 points]

20. In an average week, how many hours are you spending on LinkedIn?
Under 1 = 0 points
1-2 = 3 points
2-3 = 5 points
3-5 = 7 points
5-8 = 8 points
8+ = 10 points

What’s Your Final Score?

0-50  You probably either just joined LinkedIn or haven’t spent much time exploring how the site works. Get off on the right foot by picking up a copy of my book and concentrating on Chapter 19, Ready…Set…Go! A Six-Week, Two-Hour-per-Week Road Map to Results.

51-80  Way to go! You’ve built your foundation for LinkedIn success. The best thing to do now iStock_000016182060Smallis improve any parts of your profile where you didn’t score well and routinely spend some purposeful, consistent time on any activities where you missed the mark.

In the quiz you’ll find links to helpful articles and resources that will assist you.

81-110  You are in the upper echelon of LinkedIn users. You obviously understand the power of the site and routinely spend purposeful time doing many of the things that will lead to results. Focus on zeroing in on your target audience and making strategic changes in your profile.

111-150  Congratulations.  You’re in “thin air” in the LinkedIn world. You’ve mastered this challenging site and probably wouldn’t want to go to work without it. You may have even upgraded to a premium membership. I assume you’re seeing quantifiable results and have many success stories to share with coworkers and friends. If you fine tune your strategies by focusing on the questions above where you had less than a perfect score, you should see a steady improvement in your results.

Let LinkedIn help you make 2015 your best year ever. And don’t forget to pay it forward by sharing your LinkedIn knowledge to positively affect your company, family, friends, and your favorite nonprofit organization.

Get Organized With This Secret LinkedIn Feature

Posted on December 7, 2014
Wayne Breitbarth

When I was a kid, my friends and I collected baseball cards. We would spend hours buying, trading, reviewing, discussing, and, of course, organizing them in shoe boxes. Boy, did all those shoe boxes drive my mother crazy.  Screen Shot 2014-11-28 at 10.36.18 AM

But it was those shoe boxes and our primitive organizational system that made the cards much more accessible when it was time to find a specific statistic about a player or make that “big trade.”

As I reflect on this, I probably did a better job keeping tabs on my heroes (whom, of course, I was never going to meet) than I do with my collection of much more important people–my LinkedIn connections.

New Year’s resolution

In 2015, I plan to do a better job of categorizing and organizing my connections so I can more efficiently help a lot more people. That’s where the features included in LinkedIn’s Relationship section come in. No shoe boxes. Just some pretty useful features that most people aren’t taking advantage of yet.

The Relationship section is automatically part of Screen Shot 2014-11-28 at 10.15.42 AMthe profiles of your first-degree connections. To add the Relationship section to anyone else’s profile, click the star below the person’s photo. This person will then be added to your Contact list. This is a separate list to help you track people who are not yet first-level connections.

5 ways to capitalize on the Relationship section

This section consists of five subsections. I’m sure you will find many creative ways to use them, but here are some simple ways to use them to your advantage. And keep in mind that everything you include in the Relationship section can only be seen by you.

1.  Note.  This is a perfect place to detail potentially useful information about the person, such as spouse’s name, important dates, hobbies, colleges their kids attend, favorite wine, etc.

2.  Reminder.  This can be used as a very simple follow-up system. Screen Shot 2014-11-28 at 10.17.52 AMYou can have LinkedIn notify you to take a particular action with someone in your network in a day, week, month or recurring every week, month, three months, six months, year or your own custom recurring period.

3.  How you met.  Because I sometimes have trouble remembering where I met people and who introduced us, this works great for me. This subsection has places to include both of these bits of information.

4.  Tags.  These are like personalized file drawers where you can put people in self-defined organizational categories. You can create up to 200 unique tags. Once created, you can review all the people in a specific tag group and message them individually or in groups of up to 50 at a time. You can message first-degree connections for free, but you’ll need to purchase an InMail to message anyone else.

Because placing your connections into tag groups can be time consuming, start by taking some time to identify the tag groups that will help you most effectively communicate with groups of your connections. This might be geographic area (e.g., Chicago, Illinois, Midwest), title, industry, associations they (or you) belong to, customers or prospects.

You can also make tags that combine multiple tag groups. For instance, if you have tags for HR prospects, people who live in Chicago, and members of SHRM, you can make a tag for HR prospects who live in Chicago and belong to SHRM.

You get 200 self-defined tags. Taking time to set them up correctly will be time well spent.

5.  Connection communication timeline.  By clicking the circled “+” sign, you can review all the communication you have had on LinkedIn with a person all the way back to your initial connection date.

I’m sure you’ll agree that this is pretty cool stuff. So why not join me and get your connections more organized in 2015. No shoe boxes needed.

Leave a comment and share any other creative ways you’ve used the Relationship section.

It’s that time of year here in the U.S. when many of us think about giving thanks for the important people in our lives. For me, it’s also a good iStock_000029336122Smalltime to reflect on how I can continue to help my favorite nonprofit organizations.

On several occasions I have taught a LinkedIn seminar that is specifically designed for the board members of nonprofit organizations. I show them how they can help their organization by leveraging their existing network and experiences.

7 Strategies to Help Your Favorite Nonprofit

Here are seven strategies you, too, can use to help the organizations you care about.

1. As a board member/volunteer, be sure to include information about the organization in your individual profile in order to help promote involvement, recruit volunteers or donors, explain the mission of the organization, or facilitate any other public relations or communication effort. The following are ways you can accomplish this:

  • Add the special profile section Volunteer Experience & Causes, and include not only the detail about your group but promote the general cause as well.
  • In the Experience section of your profile, Screen Shot 2014-11-14 at 3.22.08 PMlist as a current job your title and/or involvement along with the name of the organization. You then have 2,000 characters to explain the organization’s mission, accomplishments, and needs.
  • Use one of the three websites in the Contact Info section of your profile for a hyperlink directly to the organization’s website.
  • As part of your Summary section, describe why this organization is important to you.
  • Write LinkedIn recommendations for fellow members of the board.
  • Use your Professional Gallery to show a Power Point or video about the organization.
  • Use your Professional Gallery to connect your organization’s blog or other web pages to your 
  • List the name of the organization in the Groups & Associations section of your profile.

2. Use the Advanced Search function to find out who in your network knows people at the significant foundations and companies in your marketplace.

The Advanced Search function is one of the top-rated features on LinkedIn. However, the problem you may run into is that some of the people involved in your organization at the highest level (especially board members) have these large and deep networks that you would love to leverage, but some will be reluctant to join and participate in LinkedIn. If you can persuade these people to build a LinkedIn network, you will be able to capitalize on their influential networks.

To assist the most networked people in your organization, consider hiring a social media intern who can help them connect with people on LinkedIn.

3. Use the Status Update Box on your home page or Discussions in groups you are in to:

  • Publicize an eventScreen Shot 2014-11-23 at 9.27.19 AM
  • Recruit volunteers
  • Share results and accomplishments
  • Ask a question of the group or your network that will help you solve a problem
  • Look for employees, suppliers, and/or vendors
  • Share articles and websites

4. Search for and join groups that are in and out of your regional market that appear to be in the same space or have a similar mission as your organization. Remember – you can belong to 50 groups on LinkedIn, and this is a great way to keep track of what others are doing, saying, going to, and sharing in your space.

5. Consider starting a LinkedIn group for the organization’s supporters, donors, and/or volunteers. You may want to have a subgroup in order to share information that is only pertinent to volunteers, for instance. You may also wish to start a group for an event you are going to have so you can share information leading up to the event and wrap-up information after the event.

6. Consider starting a LinkedIn group that focuses on the general mission and/or purpose of your organization. In addition to starting a group for Make a Difference Wisconsin that helps educate high school students about financial literacy, I could have a more general group that is centered around improving financial literacy for youth. This group could have a national or international audience. This will establish you as the clearinghouse for information relating to this topic.

7. Use the “Follow company” function in the Companies section of LinkedIn to follow similar or related organizations that have a company page. Then you will get updates from those similar organizations so you can keep track of what they have going on.

You’re now equipped to help your favorite nonprofit organization in a new way, and I’m sure they’ll be grateful for your assistance.

Have you found any other easy ways to use LinkedIn to help your favorite nonprofit group?

Do you know the difference between helping and selling?

Posted on November 16, 2014
Wayne Breitbarth

“The difference between helping and selling is just two letters. But those two letters now make all the difference.”

– Jay Baer from his book “Youtility”

What a great book. It really puts into perspectiveScreen Shot 2014-11-13 at 5.40.47 PM the new selling/buying world we are operating in. Do yourself a favor and pick up your own copy. If you’re an accountant or you sell real estate, there’s also a companion book available.

So, what is the overall concept of Youtility? Here are two excerpts from the book that summarize it well:

“The secret to your success is to be the most useful (fill in with your specific profession) you can possibly be and to value helping over selling.

“Youtility provides customers and prospects with massively useful, free information that creates long-term trust and kinship between you and them.” 

Pretty simple, huh? Just provide your customers and prospects with massively useful, free information, and you will create long-term trust and kinship.

I’m pretty sure we all know that trust and kinship alone won’t necessarily lead to a sale. We still have to deliver quality products and services at the right price. But if you don’t have trust and kinship, you won’t have a customer for very long.

Youtility and LinkedIn

So, how can you use LinkedIn for your very own version of Youtility?

1.   Connect with your customers and prospects. You can’t very well “provide massively useful, free information” if you aren’t connected to them.

LinkedIn Tip:  Use Advanced People Searching, Who’s Viewed Your Profile, Alumni, and Groups to find the right people. Be sure to use a customized invitation when you try to connect with them.

2.  Create a customer-focused profile. If you’re trying to use LinkedIn to increase your business, you should start by changing your profile to be about them (e.g., your customers, your prospects, and people who influence your customers and prospects) linkedin professional gallerand not about you.

LinkedIn Tip:  Use the Professional Gallery feature to insert helpful video, audio, documents or links to websites in the Summary and current Job Experience sections of your profile.

Consider putting specific calls to action in your profile that encourage readers to do something–for instance, view or download additional resources and helpful tools.Screen Shot 2014-11-13 at 5.29.50 PM

In my Project section, I share a link that will take readers to a form where they can sign up to receive free weekly LinkedIn tips from me.

3.  Curate great, helpful content from others.

LinkedIn Tip:  Find and share articles, checklists, whitepapers, ebooks, and other resources from other industry experts by posting status updates and group discussions.

4.  Compose and share your own content. The content should not only help your intended audience but also show your and your company’s expertise.

LinkedIn Tip:  Write your own articles and include themScreen Shot 2014-11-13 at 5.32.23 PM in the published posts on your profile. Be sure to also share them via status updates and group discussions. Also, if some of the content you write appears on websites (your own or others), include details and links to those articles by using the special Publications profile section.

If you need more help executing your very own Youtility using LinkedIn, check out my online video-based training course “Explode Your Revenues Using LinkedIn.”


LinkedIn Data Download: They Just Opened Their Vault for You

Posted on November 2, 2014
Wayne Breitbarth

Have you downloaded a list of your LinkedIn connections lately? Did you even know it’s possible to download it?

This extremely useful function has been available for quite some time, but most people have not taken advantage of it.

But the good news is LinkedIn recently expanded this feature, and now–in addition to a list of your connections–you can download lots of other valuable data from your LinkedIn account.

iStock_000025032550SmallNow, if you’re saying to yourself, It’s probably hard to figure out how to do it–and even tougher to know how to capitalize on the information–I’ve got good news for you: It’s very easy to do.

Just follow these four simple steps:

  1. Scroll over your small photo (or headshot icon if you don’t have a photo) on the right side of your top toolbar.
  2. Choose Privacy & Settings from the drop-down menu that appears under your photo.
  3. Click the Account tab near the bottom of the page.
  4. Under the Helpful Links section, choose Request an archive of your data.

That’s it. Within 72 hours (twice I got mine in less than 24 hours), you will receive a file from LinkedIn. It will be sent to the primary email listed in your LinkedIn account.

Here’s what you’ll get

You will obviously find some of this information to be more useful than others, but I can assure you there are some real gems in here.

Account information:

  • Registration information
  • Login history, including IP records
  • Email address history and statuses
  • Account history, including account closures and reopens

Other information:

  • Name information, including the current name on your account and any previous name changes
  • A list of your 1st degree connections
  • Photos that have been uploaded to your account
  • Endorsements you’ve received
  • List of skills on your profile
  • Recommendations given and received
  • Group contributions
  • Your search history
  • Content you’ve posted, shared, liked, or commented on
  • Mobile apps you’ve installed
  • Ads you’ve clicked on
  • The targeting criteria LinkedIn uses to show you ads

In my opinion, the most useful information is the list of your first-degree connections. In that spreadsheet you’ll find first name, last name, current job title, current company, and–potentially the most lucrative information–email address. I’m sure you will find numerous uses for all of this material, but knowing you can have all these email addresses in one handy dandy spot is probably the best news you’ve gotten lately.

Don’t delay–go get your data now. And why not do yourself a favor and make a note to follow this procedure at least quarterly. You never know when you’ll need this goldmine of information.